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DAIRYINDUSTRIES in
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Information2020Editorial Direction • Circulation/Readership • Editorial Features List USD Advertising Rates Print & Online • Production Requirements
Editorial Direction
Dairy Industries International has been the global mouthpiece for the dairy industry for more than 80 years. As the leading magazine for the dairy processor, our coverage is world-wide – we capture trends ranging from Asia’s favourite bubble tea coming to Europe, to the growing presence of the Chinese and Indian dairy industries in the world marketplace, to what Brexit will be doing to dairy price volatility.
Together with our quality printed monthly magazine, we offer our weekly e-newsletter for keeping readers ahead of the latest news, as well as a keywebsite, www.dairyindustries.com with the news online. Our Twitter andLinkedin feeds are constantly updated to provide you with the latest information, trends, new products and new equipment.
Our editorial advisory board consists of dairy industry leaders from around the world, and we get regular contributions from our writers, who travel extensively to give you the facts about international dairy. We keep a close eye on things that matter to you, such as the post-quota situation in the European Union, the rise of whey products in the added-value marketplace and the results of mergers and acquisitions.
That is what Dairy Industries is all about – adding value to your business, through timely articles and news about what’s important in your world. If you’re interested, we’re interested. This philosophy has kept Dairy Industries International a market leader since 1936.
Suzanne Christiansen, Editor Dairy Industries [email protected]
Editorial Advisory BoardOur Editorial Board is regularly updated to ensure it continues to represent the current expertise in the global dairy sector. At present the board members are:
Dr Judith Bryans, Director General, Dairy UK and President, International Dairy FederationJenny Deeprose, Dairy Journalist & Cheese ExpertDr Fiona Lalor, Food for Health Ireland,University College CorkDonald Moore, Executive Director, Global Dairy PlatformMarian Pusey, Executive Director, Society of Dairy Industry
Message from the Editor
www.dairyIndustries.com
Circulation/ReadershipOnline StatisticsNewsletter registrations: > 5,088 Geo distribution: 75 countriesLinkedIn group: > 1,655Twitter: > 2,366 followers
Website Statistics
Website: www.dairyindustries.com Users per month: 4,851 Sessions per month: 9,502Page Views: 12,934Top Page Views: News, Magazine, Features, Suppliers Directory, Core Topic: Dairy Processing, Events.Top Geographic Regions: USA, France, UK, India, Germany, Netherlands, Australia, Norway, Canada, Italy.New Website Features: SSL Certification; Topic Search; Filter by People, Geographic, Organisation; Video content; White Papers.DairyIndustries.com Website Acquisitions: Direct 63.5%; Organic Search 31%; Referral 3%; Social 2.5%.
Targeted Readership
www.dairyIndustries.com
Average Print Circulation 4,235 to 75 countries,
plus bonus distribution at events worldwide bringing print circulation
to over 6,500. Overall readership figure
exceeds 20,200.
www.dairyindustries.com is updated with news daily and the newsletter is recognised as a reputable and reliable source of independent dairy news, as more pro-fessionals realise the benefits of having targetted newsdelivered to their inbox weekly. The LinkedIn group is used by over 1,650 professionals for discussion, network-ing and information gathering. Over 2,300 Twitter users follow Suzanne, Sam and Kat.
Dairy Industries International is the only fully monthly magazine for the global dairy processing industry and continues to be the most-read international journal and website. Since 1936, DII has been read by dairy influencers throughout the world.Today DII is more than a 12-issues per year print journal – with our news-based website updated daily, Twitterfeed, LinkedIn group and weekly e-newsletter, thepackage reaches all corners of the dairy industry, and allcorners of the world .Our highly targeted circulation of named key individuals covers the dairy decision makers. Job functions �Board level management 27%�Production engineers, plant managers 43%�R&D, quality control, sales and marketing,
academic, consultants 23%�Other job functions 7%�Bonus distribution is provided at major trade fairs anddairy events (see Editorial Features List).The combination of targeted readership and independent,unbiased editorial from our team of journalists andindustry specialists, provides a cost effective medium forreaching decision makers in the global dairy industry.
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2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19
DairyIndustries.com Website Views Sept 18-Aug 19
EUROPE 46%
AMERICAS 25.5%
UK 22%
ASIA 3%
AUSTRALASIA 1%
MIDDLE EAST & AFRICA 2.5%
Dairy Industries International Circulation by Region, Sept 2019
Readership Analysis by Product Group %Liquid Milk 15%
Butter, Cream & Dairy Fats 10%
Cheese & Cheese Products 16%
Yogurt, Fermented Products, Dairy Desserts 16%
Ice Cream & Frozen Products 9%
Ingredients 13%
Other – processing and packaging machinery, materials,
associated plant and equipment, food safety and quality
control, microbiology, academic, consultancy etc.) 21%
DII Online
Why choose us?
* There are no charges for editorial coverage
www.dairyIndustries.com
Proven readershipOur worldwide readership and subscriptions are heavily monitored to ensure we reach the most relevant audience and key decision-makers. We offer transparent audience and readership figures, soyou can be sure your message will be seen by the right people.
You’re in safe handsOur extensive industry knowledge built up over the last 80 years means we have established a firm reputation oloyalty with both advertisers and readers.
ValueWe appreciate that marketing is an investment. That’s why we pride ourselves on providing the best value for clients wishing to take advantage of our extensive, targeted audience.
Quality editorialWe feature unbiased industry news and interviews, analysis, trends, company profiles and regulator affairs across numerous sectors, including ingredients, labelling, packaging, processing and logistics.
Additional reachOur brand is synonymous with industry-leading events.As a media partner at these events, we print and distribute additional copies at selected shows throughout the year, therefore giving you the opportunity to reach new andadditional audiences.
Let’s get digitalOur multimedia options give you the opportunity to reach the full extent of our readership. Our growing web traffic andweekly enewsletter reach an unrivalled audience. Our new look website offers even greater reader interaction and multiple advert channels.
Editorial Features List 2020
www.dairyIndustries.com
July
August
• Cheese Focus• Food Safety & Hygiene • CIPShow Issue: International Cheese Awards
• Butter • Dairy Beverages• Environmental Focus • Whey• Turnkey Systems • Filtration & Separation
September • SUPPLIER PROFILES
October
• Ingredients Trends • Inspection & WeighingSystems • Packaging & LabellingShow Issue: PPMA, Global Cheese AwardsIDF World Dairy Summit, South Africa
• Ice Cream • Safety & Hygiene• Testing & Analysis • ProcessingShow Issue: Gulfoods Manufacturing,Dubai; Lab Innovations, UK; Food MattersLive, UK
November • Yogurts • Membrane Processing/Drying• Ingredients • Flavours & ColoursShow Issue: Hi/Fi Europe, Germany
December • Cheese Making • Milk Processing• Coding, Labelling & Marking• Homogenisation & Pasteurisation• Key Industry Trends 2020
January • Dairy Production • Hygiene & Safety• Ingredients • Flooring • Testing & Analysis
February • Ice Cream/Inclusions • Freezer Solutions
March
April
May
June
• Wastewater Treatment & Filtration• Anaerobic Digestion & Biogas • SustainabilityShow Issue: Ice Cream Expo, UK
• Processing • Inspection Systems & Weighing• Pumps, Valves & Hoses • Dairy DessertsInterpack PreviewShow Issue: Foodex & The Ingredients Show
• Yogurts • Colours & Flavours • Cheese• Ingredients & Raw MaterialsShow Issue: Vitafoods, Switzerland; CheeseExpo, USA
• Packaging • Mixing Technologies• Processing Equipment • Powder & Liquid Filling• Hygienic ComponentsShow Issue: Interpack, Germany; NordicDairy Congress, Sweden
• Logistics & Cold Storage • Testing & Analysis• New Products • Equipment TrendsShow Review: Interpack
As the leading monthly dairy magazine, Dairy Industries International - now in its 82nd year of publication, offers a new and unique presentation option for reaching its influentialreaders.
‘SUPPLIER PROFILES’ offer high exposure and extremely good value with each advertisement booked receiving matching editorial space
FREE OF CHARGE! - That’s right...free space!
So, if you book a page advertisement in this special section you will receive an editorial page opposite at no extra cost.
Book a half page advertisement and receive a half page of editorial on the same page at no extra cost! Its that simple.
So, book your space NOW or call for further details
Samantha Bull Advertising Sales Manager Tel number: +44 1474 532 202 Fax: +44 1474 532 203 E-mail: [email protected]
Your half page advert
Your half page company profil
Your logo
Yourcontactdetails
HALF PAGE OPTION 2
Your half page advert
Your half page company
profil
Your logo
HALF PAGE OPTION 3
(NB: Although the editorial page must comply with our preset template, the content of the editorial used is entirely in the hands of the advertiser)
Your whole page advert
Your logo
YourcontactdetailsYour whole page
company profil
WHOLE PAGE OPTION 1
Supplier Profile September 2020
www.dairyIndustries.com
Advertising Rates 2020 (print)
Classified Adverts Rates 2020 1x 6x 12x
Quarter Page $1,405 $1,030 $700 Half Page $1,785 $1,250 $890 Full Page $2,300 $1,610 $1,105x
Print listing includes4 x 4 cm Box + Specific Heading (12 months)
Online listing includesColour Logo, all contact details, email and website hyperlinks and 200-word company profile
Please contact us for other packages
£ Sterling Display Advertising Rates 2020 Four Colour 1x 6x 12xDPS $6,189 $5,560 $5,034Full Page $4,148 $3,770 $3,350Junior Page $3,560 $3,145 $2,830Half Page $2,990 $2,675 $2,360Single Column $1,943 $1,780 $1,570Quarter Page $1,785 $1,570 $1,360
Special positions 15% extraInside Front Cover, Inside Back Cover, OutsideBack Cover Insert, Bellyband, Gatefold and reprints available
www.dairyIndustries.com
Research has proven that for advertising to be effective, a reader must be exposed to the advertisement several times before the message sticks. “Repetition increases recall of both the ad and brand byincreasing the opportunity to process the ad (Krugman 1972) and encoding in memory (Cacioppo and Petty 1980).”Source: Lehnert et al, AMA Summer Educators’ Conference Proceedings 2011, Vol. 22, p42
Repetition breeds success
Dairy Directory Rates 2020
1 x Print Listing Plus Online Listing $1,050 3 x Print Listing Plus Online Listing $2,539 5 x Print Listing Plus Online Listing $2,665
Please contact Samantha Bull - [email protected] +44 1474 558 975
Advertising Rates 2020 (online)
Leaderboard Banner (90 x 728 pixels)
1 month $1,530
3 months $2,289
6 months $4,754
MPU (250 x 300 pixels) - Exclusive 1 month $1,350
3 months $1,561
6 months $2,539
As well as being visited by its core print magazine audience, www.dairyindustries.com taps into an additional global readership.
The Website The Newsletter
Sponsored Text
Dairy Industries International is a weekly subscription newsletter.
Advertising Options
Advertising Options Leader Board Banner (90 high x 728 wide pixels) $1,530MPU(250 high x 300 wide pixels) $1,350
www.dairyIndustries.com
Leaderboard Banner
MPU
Do you have good news to share with our readers? Profile this with 300 words and a link to your full story. 1 month $1,530
Please contact Samantha Bull - [email protected] +44 1474 558 975
White Paper Downloads1 month $2,100
2 weeks $1,0404 weeks $1,920
Rent our full newsletter circulation list to reach key industry personnel.100% clean data so no wastage1 x E-Shot $2,400
3 x E-Shot £2,070
When exhibiting at an event that we are supporting, we are publishing our very own Editor’s Top picks sent prior to each event online sent via a separate mailer. What’s included – Logo, company name, 30 words, stand number and link to your website.
Spotlight $840
Leaderboard & logo sponsor $1,330
E-shots
Editor's Top Picks
Video Rates
Production Requirements
ADOBE ACROBAT PDF FILES (print)We support files generated by Adobe Acrobat Pro using the specific Distiller Job Options setting listed belo .• A PDF should be generated from a high resolution Postscript file or printed to using high resolution settings• All application files must be flattened before generatinPDF files1) GENERAL – Compatibility: Acrobat Pro – Optimize PDF – Resolution: 2400 dpi 2) FONTS – Check the Embed All Fonts box – Check the Subset All Embedded Fonts box and specify Below 100% - When Embedding Fails specify Cancel Job – for Embedding specify Base 14 Fonts – Always and Never Embed should remain empty.
ACCEPTABLE FORMATS (print)Adobe Acrobat PDF Files (PREFERRED)Adobe InDesign, Illustrator, Photoshop CS6Applications & formats must be indicated.All files should be CMYK and have a resolution of 300 DPI
ACCEPTABLE FORMATS (online)All sizes in pixels, height x width. Artwork should besupplied as web safe JPG or GIF file formats.Files must be in RGB colour mode and at 72dpi. Leaderboard Banner (90 x 728 pixels) MPU (250 x 300 pixels)
TRANSMISSION E-mail ads should be sent to: [email protected]
REMOVABLE MEDIA CDs - Applications & formats must be indicated.
SEND DISCS AND PROOFS TODairy Industries International, Bell Publishing Ltd 57 The Maltings, Bath Street, Gravesend, Kent DA11 ODF, UK.
PROOFS Dairy Industries International is NOT liable for final outputof your ad if it is NOT a PDF and you do not send a proof at 100% with your file.
STORAGE OF PRINTED PDFsAdvertisements running in Dairy Industries International will remain on file one yea .
PRODUCTION CHARGESThere will be a production charge to design/produceadverts if required.
PRINTING & BINDINGPrinting by sheet fed litho
FULL PAGEType Area 254 x 180Bleed Size 303 x 216Trim Size 297 x 210
HALF PAGE (HORIZONTAL)Type Area 125 x 180Bleed Size 154 x 216Trim Size 148 x 210
HALF PAGE (VERTICAL)Type Area 254 x 86Bleed Size 303 x 106Trim Size 297 x 100
SINGLE COLUMN Type area 254mm x 45 mm
QUARTER PAGE 125 x 86
JUNIOR PAGEType Area 180 x124Bleed Size 203 x 140Trim Size 200 x 137
DOUBLE PAGE SPREAD Type Area 254 x 399Bleed Size DPS 303 x 432Trim Size 297 x 420
Bell Publishing Your market-leading solution
Bell Publishing Ltd is an international B2B media and events company. Specialists in our field, our niche titles,in the food, dairy, confectionery, tea and coffee and metal packaging sectors, are all highly respected leading journals in their marketplaces.
Our diverse portfolio of publications & websites ensure we are best placed for clients to reach all sectors within the food & beverage production sectors.
Our hard-working teams are firmly engaged in the industriesthey serve, and our presence at the major events for each sector puts us at the forefront of news and editorial coverage. Our digital platforms are
Constantly developing – each title has its own print journal, news-focused website (updated daily), weekly e-newsletter, digital issue and archive, Twitter feed and LinkedIn group.
Through our verified, named subscriptions our combined titlesare read by over… key decision makers each month.
Each month over 56,000 page impressions are generated across our combined websites.
To find out more about opportunities to benefit from the ful Bell Publishing Group audience. Simply get in touch.
