Media Information 2015

www.barmagazine.co.uk t: 01795 509109 f: 01795 519065

The Goods Shed, Jubilee Way, Whitstable Road, Kent, ME13 8GD

Developing premium bar excellence

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Media Pack at

www.barmagazine.co.uk

• Updates on leading bar and club operators, drinks brands and industry issues.

• Profiles of recently opened and refurbished bars and clubs, focusing on design, operations and drinks offerings, providing inspiration for other operators.

• Drinks focus: Reports on which brands to stock behind the bar, looking at different categories each month from spirits and liqueurs to beer, cider and soft drinks.

• Profiles of leading industry figures.

• Design, development and business-building features.

• Expert advice from industry experts on business building and other topics ranging from sound and lighting to design and legislation.

• Recipes, news and opinion from the world of cocktails in the licensed trade.

What’s in Bar magazine each month?

About the magazine

Scan the QR code to view the website.

Advertise with usBar magazine’s sales team will work with you to develop the best package to help you promote your business, services and products across multiple platforms, from magazine advertising and inserts to e-shots, social media and our website, Barmagazine.co.uk. Opportunities in the magazine include advertorials, the full-page front-cover and sponsored pages as well as our Connections and Design Vault listings.

Dating back over 15 years, Bar magazine is the UK’s monthly trade publication for premium bars, clubs and pubs. Its readership is the elite of the bar industry and associated trades, hand-picked to be the most beneficial to our advertisers.

The print magazine and website offer inspiration, guidance and contacts for operators and managers to develop their business and fulfil a venue’s potential. As well as case studies on new and revamped venues, the magazine covers all aspects of creating and running a successful bar from planning, design and installation through to training, law, finance, marketing and what drinks to serve.

Website

Launched in summer 2012, Bar magazine’s website provides breaking news, venue profiles, drinks reports, expert advice and videos, mostly exclusive to the website, alongside useful contacts and a supplier directory. In 2014, the website received 18,000 unique users per month and reached 40,000 page impressions per month.Options for advertising on the website include banners, skyscrapers and MPUs as well as listings in our Supplier Directory, sponsored videos and hosted landing pages, but our sales team can work with our web team to come up with creative ideas to suit your campaign.Our website is promoted through the magazine and via social media including Twitter and Facebook. Find out more at www.barmagazine.co.uk..

Circulation

Bars 58%

Hotels 13%

Pubs 10%

Restaurants 8%

Bars

Hotels

Restaurants

Pubs

Nightclubs

12,500 Traditional circulation, mailed to individual recipients monthly.

30,000 Digital copies e-mailed monthly, and on the Bar website.

THE ONLY MAGAZINES IN THE UK TO OFFER SUCH MEASURESPlease ask your account manager for more information...

E-marketingWith a database of over 30,000 emails, Bar magazine can reach key personnel in the licensed trade through e-shot campaigns. Sponsorship opportunities are also available for our twice-weekly e-newsletter which provides a round-up bar and drinks industry news.

Nightclubs 5%

Agencies / PR 4%

Designers / Installers 2%

About CIM OnlineBar magazine is published by CIM Online, an independent publisher of specialist titles across a range of industries. Its mission is to take its traditional print media platform and develop it into a totally unique multimedia information provider, putting the readers’ demands at the heart of everything it does. CIM Online’s priority is to provide readers with outstanding content, wherever and whenever they want it, regardless of medium. For many of our readers this means our printed magazines; for others, it means our websites and digital magazines. Our readers are the lifeblood of all our publications. Its other titles include in.Design, Modern Spa, Stand Out, The Salon and Boutique. Find out more at www.cimltd.co.uk.

Through a partnership with Caveman Web Design, CIM Online can offer services such as web design, logo design, branding, brochure and booklet development, advertising artwork and e-shot design. Find out more at www.cavemanwebdesign.com.

Talk to our sales team today about your advertising campaign. Call 01795 509109 or email bar@cimltd.co.uk.Bar Magazine, CIM Online, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD

Contact Us

The Team

Mark LudmonEditor

Manjeet Griffiths Publication Manager

Lucia Cechvalova Account Manager

• Technology• Expert advice columns• Venue profiles• Profiles of owners and operators

of bars and clubs

• Bartender/cocktail columns• Reader promotions• Industry and drinks news

This is a provisional list and may be changed during the year. The deadline for editorial contributions is generally the first week of the month before the month of publication, eg. November 1 for the December issue.

Register for updates by emailing mark@cimltd.co.uk or phoning 020 7627 4506. For advertising enquiries, please contact the sales team on 01795 509109.

January• Interior design report (including preview of bars and clubs opening in 2015)• Drinks focus: Ones to watch in 2015• Hospitality show 2015 preview• Pub 15 preview• Club sound and lighting systems

February• Behind-the-bar design, dispense and cellar• Packaged and draught beer• Soft drinks, mixers and juices• Spirits focus: Absinthe• Training• London Beer Week preview

March• Outdoor furniture and exterior design including lighting• Staff clothing and branding• Spirits focus: Brandy including cognac• Spirits focus: Sambuca• Sound systems• Epos and mobile technology

April• Furniture design• Financial and business planning• Visual display, graphics and signage• Spirits focus: Flavoured spirits• Spirits focus: Vodka• Bottled and draught cider• Mobile bars

May• Café culture: hot drinks, outdoor space and Caffe Culture preview • Furnishings and accessories including decorative lighting• London Wine Fair and London Wine Week preview• Spirits focus: Whiskey including bourbon and Irish whiskey (but not scotch whisky)• Water

June• Smoking supplement (including outdoor furniture and design)• Summer of sport including tennis and cricket• Spirits focus: Summer drinks • Mixology (including mixes, purees, glassware and accessories)• Sherry and vermouth, focusing on cocktails• Club technology

July• Lighting design• Focus on hotel bars• Marketing technology• Bar food• Mixers and juices• Spirits focus: Gin and genever• Spirit beers and ciders

August• Wow factor (design)• Kitchen design and fittings• Tableware and glassware• Spirits focus: Cachaça• Spirits focus: Tequila and mezcal• Music

September• Flooring•100% Design show preview• Boutique Bar Show London/Scotland previews• RTDs• Spirits focus: Liqueurs• Packaged and draught beer

October• Furniture design• Focus on student bars• Training• Spirits focus: Rum (plus RumFest preview)• Bottled and draught cider• London Cocktail Week preview

November• Bar fittings and accessories• Design for the future• Bar food for Christmas• Christmas special including drinks, sparkling wine and champagne• Spirits focus: Scotch whisky

December• Calling in the experts (interiors, epos, finance, legal etc)• Design focus: Review of the year• Christmas drinks• Spirits focus: Premium vodka• Virgin cocktails• Energy drinks

Other regular feaures include:

Forward Features 2015

Size 1-3 issues 4-6 issues 7-12 issues Double page spread £4,950 £4,250 £3,750Back cover £3,750 £3,250 £2,900Inside back cover £3,250 £2,750 £2,450Inside front cover £3,600 £3,000 £2,500Full page £2,250 £2,000 £1,750Half page £1,500 £1,250 £1,000Quarter page £950 £750 £650Eighth page (landscape) £500 £450 £400Showcase £180 £165 £145Connections Annual subscription £690

All adverts within e-magazines can be hyperlinked. Adverts flash, alerting the reader and enabling them to link through to your own website. Cost is dependant upon size and frequency of advert.

Rate card:

For our wide range of digital services please ask your account manager for more information.

Additional options:Exclusivity £p.o.a Issue wraps £p.o.aInserts £p.o.a Data (per 1,000) £350Carrier sheet sponsor (4 col.) £2,750 Carrier sheet sponsor (single col.) £1,900 Project/issue sponsorship £p.o.a Electronic Activation £250

please note: other options available upon request

I would like to say that I have really enjoyed working with you. I have always felt valued by you and Bar magazine in general.

Fiona Jakes CES Software

Bar magazine is a great way of exposing your brand to the people that matter in the bar industry. A great magazine produced by an enthusiastic and knowledgeable team.

Mark Lazell For Pierhead Purchasing Ltd

If you are supplying your artwork please send via email as long as the files are under 10MB. Send larger files via FTP or 3rd party (e.g Yousendit.com).Accepted file formats are: High resolution PDF, EPS, TIFF, PSD, JPEG. Files must have fonts outlined and images embedded. Images need to be 300dpi minimum and CMYK.

If we are designing your artwork we require a brief in an email or Word document. Images and logos supplied must be 300dpi, CMYK saved as TIFF, JPEG, PDF or EPS. We cannot use images from websites for print. You will receive an email proof for approval.

ShowcaseTrim 60 x 80mm

Double page spreadTrim: 420 x 297mm

Bleed: 426 x 303mm

Full pageType:

194 x 277mmTrim:

210 x 297mmBleed:

216 x 303mm

Half page portraitTrim 86 x 252mm

Half page landscapeTrim 181 x 128mm

Quarter page landscapeTrim 181 x 58mm

Quarter page portraitTrim 88 x 128mm→

Eighth page landscapeTrim 88 x 58mm→

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Mechanical data:

* PLEASE READ THE ABOVE MECHANICAL REQUIREMENTS *we cannot take responsibility for material or advertisements supplied in the incorrect format.