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1.Category:Media industry

From Wikipedia, the free encyclopedia

Subcategories

This category has the following 13 subcategories, out of 13 total.

A

► Anime industry (10 C, 27

P)

B

► Media industry

businesspeople (3 C, 16 P)

C

► Comics industry (8 C, 21

P)

► Commercial circulating

libraries (18 P)

► Media companies (10 C,

10 P)

F

► Film industry (7 C, 2 P)

► Filmmaking (15 C, 48 P)

► Media franchises (257 C,

143 P)

I

► Independent video game

developers (1 C, 21 P)

M

► Music industry (28 C, 78

P)

P

► Publishing (27 C, 41 P)

R

► Mass media rivalries (8 P)

V

► Video game industry (7 C,

5 P)

Source: http://en.wikipedia.org/wiki/Category:Media_industry

2.Mass media

From Wikipedia, the free encyclopedia

The mass media are diversified media technologies that are intended to reach a large audience by mass

communication. The technologies through which this communication takes place varies. Broadcast media such as

radio, recorded music, film and television transmit their information electronically. Print media use a physical

object such as a newspaper, book, pamphlet or comics,[1]

to distribute their information. Outdoor media is a form

of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings,

sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes),

blimps, and skywriting.[2]

Public speaking and event organising can also be considered as forms of mass media.[3]

The digital media comprises both Internet and mobile mass communication. Internet media provides many mass

Source: http://en.wikipedia.org/wiki/Mass_media

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3.Advertising

From Wikipedia, the free encyclopedia

"Advertiser" redirects here. For other uses, see Advertiser (disambiguation).

"Adverts" redirects here. For the English punks band, see The Adverts.

For advertising in Wikipedia articles, see Wikipedia:Spam. For proposal on advertising about Wikipedia, see

Wikipedia:Advertisements.

Advertising or advertizing[1][2][3]

in business is a form of marketing communication used to encourage, persuade,

or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take

some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial

offering, although political and ideological advertising is also common. This type of work belongs to a category

called affective labor.

In Latin, ad vertere means "to turn toward".[4]

The purpose of advertising may also be to reassure employees or

shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and

viewed via various old media; including mass media such as newspaper, magazines, television advertisement,

radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through

"branding", which involves associating a product name or image with certain qualities in the minds of consumers.

Non-commercial advertisers who spend money to advertise items other than a consumer product or service include

political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may

rely on free modes of persuasion, such as a public service announcement (PSA).

Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s,

most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern,

Madison Avenue advertising.[5][6][7]

In 2010, spending on advertising was estimated at $143 billion in the United States and $467 billion worldwide[8]

Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.[9]

Source: http://en.wikipedia.org/wiki/Advertising