Media Index OFW Beneficiaries (2011)

8/3/2019 Media Index OFW Beneficiaries (2011)

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Confidential & Proprietary Copyright 2007 The Nielsen Company

Media Index OFW Beneficiaries 2011

OFW family. Photo credit: awesomeabundance.com


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Confidential & Proprietary

Copyright 2007 The Nielsen Company

OFW Beneficiaries Study

In 2007, Nielsen first launch its OFW Beneficiaries study to have a betterunderstanding of the OFW Families in terms of their media exposure,products consumption and lifestyle.

In 2011, updated the study to look at changes in their lifestyle and media

exposure.


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Research Design

Methodology Face-to-face interviews using a structured questionnaire

Area Coverage National Urban Philippines(22 major cities including Metro Manila)

Respondents Remittance recipient,18 years old and older,

across all economic classes

Sample Size 1,316 households

(Projected universe 883,000)

Sampling Approach Multi-stage Probability Sampling

Fieldwork Period July 2010 June 2011


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The OFW Sector

[Topic of Presentation]


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Copyright 2007 The Nielsen Company[Topic of Presentation]

Despite economic downturn and political instability...


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OFW Deployment is still on the rise...

373446

654

842

9881,063 1,078

1,236

1,4231,471

1985 1990 1995 2000 2005 2006 2007 2008 2009 2010

Source: POEA Deployment Summary 1984-2010

In thousands


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Remittance inflow is growing year on year

7,578,458

8,550,371

10,689,005

12,761,308

14,449,928

16,426,854

17,348,052

18,762,989

11,351,117

6,886,156

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011-July

Source:Data are based on reports of commercial banks, thrift banks, OBUs and FOREX Corporations submitted to the Bangko Sentral ng Pilipinas.

In thousands USD


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OFW remittances has helped Philippine

economy

____ __ ___________[Topic of Presentation]

BPI: OFW remittances helped push

Philippine economy in 2010-ABSCBN.com, Apr 15 11

O.F.W.S are Driving Nat'l EconomyOf Trees and Forest

By SENATOR MANNY VILLARAugust 23, 2011, 10:19pm

Mb.com.ph


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so are the lives of their families



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OFW Families show improved life...

84

66

48

11

23

39

47 8

1 4 5

Gen Population 2007 2011

AB

C1C2

DE

.

OFW Beneficiaries StudyArea Coverage: Metro Manila, Balance Luzon, Metro Cebu and Davao

Media Index 2011 Q2 Study Base: 8,000, Universe: 36,741,000Area Coverage: National Urban Philippines


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96% said that it goes to the basic needs---like food, utilitybills, home rental, education....and 2 out of 10 households get to invest/save.

96

17

2

Basic Needs Savings/Investments Loans/Debts

Question: Where do you currently allocate the remittance(s) received?

HH expenses 94%

Education 46%

Medical Needs 33%

Home Rental

11%

Savings 40%

HH Appliances 50%

Insurance 20%

Real Estate 10%

Car - 10%

Business

4%Lotto 4%

With OFW Member 7mos and longer Base: 1,272; Universe: 815,000 householdsArea Coverage: National Urban Philippines


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Invested on having convenience appliances andentertainment media


OFW Beneficiaries Study Base: 1,316, Universe: 883,000 householdsArea Coverage: National Urban Philippines



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as well as owning electronic gadgets





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Observed that they have higher media exposure

97

71

62 62

21

13

33

84

99

77

69

77

32

25

98

TV Radio Newspaper VCD/DVD Magazine Cinema Internet Mobile

Phone

Gen Population OFWB

Past year




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...and higher incidence of going to the malls,supermarkets and dining out (fastfoods)

6157

66

8276

83

Malls Supermarket Fastfoods

GenPopulation OFWB



At least once a month


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In summary


OFW deployment still increasing each year, reaching a total of 1.4 Million in

2010. As a result, OFW remittances also grew reaching USB 18.7B in 2010

OFW families have slowly improved living conditions. The DE sector from the

OFW families lessened to 48% in 2011 from 66% in 2007.

83% or the majority claimed to get their receives remittance once a month

96% claimed that the remittance received is spent on Household Needs such

as utility bills, food, home rental and education

2 out of 10 OFW families saves or invests a portion of the remittance received.

Keeps a savings account, invests on real estate or insurance.

Media exposure is relatively higher, except TV viewing, compared to the

general household population and, are more inclined to go to malls,

supermarkets and restaurants.


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Confidential & Proprietary Copyright 2007 The Nielsen Company

Thank you

Documents

Media Index OFW Beneficiaries (2011)