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Media & Experiential Brand Solutions Rouse Hill Town Centre

Media & Experiential Brand Solutions...o Glass Balustrades – Coles / Woolworths o Lift wrap – glass panel o Table top decals o Food terrace windows o Escalator Sides (Glass paneling)

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Page 1: Media & Experiential Brand Solutions...o Glass Balustrades – Coles / Woolworths o Lift wrap – glass panel o Table top decals o Food terrace windows o Escalator Sides (Glass paneling)

Media & Experiential Brand SolutionsRouse Hill Town Centre

Page 2: Media & Experiential Brand Solutions...o Glass Balustrades – Coles / Woolworths o Lift wrap – glass panel o Table top decals o Food terrace windows o Escalator Sides (Glass paneling)

Rouse Hill Town Centre opened in 2007 and changed the face of retail and residential living in North Western Sydney. Designed for the community, Rouse Hill Town Centre is located in the Hills District as part of The New Rouse Hill, approximately 35 kilometres north west of the Sydney CBD.

Rouse Hill Town Centre combines the traditional values and streetscape of a contemporary market town with the latest fashion, homewares, dining, community services and lifestyle choices. With over 230 specialty stores including Woolworths, Coles, Big W, Target and a Reading Cinema, you’re bound to find what you need in the convenience of the Town Centre.

Page 3: Media & Experiential Brand Solutions...o Glass Balustrades – Coles / Woolworths o Lift wrap – glass panel o Table top decals o Food terrace windows o Escalator Sides (Glass paneling)

10.4mAPPROX. ANNUAL TRAFFIC

250+PREDOMINATED CATEGORIES

Food, Services, Homewares, Fashion & Accessories

MAJOR RETAILERS

Woolworths, Coles, Big W, Target, JB - HiFi and a Reading Cinema

425,449TRADE AREA POPULATION

Page 4: Media & Experiential Brand Solutions...o Glass Balustrades – Coles / Woolworths o Lift wrap – glass panel o Table top decals o Food terrace windows o Escalator Sides (Glass paneling)

6%POPULATION GROWTH

7.56%EXPENDITURE GROWTH

MTA GROWTH

$436,557,918MAT Sales

Page 5: Media & Experiential Brand Solutions...o Glass Balustrades – Coles / Woolworths o Lift wrap – glass panel o Table top decals o Food terrace windows o Escalator Sides (Glass paneling)

POPULATION

Source: LIQ, 2016

2006 2011 2015 2018 2021 (f) 2026 (f) 2031 (f)

Main Trade Area 135,480 157,366 186,569 211,024 226,908 267,565 311,747

Total Trade Area 353,018 384,896 425,450 456,302 476,111 523,946 573,748

VISITOR INFORMATION VISITS

Source: Quantium, Q4 2017

CATCHMENT AREABY HELIX COMMUNITIES

TTA Syd Metro Avg

Average Household Income $109,791 $99,586

Age Distribution (% of Pop’n)

Aged 0-14 22.4% 19.2%

Aged 15-19 7.2% 6.3%

Aged 20-29 12.5% 14.7%

Aged 30-39 14.6% 15.3%

Aged 40-49 15.0% 14.2%

Aged 50-59 12.5% 12.3%

Aged 60+ 15.8% 18.0%

Average Age 34.4 37.2

Family Type (% of Pop’n)Familywithdependentchildren*

45.7% 36.5%

Young Families 37.0% 29.4%

Older Families 8.7% 7.1%

Family with non-dependent children

12.8% 11.2%

Other families 0.9% 1.4%

Couple only 24.0% 24.7%

Lone persons 14.3% 22.0%

Group households 2.3% 4.2%

Note: The Helix data reflects the majority of the TTA population Source: Helix Personas, 2017

To find out more about Helix Personas, visit:helixpersonas.com.au/browse

*Families with dependent children can be split into two sub-categories: young families have children aged under 15, and older families have children who are 15 and over or dependent students aged 15-24 years old.

Source: 2011 ABS Census

TTA

Average spend per visit $88

Frequency of visits (per year) 14.5

Helix Community % Rank

100 Leading Lifestyles 50.2% 1

300 Today’s Families 20.5% 2

500 Getting By 12.5% 3

400 Aussie Achievers 9.6% 4

600 Golden Years 3.2% 5

200 Metrotechs 2.4% 6

700 Battlers 1.0% 7

800 Other 0.6% 8

Page 6: Media & Experiential Brand Solutions...o Glass Balustrades – Coles / Woolworths o Lift wrap – glass panel o Table top decals o Food terrace windows o Escalator Sides (Glass paneling)

Connecting your brand with an engaged audience.High impact and premium locations providing high reach and big impact.

MEDIA

o Large Format Digital Screen

o Entry doors

o Large Format banners

o Floor decals

o Wifi

o Exit boom gates

o EDM logo placement

o Glass Balustrades – Coles / Woolworths

o Lift wrap – glass panel

o Table top decals

o Food terrace windows

o Escalator Sides (Glass paneling)

BENEFITS TO YOUR BRAND

Captured audience

Excellent brand reach

Strong sales potential

High traffic and exposure assets

Page 7: Media & Experiential Brand Solutions...o Glass Balustrades – Coles / Woolworths o Lift wrap – glass panel o Table top decals o Food terrace windows o Escalator Sides (Glass paneling)

POP UP / EXPERIENTIAL

Our Pop up leasing & experiential activations focus on giving your potential customers a high impact and engaging experience that lets them interact with your products and services.

Rouse Hill Town Centre has various pop up & experiential sites providing you theopportunity to show case your product or service.

2018

17

13

14

1

12

910

21

22

23

16

19

11

16A

Page 8: Media & Experiential Brand Solutions...o Glass Balustrades – Coles / Woolworths o Lift wrap – glass panel o Table top decals o Food terrace windows o Escalator Sides (Glass paneling)

SPONSORSHIP

By partnering with Rouse Hill Town Centre your business can take advantage of the opportunity to further build a profile in our community and establish long lasting rapport with new and existing customers.

Sponsorship will allow you to lift brand awareness, reach an engaged audience and position your brand far ahead of your competitors and at the heart of the community.

In December 2017, Rouse Hill Town Centre, in partnership with The Hills Shire Council, hosted the first-ever ‘Hills Illuminate’ - providing families and friends with a bright and radiant way to celebrate the festive season. This was an amazing event with a very positive turnout.

Page 9: Media & Experiential Brand Solutions...o Glass Balustrades – Coles / Woolworths o Lift wrap – glass panel o Table top decals o Food terrace windows o Escalator Sides (Glass paneling)

CUSTOM

If our standard offering doesn’t suit your business’s needs we have the ability to work with brands to create tailored packages that reflect your requirements.

Rouse Hill Town Centre’s Business development team specialises in sponsorship activation, innovative kiosk’s, branded event activations and out of the box exhibits and installations.

Our team can assist you and your brand throughout the whole process from conceptualisation to delivery to post analysis. Rouse Hill Town Centre is extremely flexible, open to new ideas and are eager to work with you and your brand to deliver cutting edge retail solutions.

Page 10: Media & Experiential Brand Solutions...o Glass Balustrades – Coles / Woolworths o Lift wrap – glass panel o Table top decals o Food terrace windows o Escalator Sides (Glass paneling)

Value add marketing channels

Let us help you grow your audience and brand with our strategic content marketing & social media marketing platforms.

We offer:

• EDM (Electronic Direct Mail)• Social Media posts• Website content• Website directory boards

Page 11: Media & Experiential Brand Solutions...o Glass Balustrades – Coles / Woolworths o Lift wrap – glass panel o Table top decals o Food terrace windows o Escalator Sides (Glass paneling)

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For further information or to make a booking, please contact:

Isabella PelosiBusiness Development ExecutiveRouse Hill Town Centre

[email protected] 8239 3992

R O U S E H I L L T O W N C E N T R E

GPT reserves the right to cancel, change or prohibit a party from engaging in the advertising opportunities described in this document at any time without notice. The advertising opportunities are subject to approval, availability, terms and conditions and the terms of your lease or licence. In the event of any inconsistency, the terms of your lease/ licence will prevail. GPT does not represent that any of the advertising opportunities will increase the profitability, turnover or exposure of your business. You should make your own inquiries before making any commitment. To the maximum extent permitted by law, GPT disclaims any liability and responsibility for any loss, damage or claim of whatever kind (including negligence) suffered, sustained or incurred by any person or corporation which arises in connection with engagement in any of the advertising opportunities described in this document.. GPT means GPT Property Management Pty Ltd ABN 29 116 099 631, GPT RE Limited ABN 27 107 426 504 and their subsidiaries, related entities, directors, officers, employees and agents.

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For more information contact Emma Hatcher [email protected] | 02 8239 3710