Media evaluation work.

I’m Elliot Page, candidate number 1887, and this is my media evaluation presentation.

I believe it’s more appropriate to vary the content so I have written my evaluation in a way I believe flows. I would like to start with a video showing my magazine works develop.

Click

In between the months of September and November I played around with the set preliminary tasks and also some work of my own accord. Here is the CD cover, which helped me set and develop pre-existing photo shop skills, but also play around with new tools, and new styles.

Click

I found the preliminary task a useful link, a good stepping stone, from relatively basic skills, to building up to the conventional skill set required for the final media task. As you can see in the college magazine, the styling is simple as is the concept, but I further developed my skills.

Click

After experimenting more with brush skills I looked to put the skill set to a draft music magazine

Click

This was the result the beginning themes and styles which also emerge later on in my magazine work. I think that the use of Photoshop, presentations, and the use of online surveys and tools, can really help progress any magazine work. The core of any modern media company, is the technology it uses, and using these technologies, for our own device gives us a taste of what the real world media work environment is like.

Click

Here is my front cover which after many hours on many software platforms, has brought out the best work. My magazine follows convention in many ways and I believe this is highlighted throughout my work.

I have the traditional left third content on my magazine front cover. Here artists and the main article are advertised, so if stacked on any shop shelf. They clearly sell the magazine. Also the Large logo in the masthead makes the magazine immediately recognisable.

I have tried to keep the masthead as simple as possible to reflect the style of the magazine. Keeping any details on it to a minimum. The website, date and price of the issue, are all kept in small writing so they are clear enough to see, but not large enough to take away from the style that I am going for.

I have a large profile shot of the artist, which is the only part for the front cover in colour, I believe this helps bring the eye to focus on the picture, so then I follow on from this and use the shape of this picture to my advantage.

The pull quote showed above the artists head, the slug line of the main article, and the other lead articles all follow this shape.

My magazine does follow all the criteria of a mainstream magazine but uses simple poster like styling and brushes, to create a simple glossy feel which I believe fits my target audience.

Click

My contents page is more vibrant then the front cover, I believe this helps the reader want to turn to the indicated articles.

It has the main article featured at the top, and the other articles as main stories preceding. They all have language context using alliteration, and alternative usage of words, which I think reflects the target audience.

All the articles are linked by page number. The main article has a picture which I think helps sell it further. Also a further story, which is important in the magazine but not important enough for the front cover, has a large section of the contents page. By repeating the core elements and bringing in new ones it helps keep the reader interested.

I also keep the omega logo at the top of every page to keep the magazine identity.

Click

My Double page spread shows good use of conventional media tools, large pictures shadowing a story. It uses large pull quotes, and slug lines further down in the story. The article is broken up to make it digestible and identifiable with the reader which leads on to my next section to address target audience.

Click

My target audience is not gender specific, as shown in my audience research. However it is taste and age specific. The main age range for my target audience is in the 15-18 categories, and could possibly stretch to the 18-24 categories. The magazine itself focuses on dance and house music although a sub culture of music, there is a large group of people who listen to it and respond well to my magazine.

Click

The audiences taste can be shown here, this is my preliminary research into their taste. Using this as a basis for my understanding of the audience I was marketing for I developed my magazine around it. And so far the results have proved positive.

Click

In my evaluation research I got these results.

Click

When asked if my magazine displayed a consistent house style 100% said yes. When asked if the article itself was appropriate 100% said yes. When asked if the images on my front cover and contents page were appropriate 100% said yes.

Click

I believe my magazine helps reflect and resemble the young dance scene it’s selling to. That particular social group, from the responses I’ve had and the research I’ve made I believe the language used, is simple but tasteful and the images and design is bold and strong, the content reflects the gigs, genre and styling, shown to me by my audience. I believe not only does this help attract the people I’m trying to sell to, but it helps me direct them generally.

Click

I believe my magazine should be moved into the digital age as well as being sold in traditional outlets, in a hybrid selling system. That is why I feel Specialist magazines, who are a major distributor of magazines with specific target audiences would be perfect. For example as you can see here the company deals with famous yet specialist magazines, like NME, Q and rolling stone. I think given the right structure and marketing you could see omega up there with them.

Click

I hope that answers the set questions for you