7/29/2019 Media Ethics & Responsibilities
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National Officers Academy, Karachi Essay
Prepared By: Gohar Yaseen & Syed Nazim Nisar Hussain Page 1
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Media; Ethics & Responsibilities Introduction
Media is the most powerful entity on the earth. They have the
power to make the innocent
guilty and make guilty innocent and thats power, because they
can control the mind of masses
(Malcolm)
Theyare only two forces that carry the light to all the corners
of the globe. Sun in the heavenand the associated press down
here
(Mark Twain)
Ethics of Media Fairness Ensure accurate information High source
of confidential information Dont suppress the truth for
commercialism Avoid personal favors, Bribe Avoid intrusion of
personal life Avoid ethical limits, religion honor Respect for
gender equality Should not identify photo of minor infant victim of
sex Honesty
Political Responsibilities of Media Project and promote soft
image of country Access to the politician and proper feedback Media
watchdog of national interest Accountability Army, Bureaucracy and
politician Reduced corruption Avoid unnecessary criticism over
state
Whoever controls the media, controls the mind
(Jim Morison)
Religious Responsibilities of Media Project tolerance and
harmony among religion Highlight Islam as religion of Peace,
Pluralism Highlight for freedom, religion, expression, necessity,
choice which were enshrined in the
charter of Medina
Avoid criticism over religion Avoid carricatcher Last sermon of
prophet sidelining the Ethno-Linguistic differences
Live and let others live
(Al-Quran)
Speak with them in beautiful manner
(Al-Quran)
7/29/2019 Media Ethics & Responsibilities
2/2
National Officers Academy, Karachi Essay
Prepared By: Gohar Yaseen & Syed Nazim Nisar Hussain Page 2
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Economic Responsibilities of Media Provide proper data for
launching economic projects Explain markets for FDI (Foreign Direct
Investment) Advertising local products Dont create hype, regarding
crash of stock market and weakness of country
Cultural Responsibilities of Media Promote local culture Art,
Music, Architecture Highlight Earth and ecology Protect its
countrys culture Create hindrance in other cultures progress
Whoever controls the Media, the image controls the culture
(Allen Ginsberg)
ConclusionMedia should neither be embedded nor yellow but it
should be balanced.
Media as a thing which can convert hell into Paradise and
paradise into hell
(Adolf Hitler)
