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With our MASTER AND MORE campaign, you can efficiently and effectively communicate with the target group of bachelor students and graduates interested in postgraduate studies. Via different online and offline channels you present your master programmes to German and Austrian students.
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MASTER AND MORE Media Information
Data 2012
Fair locations 2012Berlin, Münster, Stuttgart and
NEW: MUNICH & VIENNA
Graduate Student Recruitmentin Germany and Austria
MASTER AND MORE - Index
Graduate Student Recruitment in Germany and Austria
The Campaign Strategy
MASTER AND MORE – Web
MASTER AND MORE – Guide
MASTER AND MORE – Event
Prices
Contact
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Graduate Student Recruitment in Germany and Austria
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It's the mix that counts
It is recommended using more than one channel in your communication strategy. Although the internet has become
increasingly important over the last few years, the target audience uses additional channels of information. Numerous
students read magazines for information about obtaining a second degree. In addition, personal contact with study
advisors or students of a specific university is essential to them before deciding on a master’s programme. A combination
of the three channels (internet, print and recruitment fair) is therefore crucial to a successful recruitment strategy.
MASTER AND MORE – Cross-media graduate recruitment
The MASTER AND MORE campaign offers you a suitable mix of channels for the German-speaking market.
You can take advantage of the synergy resulting from communicating through complementary channels
connected to social media.
The German education market
German universities do not offer enough capacity in graduate programmes for all interested students. This gives
international universities the opportunity to increase the influx of German students to their master programmes.
Germans are very mobile as far as their education is concerned. Therefore, many students who will receive their
bachelor degree in the coming one to two years are already looking for alternatives in other countries. The
internationalization of postgraduate programmes is very important to most international universities, and the
German situation is very promising for the success of marketing efforts
in the field of student recruitment for master programmes.
MASTER AND MORE – The Campaign Strategy
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It's the mix that counts:
Integrated cross-media communication!
Different communication channels:
Efficiently connected with each other!
Integration of social media:
The network of your target group!
Personal consultation:
Increase commitment of the prospective
master student!
Facts and Figures*
Visits: 24,905
Page impressions: 128,871
Ø visiting time: 4 min. 38 sec.
MASTER AND MORE – Web
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www.master-and-more.deBetter visibility on the internet for your institution
Modern communication through social media
Target group oriented information and design
Comprehensive search function
Wide reach across Germany
Attractive price-performance ratio
Diverse options for presentation of universities:
• University profiles
• Course/ study programme profiles
• Testimonials (video or text)
• Promotional videos
• Banner (skyscraper)
• News-Service
* Figures on monthly basis: January 2011
DYNAMIC AND INFORMATIVE –
THE MASTER AND MORE WEBSITE
MASTER AND MORE – Web
SEARCH ENGINE WITH 6,000 STUDY PROGRAMMES
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Good visibility of
common social media
Comprehensive
search function
Clearly indicated
search results
Skyscraper banner(120x600px)
• Displayed on all sites
• 60,000 page impressions
guaranteed within four
weeks for each banner
Comprehensive portraits of
your institution and your study
courses
Your portraits appear among
the first search results on
MASTER AND MORE
Depiction of your logo in a
streamer on the front page
Integration of video and
pictures
MASTER AND MORE - Web
UNIVERSITY/ STUDY PROGRAMME PROFILE
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Individual tabs
Logo of the
institution
Keyfacts on the institution
& linkage to social media
Edited
information texts
& photos
MASTER AND MORE – Web News-Service
PUBLICATION OF PRESS RELEASES AND NEWS
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Posts on our
MASTER AND
MORE facebook
fansite with more
than 2,500 fans
Top News
We guarantee 30,000 impressions for each
published post!
Universities can make use of the MASTER AND MORE
media to publish reports, press releases or announcements.
These are published:
in the news area (top news) on www.master-and-more.de
and various sub-sites
as a post on the Facebook-Fansite
as a tweet on the Twitter channel
in the event calendar of the web portal
(applies for event announcements)
Facts and figures
Target group: Bachelor students
Target areas: University towns
throughout Germany
Size: A5 Oversized
(16.5 x 22.5 cm)
Circulation 50,000 copies
Realease date: October 2, 2012
Deadline for submission: September 17, 2012
Germany‘s only printed magazine for prospective
master‘s students
Youthful design and high quality
Minimal waste coverage through targeted
distribution, inter alia, by our own promotion teams
Complementary to Web and Event
Appealing advertorials instead of classic
advertisement
THE STUDY GUIDE FOR
BACHELOR STUDENTS
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MASTER AND MORE - Guide
Download the latest guide:
www.bit.ly/master-guide
MASTER AND MORE – Event
IMPRESSIONS OF THE FAIR IN MÜNSTER IN JANUARY 2011
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*Results of the exhibitor survey
How satisfied are you with the efficiency of the MASTER AND MORE fair in Münster? *
Very satisfied Satisfied Neutral DissatisfiedVery
dissatisfiedI don't know.
Number of
visitors66.7% 21.4% 9.5% 2.3% 0% 0%
Interest of the
visitors45.2% 45.2% 7.1% 2.3% 0% 0%
Quality of the
conversations47.6% 33.3% 14.2% 4.7% 0% 0%
MASTER AND MORE FAIRS
MASTER AND MORE – Event
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EXCLUSIVE FAIR CONCEPT
Approximately 50 selected exhibitors
TARGET GROUP: BACHELOR STUDENTS
Students can register online before visiting the fair.
2,000 - 3,000 students receiving their bachelor degree in the near
future are expected to attend.
INTERESTING LECTURES AND SEMINARS
Universities and guest speakers provide information about:
(special) master programmes, master programmes abroad,
salaries, ranking and more
IDEAL LOCATIONS
Vienna, Munich, Stuttgart, Berlin and Münster have been chosen as
fair locations based on the large number of students in the cities and
the surrounding areas
Berlin
140,000 students in the city
190,000 students in surrounding areas
Münster
47,000 students in the city
269,000 students in surrounding areas
Stuttgart
44,000 students in the city
275,000 students in surrounding areas
Munich
100,000 students in the city
80,000 students in surrounding areas
Vienna
180,000 students in the city
70,000 students in surrounding areas
MASTER AND MORE – Event
THE FAIR LOCATIONS 2012
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YOUR BOOTH
9 sqm (3x3m) or 18 sqm (6x3m)
EQUIPMENT
Table, counter, 2 chairs, waste bin, power supply,
WiFi, catering for 2 persons, space for your
banners or an electronic display; double
equipment for 18 sqm booths
MASTER AND MORE – Event
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BerlinDate Dec 06, 2012
Time 9 am - 5 pm
Location Postbahnhof
SCHEDULED APPOINTMENTS
Prior to the fair visitors can schedule appointments for
in-depth consultation with their preferred institutions
LECTURES AND SEMINARS
Exhibitors have the opportunity to hold a presentation
of 20 minutes about their institution or their courses
PROFILE IN THE INDEX OF EXHIBITORS
Each exhibitor will be mentioned in the index of exhibitors
including a profile and logo
ViennaDate Nov 20, 2012
Time 9 am - 5 pm
Location Messe Wien
MünsterDate Dec 08, 2012
Time 9 am - 5 pm
Location Mensa am Ring
MunichDate Nov 22, 2012
Time 9 am - 5 pm
Location Kleine Olympiahalle
StuttgartDate Nov 27, 2012
Time 9 am - 5 pm
Location Liederhalle
2. FAIR COMPLETE
5 Fairs (9 sqm)
5 Presentations (20 minutes)
Regular price: 13,750 €
PACKAGE PRICE: 11,900 €
3. CROSS-MEDIA PREMIUM
Web (5 profiles)
Guide (1 page)
1 Fair (9 sqm)
1 Presentation (20 minutes)
Regular price: 5,915 €
PACKAGE PRICE: 5,500 €
4. CROSS-MEDIA COMPLETE
Web (10 profiles)
Guide (1 page)
5 Fairs (9 sqm)
5 Presentations (20 minutes)
Regular price: 17,260 €
PACKAGE PRICE: 14,500 €
MASTER AND MORE – Prices
PACKAGE PRICES
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All prices are subject to German value added tax of 19%.
All prices are valid until June 2012.
1. FAIR PREMIUM
3 Fairs (9 sqm)
3 Presentations (20 minutes)
Regular price: 8,250 €
PACKAGE PRICE: 7,500 €
All prices are subject to German value added tax of 19%.
All prices are valid until June 2012.
Event (Fairs in Vienna, Munich, Stuttgart, Berlin and Münster) Preise
9 sqm booth, counter, table, 2 chairs, waste bin, power supply, WiFi internet access,
entry in exhibitor list (online and offline), catering for 2 persons
2,500 € /fair
18 sqm booth, 2 counters, 2 tables, 4 chairs, waste bin, power supply, WiFi internet access,
entry in exhibitor list (online and offline), catering for 4 persons
4,500 € /fair
Presentation (20 minutes) 250 €
Guide Preise
1 page 2,100 €
double-page spread 3,500 €
Web Prices
1 profile € 300 /profile /year + technical processing costs of € 45 /profile
2 – 9 profiles € 168 /profile /year + technical processing costs of € 45 /profile
10 – 19 profiles € 96 /profile /year + technical processing costs of € 45 /profile
20 – 39 profiles € 84 /profile /year + technical processing costs of € 45 /profile
More than 40 profiles € 72 /profile /year + technical processing costs of € 45 /profile
University /study programme of the week € 250 /week
Banner (skyscraper) € 250 /week (minimum booking period: 4 weeks)
Web news service € 250 /report (press release, announcement)
Website/banner statistics € 12 /report
MASTER AND MORE – Prices
SINGLE PRICES
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EV
EN
TW
EB
GU
IDE
ADRESS
border concepts GmbH
Bahnhofstraße 40
48599 Gronau
Germany
T: 0049 2562 99 38 0
I: www.borderconcepts.biz
www.facebook.com/borderconceptsinternational
CONSULTING
We advise you on selecting the right measures for the recruitment of
your future master students.
This includes the participation in the MASTER AND MORE campaign
as well as your individual projects.
Interested? Questions or suggestions?
Please contact our MASTER AND MORE team!
MASTER AND MORE – Contact
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Mr. Sjaik Djorai
T: 0049 2562 99 38 112
