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Channel SME Segment Information Technology | Research/Development
Media Data IT TIMES
it-times.de
Table of Contents
Fact-Sheet
Target Group
Ad Specials | Integrations | Cooperations
Mobile Advertising Opportunities
Contact
Rates & Conditions
2
Traffic
Target Group
Categories
Page Impressions:
Visits:
Unique Visitors:
IT-decision-makers, self-employed/freelancers
Investors
Online-Professionals, IT/EDV-Specialists
Male, 25-49 years, highly educated
Source: InSites Marktforschung
IT-TIMES.de is the communication and information portal for the national and international technology sector.
The portal is aimed at decision makers and managers and other professionals and investors from telecommunication, semiconductor, internet and media, hardware and software, IT services, games and consoles and also solar technology. Daily updated IT and technology news inform the users as well as more in-depth background reports from the IT industry. In addition, users can check the key market data and forecasts as well as the news archive. The IT lexicon presents the most important terms from the sector.
IT TIMES – The specialized portal for the communication and information sector.
Telekommunikation
Halbleite
Internet
Medien
Hardware
Software
Fact-Sheet | IT TIMES | www.it-times.de
3
IT-Services
Spiele und Konsolen
Solartechnik
Regulierer
Verbände
119.032
58.164
40.000
Stand: IVW 08/2014, AGOF internet facts 2014-07
BITKOM-SME-barometer rose sharply in the 1st quarter of 2012. A rise of 1.6% in turnover is expected for the German ITK market.
4 Source: BITKOM, EITO 2012
Target Group | More than one third of IT TIMES users are executive managers.
5 Source: InSites Marktforschung, Status: 04/2012, / in %
Age
Education
Sector
Gender
Profession
Household Net
female male
> 50 years 25-49 years < 25 years
University A-level
Secondary school
Freelancer and Self-Employed Manager/CEOs
Middle management
IT Industry
Telecommunication Business Services
Health and Social Care
Ad Specials | Integrations | Cooperations
6
Button
Button + Microsite | The classical Advertorial.
Button max. width: 300 px height variable
Individual Microsite max. width: 820 px further specifications on request
Microsite
Link to external landing page or integrated microsite with individal client content
Mobile Advertising | ittimes.de
7
Mobile Enabled Website [mobile.it-times.de]
For the current traffic and potential advertising formats please refer to our specific mobile presentation under
http://www.businessad.de/mediadaten_english/Mobile_Channel_engl.pdf
Rates 2014 | www.it-times.de
8
All shown prices are excluding german vat and are discountable. All rates in CPM unless otherwise indicated. Expandables +25% CPM surcharge.
Category booking Website-Rotation Segment-Rotation Channel-Rotation Portfolio-Rotation
Full Banner 70 € 60 € 40 € 30 € 10 €
Super Banner 85 € 70 € 50 € 40 € 15 €
Medium Rectangle 115 € 95 € 80 € 70 € 30 €
Skyscraper 90 € 75 € 55 € 45 € 20 €
(Universal) Flash Layer 150 € 120 € 100 € 90 € 50 €
Wallpaper 130 € 110 € 90 € 80 € 45 €
Banderole Ad 150 € 120 € 100 € 90 € 50 €
AdBundle 60 € 50 € 17,50 €
Halfpage Ad 130 € 110 € 90 € 80 €
Billboard Ad 150 € 120 € 100 € 90 €
Sitebar 145 € 120 € 100 € 90 €
Floor Ad 180 € 145 € 120 € 110 €
Advertorial (Button + Microsite) On request
Mobile Website Interstitial
Integrated
On request
60 € (MMA 6:1) 70 € (MMA 4:1) 80 € (MMA 2:1)
Conditions and Specifications
Discounts *
From 10,000 € 3 %
From 20,000 € 5 %
From 50,000 € 10 %
From 75,000 € 12 %
From 100,000 € 14 %
From 200,000 € 16 %
Technical Specifications www.businessad.de/mediadaten_english/Technical_specifications.pdf Advertising Material Three days before publication to [email protected] Redirect Third-Party-Advertising is possible Targeting: Comprehensive targeting possibilities: regional/national (A, CH) Temporary Browser-specific Operating system Quality control Continuous campaign optimization Transparent reporting
* Depend on eventual cash or natural discounts. Minimum booking volume 1,000 € (net)
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Our General Terms of Business are included in the businessAD rate card or can be found as download on http://www.businessad.de/uploads/media/agb.pdf
Business Advertising GmbH | More Value for Brands.
Please contact us for further consultation!
Email: [email protected]
Internet: www.businessad.de
Business Advertising GmbH Verkaufsbüro Hamburg Stresemannstraße 29 22769 Hamburg Tel.: +49-40-386579-20 Fax: +49-40-386579-19
Business Advertising GmbH Headquarter Kronprinzenstraße 82-84 40217 Düsseldorf Tel.: +49-211-179347-50 Fax: +49-211-179347-57
