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www.tab.de
media data 2020
communication solutions for the target group of professionel engineers in the building services sector
COPYTEST
COPYTEST
2
media brandtab
PRINT1 title portrait page 32 distribution analysis page 5T editorial schedule page 6
Building service equipment for climate protection – an initiative of tab page 9
P prices page 10F formats and technical advice page 123–L reader analysis page 14
additional benefit print: product highlight page 15
WEBSITE1 portrait page 16N website traffic page 17P prices and forms of advertising page 18F formats and technical advice page 19
NEWSLETTER1 portrait page 21N distribution page 22T time schedule page 23P prices and forms of advertising page 24F formats and technical advice page 25
additional benefit digital: online-advertorial page 27additional benefit digital: communication package page 28
INDIVIDUALDICE@bauverlag page 29
combination discounts page 31contacts page 32
tab the trade magazin for the building services sectorcommunications solutions for the target group of professional engineers in the building services sector.However you aim to come into contact with the decision-makers in the building services sector – in print, online, digitally or personally – tab – the trade magazine for the building services sector provides you with the right platform in every case.
tab the trade magazin for the building services sector
tab Fachforum – forum for building services professionals
tabnewsletter
www.tab.de
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1printtitle portrait
1 magazine name: tab the trade magazine for the building services sector
2 short profile: As one of the leading magazines in the building services sector, tab covers the entire spectrum of building services – from the concept to the serviceable building – and provides insights into fringe areas, such as electrical engineering, energy monitoring and building automation. The building services engineers for heating, ventilation, air conditioning, cooling/refrigeration, sanitary, electrical and energy engineering mediate between innovation and application, between industry, design/planning and practice. tab supports these engineers in their day-to-day work and in their function as professional interface managers in their interaction with the technical trades and all involved with the building. In addition to its competent technical content, tab provides key information on project controlling, documentation, archiving, available subsidies and legally compliant planning. Thanks to its optimized distribution, tab provides access to the competent decision-makers in the sector as well as to the professionals of tomorrow. tab contains a wide variety of sector-relevant information. This information is filtered, concentrated and prepared in a clearly structured form ready to archive.
3 target group: specialist engineers in engineers’ offices and installation companies
4
1printtitle portrait
4 publication frequency: 10 issues, double issue in January/February and July/August
5 magazine format: DIN A4 (210 mm wide x 297 mm high)
6 volume/year: 50st volume 2020
7 sales price: annual subscription national € 169.00annual subscription abroad € 181.00single copy € 20.00annual online subscription € 99.00online student subscription € 63.60
8 official journal:
9 memberships:
10 publisher:
11 publisher:
12 advertising:
Further information is available at www.bauverlag-shop.de.
BTGA Bundesindustrieverband Technische Gebäudeausrüstung e.V., Bonn
IVW
Bauverlag BV GmbHAvenwedder Str. 5533311 Gütersloh Germanywww.bauverlag.de
Michael Voss
Michael VossCEO
13 editorial department: Dipl.-Chem. Christoph Brauneis Editor-in-Chief phone: +49 5241 80-75029 fax: +49 5241 80-9313 e-mail: [email protected]
Dipl.-Ing. (FH) Marcus Lauster deputy Editor-in-Chief phone: +49 5241 80-74286 fax: +49 5241 80-9313 e-mail: [email protected]
14 page analysis: 2018 = 11 issuestotal pages: 922 pages = 100.0 %
editoral section 756 pages = 77.9 %advertising section 166 pages = 22.1 %
therefrom: situation vacant 3 pages = 1.8 %bound Inserts 0 pages = 0.0 %publisher ads 32 pages = 19.3 %loose inserts 9 copies
15 analysis of the content in the editorial section: 756 pages = 100.0 %
air conditioning/ventilation/cooling/refrigeration 122 pages = 14.8 %dates & trade fairs 82 pages = 10.8 %news 81 pages = 10.7 %heating engineering 68 pages = 9.0 %energy engineering 64 pages = 8.5 %law & profession 48 pages = 6.3 %building analysis 44 pages = 5.8 %water engineering 38 pages = 5.4 %BTGA 38 pages = 5.4 %study & career 32 pages = 4.2 %measurement and control technology 28 pages = 3.7 %sanitary engineering 24 pages = 3.2 %building automation 16 pages = 2.1 %software engineering 14 pages = 1.9 % electrical engineering 13 pages = 1.7 % installation 11 pages = 1.5 %lighting engineering 10 pages = 1.3 %literature 8 pages = 1.1 %insulation technology 7 pages = 0.9 %safety engineering 6 pages = 0.8 %solar engineering 6 pages = 0.8 %barrier-free 3 pages = 0.4 %fire protection 3 pages = 0.4 %
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printdistribution analysis 2
1 circulation audit:
2 circulation analysis: copies per issue (July 1st 2018 to June 30st 2019)
print run: 12,500
copies distributed: 11,970 thereof abroad: 102
copies sold: 1,750 thereof abroad: 85
subscriptions:: 1,746 thereof membership copies:
321
other sales: 4
single copy sales: -
free copies: 10,220
archive and specimen copies: 530
3 geographic distribution analysis:
copies actually distributed
business regions % copies
domestic 99.1 11,868
abroad 0.9 102
copies actually distributed 100.0 11,970
3.1 distribution by Nielsen areas/german states:
copies actually distributed% copies
Nielsen area ISchleswig-Holstein 3.6 451Hamburg 1.6 190Lower Saxony 9.2 1,092Bremen 0.5 59Nielsen area IINorth Rhine Westphalia 19.0 2,255Nielsen area IIIaHesse 7.7 914Rhineland-Palatinate 4.6 546Saarland 1.2 142Nielsen area IIIbBaden-Württemberg 12.1 1,436Nielsen area IVBavaria 15.6 1,851Nielsen area VBerlin 3.1 368Nielsen area VIMecklenburg-Vorpommern 2.5 297Brandenburg 4.5 534Saxony-Anhalt 3.8 451Nielsen-area VIIThuringia 3.8 451Saxony 7.2 854copies actually distributed 100.0 11,868
Summary of the survey method:1. Method: Dissemination analysis by file evaluation - total survey2. Basic population: actual circulation 11,970 = 100.0 %,
not covered by the examination 160 = 1.3 %3. Sample: total survey4. Target person of the study: not applicable5. Period of study: July 20196. Execution of the study: Bauverlag BV GmbH
The detailed survey method can be found at www.tab.de/survey_method.
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printeditorial schedule T
issue dates topics product specials trade fairs/events
1-2/2020January/February
PD: 31.01.2020
ED: 23.12.2019
AD: 14.01.2020
Heating: Heat pumps and concepts, Ventilation: Factory floors and industrial buildingsWater: Drainage solutionsInstallation: Pipework and fastening itMeasurement and control: measurement and control technology for saving energyBuildings automation: Bus systems and integrating them in the HVACEnergy: Regenerative energy conceptsSpecial PI section: Sanitation, TGA software
sanitationTGA software
11.-13.02. DigitalBAU, Cologne
3/2020March
PD: 28.02.2020
ED: 17.01.2020
AD: 06.02.2020
Heating: Electric heating systemsVentilation: Components for ventilation systems, hotel sanitary systemsElectrics: Routes to a smart buildingLight: Lighting solutions in property constructionSpecial PI section: HVAC for eating, lighting and building
4/2020April
PD: 30.03.2020
ED: 17.02.2020
AD: 06.03.2020
Heating: Regeneration-based heatingCooling: Cold water unitsAir conditioning: Split-system solutions for property constructionVentilation: Filter systemsElectrics: Tenant power supply solutionsSpecial PI section: IFH Intherm, energy
energy
5/2020May
PD: 27.04.2020
ED: 12.03.2020
AD: 01.04.2020
Heating: Ceiling radiation heatersVentilation: efficient ventilators for ventilation solutionsWater: Pressure maintenanceSolar power: Solar installations in property constructionSpecial PI section: Solar power, sanitation
solarsanitation
6/2020June
PD: 28.05.2020
ED: 14.04.2020
AD: 05.05.2020
Air conditioning: Air humidification Water: Water treatment for heating systemsEnergy: Heating networksHeating: Heating and cooling systems for factory floorsSoftware: Next steps with BIM in TGASpecial PI section: Water, measurement and control
watermeasurement and control technology
The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality
CO
PYTEST CO
PYTEST
PD = publishing date, ED = editorial deadline, AD = advertising deadline
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The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality.
issue dates topics product specials trade fairs/events
7–8/2020July/ August
PD: 30.07.2020
ED: 18.06.2020
AD: 08.07.2020
anniversary edition 50 years of tab: TGA trade over the years product highlights of 2020
9/2020September
PD: 28.08.2020
ED: 17.07.2020
AD: 06.08.2020
Heating: Large-scale heating systemsVentilation: School ventilationWater: Drainage solutionsMeasurement and control: Weather-controlled measurement and control systemsEnergy: Energy systems and contractingSpecial PI section: Buildings automation, water treatment
10/2020Oktober
PD: 28.09.2020
ED: 17.08.2020
AD: 04.09.2020
Heating: Panel heatingCooling: Refrigerants and their implementation statusAir conditioning: Item report on a room ventilation systemElectrics: Electrical installations in property constructionSpecial PI section: Chillventa – cooling and air conditioning, installation
building automation systemssafety and securitywater
13.-15.10. Chillventa, Nurnberg
11/2020November
PD: 30.10.2020
ED: 17.08.2020
AD: 08.10.2020
Heating: Exhaust gas systemsWater: Efficient pump systemsInstallation: Installation systems in front of/behind wallsMeasurement and control: Measuring, controlling and regulating heating systemsSpecial PI section: GET Nord, taps and fittings
GET Nordfittings
19.-21.11. GET Nord, Hamburg
12/2020December
PD: 27.11.2020
ED: 18.09.2020
AD: 05.11.2020
Heating: Heat generation in property constructionVentilation: Residential ventilation solutionsSanitation: Automatic systems in (semi-) pubic bathroomsEnergy: Energy solutions for greater flexibility in non-residential propertiesSpecial PI section: heating, fire protection
heatingfire protection
02.-03.12. VdS-BrandSchutzTage , Cologne
printeditorial schedule T
PD = publishing date, ED = editorial deadline, AD = advertising deadline
FeuerT rutz, Nurnberg30.09.-01.10. Chillventa: refrigeration and air conditioninginstallation
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printeditorial schedule T
An overview of the main editorial themes and corresponding issues in tab Das Fachmedium der TGA Branche containing reports on these.
category topic issue
heating surface heating, radiators, ceiling sails, ceiling radiant panels, dark radiators, hall heatings
3, 4, 6, 11
heating heat generators, condensing boilers, heat pumps, hybrid boilers 1-2, 5, 9, 11
heating biomass boilers, pellet heating, log boilers, wood chip plants 3, 4, 10, 11
heating hydraulic balancing, heating control, expansion tanks, heat accumulators, heat distribution, local heating networks
6, 11
heating combined heat and power, CHP, fuel cell heaters 4, 11
heating exhaust technology, chimney systems 4, 7-8
ventilation controlled domestic ventilation, room ventilation, central ventila-tion units, decentralised ventilation, heat recovery
3, 4, 7-8
ventilation kitchen ventilation, extractor hoods, ventilation ceilings, ventila-tion concepts, air filters, air humidification
4, 10
climate air conditioning, central units, split units, sorption units 3, 7-8, 10
climate air conditioning ceilings, room air conditioners 3, 7-8, 10
coldness refrigeration technology, refrigeration generation, refrigeration networks, refrigeration machines, refrigerants
4, 10
sanitär sanitary concepts, bathroom planning, public and semi-public bathrooms
1-2, 11
sanitary sanitary ware, wash basin, WC, shower/WC, bath tubs, shower channels, floor level showers
1-2, 5
sanitary sanitary fittings, shower fittings, showers, wellness 1-2, 3, 5
water roof drainage, rainwater utilisation, infiltration 9
water drinking water systems, water treatment, softening, filters 6, 9, 11
water water systems, pumps, pump systems 3, 6, 11
water waste water, waste water lifting lines, waste water utilisation, kitchen drainage, grease separators, floor drains, grey water
4, 11
category topic issue
installation pipes, pipes, fittings, pre-wall installation 3, 9, 10
installation pipe fastening, insulation, sound insulation 9, 10
electro electrical installation, communication systems, bus systems, switches
3, 4
electro power supply, lightning and surge protection, UPS 3
electro accumulators, electric accumulators, batteries, accumulator systems
4
safety and security
security technology, security concepts, locking systems, access systems, admission systems, locking concepts
9
measurement technology, control tech-nology, control engineering
measurement technology, measuring instruments, test equip-ment, control systems, regulation, thermography
5, 6
building automation
building automation, room automation, individual room control, bus systems, Smart Buildings, Smart Home
1-2, 3, 9, 12
light lighting concepts Light control, Daylight utilisation, Skylights, LED
3, 11
energy energy concepts, energy management, energy storage, geother-mal energy
1-2, 12
solar solar thermal, photovoltaics, solar construction, building-integra-ted photovoltaics (BIPV)
4, 5, 9
software Technical building equipment Software, Simulation Software, Building Information Modeling (BIM)
1-2, 7-8, 12
elevator and conveyor technology
elevators, escalators, moving walks 6
fire protecion fire protection concepts, fire alarm technology, detection, smoke extraction, sprinklers, smoke heat extraction systems (RWA),Fire dampers, smoke extraction solutions
3, 7-8
Information on new products is published in every issue. Please send us your press releases including printable images to our editing team no later than 4 weeks before the date of publication: [email protected]
Our editing team also covers many of these themes in SHK Profi and KKA Kälte Klima Aktuell.
Here you can see the main themes covered: Kälte Klima Aktuell
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printBuilding service equipment for climate protection – an initiative of tab
Dealing with climate change and reducing greenhouse gas emissions cannot be overstated in its importance. The real estate sector is regarded as a key factor in climate protection in this context. It is well known that buildings are responsible for around one third of CO2 emissions; yet at the same time there is enormous potential in using energy-efficient systems in the field of building service equipment, something that can be exploited with a manageable amount of expenditure and using existing technolo-gies.
tab - the technical medium of the building services industry has always dealt with the topics of CO2 reduction, energy efficiency, resource conservation and sustainability. These aspects will, however, be the top benchmark for the selection of editorial content in the future. As a result, tab will become the platform for the building services industry showing what we can actively contribute to climate protection. We certainly cannot and will not look at every article through „climate protection glasses“, but we will work out the aspects mentioned and present them prominently wherever possible. The specially created logo with the claim „building service equipment for climate protection - an initiative of tab“ will be the eye-catcher highlighting future topics in this context in the tab.
Support the tab editorial staff in this important project! Get in touch with us and let us know about your energy-efficient products, your own measures for reducing green-house gas emissions, your best-practice examples, etc. Let us contribute to combating climate change together with the resources at our disposal!
Your contact to the editorial office: Christoph Brauneis, phone: +49 5241/8075029, e-mail: [email protected] Lauster, phone: +49 5241/8082982, e-mail: [email protected]
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printprices, valid from1st October 2019 P
1 ad sizes and rates (prices in €):
format width x height mm b/w colour
2/1 page 200 x 270 each page 8,810.00 11,980.001/1 page 188 x 270 4,410.00 5,990.00
3/4 page horizontal 188 x 203 3,310.00 4,960.00upright 140 x 270
2/3 page horizontal 186 x 180 2,940.00 4,595.00upright 124 x 270
1/2 page horizontal 188 x 135 2,205.00 3,855.00upright 92 x 270
Juniorpage 135 x 1881/3 page horizontal 188 x 90 1,490.00 3,140.00
upright 60 x 2701/4 page horizontal 188 x 70 1,135.00 2,785.00
2-col. 92 x 135upright 44 x 270
1/8 page horizontal 188 x 35 575.00 2,230.002-col. 92 x 67
format colour
advertorial 1/1 page 5,990.00advertorial 1/2 page 3,855.00product highlight 2,990.00coverstory 12,235.00
All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 additional charges:
special position: inside front cover and inside back cover € 445.00back cover € 865.00other prescribed positions:: 10 % of basic b/w rate
colour: per special colour € 1,020.00
formats: ads bleeding over the printing area, bleed ads:2/1 page € 1,290.001/1 page € 655.001/2 page and smaller € 325.00
All charges are discountable.
3 discounts: published within 12 month; beginning with publication of the first ad
3 times 3 % 3 pages 5 %6 times 5 % 6 pages 10 %
12 times 10 % 12 pages 15 %18 times 15 % 18 pages 20 %24 times 20 % 24 pages 25 %
crossmedia discountDiscounts for print and online advertising and crossmedia advertisingcampaigns on request.
Bauverlag Combination Combination discount for combining the magazines of Bauverlag. Please refer to “combination discounts” on page 31. Loose inserts and technical costs are not discountable.
11
4 classified ads: (not discountable)situations vacant b/w single-column/45 mm wide € 3.30situations vacant colour single-column/45 mm wide € 3.70situations wanted single-column/45 mm wide € 1.95Opportunity advertisement single-column/45 mm wide € 4,80box number fee € 50.00
From a print value of 1,100.00 €, your job posting will be displayedonline at www.tab.de for 4 weeks for free.
5 special ad types: bound inserts:2 pages € 4,410.004 pages € 7,890.006 pages € 11,900.008 pages € 15,430.00(others on request)
discounts as per scale of discount 1 sheet = 1/1 ad page please supply bound inserts in untrimmed format of 216 mm wide and 286 mm high (four pages and more: folded).required delivery quantity: 12,800 copiesdelivery address: Wentker Druck GmbH
Gutenbergstraße 5-948268 Greven Germany
delivery memo: “for tab issue …”
loose inserts: (not discountable)maximum size 205 x 290 mm
weight of loose insert price ‰up to 25 g and 2 mm thickness € 310.00(higher weights and thicknesses on request)
for selected circulation: selection costs per selection € 120.00required delivery quantity: 12,800 copies delivery address: Integralis Industriebuchbinderei,
Lettershop und Fulfillment GmbHLägenfeldstraße 4 30952 Ronnenberg Germany
delivery memo: “for tab issue …”
glued ad media: price ‰postcard € 80.00product samples on request
Technical costs are not eligible for commission and are not dis-countable.
required delivery quantity:: 12,800 copies delivery address: Integralis Industriebuchbinderei,
Lettershop und Fulfillment GmbHLägenfeldstraße 4 30952 Ronnenberg Germany
delivery memo: “for tab issue …”
6 contact:
7 terms of payment:
We will be happy to provide you with information on other special forms of advertising. Just contact us, we will be pleased to realize your individual customer wishes.
Michael VossCEO
Net invoice value within 30 days following the date of the invoice, VAT ID No. DE 813382417
Bauverlag BV GmbH, GüterslohDeutsche Bank BerlinIBAN: DE45 1007 0000 0069 4653 00BIC: DEUTDEBBXXX
printprices, valid from1st October 2019 P
12
printformats and technical advice F
1 magazine format: DIN A4 (210 mm wide x 297 mm high; untrimmed: 216 mm wide x 303 mm high)
printing area: 188 mm wide x 270 mm high4 columns, each 45 mm
2 printing and binding methods: offset printing, adhesive binding
3 data transfer: we accept the following data media: CD-ROM, DVDtransfer by FTP: on requestby e-mail (up to 10MB): [email protected]
For larger volumes of data, please contact:Natika Heinemann, phone: +49 5241 80-2175
4 data formats: Please send your ad data as PDF data files with embedded fonts, CMYK colour space or spot colours and 300 dpi resolution. Alternatively you can send us an EPS file with fonts converted to paths and 300 dpi resolution or a TIFF file in CMYK colour space with 600 dpi resolution. Please note that for open files we may charge editing costs depending on the work required. If possible, please use only PostScript fonts from the Adobe or Linotype Library. If you use any other or modified fonts, please advise us accordingly. For reasons relating to licensing laws, you may not supply fonts to us. If we do not have the font used, you must convert the text section concerned into character codes with a graphic program and integrate it as a graphic into your document. In such cases, please consult us.
5 colours: Please make sure that the colour range always contains cyan, magenta, yellow and black. Colours which do not require their own printing block must be marked as four-colour separations.Colour mode: CMYK. With RGB, colour differences result.
6 proof: With every data delivery, please enclose an 1:1 laser prin-tout for checking the layout and text. For all contract-proof ads, digital proofs (with Ugra/FOGRA media wedge V 2.0) are required. The colour profile is iso coated v2 300 %. If no proofs are provided, the publisher assumes absolutely no liability for colour shifts/variations in the print image.
7 data archiving: All data files sent to us must be copies; for back-up purpo- ses, you should store originals until publication of the respective issue. The documents and indexes must have a unique order and page designation. If possible, please avoid special symbols, blanks and umlauts in your data file names. Please ensure that you supply all elements used. This applies particularly to photos/figures and fonts embedded in EPS graphics. Data are archived; repeats without changes are therefore generally possible. However, we do not provide a data guarantee.
8 guarantee: The printers working for us can only expose what is stored on the data media delivered by you. We cannot accept liability for any deviations in texts, illustrations and colours..
9 contact: Natika Heinemann phone: +49 5241 80-2175e-mail: [email protected]
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print formats and technical advice F
printing size area
1/3 upright
60 x 270
1/1 page
188 x 270
2/3 upright
124 x 270
2/3 horizontal
188 x 174
1/2 horizontal
188 x 135
1/2 upright
92 x 270
1/3 horizontal
188 x 90
1/4 upright
44 x 270
1/4 horizontal
188 x 67
1/4 2-col.
92 x 135
1/2 junior page
135 x 188
formatwidth x height in mm
formatwidth x height in mm
1/3 upright
70 x 297
1/1 page
210 x 297
2/3 upright
134 x 297
2/3 horizontal
210 x 194
1/2 horizontal
210 x 150
1/2 upright
102 x 297
1/3 horizontal
210 x 105
1/4 upright
54 x 297
1/4 horizontal
210 x 82
1/4 2-col.
102 x 150
bleed size (additionally 3 mm trim to each side)
1/2 junior page
145 x 202
14
print reader analysis 3-L
1.1 sectors/branches/company types
recipient grouppercentage of readers determined
% projection (approx.)
HVAC planners 42.4 5,075
architects and engineering offices 28.1 3,364
HVAC planning departments of industry, trade and commerce 9.4 1,125
HVAC planning departments of the public authorities 4.2 503
companies involved with the installation of technical equipment 2.9 347
plant engineering and construction 2.1 251
craft 1.6 192
research, development, technical colleges 0.7 84
other, no details 8.6 1,029
100.0 11,970
1.2 size of the business unit
by employeespercentage of readers determined
% projection (approx.)
1-10 employees 76.0 9,097
11-20 employees 7.7 922
21-50 employees 5.5 658
51 and more employees 8.7 1,041
no details 2.1 251
100.0 11,970
1.3 job area: position in the organization
percentage of readers determined
% projection (approx.)
owner/co-owner/management 75.1 8,989
department/group manager 9.9 1,185
technical employee 12.2 1,460
other employee 2.8 335
100.0 11,970
1.4 executed planning services
percentage of readers determined
% projection (approx.)
energy engineering/solar engineering 67.0 8,020
heating engineering 66.9 8,008
sanitary engineering 66.8 7,996
water engineering 65.3 7,816
air conditioning/ventilation 64.7 7,745
fire protection 64.2 7,685
building automation/measurement and control technology 54.1 6,476
electrical engineering/security systems 45.7 5,470
refrigeration 45.4 5,434
safety and communication technology 36.6 4,381
elevator technology 29.4 3,519
construction planning (general) 5.7 682
kitchen and laboratory technology 1.1 132
several responses (100.0% = 11,775 copies)
Summary of the survey method:1. Method: Dissemination analysis by file evaluation - total survey2. Population: actual circulation 11,731 = 100 %, not included in the survey 1,086 = 9.33. sample: total survey4. Target person of the study: not applicable5. Period of study: July 20196. Execution of the study: Bauverlag BV GmbH
The detailed survey method can be consulted at www.tab.de/3l_survey_method.
additional benefit printproduct highlight
produkt highlight
The special advertising form in tab magazin
Guiding principA manufacturer of exclusive products requires an exclusive presentation space
• attention-grabbing special form of advertising• attractive page layout• placement in „your“ subject area
Book „your“ exclusive front page:• 1/1 page colour• with a large photo (upright format 213 x 303 mm)• info text and contact details
Processing:Please provide us with your photo and text.We will build up the product highlight page for you.
price: € 2,990.00 All prices are subject to statutory VAT.
15
16
1websiteportrait
1 website: www.tab.de
2 short profile: More and more professional engineers are using the internet in their day-to-day work. www.tab.de complements the core competence of the print issue and provides the readers with an additional and highly useful interactive component. Like the print issue, the online version of tab the trade magazine for the Building Services Sector focuses on practical information for the day-to-day work of the professional engineer. This information is provided in a competent, focussed and application-oriented form. In combination with tab, tab newsletter and www.tab.de provides a platform dedicated to the target group with crossmedia synergies for advertisers and their advertising campaigns.
3 target group: TGA planners
4 publisher: Bauverlag BV GmbH
contact editorial department:Dipl.-Chem. Christoph Brauneis Editor-in-Chiefphone: +49 5241 80-75029fax: +49 5241 80-9313e-mail: [email protected]
Dipl.-Ing. (FH) Marcus Lauster deputy Editor-in-Chiefphone: +49 5241 80-74286 fax: +49 5241 80-9313e-mail: [email protected]
contact digital advertising:Axel Gase-Jochens Head of Digital Salesphone: +49 5241 80-75018fax: +49 5241 80-6066e-mail: [email protected]
17
websitewebsite traffic N
1 traffic audit: -
2 website traffic: page impressions: 15,357 visits: 10,311unique user: 9,200 (source: Google Analytics; average per month July 2018 until June 2019)
18
websiteprices and forms of advertising P
1 prices and forms of advertising:
forms of advertising placement format (pixel, width x height) max data size prices in €/4 weeksfullsize banner complete website, in rotation with max. 2 others 468 x 60 100 kB 585.20superbanner complete website, in rotation with max. 2 others 728 x 90 100 kB 674.80
skyscraper complete website, in rotation with max. 2 others 120 x 600 100 kB 812.00skyscraper sticky complete website, in rotation with max. 2 others 120 x 600 100 kB 889.00wide skyscraper complete website, in rotation with max. 2 others 160 x 600 100 kB 945.00
wide skyscraper sticky complete website, in rotation with max. 2 others 160 x 600 100 kB 1,022.00half page complete website, in rotation with max. 2 others 300 x 600 100 kB 1,078.00
half page sticky complete website, in rotation with max. 2 others 300 x 600 100 kB 1,148.00medium rectangle complete website, in rotation with max. 2 others 300 x 250 100 kB 945.00
wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 100 kB 1,218.00
expandable wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 (300 x 600) 100 kB 1,351.00layer ad homepage 400 x 400 (with frequency capping) 100 kB on request
situations vacant TGA job market individual 100 kB 1,100.00
microsite own navigation within the website, duration 12 weeks
individual 100 kB 9,170.00
onlinePLUS website individual 100 kB 980.00
online-advertorial see page 27 individual 100 kB 2,055.20
ad bundle website, in rotation with max. 2 others consisting of fullsize banner,skyscraper and medium rectangle
100 kB 812.00
billboard on all pages except homepage, in rotation with max. 2 others
970 x 250 100 kB 1,351.00
All online advertising formats can be booked exclusively. Rates and availability on request. All prices are subject to statutory VAT.Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 discounts: published within 12 months
3 months 5 % 6 months 10 %12 months 15 %
3 special advertising formats: additional optionswallpaper: coloured, clickable background 30 % additional charge
We will be happy to provide you with information on other online special forms of adverti-sing. Just contact us, we will be pleased to realize your individual customer wishes.
Axel Gase-Jochens Head of Digital Sales phone: +49 5241 80-75018e-mail: [email protected].
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websiteformats and technical advice F
1 file formats: JPG, GIF, Flash, HTML-Tag, Redirect-Tag weight: max. 100 kB per banner
Please also provide a medium rectangle for the online advertisingoptions in order to guarantee optimisation for mobile devices.
The kB specified for each advertising form are maximum sizes for the total volume of all data defining the advertising medium (incl. reload files, sniffer code, images, flash, etc.).
You get a reporting about ad-impressions and ad-clicks after campaign end.
2 delivery address: please send your banner to [email protected]
3 delivery time: 4 days before the launch of the campaign These lead times give both of us sufficient time to test the formats and to ensure reliable delivery of the campaign. Otherwise, we can bear no costs for delays caused by late delivery to us. Please send your materials together with the required meta information:– booked site– customer name– order number– target-URL– booking period– advertising format– motif name – contact person for inquiries
4 contact: If you have any technical queries, please contact:
Natika Heinemannphone: +49 5241 80-2175e-mail: [email protected]
For detailed information please see our spec sheet: www.bauverlag.de/downloads/spec-sheet-online.pdf
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websiteformats and technical advice F
Please see our notes on data formats and programming.
forms of advertising
formatwidth x height in pixel
formatwidth x height in pixel
wallpaper
728 x 90 + 120 x 600
expandable wallpaper
728 x 90 +
120 x 600 (300 x 600)
layer ad
400 x 400
medium rectangle
300 x 250
fullsize banner
468 x 60
skyscraper
120 x 600
superbanner
728 x 90
wide skyscraper
160 x 600
half page
300 x 600
Ad Bundle
468 x 60 + 120 x 600 + 300 x 250
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1newsletterportrait
1 name: tab newsletter
2 short profile: The tab newsletter informs specialist engineers in engineers’ offices and installation companies by e-mail with news from the sector. There is extra newsletter per month with one main topic (see page 23).
3 target group: professional engineers in building services
4 publication frequency: biweekly
5 publisher: Bauverlag BV GmbH
contact editorial department:Dipl.-Ing. (FH) Marcus Lauster deputy Editor-in-Chiefphone: +49 5241 80-74286fax: +49 5241 80-9313e-mail: [email protected]
contact digital advertising:Axel Gase-Jochens Head of Digital Salesphone: +49 5241 80-75018fax: +49 5241 80-6066e-mail: [email protected]
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newsletterdistribution N
1 recipients: The tab newsletter reaches specialist engineers in engineers’ offices and installation companies.
2 circulation: 5,981 recipients openingrate gross: 58.64% openingrate net: 22.54% (source: Inxmail; average per month July 2018 until June 2019)
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Tnewslettertime schedule
issue publishing date booking deadline trade fairs/events issue publishing date booking deadline trade fairs/events
1/2020 09.01.2020 02.01.2020 13/2020 sanitation
02.07.2020 25.06.2020
2/2020building automation
21.01.2020 14.01.2020 professional forum building automation
14/2020 23.07.2020 16.07.2020
3/2020 06.02.2020 30.01.2020 DigitalBAU15/2020 05.08.2020 29.07.2020
4/2020 20.02.2020 13.02.202016/2020 20.08.2020 13.08.2020
5/2020 05.03.2020 27.02.202017/2020 03.09.2020 27.08.2020
6/2020 12.03.2020 05.03.202018/2020 Security
17.09.2020 10.09.2020
7/2020 07.04.2020 31.03.202019/2020 08.10.2020 01.10.2020 Chillventa
8/2020 15.04.2020 06.04.202020/2020 22.10.2020 15.10.2020
9/2020 05.05.2020 28.04.202021/2020 05.11.2020 29.10.2020
10/2020 heating
19.05.2020 12.05.202022/2020 GET Nord
17.11.2020 10.11.2020 GET Nord
11/2020 03.06.2020 27.05.2020
FeuerTrutz
23/2020 03.12.2020 26.11.2020 VdS-BrandSchutzTage
12/2020 16.06.2020 08.06.202024/2020 heating
17.12.2020 10.12.2020
24
1 prices and forms of advertising:
forms of advertising placement format (pixel, width x height) max data size prices in €/newsletterfullsize banner content 468 x 60 50 kB 465.00
skyscraper next to the content 120 x 600 50 kB 560.00wide skyscraper next to the content 160 x 600 50 kB 710.00
medium rectangle content 300 x 250 50 kB 710.00text ad content headline up to 50 characters
+ text up to 500 characters (incl. spaces)
+ 1 image (275 x 255 pixel) + link
50 kB 560.00
text ad premium 1. text ad in the newsletter,content
headline up to 50 characters + text up to 500 characters
(incl. spaces)+ 1 image (275 x 255 pixel)
+ link
50 kB 645.00
situations vacant content headline up to 50 characters + text up to 500 characters
(incl. spaces) + 1 image (275 x 255 pixel)
+ link
50 kB 560.00
newsletter takeover content, exclusive up to 4 text ads, 3 fullsize banners and 1 skyscraper
50 kB 4,195.00
All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 disocunts: published within 12 months
3 times 5 %6 times 10 %
12 times 15 %
newsletterprices and forms of advertising P
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newsletterformats and technical advice F
1 file formats: JPG or static GIF, max. 50 kB (without animation)
2 formats: HTML or text
3 delivery address: Please send the advertising material for your campaign to: [email protected]
4 delivery deadline: 4 working days prior to beginning of the campaign. These lead times give both of us sufficient time to test the formats and to ensure reliable delivery of the campaign. Other wise, we can bear no costs for delays caused by late delivery to us.
Please send your materials together with the required meta information:
– customer name – booked newsletter – order number – target URL – contact person for inquiries Reporting: On request you will get a reporting about the
recipients/ opening rate and ad-clicks.
5 contact person: If you have any technical queries, please contact
Natika Heinemann phone: +49 5241 80-5640 e-mail: [email protected]
For detailed information please see our spec sheet:www.bauverlag.de/downloads/spec-sheet-online.pdf
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F
formatwidth x height in pixel
fullsize banner
468 x 60
text ad
headline up to
50 characters
+ up to 500 characters
(incl. spaces)
+ 1 image
(275 x 255 pixel)
+ link
skyscraper
120 x 600
text ad premium
headline up to
50 characters
+ up to 500 characters
(incl. spaces)
+ 1 image
(275 x 255 pixel)
+ link
wide skyscraper
160 x 600
newsletterformats and technical advice
27
additional benefit digitalonline-advertorial
online-advertorial
Show our users your knowledge of a particular topic, demonstrate your problem solving abilities or explain why it is beneficial to use your product – there are many reasons why you might consider using an online- advertorial.
The online-advertorial comes with a comprehensive 4-week communications package consisting of the following components:
• permanent online posts on www.tab.de (these remain accessible via thesearch function after the 4-week period has expired)
• medium rectangle with placement across the entire website as a teaserwith a link to the online post
• 2 text ads in tab newsletter with a link to the online post
price: 2,055.20 € plus VAT.
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additional benefit digitalcommunication package
Our communication package combine an appropriate set of advertising channels based upon your communication goals to ensure that you reach your entire target group.
We can put together further packages with appropriate digital and print formats upon request.
half page ad onwww.tab.de
duration 4 weeksprice: 2,248.20 € plus VAT.
duration 4 weeksprice: 5,319.18 € plus VAT.
wide skyscraper in 2 tab newslettern
online-advertorial on www.tab.de(for services see previous page)
1/2 page advertorial or advert in the print edition of tab
online branding package crossmedia product advertising package
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“We offer full-service project management for publicationsand events in the construction industry”
As the in-house Bauverlag agency, we operate as know-ledge and communication partners for content marketing and events in the building sector. We are familiar with the dynamic trends within the industry and actively include them in our services – together with you. The DICE@bauverlag Team includes communications experts, event managers, media designers and IT specialists.
We collaborate with our customers to produce creative and smart marketing solutions – from classic corporate publishing and event management to integrated campaign strategies.
What makes us unique?Competent content: our construction expertiseWe know the target groupsThe extensive Bauverlag network
Rainer Homeyer-WennerHead of agency+49 5241 802173
The In-House Agency at Bauverlag
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Our services
Customer magazines
Staff magazines
PR
Property reports
Case studies
White papers
Books
Web design
Landing pages
Digital storytelling
Apps
Newsletters
Video/moving images
Customer magazines
Industry events
Conferences
Webinars
Excursions
Architecture trips
Awards
Event apps
Advertising
Websites
Technical articles
EventsPrint Digital
31
By booking several of theses magazines take advantage of a combined discount with the Bauverlag Combination:
AT MINERAL PROCESSING EuropeAT MINERAL PROCESSING WorldwidebauhandwerkBauweltBFT INTERNATIONALBS BRANDSCHUTZBundesBauBlattCOMPUTER SPEZIALdach+holzbauDBZ Deutsche BauzeitschriftFACILITY MANAGEMENTKKA Kälte Klima Aktuellmetallbaurecovery - Recycling Technology WorldwideSHK Profitab Das Fachmedium der TGA-BrancheTHIS Tiefbau Hochbau Ingenieurbau StraßenbautunnelZi Brick and Tile Industry InternationalZKG CEMENT LIME GYPSUM
Conditions:Minimum four adverts in two or more magazines.Minimum size 1/4 page; order acceptance within 12 months
staggered repeat discountfrom 4 adverts ....................................................................... 3 % discount from 6 adverts ....................................................................... 5 % discount from 12 adverts ..................................................................... 10 % discount from 18 adverts ..................................................................... 15 % discount from 24 adverts ..................................................................... 20 % discount from 48 adverts ..................................................................... 25 % discount
quantity scalefrom 4 pages ......................................................................... 5 % discount from 6 pages ....................................................................... 10 % discount from 12 pages ....................................................................... 15 % discount from 18 pages ....................................................................... 20 % discount from 24 pages ....................................................................... 25 % discount
Please note: The discount scales listed here replace the scales in the respective rate cards of the magazines.
combination discounts
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contacts
We will support your mediaplannings – just give us a call or send us an e-mail!
Christian BergerSenior Sales Managerphone: +49 5241 80-89972fax: +49 5241 80-6066 e-mail: [email protected]
Ariane Ewers-BuscheSales Managerphone: +49 5241 80-75308fax: +49 5241 80-66926e-mail: [email protected]
Bernd FenskeKey Account Managerphone: +49 89 24440-7344e-mail: [email protected]
Axel Gase-JochensHead of Digital Sales phone: +49 5241 80-75018fax: +49 5241 80-6066e-mail: [email protected]
Marc Jouannyagency abroadFrance, Belgium, Luxembourg International Media Press & Marketing 16, rue Saint Ambroise, 75011 Parisphone: +33 1 43553397fax: +33 1 43556183mobile: +33 608 975057e-mail: [email protected]
Andreas KirchgessnerKey Account Managerphone: +49 5241 80-2322fax: +49 5241 80-6066e-mail: [email protected]
Christiane KloseSales Manager Job Marketphone: +49 5241 80-2716fax: +49 5241 80-6066e-mail: [email protected]
Paola Pedevillaagency abroad ItalyEdiconsult Internazionale S.r.l.Piazza Fontane Marose, 316123 Genovaphone: +39 010 583684fax: +39 010 566578e-mail: [email protected]
Erdal TopKey Account Managerphone: +49 5241 80-2179fax: +49 5241 80-6066e-mail: [email protected]
Herbert WalhornSenior Sales Managerphone: +49 5241 80-2232fax: +49 5241 80-6066e-mail: [email protected]
