MEDIA COVERAGE REPORT - About the ABCabout.abc.net.au/.../uploads/2016/04/...isentia-Media-Coverage-Report.pdf · Type Heading Text Here . Summary NOTE FOR MORE INFORMATION ABOUT

MEDIA COVERAGE REPORT

Science Stories: 1 April 2013 – 31 March 2014

ABC

Type Heading Text Here

Summary

NOTE

FOR MORE INFORMATION ABOUT THE METHODOLOGY, SEE THE END OF THE REPORT.

This report summarises broadcast

media coverage and ABC internet

coverage* of ten different science

stories between 1 April 2013 and

31 March 2014.

The ten stories were nominated by the ABC, and are:

> Climate change pause – the slowdown in rising temperatures (labelled as “Climate Change Pause” throughout this report);

> Epigenetics; > Physics – the LUX dark matter experiment, or the

discovery gravitational waves in the Antarctic (“Gravitational Waves”);

> DSM-V – fifth edition of the Diagnostic and Statistical Manual of Mental Disorders (published May 2013; “DSM-5”)

> Synthetic biology; > GMOs for better, more nutritious food > Big data; > Aquaculture – development of sustainable fish-free

prawn food (“Sustainable Prawn Food”); > Brain and mind projects; and > Solar and wind power storage.

This report also breaks the coverage down into ABC and non-ABC.

> Please note that the duration of coverage includes the entire length of each segment in which the topics were mentioned. This does not necessarily reflect the duration devoted to discussing these topics. Qualitative analysis could identify this more precisely.

> The ABC devoted more time and reports to every topic apart from climate change pause and epigenetics. However, epigenetics was rarely discussed.

> The leading topic by volume of reports was solar and wind power storage, followed by big data and DSM-V.

> The total duration of segments in which DSM-V was mentioned was greater than that of any other topic. It was also mentioned in the most internet reports (16).

> The leading ABC station to report on all topics (by volume) was 702 ABC Sydney. However, the leading station by duration was Radio National.

> The leading program overall was Mornings on 891 ABC Adelaide, with 20 reports, and 85% of this coverage discussed solar and wind power storage.

> The majority of coverage appeared on local radio programs (192 reports out of 300), while 30 reports appeared on Radio National.

Audience figures > Radio audience figures are supplied by Gfk.

Metropolitan radio audience figures are updated eight times per year, while figures for Newcastle, Canberra and Gold Coast are updated three times per year. Stations must request to be included in the surveys, and if they do not opt in, then audience figures will not be available.

> Television audience figures are supplied by OzTam (metropolitan) and RegionalTAM (regional). These figures are updated quarterly.

> Please note that iSentia displays an average audience for an hourly timeslot, not the actual audience of a specific programme.

DISCLAIMER: *Internet coverage excludes transcripts of broadcast reports.

ABC / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 2


All Coverage by Volume

Chart 1 All Coverage

72

54

63

44

16 19

11 115 5

42 44

28

1418

117

3 51

14 14 16

15 2 3 2 5

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ABC BROADCAST NON-ABC BROADCAST ABC INTERNET


Broadcast Coverage by Duration

Chart 2 Broadcast Only

00:00:00

01:12:00

02:24:00

03:36:00

04:48:00

06:00:00

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Table 1 Broadcast Coverage STORY ABC BROADCAST NON-ABC BROADCAST TOTAL

VOLUME TOTAL

DURATION

SOLAR & WIND POWER STORAGE 72 06:13:28 42 02:58:03 114 09:11:31

BIG DATA 54 06:48:40 40 03:27:47 98 10:16:27

DSM-V 63 07:04:22 28 03:56:26 91 11:00:48

BRAIN & MIND PROJECTS 44 02:23:12 14 00:44:05 58 03:07:17

CLIMATE CHANGE PAUSE 16 00:51:35 18 01:37:16 34 02:28:51

SUSTAINABLE PRAWN FOOD 19 01:13:54 11 00:08:07 30 01:22:01

GRAVITATIONAL WAVES 11 01:42:23 7 00:23:01 18 02:05:24

GMOS FOR BETTER/MORE NUTRITIOUS FOOD 11 01:51:21 3 00:27:27 14 02:18:48

EPIGENETICS 5 00:46:55 5 00:45:30 10 01:32:25

SYNTHETIC BIOLOGY 5 00:37:43 1 00:00:46 6 00:38:29

TOTAL 300 05:33:33 169 14:28:28 473 44:02:01



Broadcast Coverage by Audience

Chart 3 Broadcast Coverage Audience

0

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2,000,000

3,000,000

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SOLA

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WIN

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Table 2 Broadcast Coverage Audience STORY ABC BROADCAST NON-ABC BROADCAST TOTAL

VOLUME TOTAL

AUDIENCE

SOLAR & WIND POWER STORAGE 72 1,869,300 42 1,284,400 114 3,153,700

BIG DATA 54 3,584,800 44 751,000 98 4,335,800

DSM-V 63 3,589,700 28 262,700 91 3,852,400

BRAIN & MIND PROJECTS 44 2,653,600 14 1,832,800 58 4,486,400

CLIMATE CHANGE PAUSE 16 1,392,200 18 1,403,700 34 2,795,900

SUSTAINABLE PRAWN FOOD 19 257,100 11 149,000 30 406,100

GRAVITATIONAL WAVES 11 455,000 7 391,000 18 846,000

GMOS FOR BETTER/MORE NUTRITIOUS FOOD

11 611,900 3 25,000 14 636,900

EPIGENETICS 5 355,900 5 17,000 10 372,900

SYNTHETIC BIOLOGY 5 113,100 1 N/A* 6 113,100

TOTAL 300 14,882,600 173 6,116,600 473 20,999,200

DISCLAIMER: * Audience figures are not available for some media outlets.


ABC Broadcast Coverage by Platform

Chart 4 ABC Broadcast Coverage

Chart 5 ABC Broadcast Coverage Audience

0

20

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SOLAR& WINDPOWER

STORAGE

DSM-V BIGDATA

BRAIN& MIND

PROJECTS

SUSTAINABLEPRAWNFOOD

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MORENUTRITIOUS

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EPIGENETICS SYNTHETICBIOLOGY

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LOCAL RADIO NEWS LOCAL RADIO PROGRAMS RADIO NATIONAL TRIPLE J TV NEWS TV PROGRAMS

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EPIGENETICS SYNTHETICBIOLOGY

AU

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LOCAL RADIO NEWS LOCAL RADIO PROGRAMS RADIO NATIONAL TRIPLE J TV NEWS TV PROGRAMS



Table 3 ABC Broadcast Coverage by Platform – Duration STORY LOCAL RADIO

PROGRAMS TELEVISION PROGRAMS

RADIO NATIONAL

LOCAL RADIO NEWS

TELEVISION NEWS

TRIPLE J TOTAL VOLUME

TOTAL DURATION

SOLAR & WIND POWER STORAGE

58 05:19:28 3 00:20:05 2 00:13:19 6 00:03:47 2 00:05:27 1 00:11:22 72 06:13:28

DSM-V 29 03:52:44 5 00:51:05 7 01:38:31 8 00:07:18 12 00:25:19 2 00:09:25 63 07:04:22

BIG DATA 46 05:12:57 4 00:56:57 3 00:32:16 1 00:06:30 54 06:48:40

BRAIN & MIND PROJECTS 18 01:37:54 2 00:03:30 5 00:18:07 11 00:07:41 7 00:15:25 1 00:00:35 44 02:23:12

SUSTAINABLE PRAWN FOOD 15 01:00:33 3 00:12:31 1 00:00:50 19 01:13:54

CLIMATE CHANGE PAUSE 3 00:12:00 3 00:06:45 5 00:28:38 4 00:03:33 1 00:00:39 16 00:51:35


7 00:51:04 1 00:27:35 2 00:32:00 1 00:00:42 11 01:51:21

GRAVITATIONAL WAVES 9 01:33:31 1 00:05:17 1 00:03:35 11 01:42:23

EPIGENETICS 4 00:22:15 1 00:24:40 5 00:46:55

SYNTHETIC BIOLOGY 3 00:20:10 2 00:17:33 5 00:37:43

TOTAL 192 20:22:36 19 02:51:14 30 04:37:35 30 00:23:09 24 00:56:55 5 00:22:04 300 29:33:33



Table 4 ABC Broadcast Coverage by Platform – Audience STORY LOCAL RADIO

PROGRAMS TV PROGRAMS RADIO

NATIONAL LOCAL RADIO

NEWS TV NEWS TRIPLE J TOTAL

VOLUME TOTAL

AUDIENCE

SOLAR & WIND POWER STORAGE

58 1,099,800 3 321,000 2 189,400 6 12,500 2 105,000 1 141,600 72 1,869,300

DSM-V 29 647,400 5 914,000 7 92,800 8 570,700 12 1,081,000 2 283,800 63 3,589,700

BIG DATA 46 2,142,800 4 1,255,000 3 138,000 1 49,000 54 3,584,800

BRAIN & MIND PROJECTS

18 915,300 2 130,000 5 662,300 11 186,000 7 599,000 1 161,000 44 2,653,600

SUSTAINABLE PRAWN FOOD

15 79,400 3 177,700 1 N/A* 19 257,100

CLIMATE CHANGE PAUSE

3 21,900 3 586,000 5 517,500 4 206,800 1 60,000 16 1,392,200


7 315,900 1 63,000 2 81,700 1 151,300 11 611,900

GRAVITATIONAL WAVES

9 118,000 1 278,000 1 59,000 11 455,000

EPIGENETICS 4 270,300 1 85,600 5 355,900

SYNTHETIC BIOLOGY 3 N/A* 2 113,100 5 113,100

TOTAL 192 5,610,800 19 3,547,000 30 2,058,100 30 976,000 24 1,953,000 5 737,700 300 14,882,600

DISCLAIMER: * Audience figures are not available for some media outlets.



Story 1: Solar & Wind Power Storage

Coverage over Time – Solar & Wind Power Storage Chart 6 Broadcast Coverage

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ABC - VOLUME NON-ABC - VOLUME ABC - DURATION NON-ABC - DURATION

July–August 2013: Dick Smith promotes his upcoming documentary, Ten Bucks a Litre, and discusses storage problems associated with solar energy and possible solutions.

July–August 2013: General discussion in WA and SA media about increases in power prices and methods for storing wind and solar energy (particularly battery storage) as a way of mitigating these.

October–November 2013: Ongoing discussion of solar feed-in tariffs, particularly in SA and WA media, and the high demand for solar panels. The desirability of batteries to store solar is widely discussed.



Leading Media – Solar & Wind Power Storage Chart 7

The Mornings program on 891 ABC Adelaide (hosted by Ian Henschke) broadcast the most coverage of solar and wind power storage of any station. This coverage focused on solar power storage, mostly in relation to SA Power Networks’ decision (announced in November 2013) that people who add storage to their solar power systems invalidate their eligibility for feed-in tariffs. This issue was also widely discussed on 5AA Adelaide.

On Mornings on 720 ABC Perth, Geoff Hutchison discussed the overwhelming demand for solar power in regional WA, resulting in the banning of new installations in towns such as Carnarvon. Coverage on ABC North and West SA discussed the demand for renewable energy in regional SA, the world’s first solar power station near White Cliffs (named the sunniest place in Australia), and Dick Smith’s documentary, Ten Bucks a Litre.

Leading Programs – Solar & Wind Power Storage Chart 8

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Story 2: Big Data

Coverage over Time – Big Data Chart 9 Broadcast Coverage

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September 2013: Widespread discussion of ABC Four Corners report on big data and the idea of a “‘government inbox”‘.

November 2013: Marketing expert Barry Urquhart is interviewed on both commercial and ABC programs about retailers’ collection of consumer data.



Leading Media – Big Data Chart 10

Leading Programs – Big Data Chart 11

Linda Mottram interviewed Geoff Thompson from Four Corners and tech expert Paul Wallbank about big data, online privacy and Malcolm Turnbull’s idea of a government “data inbox” on the Mornings program on 702 ABC Sydney on 9 September 2013. This was a preview of the Four Corners episode that night about the data trail of an average Australian family.

However, the Mornings program on 612 ABC Brisbane, hosted by Steve Austin, featured the most extensive discussion of big data (by duration). This was largely due to a regular segment on this program, called “The Hidden Persuaders Panel”, which featured panellists from the communications industry. Big data was a common topic during this segment, mostly due to the impact it may have on marketing and communications.

The wide-ranging potential impacts and applications of big data meant that this topic was discussed on a wide range of ABC and commercial stations and programs, particularly SKY Business News.

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Story 3: DSM-V

Coverage over Time – DSM-V Chart 12 Broadcast Coverage

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April–May2013: Updates to the classification of various illnesses in the fifth version of the DSM are discussed and debated by commentators in the media.



Leading Media – DSM-V Chart 13

Leading Programs – DSM-V Chart 14

Metropolitan and national ABC stations and programs dominated coverage of DSM-V. Coverage peaked in May 2013, when the new edition was released. No topic was discussed in more reports on ABC stations in a single month than DSM-V in May 2013.

Radio National broadcast the most extensive coverage by duration, and the third highest volume of reports (seven reports with a total duration of just over one hour and 38 minutes). Unusually, no coverage on Radio National was broadcast in May 2013. All coverage on the Big Ideas program on this station (which contributed almost one hour of total coverage) aired in December 2013. This was due to an extensive interview with psychotherapist Dr Gary Greenberg, who had recently released a book which argued that the DSM was contributing to an over-diagnosis and over-treatment of conditions such as bipolar disorder.

In contrast, 10 of the 13 reports on ABC1 – the leading station by volume – and all coverage on 774 ABC Melbourne, the second leading station by volume of reports, was broadcast in May 2013. ABC1 coverage was predominantly limited to brief news items, apart from an interview with Professor Patrick McGorry in July on One Plus One about the definition of psychosis in DSM-V, and another interview with Dr Gary Greenberg about his book on The Drum in October 2013.

Coverage on Afternoons on 774 ABC Melbourne included an interview Nick Haslam, Professor of Psychology at the University of Melbourne, and David Castle, Chair of Psychiatry at St Vincent’s Health. They discussed the release of DSM-V and its tendency to favour pharmaceutical treatments over other approaches, such as psychotherapy.

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Story 4: Brain & Mind Projects

Coverage over Time – Brain & Mind Projects Chart 15 Broadcast Coverage

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April 2013: Widespread reporting on US President Barack Obama’s announcement of $100 million funding to map the brain.

May 2013: Discussion of leading Australian neurosurgeon Charlie Teo’s involvement in the US initiative, as well as his calls for the Australian Government to fund similar research, and his campaign to end brain cancer.

October 2013: ABC outlets report on the work of Swiss scientists to develop the technology required to simulate the human brain.



Leading Media – Brain & Mind Projects Chart 16

Leading Programs – Brain & Mind Projects Chart 17

Coverage of brain and mind projects was mostly spread across a range of metropolitan and national ABC stations. The only station to broadcast more than half an hour of coverage on this issue was 702 ABC Sydney. Various scientists were interviewed on this station, including Charlie Teo, who discussed the need for more funding to research cancer in Australia.

This issue was rarely discussed in great detail, with mostly brief mentions about Barack Obama’s announcement of $100 million in funding for research to map the brain. As the research project was only in its infancy, little coverage looked at this subject in great depth.

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Story 5: Climate Change Pause

Coverage over Time – Climate Change Pause Chart 18 Broadcast Coverage

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September 2013: The UN IPCC’s latest report is released, with media discussion and debate about how it addresses an apparent pause in temperature increases over the past 15 years.

February 2014: ABC stations report on the research of an Australian-led team of scientists into the apparent pause in temperature increases.



Leading Media – Climate Change Pause Chart 19

The UN IPCC’s 2013 report on climate change and the associated discussion of an apparent pause in the increase of temperatures was reported twice as often on non-ABC stations than on ABC stations. In particular, 2GB’s Alan Jones and Luke Grant discussed the topic on several occasions.

Meanwhile, the identification of a possible explanation for the apparent pause, subsequently identified by researchers in early 2014, was more often reported on a range of programs on ABC stations.

Leading Programs – Climate Change Pause Chart 20

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00:09:00

00:13:30

00:18:00

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Story 6: Sustainable Prawn Food

Coverage over Time – Sustainable Prawn Food Chart 21 Broadcast Coverage

00:00:00

00:18:00

00:36:00

00:54:00

01:12:00

0

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July–August 2013: ABC and non-ABC outlets report on the CSIRO’s discovery of a new prawn food that does not rely on wild fish stocks.



Leading Media – Sustainable Prawn Food Chart 22

The CSIRO’s discovery of sustainable prawn food was most often reported on ABC programs that discuss issues of interest to a regional audience or that focus on agriculture. Non-ABC outlets tended to report on the development in brief news reports.

Leading Programs – Sustainable Prawn Food Chart 23

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Story 7: Gravitational Waves

Coverage over Time – Gravitational Waves Chart 24 Broadcast Coverage

00:00:00

00:36:00

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0

5

10

15

20


DU

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March 2014: Both ABC and non-ABC stations report on the discovery of gravitational waves that are taken as evidence of cosmic inflation.



Leading Media – Gravitational Waves Chart 25

Coverage of gravitational waves was confined to the days surrounding the discovery. While on non-ABC outlets the topic was most often reported in brief news reports, on ABC stations the topic was discussed in more extended interviews with experts.

Leading Programs – Gravitational Waves Chart 26

00:00:00

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VOLUME DURATION



Story 8: GMOs for Better Food

Coverage over Time – GMOs for Better Food Chart 27 Broadcast Coverage

00:00:00

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October 2013: Various unrelated discussions about GMOs and nutrition, including the potential lifting of the moratoria in SA and Tasmania, and debate about the balance between nutrition, and herbicide and pest resistance in GMOs.

February 2014: 774 ABC Melbourne’s Jon Faine hosts a panel on his Mornings program about genetically modified food.



Leading Media – GMOs for Better Food Chart 28

Leading Programs – GMOs for Better Food Chart 29

00:00:00

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00:00:00

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CONVERSATIONHOUR 774 ABCMELBOURNE

BUSHTELEGRAPH

RADIO NATIONAL

NATIONAL PRESSCLUB ADDRESSABC NEWS 24

DRIVEABC SUNSHINE

COAST

REGIONALAFTERNOONSABC NORTH

QUEENSLAND

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DU

RA

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VO

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Story 9: Epigenetics

Coverage over Time – Epigenetics Chart 30 Broadcast Coverage

00:00:00

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Throughout the 12-month period, various unrelated reports discuss epigenetics. These include: discussion of a study on twins in the UK (June 2013); obesity in Australia (August 2013); and the AMA’s Aboriginal and Torres Strait Islander Health Report Card (January 2014).



Leading Media – Epigenetics Chart 31

Leading Programs – Epigenetics Chart 32

00:00:00

00:09:00

00:18:00

00:27:00

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0

1

2

3

470

2 AB

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2

4

6

8

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VICTORIA

DRIVE774 ABC

MELBOURNE

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ABC.NET.AU

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DU

RA

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N

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VOLUME DURATION



Story 10: Synthetic Biology

Coverage over Time – Synthetic Biology Chart 33 Broadcast Coverage

00:00:00

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September 2013: JCU’s Patrick Schaeffer is interviewed about his Supramolecular and Synthetic Biology group’s work on processes for diagnosing and treating illnesses.



Leading Media – Synthetic Biology Chart 34

Leading Programs – Synthetic Biology Chart 35

00:00:00

00:06:45

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00:20:15

00:27:00

0

1

2

3

4

RADIONATIONAL

ABC CENTRALWEST NSW

ABC NORTHQUEENSLAND

ABC DARWIN 2NMMUSWELLBROOK

ABC NON-ABC

DU

RA

TIO

N

VO

LUM

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VOLUME DURATION

00:01:48

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0

1

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THE SCIENCE SHOWRADIO NATIONAL

MORNINGS ABCCENTRAL WEST NSW

AFTERNOONS ABCDARWIN

DRIVE ABC NORTHQUEENSLAND

ABC

DU

RA

TIO

N

VO

LUM

E

VOLUME DURATION



Methodology

Media Coverage Reports by iSentia

provide valuable information on the

volume of media coverage and

audience reach in various regions

and categories to assist clients in

evaluation of publicity and planning

media strategy.

Media Analysis Reports by iSentia provide more information through qualitative and quantitative analysis. This includes the favourability of media coverage measured in terms of positioning, prominence, messages communicated, and other key variables. Media Analysis Reports are recommended where thorough understanding of the likely impact and effects of media coverage is required. Contact iSentia for more information on this product.

For more information, see our website: http://iSentia.com, or contact your Service Team.

DISCLAIMER: DISCLAIMER: While iSentia endeavours to provide accurate, reliable and complete information, iSentia makes no representations in relation to the accuracy, reliability or completeness of the information contained in this report. To the extent permitted by law, iSentia excludes all conditions, warranties and other obligations in relation to the supply of this report and otherwise limits its liability to the amount paid by the recipient for this report. In no circumstances will iSentia be liable to the recipient or to any third party for any consequential loss or damage, including loss of profit, in connection with the supply of this report.



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