MOJO magazine Fact File

By Matt Dunn STA

Initial Data

Magazine name: MOJOPublisher: Was e map now Bauer Editor: Phil Alexander Frequency: Once a month a new issue is released Average circulation per month: 98,484Cost: £3.88 per copy

Continued

On what media platforms can you find this brand? The magazine MOJO is on Twitter, Facebook and YouTube so the 3 top social networks. It also has a website, a newsletter you can subscribe to and obviously the magazine itself, they also have a digital radio station

Research

Target Audience Age: Approximately 30+ years Class: MOJO is a reasonably middle class magazine Gender: Mainly males

MOJO

4) What is the reader profile of MOJO?The readership profile for MOJO magazine is 218,000 adults per week Distribution:USAMOJO is distributed in the US by Source IPD (for Bookstores) and Speedimpex (Independents) AustraliaMOJO is distributed in Australia by Gordon & Gotch. It is available therefore in the UK, USA and Australia MOJO magazine has been increasing in circulation in the last five years meaning that it has surpassed rival and sister magazine Q. The letters ABC stand for Audit Bureau of Circulations. .

Research

It is the music expert’s magazine for true music fans, mostly older soft rock and is very specific to that market, featuring artists such as Led Zeppelin and the White stripes. This in turn means that they feature many bands like these two who have a predominantly older fan base, thus fitting the 30+ market. In addition the main socio-demographic for MOJO magazine is 30 year olds and older who are heavily into the soft rock genre and who are fairly urban and have expertise or know their corner of the music market very well.