Media Concentration

in Spain

Juan Pablo Artero

Alfonso Sánchez-Tabernero

Contents

1. The Spanish Market

2. Media Consumption

3. Facts about concentration

4. Conclusions

1. The Spanish market

• Population: 46 millions

• 5th European media market

• Strong advertising crisis

• Weak media companies

• Fragmentation (audiences)

• M&A operations

Value of stock of media and entertaiment companies in 2010: -14,8%

2. Media consumption

• Circulation of print media: weak and

decreasing

• Stagnation of radio audiences

• Increase of TV consumption (more choice)

• Internet is the clear winner

Perfil del consumidor por edad(2000: 210 min. 2010: 227 min.)

3. Facts: Film Distribution

CR4 60,23 67,82 60,24

HHI 728,08 1.189,44 977,73

Noam 364,04 594,72 488,86

2000 2004 2008

Source: ICAA. Market share: box office

3. Facts: Magazines

CR4 48,21 43,83 42,60

HHI 692,28 617,05 522,64

Noam 208,73 186,05 157,58

2000 2004 2008

Source: Infoadex

3. Facts: Video & Cable Networks

CR4 37,70 33,60

HHI 482,11 477,39

Noam 120,53 119,35

2004 2008

Source: Taylor Nelson Sofres

3. Facts: Serch Engines

CR4 96,10 99,50

HHI 8.490,73 9.165,79

Noam 4.902,13 5.291,87

2004 2008

Source: SofresStatCounter & Netsuus

3. Figures: Multichannel Operators

Cable and TV

(revenues) 1996 2000 2004 2008

CR4 100 97,70 95,50 95,00

HHI 10.000 6.437,29 7.076,03 5.658,14

Noam 10.000 4.551,85 4.085,35 2.530,40

Source: CMT

4. Conclusions

1. Film: oligopoly of a few American distributors

2. Slow decline of concentration in the magazine market

3. Fragmentation of audiences (video/cable networks)

4. Serch engines: (Google 97,37% Spanish market vs

69,7% Global)

5. Multichannel operators: from monopoly to a highly

concentrated market

6. Regulation: inefficient, old-fashioned…

Media Concentration

in Spain

Juan Pablo Artero

Alfonso Sánchez-Tabernero