MEDIA COMPANIES

Cross Industry Ownership

The situation in which one company owns different media outlets in press, television, radio etc.

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Cross Media Ownership

Examples

• Newspapers with online information services and broadcasting

• Filmmakers with ownership of media distribution channels

News Corporation

What is significant in looking at the News Corporation dominion is not just the size and shape of the company but the potential links between its various elements (cross industry ownership)

News Corporation

Purchase of Star TV (Hong Kong)

$525 million

Satellite television footprint over Asia and the Middle East

45 million viewers

With BSkyB (UK) & Fox-TV (USA & Aus)

Two-thirds of the planet

News Corporation

Example:Rupert Murdoch can use his newspapers to

promote his television interests by ensuring that his reporters write articles in his newspapers about the sporting activities covered by his television channels

Problematic? (Outfoxed Documentary)

News Corporation

News Corporation companies work together to complement each other

This means lower costs and higher profits for the media company