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Media Communications with Partners
A Case Study ECHO/GAAKenya, September 2009
Kajiado
Three (Easy) Steps
• Planning
• Production
• Distribution
Planning
• Who do we want to communicate with?
• What is key message(s)?
• How do we communicate?
• What are resources available?
Production 1
• YouTube generation… • TV & internet need to work for both: =so we want shorter films …..• Journalistic stories
Production 2
• 3 x short films: 2-45-3.15 mins
• 3 trailers
• B-roll
• Agency packages
Distribution
• Internet: proliferation of websites
• Social Networking: eg Facebook
• Agencies: APTN, Reuters
• TV stations
GAA Distribution: what did we do?
•Reuters Africa Daily•Reuters Africa Journal
GAA Distribution cont’d
• International Nairobi-based media
• Local TV stations
• Internet : YouTube
GAA Distribution cont’d
A24Media
How can we collaborate?
As a partner you can:
• Have a new story idea
• Find an expereinced contractor
• Research good interviewees/filming locations
• Make contact with your national media
How can we collaborate (cont’d)?
ECHO can offer:• Editorial and technical
guidance/advice
• Distribution advice
• Expert interviews
• New ideas…what next?