Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
Media information 2020
MEDIA CHANNELS | SCHEDULE | FOR THE INDUSTRY | IN PRINT | ONLINE | ADVERTISING OPTIONS | FURTHER INFORMATION
OUR GOAL through the Cruise & Ferry brand is to provide an unparalleled insight into the successes,
challenges and business issues faced by this unique industry through engaging with the multiple stakeholder groups.
Cruise & Ferry Review is published in MARCH and SEPTEMBER and our Interiors and Itinerary Planning annuals are published in JUNE and NOVEMBER (see schedule on next page). All of them are available in print and as digital editions and offer opportunities to enhance brand awareness and facilitate communication with customers and industry thought-leaders.
This brochure is intended to provide you with the information that you will need to make an informed decision about how you can leverage these valuable marketing tools to maximum effect. If it leaves you with additional questions please do get in touch with one of our account managers.
Jon IngletonExecutive Editor
Media channelsIN PRINTCruise & Ferry Review has been at the heart of passenger shipping for over 25 years“
”Cruise & Ferry Review is a member of:
E-MAILCatch news, views and market insights with our monthly e-newsletter
ANNUAL PUBLICATIONS & SUPPLEMENTS
DIGITAL & SOCIAL MEDIADigital editions are available on PCs, tablets and mobile devices
ONLINECruiseandFerry.net hosts the latest news and industry-wide information
Publishing scheduleThe Cruise & Ferry team works for you throughout the year. Whenever you have a story to tell or a message to share, we’re available and by your side to make our audiences work for you.
IN PRINTOne biannual and two annual magazines
DIGITAL EDITIONFor each issue
MARCH JUNE SEPTEMBER NOVEMBER
ONLINEUpdated daily
E-MAIL NEWSDistributed monthly
SOCIAL MEDIADaily social media updates via Twitter, Facebook and LinkedIn
INDUSTRY EVENTS – Extended reach through leading industry conferences and exhibitions
Written by industry leaders for the industry
“ We are continuing on a path of sustainable innovation through the order of two innovative LNG-fuelled ships.” Neil Palomba, President
Costa Cruises
“ Carnival has introduced many new innovations, and now the first ship in North America to be powered by LNG.” Christine Duffy, President
Carnival Cruise Line
“ It’s our responsibility to protect the beauty that surrounds us.” Mark Collins, President & CEO
BC Ferries
“ Our cruise ships are equipped with some of the latest and most efficient environmental technologies to minimise their carbon footprint.” Gianni Onorato, CEO
MSC Cruises
“ The environment is one of our highest priorities. We will do everything that is expected of us.” Rick Meadows, President
Seabourn
“ We want to go beyond industry requirements when it comes to minimising our pollutant gas emissions. Our aim to be as eco-efficient as possible.” Paavo Nõgene, CEO,
Tallink Grupp
“ Our main objective has always been to keep the impact of our cruise ships on the environment as low as possible.” Wybcke Meier, CEO
TUI Cruises
“ Protecting the rivers we sail on is a top priority and we have demonstrated this commitment through thoughtful design of our ships.” Rudi Schreiner, President
AmaWaterways
“ We must make immediate changes for today, It’s just as important to work hard to find the solutions tomorrow.” Christophe Matthieu, CEO
Brittany Ferries
“ Our mantra of continuous improvement is what inspires our industry firsts. It’s also what drives our commitment to protecting the environment.” Richard Fain, Chairman & CEO
Royal Caribbean Cruises Ltd
“ Sustainability is embedded throughout everything that we do. Designing for the future is part of the fabric of our company.” Lisa Lutoff-Perlo, President & CEO
Celebrity Cruises
“ The ferry sector is already setting the industry’s pace on emissions targets.” Mike Corrigan, CEO
Interferry
“ Nobody wants air pollution or oceans filled with trash so we do our utmost to minimise it.” Arnold Donald, President & CEO
Carnival Corporation
“ Our people tell me that we have to operate as sustainably as possible. That’s where our drive for sustainability comes from.” Daniel Skjeldam, CEO
Hurtigruten AS
“ One of my main focus areas is to increase public awareness of the collective strength and commitment of our members’ sustainable tourism initiatives.” Kelly Craighead, CEO
CLIA
Unsurprisingly sustainability and the environment was a dominant topic in 2019. Read Cruise & Ferry magazines and e-media to find our what industry leaders are preoccupied with in 2020 and beyond.
In print
Cruise & Ferry Review was first
launched in the early 1990s and
since then has become a trusted and
reliable source for news and views
across all segments of the passenger
shipping industry.
Quietly boasting the biggest
selection of cruise and ferry
executive contributions to be found
in any industry media, this highly
regarded magazine sits at the heart
of the Cruise & Ferry brand.
Published in March and September,
Cruise & Ferry Review is rapidly
becoming the definitive resource for
decision makers in the cruise and
ferry industries.
Cruise & Ferry Interiors celebrates
the work of the individuals and
companies whose creative genius
and hard work continues to deliver
the most inspiring interiors across the
hospitality market.
The creative articulation of a ship’s
interior has a key role. It is the design
team’s task to offer visual diversions
and ambience to delight passengers
as well as to encourage a sense of
social cohesion on board.
Published in June and distributed in
74 countries, Cruise & Ferry Interiors is
the only annual publication dedicated
to passenger ship interiors and the
people behind them.
Cruise & Ferry Itinerary Planning
provides new information and fresh
perspectives on ports, destinations
and shorex opportunities.
The report is the only publication
dedicated to this topic and provides
fresh information and perspectives
on ports, destinations and shorex
opportunities. With cruise executives,
associations and various expert
commentators contributing to each
edition, it has become an important
planning resource.
Published annually in November the
report is circulated to an exclusive
audience of port operations and
itinerary planning executives.
Magazines continue to deliver an unrivalled reader experience. The print format is trusted, personal and engaging; it’s a place where content is enjoyed, retained and actioned more than any other.
Digital editions
Our goal is to deliver industry content to our readers
through whatever device they choose. Each of our
printed publications exist as digital editions for our online
audiences, where they can also be downloaded to consume
when offline.
Our digital readership has grown considerably over the
last several years and now regularly achieves in excess
of 40,000 unique readers. While a trend has turned back
towards print, we still expect this media channel to grow
significantly in the years to come.
“ A top class magazine full to the brim with interesting industry facts” David Grey, Managing Director, ACE Marine (naval architects)
Online
Our news team works closely with cruise and ferry owners and operators, associations, ports and destinations as well as many hundreds of product and service companies to produce news stories and resources for CruiseandFerry.net. And, at the beginning of each month we curate the most popular announcements and other stories for the Cruise & Ferry e-newsletter and send it to our 13,608 subscribers.
Our social media presence further helps to raise awareness of current and topical industry information and issues. While these audiences are still much smaller than our other media channels, they are rapidly becoming an influential industry voice, particularly in championing new initiatives and stimulating positive change programmes.
HOMEOur top stories and highlights from around the site
NEWSThe latest news and industry-wide information, covering:• Cruise Business• Ferry Business• Building & Refurbishment• Marine Operations• Onboard Experience• Ports & Destinations
FEATURESCommentary, features, interviews, profiles and reviews
EVENTSA calendar of events with profiles and links to book your visit or for further information
MAGAZINEOnline access to the digital editions of the magazines
RESOURCESA selection of useful resources including: Marine Traffic map, map of cruise ports, the Green List and industry events
C&F INTERIORS DIRECTORYA fully searchable directory of companies, categorised by sector
Company logo Products and services
Contact details
Company name
Leaderboard banner Button bannerHOME PAGE
C&F INTERIORS DIRECTORY
CruiseandFerry.net is the online home of the Cruise & Ferry print and e-media publications. Get in touch with us to use this resource to share your own stories.
e-newsletter& social media
“ It’s one of my staple industry magazines” Timothy Littley, Director, Seabourn
Around 6,900 copies of Cruise & Ferry Review and approximately 5,500 of Cruise & Ferry Interiors and Itinerary Planning are printed and shipped around the world to an influential and captive audience. Unique website users, digital edition readers, social media followers and e-newsletter subscribers extend our total annual audience to over 275,000*.
JOB DESCRIPTIONGEOGRAPHYSECTOR
BDMEVP/VP/DirectorCxOOther
Audiences
Cruise & FerryTourismBuilding and refurbishmentMarine operationsOnboardOthers
North AmericaEMEAAPACLATAM
Page views in a year:
277,052Unique readers:
C&F 2018AutumnWinter
DIGITAL EDITION WEBSITE
Twitter followers: 3,555Facebook
followers: 1,817
SOCIAL MEDIA
65Kviews
subscribers9,366
51%
2%6%5%
14%
22%
44%
38%
12%
6%
41%
40%
10%9%
C&F 2019Spring
Summer
C&FI 2019
IP 2018
99Kviews
64Kviews
22Kviews
90,594 Unique users in year:
from 213 countries
Preferred devices:
55% desktop 11% tablet 33% mobile
* Unique individuals expected to be at least 100,000 – with individuals consumiung an average 2.5 different media channels
2,365 followers
Our editorial remit extends across every part of the industry, resulting in a broad and captive readership of decision makers who share our passion to contribute to the continued success of the cruise and ferry sectors.
With a readership extending to 213 countries, Cruise & Ferry branded magazines give an informed view of developments – directly from the senior executives that individually and collectively steer the shape of the industry.
For suppliers, a presence in the magazines offer a fantastic opportunity to extend brand awareness. We offer advertising opportunities that cover print, as well as a range of display options within our digital editions.
We have a team of professional account managers, journalists and designers that support every company to maximise the benefits associated with their investment in our media.
Our inhouse team is supported by respected industry contributors including, Michele Witthaus, Michael Grey and Simon Johnson.
“ Incredibly informative and packed with interesting insights” Silke Francke, Group Marketing Manager, R&M
Readership
Site Sponsor £1,500/month
Leaderboard banner £750/month
Button banner £650/month
Online directory £250/year
Embedded video £500 each
E-newsletter banner £500/month
Sponsored message £750/month
Publishing Partner £12,500 £5,000 £7,500
Sponsor £10,000 £3,500
Double page £7,500 £7,500 £7,500
Full page £5,000 £5,000 £5,000
Half page £3,500 £3,500 £3,500
Quarter page £2,000 £2,000 £2,000
Standard entry (CFI only) £500
Enhanced entry (CFI only) £2,000
• Ask one of our account managers about a bespoke sponsorship package• Series discounts are available for multiple bookings
3 THE INDUSTRY’S OWN – Cruise & Ferry branded publications are written for the industry, by the industry, about the industry
3 PARTNERSHIP – Our industry partnerships place us at the heart of passenger shipping
3 HIGH RETURN ON INVESTMENT – Qualified benefits delivering true business value marketing
3 JOINT GO-TO-MARKET – Established as a channel to present product and service companies alongside industry buyers
3 WIDELY READ – A captive and influential readership developed over the last 25+ years
3 RICH HERITAGE – A rich history of positive and productive relationships and reader appeal
3 LOW PRICE – Low cost per thousand. Options to suit every size of budget
3 EDITORIAL PROFILE – Opportunities to extend and enhance your profile beyond traditional advertising
3 HIGH PRODUCTION VALUES – High quality brand that enhances your corporate image
3 LONG SHELF LIFE – Readers likely to reuse and share throughout the year.
Why advertise? Advertising options
“ Once picked up, I can’t put it down. A very enjoyable read” Seugjun Yang, Passenger Ship Sales Manager, Samsung Heavy Industries
.NET
Ask about
our low-cost
ADVERTISEMENT
DESIGN SERVICE
Call +44 116 222 9900to speak to any of our Cruise & Ferry representatives
Benedict Pask, Senior Account [email protected]
Rebecca Gibson, Associate [email protected]
Lindsay James, Editorial [email protected]
Cruise & Ferry Review is published by Tudor Rose in the UK.
Tudor Rose is an integrated publishing and marketing services company, organised to fulfil the demands of global organisations. Our clients include some of the most recognised brands in the world, including Microsoft and the United Nations. Visit www.tudor-rose.co.uk for further information.
Cruise & Ferry Review is printed using paper certified under the Forest Stewardship Council (FSC) system, which promotes responsible management of the world’s forests.
About us
Arnold Donald, CEO and President at Carnival Corporation & Plc with his copy of Cruise & Ferry Review
Ben Surtees-Smith, Account [email protected]
Libby Sidebotham, Art [email protected]
Subscribe: [email protected]
“ I love the magazine – it’s fantastic” Thomas Spina, Director, Global Port & Destination Development, Carnival Corporation
Shelly Palmer, Account [email protected]
Kimberley McLean, Account [email protected]
Jon Ingleton, Executive [email protected]
Nolan Andrews, [email protected]
Subscribe
HERE