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Digital Asset Management for Media Companies Maximize the value you extract from your digital assets
Media companies are under ever-increasing pressure to protect market share and grow revenue.
Consumers demand access to their content anytime, anywhere as the ability to access media on television, web,
and mobile devices has moved from a novelty to an expectation in just a few years. Fragmentation has added to
the challenge by yielding hundreds of options to the consumer as they seek to dictate how and when they will
engage with their content.
Continued convergence has redefined how content is consumed and distributed and has made the value chain
more complex. Today, competition comes from all directions as customers have become competitors and
competitors are now also customers. Media conglomerates are seeing sharp growth in their licensing revenue
and distribution fees, proving again that “Content is King.”
In today’s digital media ecosystem, a significant economic reward awaits those who are able to better manage
their digital assets so they are more easily located, transformed, and monetized to accommodate and track
delivery in multiple formats.
The right investment today can position a company to adapt to this change and to flexibly respond by optimally
managing its core assets.
Challenges in flexibly accommodating these requirements
Content assets located in disparate locations in multiple versions
Lack of information about the assets to enable their discovery and enhance distribution capability
No integration among departments for proper control and governance
Inability to create a single update that flows through the supply chain
An appropriate solution
A single, integrated, unified and real-time asset view across the enterprise
An efficient platform to manage information and content from production to distribution
A framework to maximize revenue streams associated to the existing rich library of assets
Cost optimization and improved time-to-market with seamless interoperability between diverse systems
A global catalog to facilitate a unified search across all assets and metadata
iGATE’s Digital Asset Management Solution
iGATE, with its deep domain media and technical expertise, has helped global media customers to successfully
implement Digital Asset Management (DAM) and Content Distribution solutions. Our Service Oriented Architecture
(SOA) driven DAM solution provides pluggable business workflows and scalable interfaces that can be integrated
easily with wide range of Industry renowned DAM tools and legacy media systems owned by customers.
The key characteristics of our Digital Asset Management solution are:
Global repository to search and view content across the organization
Business process automation replacing the manual services that are labor intensive, repetitive and do not require
any creative decision-making
Technology-driven solutions for content production, acquisition and processing
Interfaces for diverse distribution outlets and usability of rich media
A platform that helps customers develop core digital capability to gain and control routes to market and improve
digital margins.
Functional Landscape
iGATE’s DAM solution is service-oriented-architecture (SOA)-driven and provides enterprise-wide visibility of
current operations. With better insights, it enables improved management of assets for increased efficiency and
effectiveness; it also enables better views to locate and distribute assets to diverse outlets.
At the heart of the solution is an efficient business process management system to accomplish seamless content
acquisition, processing and distribution cycles for the content.
At a high level, the solution covers the following modules:
Content and Metadata Acquisition
Content Transformation
Upstream and Downstream Integration
Content Search and Manage
Order Management
Distribution/Publishing
Contract and Invoice Management.
The following schematic describes the Digital Asset Management process across the enterprise, spanning from
content acquisition and transformation to order management, with the iGATE solution. It also describes the
high-level functional scope of iGATE's DAM solution.
digital asset management for media companies media
digital asset management for media companies media
Enterprise-wide Digital Asset Management Process
Content/Metadata
Acquisition,Transformation
Ingest,Transcode
Store, Search,Edit, media
content
Trackinventoryand shipphysical
assets from vault.
Integratewith DAM
PhysicalAsset
Management
Search acrossmultiplecontentpools,
standardizemetadata
acrossbusiness units
Search &ManageContent/Metadata
Move andtransform
media assets,sequence media
tasks for Distribution/
Publish.
ContentDistribution/Publishing
Request content,Manage &Approve
workflows,Track Status
& Invoice
OrderManagement
Across the Enterprise
Create high quality interoperable repository of media assets
Manage, share, and control content across the organization
Effectively service existing and emerging distribution channels
Establish and operate in an enterprise-wide and shared services environment
Ingest file-based assets into organizational standards with appropriate access rights
Introduce a common media infrastructure for digital as well as physical assets with a robust, standardized, and searchable metadata for all assets
Automate non-creative tasks in servicing downstream channels; workflow management with pluggable process steps
Receive, ingest and distribute content in multiple locations in a service oriented fashion; handle both hi-res and low-res effectively
digital asset management for media companies media
Value Proposition
iGATE’s Digital Asset Management solution ensures the following benefits to clients.
Proven and reliable SOA based solution developed with our best practices in the SOA area and supports
workflow management, integration services and data services space.
resulting from automation of processes and improved resource utilization.
associated with downstream distribution servicing, storage
costs and library complexity, and better control of incoming and outgoing assets.
to existing and emerging distribution channels, minimizing
headcount and vendor charges associated with existing and new distribution servicing deals.
between existing platforms and systems with new
SOA infrastructure.
Success Story
Client Profile:
One of the world's leading Media and Entertainment companies in the development, production, and marketing
of entertainment, news, and information to a global audience. The company is renowned for its valuable portfolio
of news and entertainment networks and its significant television production operations.
iGATE Solution:
The Digital Asset Management solution developed by iGATE provides an enterprise-wide content management
platform to efficiently manage news and entertainment content from production to distribution and archival.
The platform provides ordering, editing, playout, archival, and fulfillment applications in support of news
broadcast, home entertainment and TV distribution. The digital media delivery platform enables an automated
and streamlined workflow for transforming and distributing media to multiple content partners and platforms
including the web, mobile and electronic sell-through.
Key Benefits Accrued:
The seamless integration with the client’s existing physical asset management system facilitates a unified
interface to search and locate/view content across the organization resulting in reduction of operating costs
for content preparation and distribution. It also helps the customer to maximize revenue streams associated
with the existing rich library of assets and has simplified the content supply chain with an automated digital
distribution/publishing platform.
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