Media and Promotional Planning of a Life Style

7/27/2019 Media and Promotional Planning of a Life Style

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NAME: SUDESHNA PALIT.

ROLL NO:45

SUBJECT: MEDIA MANAGEMENT.


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NAME OF THE BRAND:INFOBUZZ

PRODUCT CATEGORY:

SMART MOBILE PHONE

NAME OF THE PRODUCT CATAGORY:

INFO B- BUZZ MOBILE


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INFO B-BUZZ is a smart mobile phone under the

brand name of INFOBUZZ which is going to be

launched. It is a smart business mobile phone

and specially targeting the business class and

proffessional people. But its price is very low as

compared to other other brands of smart phone.

So that any people engage in business and

proffessional world and specially students who

are doing proffessional course like MBA,C.A can

easily see the dream to by a smart phone.


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FEATURES:

Large screen

CAMERA- 5Megapixel(flash)

Slider Wi-Fi

INTERNET APPLICATION:Facebook,Youtube,Orkut,yahoo,gmail,Skype,Rediffmail,Google,Twitter,Hotmail,Myspace,linkedin,yahoo messenger.

Internet browser: Google crome,mojila,Internet explorar.

OTHER FACILITIES: Stock market alarts,Businessnews,sms and mms,video calling and video chatting


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There are no of brands producing smart phone.It

became necessary to carry a smart phone for the

business people for various purposes. It is very

tuff to carry laptops always thats why smart

phone became very essential now a days and

competition also increasing at a faster rate

among the competitors. So product

differentiation in different aspect needed.

Major competitors:

Nokia asha,samsung galaxi,htc,micromax.


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Major competitors:

Nokia asha,samsung galaxi,htc,micromax.


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OBJECTIVES:

We want the data and information about our potential market, overallmarket situation from our research team and want to contact with

maximum number of dealers and distributors and try to communicateabout our product and try to collect the data of prospective buyers and

detail information about the potential market.

Try to create the brand awareness among the target group and

try to penetrate in the particular market and ultimate objective is

to increase the market share and off take within 6 month afterlaunch.

TAG LINE:

your world is now in your grab.

Just one touch and make smart business.


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PRIMARY MESSAGE:

Make available you and keep updating yourself.

SECONDARY MESSAGE:

Wifi,video calling and video chatting

Business news and stock market alart

Ms office, power point and word for making

presentation.


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PRIMARY AUDIENCE: Business man,Pepole engage in corporate world,

Students doing professional course likeMBA,C.A

SECONDARY AUDIENCE: Heterogeneous(mass audience)


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OUTDOOR MEDIA ADVERTISING: Bill boards, mobile bill boards,(name of the

brand,product,one picture and highlighting themain features and price,

Sky blimbs: Brand and product name and catch

line only.

TIME: One month before of the launching thebrand.


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LOCATION OF THE BILL BOARDS INKOLKATA:

Harish mukherjee road near of jagubazar

crossing,Elgin road,exide more,Taligange(near metro station),Park circusscrossing(side of bijan setu),Chandni(near ofchadni metro),Dalhousi,Camac street(near of

santini ketan building,Salt lake(area-mainlysector 5)


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PRINT MEDIA ADVERTISING: NEWS PAPER: ECONOMIC TIMES, BUSINESS

LINE, HINDUSTHAN TIMES,TELEGRAPH(bottomof the front page)

Additional(only for Kolkata):

T.O.I,Anandabazar.(bottom of the front page)

Magazines: Businessmagazines(ECONOMIST,ENTREPRENURE,CSR)

TIME: 1Month before of launching the brand


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INTERACTIVE MEDIA ADVERTISING: Create a website:

Name of the website -www.infobuzz.com

The website contains brand and product nameand all the brief features of the products.

Create a page in face book and a community inorkut.

Post mail and sms to the target audience aboutthe brand and product name that is going to belaunch.


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Contact with some reputed B-schools and give there a briefpresentation about the brand and particular product. Arrange a competition of innovative promotional planningideas of the particular mobile phone. From each college oneparticipant will be selected and after that all ideas will be

evaluated by the company the finally 5 best ideas will beselected their ideas will be taken as a brand promotionalstrategy and they will get one product in the day of productlaunch and others 100 candidates will be get an opportunityto come in the product launch ceremony with their parentsand they will be briefly introduced with our product on thatvery day. Contact with dealer and distributors and make them awareabout the brand and product and also describing theproducts features price. Arrange a competition for dealers and distributors.


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Arrange a competition for dealers anddistributors: Prospective buyers suggesting contest: They have to submit the list and detail of theprospective buyers and according to theirinformation the company will directly contactingthem and they will be requested to come in theday of product launch and they will be brieflyintroduced with the product. The dealer or distributors who can give themaximum reference of prospective buyers whowill be present in that very day of product launchand buy a ticket for the entering,that distributor ordealer will get some cash prizes and other gifts.


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Try to create the brand

awareness among the

target group and try to

penetrate in the

particular market and

ultimate objective is to

increase the marketshare and off take within

6 month after launch.


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To create a brand image among the target audience.The brand name should always in the top of mind so

whenever target customer thinks to buy mobile once

they have to think about our brand.


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OUTDOOR MEDIA ADVERTISING: Bill boards, mobile bill boards,posters,glow sign

board, digital billboards(name of the

brand,product,one picture and highlighting the

main features and price.

Sky blimps: Brand and product name and catch

line only. In store video in retail outlet of mobile and

electronic shop.


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Launching the brandthrough Arindamchaudhury,themanagement guru.

Other audience calledin that very day:

C.E.O of differentreputed mncs.

Prospective buyerssuggested by thedealers

Winner of the prelaunch event.

Media


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ELECTRONIC MEDIA ADVERTISING: TELEVISION:

CHANNELS- Sony, Times now,Zbusiness,Star news, ABP ananda,AJtak,NDTV


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PRINT MEDIA ADVERTISING: NEWS PAPER: ECONOMIC TIMES, BUSINESS

LINE, HINDUSTHAN TIMES,TELEGRAPH(bottom

of the front page)

Additional(only for Kolkata):

T.O.I,Anandabazar.(bottom of the front page)

Magazines: Businessmagazines(ECONOMIST,ENTREPRENURE,CSR)

flip op ads in magazines


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Click here and learn how you utilize our smart phone for your smart

business.

Write within 75 words about your business and how can you make it

more smart and get flat 10% discount offer for our product.

Advertising in some online portals: Naukhri.com,monstar.com,entreprenure.com


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Innovative business idea competition for students under the age group of

18-26

SPONSORED BY :

Marketing strategy competition only for corporate professionals,

entreprenures,employees of MNCS who have at least 10 years

experience in their respective fields.SPONSORED BY :

BMW CARS


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SPONSORSHIP: Co-sponsor in KBC.


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PRESS CONFERENCE: In the day of product launch.

PRESS RELEASE: News about the product detail,and business idea

competition for the students and marketing

strategy competition for the professionals and

about CSR activities.


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Press conference in the day of product launch

will be telecast in aj tak,Times now and ABP

ananda.

:


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:

SCHEDULING STRATEGY:CONTINIOUS(whole year)

TV SCHEDULING: Morning-7.30 am to 8.30amEvening- 7.30pm to 9.00pm

Night-11pm to 12 am.

PRINT MEDIA SCHEDULING: FRONT PAGE AD-Till 3 months after

launch(3days in a week) after that back page(at

the bottom)


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ALL OVER INDIA


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Documents

Media and Promotional Planning of a Life Style