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WE ARE
The Pantone Color Institute rightly named 2018 the year of purple, indigenous with originality, ingenuity, and visionary thinking. All of which are also synonymous with OUTFRONT Media.
OUTFRONT is a leading media company in North America, with a major presence in the top 25 US markets.
We are intelligent OOH: a connected, data enabled network of over 400,000 billboard, transit and digital displays, with a mobile and social overlay. This scale provides an integrated and targeted platform to connect your brand story with the right audience.
Our media makes your existing digital investments work harder. Research and our clients report that OOH is the best driver of search, social, and mobile engagement.
Go purple and get your brand story OUTFRONT in 2018.
3Copyright © 2018 OUTFRONT Media Inc. All rights reserved Last Revised 04/25/18
Creative Impact
Creative drives 70% of an ad’s effectiveness. OUTFRONT delivers the best inventory in the country, serving as the perfect blank canvas for your brand story, illustrated through big, bold, and beautiful creative.
Contextual Relevance
OUTFRONT’s location based media provides unmatched environmental relevance to consumers. This ensures that brand stories communicate the right message, at the right time, to the right audience. Data triggers offer an additional layer of relevance.
Media Amplification
The inclusion of OUTFRONT extends and strengthens the reach and frequency of any integrated media plan. Better yet, we are the most effective driver of search, social and mobile engagement.
Brand Stories, Told Here.
Source: Jim Spaeth: Creative Accounts For 70% of Out of Home Ad ROINielsen 2017, Ocean & NeuroInsight Beyond Out of Home, 2015
4 Last Revised 04/25/18
The Consumer is Mobile.
Connected on the go consumers receive and share information in soundbites, via mobile and social. Plus, consumers’ mobility is expected to continue to grow, up 3.8% from 2016.
OUTFRONT is uniquely positioned to seamlessly integrate snackable brand stories into how we live our lives today. Our media (and your brand) become additive to the experience, rather than interrupting it.
Smartphones have universally become the remote control to our lives, we use them to get from point A to point B, to communicate and share with family, and
to stay connected. Leveraging the core strengths of OOH with the activation of mobile allows for additional touchpoints of engagement. This could be
direct through interactions with QR or social codes or clicking on a retargeted ad. Or indirect through inspiration to search or share the brand.
Source: US DOT, 2016
5Copyright © 2018 OUTFRONT Media Inc. All rights reserved Last Revised 04/25/18
Blocking?No, Tackling.
Audience Insights
OUTFRONT targets audiences in real life (IRL), through syndicated research and real-time mobile data, including where they live, travel patterns, and segmentation by behavior. Additionally, attribution is measured through store visitation, location based social conversations, search spikes and mobile engagement.
Scale
With over 400K canvases & presence in high trafficked transit hubs, OUTFRONT has national breath with deep local depth. This scale allows your brand to maintain a national presence (80% of US population each week), with targeted messaging by market or demographic delivered at a high frequency (20+ times a day).
Viewability & Brand Safety
OUTFRONT is 100% viewable. Our canvases reach consumers IRL and are never susceptible to bot traffic or ad blocking. Ensure your brand’s story is seen in an impactful way.
Source: Telmar, 2018.
6 Last Revised 04/25/18
Budgets Follow The Consumer
US Media 2018 Forecast
Excluding CE Allocations, OOH is the only traditional media expected to grow.
Plus, it makes digital work harder!
Source: Magna Global, 2017
7 Last Revised 04/25/18
The Best Primer Of Digital Engagement
Search
When OOH is added to the media mix, it increases search’s ROI’s by 40%.
OOH drove 18% more site visits than digital alone and lowered its CPV by 35%. Read more.
Social
OOH drives nearly 4x more social/digital activations, per ad dollar spent, than any other media.
One smartly placed poster drove 372 million social views in the first 72 hours. Read more.
Mobile
Consumers are 48% more likely to engage with a mobile ad after being exposed to the same ad on OOH first.
OOH & mobile drove an 85% lift in engagement and over 32,600 store visits to We Work in 4 weeks. Read more.
Source: Search: Benchmarketing, 2017, Social: Nielsen, 2017, Mobile: Ocean Neuro Insights, 2015
8 Last Revised 04/25/18
Drive Efficient Media Plans By Adding OOH
Source: Bench Marketing ROI US OOH Research,OAAA
60%
RADIO
+41%
+ OOH
28%
SOCIALNETWORK
+203%
+ OOH
20%MOBILE
APP/WEB
+303%
+ OOH
52%
NTERNET
+65%
+ OOH
81%
TV
+17%
+ OOH
ADDING OUTDOOR TO OTHER MEDIA CAN INCREASE REACH BY UP TO
CPM COST PER THOUSAND
$5OOH
POSTER $4
SHELTER $4.5
BULLETIN
$34.5CABLE
NETWORK
SPOT
$25
$33PRINT
MAGAZINE
NEWSPAPER
$14
Source: USA Touchpoints Billboard, Peter J Soloman Company, 2016
9 Last Revised 04/25/18
Optimal Level of OOH Share for Maximum Effectiveness
ADAWARENESS
BRANDAWARENESS CONSIDERATION
RECOMMENDATION PURCHASE
Source: Benchmarketing 2017
8%
FOO
D &
BEV
ERA
GE
11%
AU
TO
3%
CO
NSU
MER
ELEC
TRO
NIC
S
15%
RET
AIL
14%
AU
TO
5%
FOO
D &
BEV
ERA
GE
5%
CO
NSU
MER
ELEC
TRO
NIC
S
15%R
ETA
IL14%
FOO
D &
BEV
ERA
GE
10%
AU
TO
8%
CO
NSU
MER
ELEC
TRO
NIC
S
19%
RET
AIL
9%
FOO
D &
BEV
ERA
GE
10%
AU
TO
17%
CO
NSU
MER
ELEC
TRO
NIC
S
18%
RET
AIL
18%
FOO
D &
BEV
ERA
GE
10%
AU
TO
3%
CO
NSU
MER
ELEC
TRO
NIC
S
26%
RET
AIL
Suggested Budget Allocation to OOH Brands across all categories should apportion a larger share of budget to OOH.
Showing for small budget, medium, and large available.
YOUR BRANDSTORY,
TOLD ON OUR SCREENS.
11 Last Revised 04/25/18 111
● indicates OUTFRONT media available ● indicates digital media available ● indicates wrapped media available Sources: U.S. Census 2017
12 Last Revised 04/25/18 112
● indicates OUTFRONT media available ● indicates digital media available ● indicates wrapped media available Sources: U.S. Census 2017
MEDIA ACROSS NEW YORK.
14 Last Revised 04/25/18
Why OUTFRONT New York?
*Figure based on data from New York and New Jersey markets
Audience
OOH can be targeted by market, neighborhood and demographic, allowing brands to pinpoint accurately who they need to reach, and then reach them consistently. In New York, OUTFRONT Media reaches 98.5% of the DMA consumers weekly.
Location
As location infiltrates all media formats, OOH remains the most established location-based expert. OUTFRONT’s targeted locations allow brands to maximize on the recency of messaging—prompting purchases in that moment, especially on mobile devices! Whether it is Times Square, the five boroughs, or the greater tristate area, we have you covered.
Viewability
OOH is 100% viewable. Our inventory reaches consumers in the real world and is never susceptible to bot traffic or ad blocking. Ensure that your brand’s story is seen in an impactful way, throughout the New York City area, with OUTFRONT Media.
15 Last Revised 04/25/18
Source: US Census 2016, MTA 2018, NYC.gov, Business Insider
New York Overview
Known as the “Big Apple,”
New York is one of the most economically prosperous and cultural cities in the world. The average worker earns 1.7x the national average, and one out of every 21 residents is a millionaire. A premier destination for tourism, New York City attracts millions of visitors from around the U.S. and the globe each year.
Why New York?
Most diverse city in the United States, over 3 million
residents are foreign born.
New York City’s population has grown by 1 million since 1990.
The MTA is the largest mass transit system in the United States!
New York’s real estate market is among the most expensive in the world.
New York City saw over 60 million tourists in 2016.
Port Authority Cube is located across from the busiest transportation terminal in the county.
16212.297.6400 / OUTFRONTMedia.com Copyright © 2018 OUTFRONT Media Inc. All rights reserved Last Revised 04/25/18
African American 17.10%
Asian 11.18%
White 43.44%
Hispanic 25.51%
Time spent traveling to
and from work each day
Total miles traveled
past week
Drive alone or carpooled
White-collar occupation
Blue-collar occupation
Employed
NEW YORK14.5 Million
52% 20 min. 15%
48% 65% 59%
College degree or higher
Female
Male
38% 109 mi. 64%
New York Profile
Source: Census Data 2018, Scarborough Research 2017; NY Commuterland.
17 Last Revised 04/25/18
Billboards . . . . . . 19-38 Bulletins . . . . . . 20-21
The Beast . . . . . . . 22
5 Times Square. . . . . . 23
Times Square Tower . . . . 24
NoHo Domination . . . . . 25
Digital Bulletin Network . . 26-27
42nd Street Digital Cube . . . 28
Times Square Twins . . . . 29
Times Square Edge . . . . . 30
Javits Digital . . . . . . 31
The Bird . . . . . . . 32
Penn Digital Wrap . . . . . 33
Helmsley Digital Domination . . 34
Wallscapes . . . . . . 35-36
Trestles . . . . . . 37-38
Buses . . . . . . . 39-55 Kongs . . . . . . . . 42
30 x 215 . . . . . . . 43
Kings . . . . . . . . 44
Super Kings . . . . . . 45
Ultra Super Kings . . . . . 46
NEW YORK MEDIA FORMATS Queens . . . . . . . 47
L-Side . . . . . . . . 48
30 X 215 With L-Sides . . . . 49
Headliners . . . . . . . 50
Extensions . . . . . . . 51
Headlights . . . . . . . 52
Tails . . . . . . . . 53
The Franklin . . . . . . 54
Brand Bus . . . . . . . 55
Commuter Rail . . . . . 56-70 Platform Posters . . . . . 59
Jamaica LIRR Dioramas . . . 60
GC Digital Network . . . . . 61
Vanderbilt Digital Screens . . . 62
PS Digital Network . . . . . 63
New Rochelle Digital Network . . 64
Atlantic Ave. Digital Screen . . . 65
MN Digital Platform Network . 66-67
Station Dominations . . . . 68
Interior Rail Cards . . . . . 69
Platform Kiosks . . . . . 70
18 Last Revised 04/25/18
NEW YORK MEDIA FORMATS
Subway . . . . . . . 71-88 Posters . . . . . . . 74
Shelter-Sized Dioramas . . . . 75
Escalator Squares . . . . . 76
Stair Risers. . . . . . . 77
Turnstiles . . . . . . . 78
Station Dominations . . . . 79
Hudson Yards Wallscapes . . . 80
Hudson Yards Digital Network . . 81
TurnStyle At Columbus Circle . . 82
Times Square Activation Zone . . 83
Interior Cards . . . . . . 84
Wrapped Shuttle . . . . . 85
MTA Metrocard Vending Machine . 86
Digital Dioramas . . . . . 87
Times Square Banner . . . . 88
Street Furniture . . . . . 89-98 Urban Panels . . . . . 90-91
Video Urban Panels . . . 92-93
Video Urban Panels (Brooklyn) . 94-95
Metro Lights . . . . . 96-97
New Rochelle City Flags . . . 98
Time Warner Center . . . .99-106 Great Room Banners . . . .100
Entrance Transparency . . . . 101
Broadway Showcase . . . . 102
Oversized Entrance Vitrine Banners . 103
Interior Vitrines . . . . .104
Digital Vitrines . . . . . . 105
Exhibition Space . . . . .106
East Hampton Airport . . 107-108Mobile Network . . . . . 109-111
20 Last Revised 04/25/18
Bulletins offer the most powerful impact of all outdoor advertising formats. Located on key highways, intersections and integral choke
points throughout the tristate area, Bulletins provide your message with long-term presence and tremendous visibility to vehicular traffic.
BulletinsNew York - Billboards
> 14’H x 48’W > 20’H x 60’W > Odd Sizes > Sizes vary by location > Extensions available
Product Information:
> See map for complete coverage
Coverage:
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New York - Billboards
Bulletin Coverage
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The BeastNew York - Billboards
> 73’6”H x 126’W > Facing: West > Extensions available
Product Information: > Times Square > Midtown Manhattan
Coverage:
Move over Kong, there is a new king in town! Impossible to miss, in the heart of Times Square, “The Beast” commands attention from the millions that venture into this iconic American landmark over a 4 week period. One of the largest billboards in the United States, this static
spectacular with its unique creative extension options, and massive canvas, provides advertisers with an amazing opportunity to make a powerful statement, within one of the most desirable advertising locations in the world!
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5 Times SquareNew York - Billboards
> 6 Units > Sizes Vary
Product Information:
> Times Square > Midtown Manhattan
Coverage:
With its larger than life presence in one of the nation’s most iconic landmarks, the 5 Times Square bulletin spectacular is one of the most dynamic OOH dominations located in the heart of Manhattan! Electrifying locals, commuters and tourists alike, this collection of powerful static displays presents advertisers with a unique, and cost efficient, means for your message to resonate daily with a distinct audience, both local and from around the world.
24 Last Revised 04/25/18
Times Square TowerNew York - Billboards
> 9 Units > Sizes Vary
Product Information: > Times Square > Midtown Manhattan
Coverage:
Located at the Crossroads of the World, this magnificent assembly of oversized spectaculars is quite possibly the most prominent displays in the U.S.A. Impossible to miss, and easily seen from all angles by commuters, locals and thousands of tourists daily. This imposing static display is popular among advertisers looking to make an impact in the highly competitive New York market, and is also often seen in both highlight reels of New York and world renowned landmark locations.
25 Last Revised 04/25/18
New York - Billboards
NoHo DominationThese three illuminated faces are in the heart of trendy NOHO and at the entrance of #6 train, making this a hot spot for advertisers. The three faces combine to more than 2,000 square feet, and work together to form
a unique NOHO domination. This domination will be seen by tourists, local upscale SOHO/NOHO residents, and by motorists travelling north from downtown on the heavily trafficked Lafayette Street.
> 3 Units > Sizes Vary
Product Information: > NoHo > Manhattan
Coverage:
26 Last Revised 04/25/18
Digital Bulletin NetworkNew York - Billboards
Add an extra layer of timeliness and relevance to your campaign through a digital execution. Easily change creative messaging based on triggers such as time of day, weather, or sports scores. Digital provides ultimate messaging!
> Number of Units: 10 > LED Display Size: 14’H x 48’W > Spot Length: 8 seconds > Advertisers: 8 > Hours: 24/7 > Static
Product Information:
Coverage: > See map for complete coverage
*Digital sign media referenced herein is generally displayed for a minimum guaranteed
display time, with the remaining time used for maintenance when needed.
Display times are subject to preemption for emergency messaging service.
27 Last Revised 04/25/18
New York - Billboards
Digital Bulletin Coverage
28 Last Revised 04/25/18
New York - Billboards
42nd St. Digital Cube
> 1 Corner Wrap > Size: 45’H x 90’W > Spot Length: 15 Seconds > Loop Length: 2 Minutes > Advertisers: 8 > Hours: 24/7 > Static/Video
Product Information:
Coverage: > Times Square > Midtown Manhattan
Located at the “Crossroads of the World”, the Cube is a one of a kind Digital Bulletin with incredible static and video capabilities. With an estimated 300,000 people visiting this location daily, its dual state-of-the-art 45’ x 45’ LED screens bring advertisements to life!
*Digital sign media referenced herein is generally displayed for a minimum guaranteed
display time, with the remaining time used for maintenance when needed.
Display times are subject to preemption for emergency messaging service.
29 Last Revised 04/25/18
New York - Billboards
Time Square Twins
> 2 Screens > Size: 48’H x 38’W > Spot Length: 15 Seconds > Loop Length: 120 Seconds > Advertisers: 8 > Hours: 22/7 > Static/Video
Product Information:
Coverage: > Times Square > Midtown Manhattan
*Digital sign media referenced herein is generally displayed for a minimum guaranteed
display time, with the remaining time used for maintenance when needed.
Display times are subject to preemption for emergency messaging service.
Bright, bold, and strategically positioned next to the pedestrian plaza, OUTFRONT’s iconic Times Square digital displays provide advertisers the chance to dazzle millions of spectators from across the world. Longer dwell times in the pedestrian plazas make 1515 Broadway a prime location for engagement zones, social contests/live feeds and more!
FACING NORTH
FACING SOUTH
30 Last Revised 04/25/18Copyright © 2017 OUTFRONT Media Inc. All rights reserved212.297.6400 / OUTFRONTMedia.com
*Digital sign media referenced herein is generally displayed for a minimum
guaranteed display time, with the remaining time used for maintenance
when needed. Display times are subject to preemption for emergency
messaging service.
New York - Billboard
> 2 Screens > Spot Length: 15 Seconds > Loop Length: 90 Seconds > Advertisers: 8 > Hours: 22/7
Product Information:
Times Square Edge
> Times Square > Midtown Manhattan
Coverage:
Located in the heart of Times Square, OUTFRONT’s new digital asset with its wide ranging capabilities penetrates the super competitive New York market. Unique and impactful, this digital allows brands to attain that ‘extra edge’ when capturing the attention of millions of New Yorkers
and visitors that pass by weekly. Unlike other digital assets located in the heart of Manhattan, the digital provides complementary game changing features including an amazing range of full motion and static capabilities that are endless in promoting your brand or service!
31 Last Revised 04/25/18
New York - Billboards
Javits Digital
> 2 Screens > Size: 22’1”H x 29’W > Spot Length: 8 Seconds > Loop Length: 80 Seconds > Advertisers: 10 > Hours: 24/7 > Static
Product Information:
> Hell’s Kitchen > Manhattan > Hudson Yards
Coverage:
*Digital sign media referenced herein is generally displayed for a minimum guaranteed display time, with the
remaining time used for maintenance when needed.
Display times are subject to preemption for emergency messaging service.
Source: JavitsCenter.com
The Javits Center hosts over 130 trade shows and conventions annually, with over 3.5 million attendees! Digital Billboards provide advertisers with ultimate flexibility — day-parting, last-minute updates and promotional campaigns are all possible with endless creative opportunities designed to reach targeted audiences.
32 Last Revised 04/25/18
New York - Billboards
Located in the heart of Times Square, “The
Bird” soars above the competition. With its
wide range of static and full motion capabilities, this
unorthodox digital display is impossible to miss for the
thousands that visit daily. Bright, bold, and eye-catching
this digital spectacular is perfect to keep your brand top of mind
within the highly competitive New York Market.
> 5 Screens > Size: Various > Spot Length: 15 Seconds > Loop Length: 120 Seconds > Advertisers: 8 > Hours: 22/7 > Static/Video
Product Information:
Coverage: > Times Square > Midtown Manhattan
*Digital sign media referenced herein is generally displayed for a minimum guaranteed
display time, with the remaining time used for maintenance when needed.
Display times are subject to preemption for emergency messaging service.
The Bird
33 Last Revised 04/25/18
New York - Billboards
Penn Digital Wrap
This digital spectacular is located in Penn
Center, an area that has become the hottest
digital signage area in Manhattan. With world
famous landmarks Madison Square Garden and Penn
Station across the street, and Macy’s around the corner,
advertisers can achieve ultimate brand exposure and recognition.
> 1 Corner Wrap
> Size: 65’H x 40’W / 65’H x 42’6”W
> Spot Length: 8 Seconds
> Loop Length: 80 Seconds
> Advertisers: 10
> Hours: 24/7
> Static/Video
Product Information:
Coverage: > Penn Station > Midtown Manhattan
*Digital sign media referenced herein is generally displayed for a minimum guaranteed
display time, with the remaining time used for maintenance when needed.
Display times are subject to preemption for emergency messaging service.
34 Last Revised 04/25/18
New York - Billboards
Helmsley Digital Domination
The Helmsley Digital Domination is a one of a kind experience. Being the only traditional domination located north of Grand Central terminal, its digital displays provide upscale advertisers with the only significant option to completely surround
commuters en route to and from major financial institutions. With its many digital capabilities, this spectacular is a guaranteed way to build brand recognition among a highly affluent New York audience.
> Please contact your sales representative for more information.
Product Information:
> Grand Central Terminal > Midtown Manhattan
Coverage:
*Digital sign media referenced herein is generally displayed for a minimum
guaranteed display time, with the remaining time used for maintenance when
needed. Display times are subject to preemption for emergency messaging service.
35 Last Revised 04/25/18
New York - Billboards
Wallscapes
> Sizes vary by location
Product Information: > See map for complete coverage
Coverage:
Affixed to buildings in heavily trafficked areas and visible from a great distance, wallscapes provide maximum impact for creative messages. Great point-of-purchase exposure a for creative
districts keeps your message top of mind. Wallscapes are perfect for penetrating urban centers and vary in size, providing endless creative options.
36 Last Revised 04/25/18
New York - Billboards
Wall Coverage
37 Last Revised 04/25/18
Trestles
Trestles are frequently located at major intersections allowing for additional viewing time when motorists are stuck at traffic lights — giving them the opportunity to ‘take in’ and identify with your brand or message.
New York - Commuter Rail
> 33 in Queens > 1 in Brooklyn > 108 in Long Island (83 in
Nassau/25 in Suffolk) > 7 in Fairfield County, CT
Product Information:
Coverage: > Fairfield County, CT > New York City > Suffolk County, NY > Nassau County, NY
38 Last Revised 04/25/18
New York - Commuter Rail
Trestle Locations
BUS MEDIA
40 Last Revised 04/25/18
Reach a large audience
with bus advertising, offering high visibility with consistent daily views. Your ad will go where the people are and will be seen by pedestrians as well as motorists. Big, bold, in your face, and yet not an obtrusive medium - it’s part of our everyday outdoor life and offers information in a unique and powerful format. When it comes to visibility, reach and frequency, no other media type matches this New York coverage.
McDonald’s Bus King advertisement passing by West 23rd St. and Fifth Ave. in Midtown
Bus MediaNew York - Buses
Media:
Exterior Bus: Kongs, 30 x 215, Kings, Super
Kings, Ultra Super Kings, Queens, L-Sides, 30 X 215 with
L-Sides, Headliners, Extensions, Headlights, Tails, The Franklin
Interior Bus: Interior Car Cards, Brand Bus
Coverage:
Bronx, Brooklyn, Manhattan, Queens, Staten
41 Last Revised 04/25/18
New York - Buses
Bus Coverage
42 Last Revised 04/25/18
These “rolling billboards” are an extension of the traditional Bus Kings, offering tremendous visibility on the street. Kongs establish a major impact on vehicular and pedestrian traffic throughout the “Big Apple”!
Bus Exterior KongsNew York - Buses
> Various Sizes > Add a Headliner or Window
Extension for more impact!
Product Information:
Coverage: > Systemwide
43 Last Revised 04/25/18
Bus Exterior 30 x 215New York - Buses
> 30”H x 215”W > Add a Headliner or L-Side for
more impact!
Product Information:
Coverage: > Systemwide
Get the conversation started on the streets with this oversized rolling display, while generating multiple impressions from pedestrian & vehicular traffic. Hard to miss presence increases brand recognition and awareness amongst the always active, mobile population.
44 Last Revised 04/25/18
Impact New York’s most densely populated and diverse areas with Bus Kings, the ultimate mass reach media. Bring your ad campaign to the masses with daily exposure in a stand-alone environment.
Bus Exterior KingsNew York - Buses
> 30”H x 144”W > Add a Headliner for more
impact!
Product Information:
Coverage: > Systemwide
45 Last Revised 04/25/18
Bus Exterior Super KingsNew York - Buses
Attract consumers with high-quality creative that covers 20 feet of exterior space of the bus from wheel to wheel, allowing your message to make a lasting
impression. Super Kings are the perfect medium to promote special events, promotional tie-ins and launching a new brand!
> 30”H x 240”W
Product Information:
Coverage: > Manhattan
46 Last Revised 04/25/18
Bus Exterior Ultra Super KingsNew York - Buses
> 102”H x 222”W
Product Information: Coverage: > Manhattan
These vibrant and colorful additions to your Ultra King ads extend your message beyond the borders of traditional media. Enhance your imagery and recognition on the bustling streets of New York City.
47 Last Revised 04/25/18
Bus Exterior QueensNew York - Buses
> 30”H x 88”W
Product Information:
Coverage: > Bronx > Manhattan
Strategic placement of your ad on NYC buses gives your message unique mobility. Queens let your message resonate as they reach diverse demographic clusters all over the city.
48 Last Revised 04/25/18
L-Sides have standout visibility that demand attention throughout the streets of New York City. Ensuring maximum exposure at a low CPM, giving you the best bang for your buck.
Bus Exterior L-SidesNew York - Buses
> Upper Panel 56”W x 52.875”H > Lower Panel 30”W x 144”H
Product Information:
Coverage: > Systemwide
49 Last Revised 04/25/18
Bus Exterior 30 X 215 With L-SidesNew York - Buses
> Upper Panel 56”W x 52.875”H > Lower Panel 30”H x 215”W
Product Information:
Coverage: > Systemwide
30 x 215 with L-Sides provide unparalleled exposure throughout the busy streets of the “Big Apple”. By expanding the creative space beyond the normal 30 x 215, you can ensure maximum campaign visibility and cost efficiency.
50 Last Revised 04/25/18
Bus Exterior HeadlinersNew York - Buses
> 30 x 215 > Kings > Kongs > L-Sides > L-Side w/ 30 x 215 > Super King
Product Information: Coverage: > Systemwide
Extending across the top of the entire bus, Headliners impact your audience and reach them no matter which direction they are going. Be on the streets and make multiple impressions directly in the heart of New York City.
51 Last Revised 04/25/18
Bus Exterior Window ExtensionsNew York - Buses
> Kings > Super Kings
Product Information:
Coverage: > Systemwide
Differentiate your message from other various bus formats.
Window Extensions make a major impact on your audience regardless of which
direction consumers are traveling. Be on the streets and make multiple impressions
directly in the heart of New York!
52 Last Revised 04/25/18
Static media forms pin-point a target around a specific area. Give your ad mobility with Headlight displays, allowing your message to break free from a single area and expand your horizon of opportunity.
Bus Exterior HeadlightsNew York - Buses
> 19.25”H x 44”W
Product Information:
Coverage: > Systemwide
53 Last Revised 04/25/18
Bus Exterior TailsNew York - Buses
> 17.5”H X 50”W
Product Information:
Coverage: > Systemwide
Continuous visibility to drivers and passengers behind buses generates lasting impressions!
Dominate the city with consistant exposure, high reach and frequency. While traveling in cars or crossing the street, consumers cannot escape this ubiquitous media form.
54 Last Revised 04/25/18
Bus Exterior “The Franklin”New York - Buses
> Upper Panel 22”W x 70”H > Lower Panel 15”H x 70”W
Product Information:
Coverage: > Systemwide
Double panel bus tails give continuous visibility to drivers and passengers behind buses generates lasting impressions plus creative flexibility! Dominate the city with consistent exposure, high reach and frequency. Consumers cannot escape this ubiquitous media form with a new twist.
55 Last Revised 04/25/18
Maximize on long dwell time and engage a captive audience with bus interior cards.
Interior cards go where the competition isn’t — directly above the heads of passengers on crowded buses.
Want more presence? A branded bus offers advertisers the unique opportunity to completely own the inside of the bus.
Bus Interior CardsNew York - Bus
> 11”H x 28”W > 11”H x 46”W > Brand Bus
Product Information:
Coverage: > Systemwide
COMMUTERRAIL
57 Last Revised 04/25/18
Reach an Upscale Audience
from communities located in and around the tristate area. Advertisers can spend time with this affluent demographic twice a day, 22 ‘work days’ a month while commuters are on the train, waiting on the platform, and walking through stations. While traveling, commuters “take in” and identify with your brand, putting your message front and center in a high traffic environment.
Commuter Rail MediaNew York - Commuter Rail
Media:
Station Media: Platform Kiosks, Platform Posters,
Diorama Saturation, Jamaica LIRR Dioramas, GC Digital
Network, Vanderbilt Hall Digital Screens, Penn Station Digital
Network, New Rochelle Digital Network, Atlantic Ave. Digital
Screen, MN Digital Platform Network, Rail Domination
Interior Rail Car: Car Cards, Brand Rail Cars
Interior Car Card
58 Last Revised 04/25/18
New York - Commuter Rail
Rail Commuter Coverage
59 Last Revised 04/25/18
Break riders away from their surroundings in the hectic commuter environment.
Situated on the commuter rail platforms and walkways, vibrant and detailed Platform Posters target key demographics — educated and affluent audiences.
Platform PostersNew York - Commuter Rail
> 1-Sheet Posters > 2-Sheet Posters > 3-Sheet Posters
Product Information:
Coverage: > Westchester & Connecticut > Metro-North Railroad
60 Last Revised 04/25/18
Located at the Jamaica Station in Queens, NY, a station where over 1,000 trains pass through daily, these vibrant and colorful ads are impossible to miss and leave a lasting impression on commuters.
Jamaica LIRR DioramasNew York - Commuter Rail
> 68.5”H x 47.5”W > 5 units
Product Information:
Coverage: > Jamaica Station > Long Island Rail Road
61 Last Revised 04/25/18
Grand Central, the “upscale” Times Square, boasts an affluent demographic. Over 750,000 people pass through the main rotunda daily! It is the #6 World’s Most-Visited Tourist Attraction according to Travel & Leisure, with more business traveler traffic passing through than JFK Airport! Impossible to miss, this digital network draws attention with its impactful size and vivid displays are a sure way to command the attention of commuters and tourists from around the world!
Grand Central Digital NetworkNew York - Commuter Rail
> 4 Screens > Spot Length: :12 > Loop Length: :96 > Advertisers: 8 > Hours: 5:30 am - 2:00 am > Static Only
Product Information:
Coverage: > Grand Central Terminal > Metro-North Railroad > Grand Central Subway > Grand Central Market
Source: MTA 2015, Travel & Leisure Magazine,
*Digital sign media referenced herein is generally displayed for a minimum guaranteed
display time, with the remaining time used for maintenance when needed.
Display times are subject to preemption for emergency messaging service.
62 Last Revised 04/25/18
GC Vanderbilt Hall Digital Screens
> 2 Portrait 46” Screens > 1 Landscape 32” Screen > Spot Length: :08 > Loop Length: :64 > Advertisers: 8 > Hours: 5:30 am - 2:00 am > Static Only
Product Information:
Coverage: > Grand Central Terminal > Metro-North Railroad > Grand Central Subway > Grand Central Market
New York - Commuter Rail
Source: MTA 2015
*Digital sign media referenced herein is generally displayed for a minimum guaranteed
display time, with the remaining time used for maintenance when needed.
Display times are subject to preemption for emergency messaging service.
*Digital sign media referenced herein is generally displayed for a minimum guaranteed
display time, with the remaining time used for maintenance when needed.
Display times are subject to preemption for emergency messaging service.
Vanderbilt Hall is the key entry way into Grand Central Terminal, a major historic landmark and commuter hub located in the heart of Manhattan. With a 4-week circulation of 5,400,000, these unique digital displays are strategically placed in a high traffic, central location to target the masses and increase brand exposure.
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Penn Station Digital NetworkNew York - Commuter Rail
*Digital sign media referenced herein is generally displayed for a minimum guaranteed
display time, with the remaining time used for maintenance when needed.
Display times are subject to preemption for emergency messaging service.
> 22 Screens > Spot Length: :15 > Loop Length: 2:00 > Advertisers: 6 > Hours: 24/7 > Static/Video
Product Information: Coverage: > Penn Station > Long Island Rail Road
This 22 Screen Digital Advertising Network is strategically positioned near track information providing “built-in” audience. Demand attention in an otherwise hectic commuter environment — keep commuters actively engaged and informed of your message as they seek information on their scheduled trains.
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New Rochelle Digital NetworkNew York - Commuter Rail
A high traffic Metro-North and Amtrak transportation
hub, New Rochelle’s ON Smart Digital Network with its endless
digital capabilities provides advertisers with the unique
opportunity to truly engage with a diverse Westchester based
audience like never before!
Easily change creative messaging based on triggers such as time of
day, weather, or sports scores. Four digital liveboards located on the
south bound main platform are able to speak to consumers in the right place
at the right time, making the most of your ad campaign!
> 4 Screens > Spot Length: :15 > Loop Length: 2:00 > Advertisers: 8 > Hours: 24/7 > Static/Video
Product Information:
Coverage: > Grand Central Terminal > Metro-North Railroad
*Digital sign media referenced herein is generally displayed for a minimum guaranteed
display time, with the remaining time used for maintenance when needed.
Display times are subject to preemption for emergency messaging service.
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Atlantic Ave. Digital Screen
The Atlantic Avenue Digital Screen is a prime opportunity to make an impact on commuters travelling to and from Brooklyn’s Atlantic Terminal, a major transfer hub for Long Island Railroad. Vibrant and eye-catching, this digital screen allows advertisers to update their messaging instantaneously. Possess the rare ability to connect with affluent business leaders traveling via the LIRR every day!
New York - Commuter Rail
> Sold: Individually or as part of Penn Station/LIRR Digital Network
> Spots: 15 seconds > Seconds: 120 seconds
Product Information:
Coverage: > Atlantic Terminal > Long Island Rail Road > Downtown Brooklyn > Barclays Center
*Digital sign media referenced herein is generally displayed for a minimum guaranteed display time,
with the remaining time used for maintenance when needed.
Display times are subject to preemption for emergency messaging service.
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Strategically located on select Metro-North platforms, the Digital Platform Network consists of an upper screen that provides both track information and real-time transit service changes. Advertising on the lower screen provides advertisers the opportunity to engage consumers with their message as they check for travel updates.
MN Digital Platform NetworkNew York - Commuter Rail
> 105 Units > 46 Stations > Hours: 24/7 > Size: 42” > Loop: 64 Seconds > Advertisers: 8 > Static
Product Information:
Coverage: > Metro-North Railroad
*Digital sign media referenced herein is generally displayed for a minimum guaranteed
display time, with the remaining time used for maintenance when needed.
Display times are subject to preemption for emergency messaging service.
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New York - Commuter Rail
MN Digital Platform Network
68 Last Revised 04/25/18
Station DominationNew York - Commuter Rail
> Media varies by station
Product Information: Coverage: > Grand Central North > Grand Central Train Shed > Atlantic Avenue Dioramas > Yankee Stadium > Citi Field > Stamford Station > Greenwich Station
Rail Dominations offers the unique opportunity to completely saturate a commuter station and make a major impact in the New York market. Special sites are strategically located in high-traffic areas throughout the rail system.
Get unrivaled brand awareness by creating a virtual exhibit that surrounds consumers with multiple messages throughout their commute.
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The average commuter rides the train 2 times a day, 20 days a month, allowing over 40 opportunities for your message to be seen. With hard-to-miss placement and high reach and frequency, Interior Car Cards help your ad standout year round.
Want a bigger presence? Brand Trains offers advertisers the unique opportunity to completely own the inside of the rail car.
Interior Rail CardsNew York - Commuter Rail
> 33”H x 21”W
Product Information:
Coverage: > Metro-North Railroad > Long Island Rail Road
70 Last Revised 04/25/18
These highly visible Platform Kiosks keep your message front and center in highly trafficked
boarding and waiting areas. Platform Kiosks demand attention in an
otherwise hectic commuter environment.
Platform Kiosks
> 26”H x 53”W
Product Information:
Coverage: > Westchester & Connecticut > Metro-North Railroad
New York - Commuter Rail
SUBWAY
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Influence a captive audience,
of over 5.6 million riders daily, with tremendous impact and frequency at high-traffic locations. Subway advertising offers unparalleled reach to some of the most intelligent, savvy and affluent consumers in New York City.
Subway advertising provides exceptional value and is the perfect way to command the attention of busy commuters in a captive setting.
Times Square Station Domination
Subway MediaNew York - Subway
Media:
Station: 1-Sheet Posters, 2-Sheet Posters, Backlit 2-Sheet
Posters, Shelter-Sized Dioramas, Digital Dioramas, Clocks,
Escalator Squares, Turnstiles, Station Saturations, Station
Dominations, Hudson Yards Digital Network, Times Square Activation
Zone, On The Go Digital Kiosks, Metrocard Vending Machine, Stair
Risers, Times Square Banner, Wallscapes
Exterior Subway Car: Wrapped Shuttle
Interior Subway Car: Car Cards, Brand Cars
Source: MTA 2016
73 Last Revised 04/25/18
New York - Subway
Subway Coverage
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Forge new relationships with New York’s 5 million+ daily riders through subway Platform Posters spread throughout the system. Send multiple messages to the subway’s commuters at all their stopping points!
Situated on the platforms and walkways throughout the “Big Apple”, vibrant and detailed Platform Posters target key demographics — both multicultural and upscale audiences.
Subway Platform PostersNew York - Subway
> 1-Sheet Posters > 2-Sheet Posters
Product Information:
Coverage: > Citywide > By Borough > By Station > African American > Hispanic
Source: MTA 2015
75 Last Revised 04/25/18
Brightly illuminated backlit Shelter-Sized Dioramas reach the commuting masses as they enter and exit the stations. These eye-catching displays are located in some of New York’s busiest stations.
Subway Shelter-Sized DioramasNew York - Subway
> Backlit > 68.5”H x 47.5”W
Product Information:
Coverage: > Manhattan
76212.297.6400 / OUTFRONTMedia.com Copyright © 2018 OUTFRONT Media Inc. All rights reserved Last Revised 04/25/18
Located at the highly trafficked 53rd Street and Fifth Avenue Station, these displays impact 169,800 riders every week! The extra-long escalator rides produce a captive audience for your message. By utilizing each square, you will send in-depth and detailed information directly to your audience.
Subway Escalator Squares
> 22”H x 21”W
Product Information:
Coverage: > 53rd & 5th Ave Station
New York - Subway
Source: MTA 2015
77 Last Revised 04/25/18
Stair RisersNew York - Subway
> Sizes Vary
Product Information: Coverage: > Citywide
Stair Risers are an extremely artful way to advertise with OOH, are cost effective, and maximize advertising dollars. Due to their unique creativity they also attract a following on social media with locals, tourists and commuters. OUTFRONT’s Stair Risers offer a unique opportunity to promote brand messaging, product launches, event branding, event promotions, and sponsorships.
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Subway Turnstiles
> By Station > By Borough > Ability to purchase Turnstile
Arms only, or Turnstile Arms with Entrance & Exit Decals.
> *Includes non domination stations only
Package Information:
> Citywide
Coverage:
New York - Subway
Source: MTA 2015
Multiple points of unavoidable exposure command the attention of New York City’s 5 million+ daily subway riders as they enter and exit stations during their daily travels. Diversify your creative messaging with multiple creatives — Turnstile ads are prime space for advertiser branding.
79 Last Revised 04/25/18
Subway Station DominationsDominate the consumer landscape at key, high traffic commuter centers. Station dominations transform commuters’ daily ride into a total “brand experience,” delivering multiple campaign messages.
New York - Subway
> Media varies by station
Product Information:
> Yankee Stadium/161st Street > Yankee Stadium-Outside Fare Zone > 59th & Lexington Avenue > 125th & Lexington Avenue > Grand Central Subway > GC Subway Corridor to Lines 4, 5, & 6 > GC Subway 7 Train Mini Dom > GC Subway Lower Level > 42nd St. Corridor Underground Shelters > Bedford Avenue > Atlantic Avenue > Delancey & Essex > Main Street-Flushing > 59th & 5th Avenue
Coverage: > Meatpacking District 14th/8th Avenue > Jackson Heights/Roosevelt Avenue > Rockefeller Center 48th/49th Street > Broadway & Lafayette @ Houston > 5 Ave. - 53rd St. > Spring Street > Herald Square/34th Street > Times Square/42nd Street > Bryant Park/5th Avenue > Willets Pt./Citi Field > Union Square > Wall Street (4 & 5) > West 4th Street Station
80 Last Revised 04/25/18
With 65,000 daily visitors, OUTFRONT Media’s Wallscapes located at the Hudson Yards subway station presents advertisers with the perfect opportunity to take your message to one of New York City’s desirable up-and-coming neighborhoods, 33rd and 11th Avenue. Located along the main corridor of the last stop on the extended 7 line,
these vibrant displays are a sure way to captivate and keep your brand top-of-mind among millennials, affluent New Yorkers, tourists, and individuals heading to and from popular Javits Center events! Perfect to promote brand messaging, product launches, event branding, event promotions, and sponsorships.
Hudson Yards WallscapesNew York - Subway
> 55”H x 53.25”W > 10 Units
Product Information: Coverage: > Hell’s Kitchen > Manhattan > Hudson Yards
il t k81212.297.6400 / OUTFRONTMedia.com Copyright © 2018 OUTFRONT Media Inc. All rights reserved Last Revised 04/25/18
The Hudson Yards Digital Network is the single most cutting-edge OOH experience to date. With the ability for advertisers to make instantaneous updates and customizations to these 24 vibrant digital liveboards, this network
sets the out-of-home standard for campaign efficiency and visibility. Using our game changing On Smart Media digital technology, brands will have the chance to engage consumers with their message like never before.
Hudson Yards Digital NetworkNew York - Subway
> 24 Liveboards > Each Screen Size 65” > Loop Length: 2:00 > Spot Length: 8 seconds > Advertisers: 6 > Hours: 24/7 > Static/Video
Product Information: Coverage: > Hudson Yards > Manhattan
il t k82212.297.6400 / OUTFRONTMedia.com Copyright © 2018 OUTFRONT Media Inc. All rights reserved Last Revised 04/25/18
TurnStyle At Columbus CircleNew York - Subway
Home to nearly 35 upscale shops and restaurants at the Columbus Circle Subway Station, TurnStyle provides brands with a unique opportunity to connect with the 80,000 people who pass through it daily by advertising on Outfront’s ON Smart digital displays. With full-motion, touchscreen, and soon-to-be sound capabilities, these displays, located in the center of the action, fully immerse commuters in a brand’s world. ON Smart technology allows for advertisements that are contextually relevant and reach their targeted audience at the right time, leaving consumers with the message a brand aims to send.
Product Information:
> Displays: 16 (4 per column) > Resolution: 1080W x 1920H
Interior Digital Columns: > Four 15 second spots in a 2 minute loop
Rush hours (8-10am and 5-7pm): Entrance 1:
Non-rush hours: (5-8am, 10am-5pm, and 7pm-12am): 44 minutes of TurnStyle content; 16 minutes of continuous advertising sold as either:
> Eight 15 second spots in 2 minute loop or; > Four 4 minute blocks of long form content
> Columbus Circle > Upper West Side > Central Park
Coverage:
> Displays: 4 > Resolution: 1080W x 1920H > Loop: 75 seconds > Spot Length: :05, or :15
Subway Entrance 1:
> Displays: 3 > Resolution: 1920W x 534H > Loop: 75 seconds > Spot Length: :05, or :15
Subway Entrance 2:
83 Last Revised 04/25/18
Times Square Activation ZoneNew York - Subway
> Hours: 24/7 > Static/Video > Utilize Street Teams
Product Information:
> Times Square Subway Station
Coverage:
Times Square is an iconic tourist destination, with millions of consumers passing through this station every month. This thought leader platform provides advertisers with the ability to pair new technologies
and innovative ideas to our media assets and environments. You can test new technologies in a controlled environment and/or utilize street teams to launch your brand.
84 Last Revised 04/25/18
Reach a captive audience on their average 19 minute commute each way. Unlike other forms of media, Interior Car Cards go where the competition isn’t — directly above the heads of passengers on crowded trains.
Want a bigger presence? A Brand Car offers advertisers the unique opportunity to completely own the inside of the subway.
Subway Interior CardsNew York - Subway
> 11”H x 46”W > 11”H x 70”W > 22”H x 21”W
Product Information: Coverage: > Citywide
85 Last Revised 04/25/18
Subway Wrapped ShuttleNew York - Subway
> 3-Car Shuttle > 4-Car Shuttle, Track 3
Product Information: Coverage: > Grand Central Station > Times Square
The Wrapped Shuttle offers an incredible opportunity to overtake the entire interior and exterior space of the most popular subway cars in NYC. Connecting 100,000+ riders between Grand
Central Station and Times Square daily, the wraps allows advertisers unlimited artistic possibilities with the ability to spark interest and garner buzz among commuters, tourists, and locals alike.
86 Last Revised 04/25/18
Unlike other forms of advertisements, the MTA Metrocard Vending Machine Network provides a distinct opportunity for advertisers to directly impact consumers on a massive scale! Impossible to miss in the
world’s 7th busiest transit system, your message will pierce through the highly competitive New York market like never before, leaving a lasting impression for millions of commuters!
MTA Metrocard Vending MachineNew York - Subway
> 1,649 MTA Vending Machines > Spots: 8 > Spot Length : 20 > Loop Length: 2:40 > Advertisers: 1 > Hours: 24/7 > 4 weeks per spot
Product Information:
Coverage: > Citywide
87 Last Revised 04/25/18
Subway Digital DioramasNew York - Subway
> 9 Screens > Size (diagonal): 72” > Resolution: 1920 x 1080 > Luminance (nits min): 450 > Width: 38.6” > Height: 66.1” > Depth: 5.4”
Product Information:
Coverage: > Manhattan
The Subway Digital Dios Network is made up of 10 screens with full video streaming capabilities. These screens are located in 10 of the busiest subway stations spread across Manhattan. The
digital screens provide brands impactful messaging and brand exposure to an elusive targeted audience. Connect with consumers and commuters like never before!
88 Last Revised 04/25/18
Tower over the competition in New York City’s busiest subway station with OUTFRONT’s Times Square Banner. Impossible to miss and positioned along a high traffic corridor, this distinct banner allows an unrivaled connection between your message and multiple audiences. Perfect to captivate locals, commuters, and tourists from around the world!
Times Square Banner
> 117”H x 224”W
Product Information:
> Times Square Station
Coverage:
New York - Subway
90 Last Revised 04/25/18
Visible to subway riders, pedestrians and vehicular traffic, Urban Panels provide your message with great reach and frequency and the opportunity to develop ultimate brand awareness. These units are raised and cannot be blocked by pedestrians or vehicular traffic — leaving a clean line of sight for your message at all times.
Urban PanelsNew York - Street Furniture
> 30”H x 60”W
Product Information:
> Manhattan > Brooklyn > Queens > Bronx
Coverage:
91 Last Revised 04/25/18
New York - Street Furniture
Urban Panel Coverage
92212.297.6400 / OUTFRONTMedia.com Copyright © 2018 OUTFRONT Media Inc. All rights reserved Last Revised 04/25/18
Situated above subway entrances, urban panels are the most dominant and vibrant street-level displays, allowing advertisers the opportunity to appeal to huge rail and pedestrian audiences with creative that can be changed or updated throughout the day.
Video Urban PanelsNew York - Street Furniture
> 100 Screens > Size 55” LCD, MTA
informational scroll > Spot Length :08 > Loop Length :64 > Advertisers: 8 > Hours: 24/7* > Static Only
Stairway Facing:
Coverage: > Manhattan
*Digital sign media referenced herein is generally displayed for a minimum guaranteed display
time, with the remaining time used for maintenance when needed.
Display times are subject to preemption for emergency messaging service.
> 100 Screens > Size 55” LCD > Spot Length :05, :10, or :15 > Loop Length :90 > Advertisers: 6 > Hours: 24/7* > Static/Video
Sidewalk Facing:
93 Last Revised 04/25/18
New York - Street Furniture
Video Urban Panel Manhattan Coverage
94 Last Revised 04/25/18
These Digital Urban Panels are situated in highly traffic Brooklyn locations, including one of NYC’s busiest hubs, Atlantic Avenue, and positioned over subway entryway stairs. Advertising sits atop of an MTA information scroll, giving customers up to date information about subway service.
Video Urban Panels (Brooklyn Network)New York - Street Furniture
> 6 Screens > Size 55” LCD, MTA
informational scroll > Spot Length :08 > Loop Length :64 > Hours: 24/7* > Static Only
Stairway Facing:
Coverage: > Brooklyn
Sidewalk Facing:
*Digital sign media referenced herein is generally displayed for a minimum guaranteed display time, with the
remaining time used for maintenance when needed. Display times are subject to preemption for emergency
messaging service.
> 6 Screens > Size 55” LCD > Spot Length :05, :10, or :15 > Loop Length :90 > Hours: 24/7* > Static/Video
95 Last Revised 04/25/18
New York - Street Furniture
Brooklyn Network Coverage
96 Last Revised 04/25/18
Metro Light panels complement and fill in street furniture coverage in highly sought-after downtown locations. Our metro light panel coverage penetrates the downtown and center city regions - reaching educated, affluent professionals.
Metro LightsNew York - Street Furniture
> Illuminated > 69”H x 48”W
Product Information:
> See map for complete coverageCoverage:
97 Last Revised 04/25/18
New York - Street Furniture
Metro Light Coverage
98 Last Revised 04/25/18
New Rochelle City FlagsNew York - Street Furniture
> 4‘H x 2’W
Product Information:
> Downtown New RochelleCoverage:
Situated along two of New Rochelle’s main arteries for vehicular and pedestrian traffic, City flags provide maximize exposure within the heart of the downtown area. Create impact within one of lower Westchester’s most popular retail, restaurant, and entertainment destinations!
Seen by all angles, this distinct 4’x2’ outdoor medium, offers advertisers with a unique and eye-catching way to keep top of mind to a diverse socioeconomic audience. Perfect for advertisers looking to become an integral part of the New Rochelle community!
100 Last Revised 04/25/18
Great Room BannersNew York - Lifestyle
These gigantic illuminated banners are front and center to one of the busiest areas in NYC, providing your brand with an unmatched presence. Visible daily to 171,000 passersby/day, subway commuters, and 40,000 customers entering and exiting the subway in addition to traffic travelling through both Columbus Circle and Central Park. Don’t miss out on the chance to reach Time Warner Center’s 16 million annual visitors with your messaging!
> TWC-2 > 2 vertical banners (double-sided) > Front entrance > Size: 50’H x 12’W
Product Information:
Source: Time Warner Center
101212.297.6400 / OUTFRONTMedia.com Copyright © 2018 OUTFRONT Media Inc. All rights reserved Last Revised 04/25/18
This opportunity allows advertisers to make their mark with striking visibility at the main entrance to Time Warner Center and on Columbus Circle. The Entrance Transparency is visible to 171,000 passersby and 40,000 visitors each day. Take advantage of this valuable opportunity to impact the affluent consumers that frequent this lifestyle center.
Entrance TransparencyNew York - Lifestyle
> TWC-6 > Vinyl Adhesive > Front Entrance
Product Information:
Source: Time Warner Center
102 Last Revised 04/25/18
Broadway Showcase
The Showcase is located in the heart of the action, offering excellent visibility to the 16 million people that visit the Center each year. Large format displays in this area of Manhattan are rare, so you don’t want to pass up on this golden opportunity to reach more than 171,000 daily passersby.
New York - Lifestyle
> TWC-3 > 2 displays > 600 sq ft > Front entrance to Jazz at
Lincoln Center
Product Information:
Source: Time Warner Center
103 Last Revised 04/25/18
Oversized Entrance Vitrine BannersNew York - Lifestyle
The oversized Entrance Vitrine is a huge, vibrant backlit display positioned adjacent to the entrance of Time Warner Center. Standing at nine feet tall, this gigantic south facing vitrine provides a striking backlit display and showcases your brand for a well to-do audience.
> TWC-4 > 9’H x 6’W > Front entrance
Product Information:
104212.297.6400 / OUTFRONTMedia.com Copyright © 2018 OUTFRONT Media Inc. All rights reserved Last Revised 04/25/18
Interior Vitrines are effective, vibrant displays located in prime locations throughout Time Warner Center’s first, second, third and fourth floors. Their expansive presence is impossible to miss and represents a perfect advertising opportunity for your brand to impact the 16 million people that visit Time Warner Center every year.
Interior VitrinesNew York - Lifestyle
> Backlit > Located throughout 4 floors > Sold in packages of 10 units > 23 Panels > Size: Various
Product Information:
105 Last Revised 04/25/18
Digital Vitrines
Situated in strategic locations at the main entrances, Digital Vitrines are
clearly visible to all consumers. As an added bonus, these
illuminated screens are visible to street traffic on Columbus
Circle through Time Warner Center’s striking glass
façade.
New York - Lifestyle
> TWC-10 > Located at ground floor entrances > Sold in packages of 4 directories > Size: 1024 x 1536 pixels > :20-:30 spots, Loop length varies > Video or static
Product Information:
*Digital sign media referenced herein is generally displayed for a minimum guaranteed display time,
with the remaining time used for maintenance when needed.
Display times are subject to preemption for emergency messaging service.
106 Last Revised 04/25/18
Exhibition SpaceNew York - Lifestyle
Time Warner Center’s exquisite exhibit spaces provide an ideal location for a full spectrum of activities and events. There are four spaces located throughout the first and second floor where the advertiser can showcase experiential marketing opportunities such as taste testing, car displays, product exhibits, interactive media, and so much more. Take advantage of this valuable opportunity to interact with Time Warner Center’s affluent guests.
> TWC-5 > TWC-5A: Great Room Exhibit Space (1st Floor) > TWC-5B: North Gallery Exhibit Space (1st Floor) > TWC-5C: South Gallery Exhibit Space (1st Floor) > TWC-5D: 2nd Floor Exhibit Space
Product Information:
108 Last Revised 04/25/18
East Hampton AirportNew York - Lifestyle
East Hampton Airport, the aerial gateway of eastern long island, offers an exclusive chance for advertisers to make a resounding impact on both locals and affluent vacationers from across the globe! With an average of 28,000 annual flights per year, East Hampton Airport’s bold and eye
catching venues offers a fantastic opportunity for advertisers to capture the attention of not only the very rich, but also executives, media moguls, and film stars!
> Backlit Displays: 72”H x 48”W > Magazine Rack: 25”H x 55.25”W > Posters: Various Sizes
Product Information:
SECOND SCREEN MEDIA
110 Last Revised 04/25/18
Mobile NetworkGeofencing
New York - Lifestyle
Nation Wide
Combine the power of OOH with mobile to create new engagement opportunities with your target audience. Targets the right users by geofencing your OOH and strategic locations, target by behavior, then create message frequency with this audience through retargeting.
Drove Over 32K+ Estimated
Visits to We Work
Disclaimer: OUTFRONT does not guarantee results or end user activity/engagement with respect to OUTFRONT Mobile Network campaigns, including, without limitation, the click through rate (CTR), the secondary action rate (SAR) or increased traffic/visits, customer interactions, commercial opportunities, revenue or ROI.
111 Last Revised 04/25/18
Social Media Integration
Engagement Opportunities
> Snap Codes & Filters > QR Codes > Shazam Codes > Spotify Codes
> Influencers > Paid Social (for clients using OOH) > AR Opportunities
IRL to URL Impact
OOH secures 3-4X more social activations, per ad dollar spent, compared to all other media.
Driving Client Results
Social monitoring tracks lifts in location based social conversation and search plus overall sentiment.
New York - Lifestyle
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212.297.6400
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