Media

Communication channels through which news, entertainment, education, data or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Due to the growing popularity of the internet and social sites such as Facebook and Twitter, social media is now an important channel that allows messages to be spread to the public.

Social media has become a method of communication between individuals and organizations designed to build relationships and share thoughts. Businesses are dedicating more time and resources to track and develop engagement with consumers through social media. Media today has evolved into a multi-faceted entity that has become an integral part of our life. Using available technology, such as the internet, we can now communicate with one another anywhere on Earth, Space or instantly. Evolution of Mass Media takes you through an exciting century of media advances and trends.

By spotlighting what issues the public should focus on, the media helps to dictate what issues voters should be concerned with in elections and what criteria they should use to judge politicians by.

The media can greatly influence the public by limiting coverage of certain candidates. The media has the discretion to cover only the candidates it feels are legitimate candidates and have a viable chance of winning the election. In this way, the media acts as a filter, by narrowing down candidates and sifting out lesser-known candidates and giving more coverage to the better-known.

The types of new media:Social Networks - Services that allow you to connect with other people of similar interests and background.

Bookmarking Sites - Services that allow you to save, organize and manage links to various websites and resources around the internet.

Social News - Services that allow people to post various news items or links to outside articles and then allows it’s users to “vote” on the items.

Media Sharing - Services that allow you to upload and share various media such as pictures and video.

Micro-blogging - Services that focus on short updates that are pushed out to anyone subscribed to receive the updates.

Discussion Questions

1. Benefits of media2. Harms of media3. How often do you read the paper or watch the news on TV? How important is

it for you to keep up with current events?

Vocabulary

a. Disseminatedb. Broadcast c. Narrowcastd. Consumerse. multi-facetedf. Entityg. Trendsh. Spotlightingi. Dictatej. Criteria k. Coveragel. Discretionm. Legitimaten. Viableo. Filterp. Siftingq. Subscribedr. Propagandas. Viral