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media iNFORmaTiON 2019
MORE THAN MAGAZINE
Ilyana Erdneeva, Editor-in-Chief
Host of rubric «Rules of style» on Disney channel Member of the jury at the «Makeupers Show» on Friday channel
The brand’s DNA remains the same - only those things that you want to buy appear in Glamour, only those beauty products you need to use, only those characters that are interesting to follow.We highly appreciate our readers and, as true experts in the field of fashion, beauty and culture, tell them about the best. Based on our recommendations, they will have something to look for in stores and during our Shopping Weeks. Glamour is not afraid of the digital era - we are digital: we have cool website, an operational and active profile on Instagram, the army of subscribers on social networks, alive and already recognizable video channel.Further more Glamour StyleBook has already occupied its niche in the market and its place in the hearts of readers - we will release three guides for the most sophisticated fashionistas.Flawless awards as always held by us: Glamor Best of Beauty, Glamor Influencers Awards and, most importantly, the anniversary ceremony Woman of the Year. This autumn Glamour will turn 15 years old - and we will celebrate it in such a way that everyone will remember.The magazine lives and changes in such a way as to enthrall our reader - a girl who is ready for reckless spending and dismantling a weighted approach to herself, demanding and able to listen to our advice, generous with response and likes and greedy for everything new.
lettereditor’s
[email protected] instagram.com/ilyana.erdneeva
#OPTIMISTICpositive content, bright shootings, inspiring heroes
#EXCLUSIVEFirst-hand news, unique interviews
#HYPEThe most fashionable characters and trends that everyone will talk about tomorrow
#FASHIONABLEthings that you want to spend money on with pleasure
2
brand reach7.5М
SOU
RCE:
NR
S-РО
СС
ИЯ
, MAY
-OC
TOBE
R 20
18, M
EDIA
SCO
PE,
GO
OG
LE A
NAL
YTIC
S 20
18/2
017,
contacts1.1Mmagazine
150КGlamour
Style Book
2.7Mglamour.ru
3.6Msocial media
+22%vs 2017
3
#WHY
68 %
70 %
63 %
WE CREATE INFLUENCE
WE STIMULATE SALES
WE CREATE DREAMS
I use this magazine ’srecommendations while choosing clothes and accessories
Thanks to this magazine’s advertising I know where to buy the things I like
I consider this magazine to be a fashion and beauty expert
SOU
RCE:
TO
LUN
A 20
17
4
SOU
RCE:
MED
IASC
OPE
RU
SSIA
, NR
S –
RUSS
IA, M
AY –
OC
TOBE
R 20
18
READER’S PROFILE
Age Social status
Exclusive audience
contacts
ARE WORKING
HAVE CHILDREN
TOP MANAGERS AND SPECIALISTS
73%
Loyal audience
34% 44%
1.1М
52%
48%
#THEMAINPERSON
average agе
33YEARS
25–3438%
20–2423%
35–4421%
45+18%
5
DISRIBUTION GEOGRAPHY
SAINT PETERSBURG
MOSCOW
URALS
SIBERIA FAR EAST
SOUTH
CENTRAL REGION 9,6%
9,8% 3,5%41,6% 9,8%
7,4%
14%
2 FORMATS(PAD & POCKET)
4,3%
2
*BAS
ED O
N T
HE
CAL
CU
LATI
ON
OF
THE
AVER
AGE
CO
ST P
ER C
ON
TAC
T AS
PAR
T O
F A
PRO
MO
TIO
N IN
MO
SCO
W (2
50 P
. / C
ON
TAC
T) A
ND
TH
E AV
ERAG
E C
OST
OF
GLU
ING
ON
TH
E PA
GE
IN T
HE
MAG
AZIN
E (7
P. /
CO
NTA
CT)
** R
ESTR
ICTI
ON
S O
N IN
SERT
ION
- N
O M
OR
E TH
AN 19
5,00
0 C
OPI
ES*
+/-
15%
DEP
END
ING
ON
TH
E IS
SUE
230КCIRCULATION
#SEEGOAL
#EVERYONE WANTS TO TRY
Inserting a product in a magazine is 35 times more profitable than holding a promotion *
SAMPLING**
FOREIGN(CIS AND NON-CIS)
The map shows in-Russia circulation shares only. The magazine is also releases in England, France, Italy,the USA, Switzerland, Germany, Japan, Spain, China, Netherlands, Canada and CIS countries.
Note: the specified percentage and territorial rate of circulation distribution can vary from issue to issue. The circulation of attachments and special projects as well as the proportion of Pad and Travel formats should also be inquired in advertising department. 6
EDITORIAL PLAN2019
1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31
12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 2223 24 25 26 27 28 2930
1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31
1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30
1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31
1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28
1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30 31
1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30
1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31
1 2 3 45 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 2223 24 25 26 27 28 2930 31
1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 28
29 30
May
January
September
June
February
October
July
March
November
August
April
December
health and beauty
Preparing for the summer
Anniversary issue,special section
Love, denim andperfect lingerie
Digital issue,children
Fashion. Style.Trends
Trends in the new season
Summer. VacationLove
Winter trends
Accessories
Back to work, denim
New Year’s issue, special section
«Gifts»
7
The most commercial successful
product
Unique ultrafastable
design, craft paper
Premium distribution
MOSCOW
SAINT PETERSBURG
EKATERINBURG KRASNODAR NOVOSIBIRSK KAZAN
DISTRIBUTION
Coffee table book for real fashionistas,
every issue – new fashion season
Circulation
copies
Quantity ofadvertising pages
vs 2018
50К
+19%20%
20%60%
#THEMOSTSTYLISH
8
EVERY MONTH – NEW THEME OF THE MONTH
#ONTHEOPENSPACES
UNIQUE USERS
Mobile traffic*
60%Average income
and higher
81%Millennials
55%Have higher
education
60%
GO
OG
LE A
NAL
YTIC
S, JA
NU
ARY
2018
VS
2019
MED
IASC
OPE
, 201
8**A
PPLE
(38%
), S
AMSU
NG
(23%
), X
IAO
MI (
10%
), H
UAM
EI (7
%),
SON
Y (2
%) A
ND
OTH
ERS.*
*CK
ECK
INFO
RM
ATIO
N W
ITH
TH
E SA
LES
MAN
AGER
Adaptivedesign +31 %
vs 2018
PAGEVIEWS14 244 059
vs 2018 2.7МFASHION VIDEO F I TNES S AND DIE T S CULTURECELEBRE T IES BEAUT Y LOVE L IVE!
9
E-MAILINGSUBSCRIBERS
BASE
RESEARCHESACTIVE CONSUMERS
WITH HIGH PURCHASING CAPABILITY
GEOGRAPHY
INTENTION TO PURCHASE
SOCIODEMOGRAPHY
CREATIVES ASSESSMENT
CONSUMERS BEHAVIOR
COMPETITORS EVALUATION
NAMING
INSIGHTS AND LEGITIMATE DATAFOR MARKETING CAMPAIGNS
FAST 1-3 DAYS ONLY!
Read letters regularly
55Кsubscribers
95К
#AND HERE WE ARE
FORMATSPromo-article
in E-mailPromo-mailing from the brand
CTR ~ 15%
CTR ~ 40%
10
INNOVATION AND ARTIFICIAL INTELLIGENCE
Glamour X Beeline Glamour X Sarafan.AIOpportunity to target anouncements of native
special projects based on Glamour.ru on audience with relevant behavior and real-time
queries in Internet
Innovative solution for integrating partner products into editorial content through a widget
and the opportunity for the reader to go to the partner’s online store
ROI
POI
from creative
from targeting
WIDGET WITH A
SELECTION OF SIMILAR ITEMS ON PARTNER’S
WEBSITE
50%–80%
5%–35% SOU
RCE:
NIE
LSEN
CAT
ALIN
A R
ESEA
RCH
, MAY
201
7
11
SOCIAL MEDIA#LOADSTAR
FOLLOWERS
3.6М+19 %
+13 % +31 %
vs 2018
vs 2018vs 2018
GLAMOUR_PROBEAUTY GLAMOUR RUSSIA105К 374К
318K 889K227K 1.5M 4K 186K 61K
12
QUANTITY OF VIDEOS ON THE CHANNEL
• Interview with celebrities• Reports from events• Backstage of fashion shootings• Master classes from Glamour experts
• Integration in live broadcast• Unique video projects
VIDEO ADVERTISING OPPORTUNITIES
EDITORIAL CONTENT
1.1K#LETSHYPEALITTLE
Jan-Oct 18Jan-Oct 17
vs Jan-Oct 18
VIEWS OF LIVE BROADCAST 800К +8228%SUBSCRIBERS ON YOUTUBE CHANNEL 165K +52%
* GO
OG
LE A
NAL
YTIC
S 20
18/2
019
13
INDIVIDUAL ADVERTISING SOLUTIONS
CREATING CONCEPT, NATIVE CONTENT, CONDUCTING RESEARCHES
AND ORGANIZATION OF EVENTS
DEVELOPMENT OF CREATIVE CONCEPTS FOR PROMOTION OF A CLIENT’S PRODUCT
ON ALL GLAMOUR PLATFORMS
CROSS-MEDIA PROJECTS OF ANY COMPLEXITY AND WORK WITH SOCIAL NETWORKS
#FORCOMPLETEHAPPINESS
*price on request
Puma #DoYou
X
14
GLAMBAG & GLAMBOX#INSPIRINGTOGETHERWITH
GLAMBAG: favorite full-size beauty products in stylish cosmetic bags 12K units per monthGLAMBOX: miniatures of luxury beauty products 4K units per month
OPPORTUNITY OF SPECIAL PROJECTS AND MONOBRANDS BEAUTY SETS
UNBOXING ON THE SITE AND IN THE MAGAZINE WITH GLAMOUR EXPERTS AND INVITED CELEBRITIES
MONTHLY BLOGGERS’ MAILING
15
mo tu we th fr sa su
пн вт ср чт пт сб вс
1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31
May/May
January/January
12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 2223 24 25 26 27 28 2930
September/September
1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31
mo tu we th fr sa su
пн вт ср чт пт сб вс
1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30
June/June
February/February
1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31
Октябрь/October
1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28
mo tu we th fr sa su
пн вт ср чт пт сб вс
1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30 31
July/July
March/March
1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30
November/November
1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31
mo tu we th fr sa su
пн вт ср чт пт сб вс
1 2 3 45 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
August/August
April/April
12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 2223 24 25 26 27 28 2930 31
December/December
1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30
The main secular event of autumn
PRE-PARTY CEREMONY AFTERPARTY
Expert Beauty Award
Gala dinner with special program
#LOVEHAVINGFUNOPPORTUNITY OF SPONSOR INTEGRATIONS
PROVIDING LOGOS FOR PARTNER’S PRODUCT PROMOTION
UNIQUE PROJECTS WITH BLOGGERS AND CELEBRITIES
UPLIFT PARTNER’S BRAND AWARENESS
EXTENSIVE 3600 PR-SUPPORT OF OUR PARTNERS
First Award among influencers and opinion leaders
Glamour woman of the year time to vote summer party
Special offers and discounts from partners
MORE THAN 1500 STORES PARTICIOPANTS ALL AROUND RUSSIA
16
CONCEPT OF ANNIVERSARY - “GLAMOUR 15 YEARS AHEAD!
We are talking about important trends formed by the magazine in girl's minds and, together with our partners and advertisers, we will answer the question: what is she woman of the future?
GALA DINNER IN HONOR OF THE 15TH ANNIVERSARY OF THE BRAND ON THE RUSSIAN MARKET - SEPTEMBER 2019
UNIQUE COLLABARATION WITH THE POPULAR SINGERS AND BRANDS
SPECIAL CONGRATULATION SECTION TO THE 15TH ANNIVERSARY OF THE MAGAZINE
Together with our Partners we offer to congratulate Glamour on the anniversary with a letter to the “future”
#CELEBRATETOGETHER
17
GLAMOUR.RUСТОИМОСТЬ РАЗМЕЩЕНИЯ РЕКЛАМЫ НА САЙТЕ ВЫ МОЖЕТЕ НАЙТИ ПО ССЫЛКЕ: CONDENAST.RU/CLIENTS/ADVERTISING
1 Page . . . . . . . . . . . . . . . . . . . . . . . 18 100Spread . . . . . . . . . . . . . . . . . . . . . 35 990
1 Page . . . . . . . . . . . . . . . . . . . . . . . .6 920Spread . . . . . . . . . . . . . . . . . . . . . . 11 470
REGULAR PAGES
REGULAR PAGES
EURO
EURO
EURO
EURO
EURO
4th cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 0003rd cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 000 1st spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 900Gatefolder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82 300 2nd spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 700 3rd spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47 900 4th spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45 800 From the 5th spread to Glamourama section . . . . . . . . . . . . . . . . . . .43 900 Table of content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 600 Editor’s lette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 600 Masthead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 600Readers’ letter right side . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 600 Glamourama opening page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 500 Glamourama right. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 200 Glamourama section spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 300Right hand page Express or in 1/3 of the magazine . . . . . . . . . . . . . . 21 800DPS Express or in 1/3 of the magazine . . . . . . . . . . . . . . . . . . . . . . . . . 41 300First half . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 300DPS 1/2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 500
4th cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 3003rd cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 350 1st spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 7002ndspread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20 7003d spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 000Table of content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 670 Masthead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 670Editor’s letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 670First 2 pages in the first editional material . . . . . . . . . . . . . . . . . . . . . . . 9 670 Right hand page in 1/3 og the magazine . . . . . . . . . . . . . . . . . . . . . . . . . 7 620DPS in 1/3 of the magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 670
SPECIAL POSITIONS
SPECIAL POSITIONS
One-half page (1/2) . . . . . . . . . . 9 720 One-third page (1/3) . . . . . . . . . 6 820 One-fourth page (1/42) . . . . . . . 6 020
MODULE ADVERTISING
Basic prices#BENEFITIALPROPOSAL
18
FebruaryBooking deadline December, 10Artwork deadline December, 17Magazine on-sale January, 15
MarchBooking deadline January, 14Artwork deadline January, 17Magazine on-sale February, 12
AprilBooking deadline February, 8Artwork deadline February, 14Magazine on-sale March, 12
MayBooking deadline March, 12Artwork deadline March, 18Magazine on-sale April, 10
AugustBooking deadline June, 7Artwork deadline June, 13Magazine on-sale July, 10
SeptemberBooking deadline July, 12Artwork deadline July, 17Magazine on-sale August, 13
JuneBooking deadline April, 9Artwork deadline April, 15Magazine on-sale May, 14
JulyBooking deadline May, 7Artwork deadline May, 14Magazine on-sale June, 11
July September DecemberBooking deadline January, 21 July, 24 October, 22Artwork deadline January, 31 July, 31 October, 29Magazine on-sale March, 12 September, 10 November, 26
ОктябрьBooking deadline August, 7Artwork deadline August, 14Magazine on-sale September, 10
NovemberBooking deadline September, 9Artwork deadline September, 12Magazine on-sale October, 8
DecemberBooking deadline October, 11Artwork deadline October, 16Magazine on-sale November, 12
JanuaryBooking deadline November, 7Artwork deadline November, 14Magazine on-sale December, 10
PRODUCTION TIMETABLE
SPEC
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PRO
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SM
ALL-
SIZE
FO
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ARE
TO B
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PRIO
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BOO
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SP
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PRO
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TS A
ND
INSE
RTS,
SAM
PLIN
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-STA
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ARD
OPT
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S AR
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ALC
ULA
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DIV
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19
CONDÉ NAST RUSSIABld. 7, 11 Bolshaya Dmitrovka, Moscow, 125009
Phone: +7 (495) 745-55-65/Fax: +7 (495) 745-57-71www.condenast.ru
SPECIAL PROJECTS MANAGER MARGARITA ZHURAVLEVA [email protected]
JUNIOR SPECIAL PROJECTS MANAGER MELINA VAGRADIAN [email protected]
CONTACTS
BRAND-MANAGER MARIA PERTSEVA-KHVALEY
JUNIOR BRAND-MANAGER ALEXANDRA SMIRNOVA
CONTRACTS’ COORDINATORVERA SOKOLOVA
ADVERTISING SALES MANAGER ANNA REBIKOVA
ADVERTISING SALES MANAGER YANA NEBYKOVA
ADVERTISING SALES MANAGER VERONIKA KAZNACHEY
PUBLISHER VICTORIA BOUKHARKINA
ADVERTISING SALES DIRECTORTATIANA VALYUVICH
