Media Report 2015- Contents

- TVC

- Online commercials

- Social Media

- 2016 Plans

During the 2015 NZ Season, Harry has had a successful season featuring in six different online commercials.

These include three different Air New Zealand commercials, a Tourism New Zealand commercial, ‘Forcite’ Helmets and Heli Tours Queenstown. With some

commercials still waiting to air, the work Harry has featured in combines to a total number of ‘impressions’ to be sitting at 2,628,793 million.

Harry Pettit at Cardrona NZ 2015

Order of appearance

• Air New Zealand TVC ‘#Wheretonext’ • Air New Zealand ‘Snow Fight’ • Air New Zealand “Winter Transitions’ • ‘Forcite' Helmet Kicker-starter campaign • Heli Tours promotion • Tourism New Zealand ‘Road Trip’ • Social Presence

TV Commercial

#Wheretonext commercial

Harry has featured in six different Air New Zealand commercials

with recently featuring in Air New Zealand’s #wheretonext campaign which has gathered

playtime on national TV with millions of views,

Youtube, In flight entertainment and magazines as well as

social media presence such as Facebook Instagram and twitter.

Pow day at Remarkables 2015

In flight entertainment screen display on International AirNZ flights

Air NZ Kia Ora Magazine photo on all AirNZ flights

for the month of July.

Air New Zealand ‘ Snow Fight’

During the early months of the winter season Harry took part in a commercial

with Air New Zealand showcasing an over sized snowball fight.

ExposureThrough the likes of social media platforms

this campaign gathered a broad reach of exposure

Total reach: 1.08 Million Total views: 426 Thousand

Total shares: 876 HPettit Facebook: 727 reach

Pow day at Remarkables 2015

Overall Featured impressions: 1,427,611 million.

Air New Zealand ‘Winter Transitions

Pow day outback of Cardrona 2015

Exposure

Through the likes of social media platforms this campaign gathered a broad reach of exposure consisting of

Total reach: 866,304 Thousand Total views: 312,757 Thousand

Total shares/likes/comments: 6,022 Thousand Youtube ‘Behind the scenes’ views: 7,709 Thousand

Youtube ‘Winter transitions: 8,846 Thousand

Overall Featured impressions: 1,195,616 million.

‘Forcite’ Helmets

During the 2015 NZ season the crew at Diaries Down Under

asked Harry to take part in a KickStarter campaign showcasing a new helmet company called ‘Forcite’. The helmets include a 4K camera,

head lamp and walkie talkie system included in the helmet.

ExposureYoutube Views: 5,566

On set at Remarkables 2015

Heli Tours Commercial

Harry has grown close relationships with Queenstown local production company ‘Diaries

DownUnder’ over the last two years and was asked by local

filmer Heath Patterson To take part in Heli Tours Commercial

which spent a day flying from Queenstown over the Southern Alps down to

the west coast then into Milford Sound for lunch before

flying back home to Queenstown. The online commercial is set to be released

December and is expected to reach 5,000-10,000 views on

Vimeo.

All photos taken in the southern alps 2015

Tourism New Zealand CommercialYet to be released,

Harry along with the ‘Diaries DownUnder’ crew went on a road trip from Queenstown up to Christchurch

filming for a Tourism New Zealand commercial which is set to be released early February

and is set to generate a wide range of exposure.

On Set at Cardrona 2015

Social presence

The 2015 season saw Harry make a strong push on the social media scene with an organic following of 3000+ users on Instagram and over 700 followers on Facebook.

After the 2015 season Harry had a total number of impressions calculated at 25,185 Thousand (likes + comments + reach) across Instagram and his Facebook Athlete page.

Harry is looking to use his knowledge as well as connections to continue to produce quality content. Harry has just purchased a Sony A7ii camera

as well as a drone which he has the intentions to use in the backcountry to document his skiing and promote to a wider community.

FacebookInstagram

After season sled laps up Remarkables 2015

Future plans

Harry gained a large amount of organic integration for his current sponsors from the 2015 commercial work & wants to carry that on for 2016, along with getting involved in more rider centric content that challenges himself as a rider. Harry plans to head over to Japan to film for

Airtime TV’s latest TV special featuring local riders such as - Hamish Mcdougal, Alec Savery, Nick Hyne & more. What will be produced is a 45 minute winter film that will premiere nationwide on

EdgeTV (1,144,800 viewers each month), online - as well as having an on ground premier in Queenstown building up for the 2016 NZ Season. Apart from the Japan trip Harry is wanting to

push himself as an all rounded skier with the hopes to compete in backcountry competitions such as Red Bull LineCatcher and Red Bull Cold Rush as well as produce some high quality film/photo

content which will hopefully gain him and his sponsors international exposure and applause.

Japan

Pre season at Cardrona 2015

ContactInstagram: @pettit93

Email: pettitharry@gmail.com

Cell: +64 274 600 775

Thank you for your time. I look forward to hearing from you.

Spring Cardrona 2015