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MARKETThe healthcare industry in the region has become a key area of growth for governments, international bodies and private institutions. As the GCC witnesses transformative changes due to a burgeoning population, changing demographics and high incidence of lifestyle diseases, the demand and potential growth for healthcare is ripe. In fact, the GCC healthcare market is estimated to grow at a 12.1% CAGR, from US$ 40.3 billion in 2015 to US$ 71.3 billion in 2020.

In line with this, governments in the GCC are impelling millions into their healthcare budgets, to ensure populations have access to the best healthcare systems in the world. Along with government efforts, opportunities for private healthcare systems have also grown. Nations in the GCC are advocating for more public private partnerships (PPP), amid falling oil prices and increased pressure on government spending, thus encouraging local state bodies and private healthcare conglomerates to work in collaboration, increasing high quality access to healthcare.

Growing interest and changes in the GCC macro healthcare space have also created structural changes on micro healthcare operations and systems. Stereotypically viewed as an industry too large to change, open-sourced information, mandatory insurance and increasing competition are de-constructing traditional healthcare models. Instead digital technologies, more vertical hierarchies and global connectedness, are paving the way for a more consumer-centric model in healthcare.

This is not to say that the path of growth is entirely smooth. There are immediate challenges, especially with the current drop in oil prices and geo-political issues surrounding the region. These barriers however are short term as major players in the region such as the Dubai Health Authority, the Ministry of Health in the UAE, the Saudi government, public and private institutions are implementing long-term, sustainable and visionary

projects to ensure the healthcare industry delivers for its consumers.

Aster DM Healthcare, which started with a single clinic in 1987, has expanded rapidly during the last decade to fulfil the demand in this region and is now one of the largest healthcare providers in the Gulf. Today, the healthcare conglomerate has more than 13,000 employees, 290+ establishments, 4000+ Beds and 1500+ doctors

ACHIEVEMENTSAster DM Healthcare is has been recognised worldwide for excellence in healthcare with some of the most prestigious awards and accolades in India and the Middle East. Some of these are:l Dubai Quality Appreciation Award (2015).l Aster Pharmacy received the Best Pharmacy award instituted by the Government of Dubai for the years 2010, 2011 and 2014.l Healthcare CEO of the Year Award to Dr Azad Moopen at the CEO Middle East Awards 2015.l Dr Azad Moopen honoured with a special Corporate Social Responsibility (CSR) award at the Indian CEO Awards 2014.l CMO ASIA National Awards 2015: Dr Harish Pillai – CEO, Aster Medcity recognised as the CEO of the year in India.l Aster Medcity won the Award for best Dialysis service provider in the regionl Aster Medcity awarded for best marketing campaign in the healthcare industry.l NABH Accreditation awards to certain group unitsl JCI accreditation to certain group unitsl Padma Shri Award to Dr Azad Moopen by Govt of India (2011).l Pravasi Bharatiya Samman by Government of India to Dr Azad Moopen (2010).l Arab Health Award for “Outstanding Contribution of an Individual to the Middle East Healthcare Industry” (2010).l Forbes Middle East – Dr Azad Moopen ranked in top ten influential entrepreneurs of Forbes Middle East (2013).

HISTORYIn 1987 Dr Azad Moopen founded Aster DM Healthcare, as a single doctor practice known as Al Rafa Polyclinic in Dubai. Realising the lack of private medical services available for the public, Dr Moopen decided to grow his practice with the vision of ensuring healthcare is made accessible to all. Over the past thirty years, the Aster network has expanded its services from clinics and pharmacies, to multi-specialty centres and hospitals in the GCC, India and the Philippines.

Presently, Aster DM Healthcare is a leading healthcare network in the GCC, extending to more than 290 establishments in nine countries, employing more than 13,000 people, providing compassionate care and JCI accredited diagnostic centres.

Currently one of the largest and fastest growing conglomerates in the MENA region, Aster DM Healthcare covers the full spectrum of healthcare services. An expansive portfolio includes hospitals and clinics, pharmacies, diagnostic centres, educational institutions, healthcare management and healthcare support systems.

PRODUCTSBrands - Aster DM Healthcare has a number of healthcare verticals including clinics, hospitals, pharmacies and a state-of-the art medical city in India. These units are all consolidated under the brand names ASTER, MEDCARE, ACCESS and DM WIMS. Considering the importance of integrated healthcare systems, Aster DM Healthcare has also invested in education with the establishment of DM WIMS Medical College and Hospital in Wayanad, India to train future healthcare professionals.

ASTERThe Aster Hospital in Mankhool, Dubai caters to

secondary and tertiary care with access to the latest in technology, globally trained doctors and dedicated para-medical and support staff. Aster Medcity, the group’s flagship Hospital township in Kochi, India is a 670 bed quaternary care centre that is set to change the face of Kerala and pivot it in the international league for advanced treatments. Aster MIMS in Calicut and Kottakkal, Aster CMI in Bangalore and Aster Prime in Hyderabad are some of the other hospitals under the Aster brand in India. Other institutions in India include DM-WIMS Medical College and Hospital at Wayanad, Kerala.

There are more than 50 Aster Clinics across the neighbourhoods in Dubai with exceptional medical staff and tailored programmes for lifestyle diseases such as diabetes. Not only is Aster Clinics one of the biggest integrated networks in the region, but it has also successfully reshaped the healthcare landscape across the neighbourhoods that it operates in. Putting the patient at the core of its operations, Aster Clinics has developed robust quality standards, enhanced professional expertise and spacious infrastructures to render the most comfortable and satisfying experience.

Aster Pharmacy forms one of the largest

networks of retail pharmacies in the UAE, designed in a pleasing ambience to be a one stop shop for quality healthcare, medical and alike products for a diverse customer base. There are currently over 175 Aster Pharmacies all over the Middle East, each holding a wide variety of prescription drugs, nutritional, baby care, lifestyle and beauty products. They also offer ‘Anytime Medical Services’ that ensures the delivery of products at home, through online purchases, regular updates on healthcare, information on offers, schemes and promotions by e-mail and SMS.

MEDCAREThe Medcare Group provides tertiary care through its multi-specialty hospitals, centres of excellence and clinics. Currently, Medcare operates three hospitals and fifteen medical centres.

l Medcare Hospital is also Dubai’s first premium private speciality hospital providing tertiary care with round-the-clock Emergency facility. It is also the first hospital to have received the JCI accreditation within eight months of commissioning. l Medcare Orthopaedics and Spine Hospital (MOSH) provides state-of-the-art medical care to the UAE community.l Medcare Clinics have been set up across Dubai and international affiliations with advanced medical institutions abroad are also being considered. l Medshop is a unique and innovative pharmacy retail concept, offering quality medical products at the good prices.

ACCESS Aster DM Healthcare’s commitment to affordability and high quality healthcare is extended through Access clinics, it’s most affordable vertical. The fifteen budget clinics are strategically located in the more populated areas of Dubai.DM WIMSSet in the lush and sprawling 50 acre campus, DM WIMS provides access to all the medical specialties in the hands-on, practical ambience of a multi-disciplinary general hospital. The

knowledge structure consists of a centrally placed hospital (Wayanad Institute of Medical Sciences), surrounded by academic blocks, hostels and staff accommodation.

RECENT DEVELOPMENTSThe multitudes of health facilities that include sixteen hospitals offer primary, secondary, tertiary and quaternary care. As of date, five new hospital projects are in various stages of completion across the UAE, Middle East, India and Philippines on top of its ongoing primary care network expansion programme to meet the medical needs of people from a wider section of society. Aster DM Healthcare is also looking to invest and expand its existing presence across geographies.

PROMOTIONThe biggest promotion in recent times done by Aster DM Healthcare has been for its ongoing CSR campaign on road safety – Aster Saferoads in association with cricket legend Sachin Tendulkar.

In February 2016, it launched #iPLEDGE, as part of its Aster SAFEROADS CSR programme, a campaign to help raise awareness on road safety

by making urging people to take a pledge towards it. While inviting pledges from as many people as possible, Aster has been keenly focusing on young schoolchildren to take the “pledges” with the hope of influencing their elders to do the same. A road show has been activated in India and the GCC to spend time in various schools and raise awareness among students.

Aster SAFEROADS #iPLEDGE incorporates four clear recommendations:l #iPLEDGE to always wear a seat beltl #iPLEDGE to not be on the phone while drivingl #iPLEDGE to use zebra crossing, subways and footpaths.l #iPLEDGE to always wear a helmet

A major event was held at the Indira Gandhi Indoor Stadium in New Delhi on February 7 . The popular band Indian Ocean along with anchor

Cyrus Broacha and “Guru of Giggling” Madan Kataria were present there to engage the audience and spread road safety awareness in their own unique ways. NDTV was the media partner to cover the event all across India Aster DM Healthcare purchased full page advertisements in newspapers in almost all Indian states. Almost all Indian cities were heard buzzing with the ASTER SAFEROADS event on the radio. In the GCC also the group with major radio stations and newspapers to spread this wonderful initiative. The event coincided with major online promotions on social media, particularly Twitter with the Hashtag #iPledge.

Overall, more than 150,000 pledges for road safety have been taken people across the Middle East and India – a huge achievement. The campaign continues and the number of pledges is expected to cross 200,000 soon.

Prior to the Aster Saferoads campaign, Aster DM Healthcare participated in the Arab Health 2016 with a huge presence and being a platinum sponsor for the same for the second consecutive year.

l The First Clinic Opened in Bur Dubai in 1987.l Qatar - First overseas project of Aster DM Healthcare outside UAE.l 2010 - Brand Aster was born.l ASTER Philippines was inaugurated on 11.11.11 (11th November 2015, at 11am).

THINGS YOU DIDN’T KNOW ABOUTASTER

BRAND VALUES Aster DM Healthcare, as a leading healthcare conglomerate, is committed to a caring vision for a global mission. The Aster network of healthcare institutions delivers quality healthcare services, and re-affirms the promise of “We’ll Treat You Well”.

Founder Dr Azad Moopen’s personal belief is that the provision of healthcare services is a social and moral

responsibility to nations, communities, families and people. This Dr Moopen believes is made possible through having a strong set of corporate values. Excellence - Elevating current benchmarks consistently by continually challenging our ability and skills to take the organisation to greater heights.Compassion - Going beyond boundaries with empathy and care.Integrity - Always doing the right thing, regardless of compromise and ensuring a higher standard of conduct.Respect - Treating people with the utmost dignity, valuing their contributions and fostering a culture that allows each individual to rise to their fullest potential.Passion - Going the extra mile willingly, with a complete sense of belongingness and purpose while adding value to all stakeholders.

Unity - Harnessing the power of synergy and engaging people for exponential performance and results.

www.asterdmhealthcare.com

Medcare Hospital, Dubai

Aster Hospital, Mankhool, Dubai

Access Clinic, Abu Tina, Sharjah