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2015 MEDIA GUIDE
2015
60 Years Of Editorial Leadership
1955
COMPELLING INDUSTRY CONTENT
PR INTMonthly magazine in both print and digital editions
e -NEWSLET TERSDelivered as daily, weekly or bi-weekly e-mails
WEBS I T EUp-to-the-minute news source for the industry
MULT IMED IAOnline video channel, e-blasts, webinars and more
MEAT&POULTRY
Topics Topics continued Bonus with IssueJANUARY - 2015 INDUSTRY FORECAST Ad Reservations: 12/10/14 Materials Due: 12/19/14
Technology Poultry Forming Ingredients Phosphates Bonus Distribution: IPPE
Food Safety Salmonella Regulatory Update Additional Topics Executive Profile, Plant Tour and Sanitation Tips
Packaging Advancing Skin Packaging 60th Anniversary The 1950s
FEBRUARY - FOOD SAFETY FOCUS Ad Reservations: 1/9 Materials Due: 1/20
Technology Sausage Processing Packaging Convenience Packaging
Food Safety Rapid Testing Ingredients International Flavors
MARCH - TOP 100 PROCESSING COMPANIES Ad Reservations: 2/10 Materials Due: 2/20
Technology Poultry Deboning Ingredients Lower Salt Formulating IPPE Post Show Review
Food Safety Cleaner Carcasses Additional Topics Executive Profile, Plant Tour and Sanitation Tips
Packaging Advancing Film Technology 60th Anniversary The 1960s
APRIL - HAMBURGER PROCESSING FOR FOODSERVICE (BONUS BAXTER AD SURVEY) Ad Reservations: 3/10 Materials Due: 3/20
Technology Patty Forming Packaging Clipping Systems
Food Safety Test and Hold Ingredients Clean Label Trends
MAY - RED BOOK Ad Reservations: 4/10 Materials Due: 4/20
2015 Annual Red Book
JUNE - POULTRY PROCESSING Ad Reservations: 5/11 Materials Due: 5/20
Technology Injection Innovations Ingredients Formulating for Food Safety Bonus Distribution: AAMP
Food Safety Animal Disease Update Additional Topics Executive Profile, Plant Tour and Sanitation Tips
Packaging Tray Sealing 60th Anniversary The 1970s
2015 PRINT MAGAZINE
2015 Print Ad Rates Rates are for Black and White Add 25% for color
Size 1-3X 4-6X 7-9X 10-12X 18X Full page $5,200 $4,800 $4,500 $4,300 $4,200 2/3 page $3,600 $3,400 $3,100 $3,000 $2,800 1/2 island $3,500 $3,200 $3,000 $2,800 $2,600 1/2 page $3,200 $3,100 $2,900 $2,700 $2,500 1/3 page $2,100 $1,900 $1,850 $1,800 $1,700
1/4 page $1,700 $1,500 $1,400 $1,300 $1,200
1955 1957 1959 1961 1963
Size 1-3X 4-6X 7-9X 10-12X 18X 2nd Cover $7,800 $7,600 $7,200 $6,600 $6,400
3rd Cover $7,000 $6,800 $6,600 $6,000 $5,500
4th Cover $8,100 $7,600 $7,500 $7,100 $6,800 Classifieds $135 $130 $109 $98 $81
Cover Positions Color only
Western Meat Industry first published by Oman Publishing.‘55
Editorial Staff
Joel [email protected]
Bryan SalvageSenior [email protected]
Kimberlie ClymaManaging [email protected]
Erica ShafferWeb [email protected]
With an average of 24 years each in the business, our editorial staff is the most experienced in the industry, dedicated to understanding the industry issues and knowing what matters most to processors.
The Red Book Buyers Guide is a complete guide to suppliers of equipment, products and services. Available in print and digital formats.
Topics Topics continued Bonus with IssueJULY - PLANT OPERATIONS EXECUTIVE OF THE YEAR Ad Reservations: 6/10 Materials Due: 6/19
Technology Ground Beef Mixing/Grinding Packaging Line Speed Challenges
Food Safety Listeria Prevention Ingredients Savory
AUGUST - DELI MEATS Ad Reservations: 7/10 Materials Due: 7/20
Technology Vision Systems Ingredients Sauces and Marinades Process Expo Pre-Show Guide Supplement Bonus Distribution: Process Expo
Food Safety Microbial Interventions Additional Topics Executive Profile, Plant Tour and Sanitation Tips
Packaging Deli Packaging 60th Anniversary The 1980s
SEPTEMBER - HOLIDAY MEAT PROCESSING Ad Reservations: 8/10 Materials Due: 8/20
Technology Ham Processing Packaging Bulk Packaging
Food Safety HPP Update Ingredients Seasonings and Spices
OCTOBER - BACON PROCESSING Ad Reservations: 9/10 Materials Due: 9/21
Technology Slicing Ingredients Shelf-life Extension Bonus Distribution: Pack Expo (November 2015)Food Safety Detection Systems Additional Topics Executive Profile, Plant Tour,
Sanitation Tips & Pack Expo Preview
Packaging Cook-in Packages 60th Anniversary The 1990s
NOVEMBER - ANIMAL WELFARE Ad Reservations: 10/9 Materials Due: 10/20
Technology Hot Dog Processing Packaging Marinated/Value Added Meats IPPE Pre-Show Guide SupplementBonus Distribution: IPPEProcess Expo Post-Show Report
Food Safety Rapid Testing Ingredients Breadings and Coatings
DECEMBER - PROCESSING FOR THE HISPANIC MARKET Ad Reservations: 11/10 Materials Due: 11/20
Technology Cooking and Frying Ingredients Organic/Natural Formulations Bonus Distribution: IPPE (January 2016)Food Safety Traceability Additional Topics Executive Profile, Plant Tour and
Sanitation Tips
Packaging Packaging for Premium Products 60th Anniversary The 2000s
• Each issue of Meat&Poultry also features Steve Krut’s monthly article, “Small Business Matters.”• Six times per year, Meat&Poultry publishes Dr. Temple Grandin’s “From the Corral” column.
1965 1967 1969 1971 1973
2015 EDITORIAL CALENDAR
60 Years of Print Magazines
Bernard ShireContributing [email protected]
Larry AylwardContributing [email protected]
Donna BerryContributing [email protected]
Steve KrutContributing [email protected]
Steve KayContributing [email protected]
Dr. Temple GrandinContributing [email protected]
Bruce AidellsContributing [email protected]
Jerry KarczewskiContributing [email protected]
Contributing EditorsOur content doesn’t stop with our editorial staff. Our contributing editors put their names and reputations on the line by writing for only the leading industry magazine.
1) BPA - June 2014 from Analyzed issue: May 2014 2) Baxter Research Center, Inc. - April 2014 3) Baxter Research Center, Inc. - April 2014 and Internal Numbers - April 2014
Qualified Circulation for analyzed issue, May 2014Circulation Average Readers Per Issue Total Audience
Print 20,3421 3.52 71,1973
Digital 5,4751 — 5,4751
TOTAL 25,8171 76,6723
The June issue of Western Meat Industry was mailed to USDA inspected plants for the first time.‘70
1975 1977 1979 1981 1983
CIRCULATION BY THE NUMBERS
How the digital edition is viewed1
64% increase in average monthly unique visitors to MeatPoultry.com from a mobile device2
64%
193,831Average monthly page impressions on MeatPoultry.com3
2,613Total average digital
circulation of the Meat&Poultry
digital edition4
10.6% Mobile
89.4% Desktop
39,530Average monthly unique visitors to MeatPoultry.com4
72,085Average monthly user
sessions on MeatPoultry.com3
1) Adobe Analytics - July 2013-June 20142) Adobe Analytics - January-June 2014 compared to 52 weeks prior3) BPA Report - June 2014, includes website and digital edition4) BPA Report - June 20145) Combination of Website, Digital Edition and all Meat&Poultry e-Newsletters for month of May 2014. Publisher’s own data.6) BPA Report - June 2014 and December 2013, includes website and digital edition
Western Meat Industry renamed Meat Industry.‘75
2,188,00412 month total page
impressions on MeatPoultry.com6
455,780Total digital
page views/impressions5
774,77312 month total user sessions
on MeatPoultry.com6
Dr. Temple Grandin’s first “From the Corral” column is published in Meat Industry.‘80
1985 1987 1989 1991 1993
e-NEWSLETTERS DELIVEREDAll of our e-Newsletters are designed for tablets and mobile/smart phones so you can reach your customers the way they prefer.
The Afternoon Update rounds out the news day with the latest reports, breaking news and analysis from our expert team as well as Senior Editor Bryan Salvage’s popular blog.
Afternoon Update
Leaderboard
Medium Rectangle
2
Medium Rectangle
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The Morning Dispatch provides processors with a mid-morning update of the day’s news along with agricultural market updates, commentary and other exclusive content processors can’t find anywhere else.
Morning Dispatch
Leaderboard
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2
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1
Weekly Wrap-UpThe Weekly Wrap-Up exclusive sponsorship is available in monthly increments. Included in the sponsorship is a leaderboard ad at the top of the newsletter as well as a sponsored message and image each week.
Leaderboard
Sponsored Message
Sosland Publishing’s Food Safety Monitor is an every-other-week e-Newsletter, keeping food and meat industry executives informed about the latest news affecting the safety and wholesomeness of the food supply.
Food Safety Monitor
Leaderboard
Skyscraper
Med. Rec.
Sponsored Message
Steve Kay joined Meat&Poultry as a contributing editor.‘87
Meat Industry renamed Meat&Poultry. ‘86
Optimization for mobile devices requires an additional creative for leaderboard and skyscraper ad positions.Format: JPEG, GIF, Animated GIF. 50k maximum file size.
e-Newsletter Rates Ads Size Morning Dispatch* Weekly Wrap-Up* Afternoon Update* Food Safety Monitor
M/W/F T/TH
Leaderboard 728 x 90 & 300 x 50 $2,900 $2,300 $3,500 $3,300 $2,900
Sponsored Message (leaderboard included) text — — Included Above — —
Medium Rectangle 1 300 x 250 $2,900 $2,300 — $3,300 $3,200
Sponsored Message (Med. Rect. 1 included) text — — — — Included Above
Medium Rectangle 2 300 x 250 $2,350 $1,900 — $2,900 —
Skyscraper 160 x 600 & 150 x 300 — — — — $2,900
*All rates are based on a per month rate.
WEBSITE OPPORTUNITIESAd Locations
1995 1997 1999 2001 2003
MeatPoultry.com launched.‘00
Leaderboard
MediumRectangle(Location 1)
MediumRectangle(Location 2)
Wid
e Skyscraper
(New
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ges O
nly)
Expand
able Size
Ad Enhancement Options Rate
Video $520/video
Audio Clip $260/insertion
Bellybands (over the cover) $770
Bellybands (over an article/ad inside) $410
Blow-in Card $520
Gatefolds $1,550
Tab Attached to an Ad $210
Flash Ad (creative/development extra) $520
Impressions and click-through rates are available on a monthly basis, as well as detailed lead information on site visitors who click on your online ads. Talk to your sales representative to learn more about how we can help you successfully manage your online campaigns.
Impact Reporting
You can enhance your online presence with expandable ads, interstitials, page peels, road blocks, video ads and more.Contact your Meat&Poultry representative for more detailed information.
Ad Enhancements
DIGITAL EDITION & MOBILE VERSIONIn addition to the printed version, all monthly and special issues are available both online and in our mobile app. Meat&Poultry offers a menu of enhancements to make your digital version of your print ad stand out from the rest of the pages. Call your Meat&Poultry sales representative to learn more about the functionality and appearance of the items offered here.
Sosland Publishing acquired Meat&Poultry from Oman Publishing.‘95
Ad Size Rate
Leaderboard 728 x 90 $2,200/month
expandable size 728 x 200 $2,600/month
Medium Rectangle 1 300 x 250 $2,400/month
Medium Rectangle 2 300 x 250 $1,900/month
Wide Skyscraper 160 x 600 $2,000/month
expandable size 320 x 600 $2,500/month
Sponsorship Leaderboard
Ask your Meat&Poultry representative for more information about these additional multimedia services.
MULTIMEDIA SERVICES
E-blasts are a great way to introduce new products, announce special offers, promote trade show participation and drive qualified traffic to your website.
E-mail Marketing
Generate leads while educating the industry with a custom webinar on the topic of your choice.
Webinar Event Meat&Poultry offers a variety of uniquely tailored media opportunities in both print and digital media for your targeted marketing needs.
Custom Media
*2014 Industry Trade Attitudes & Usage Study - Cypress Research Associates, LLC.
77%consider Meat&Poultry/
MeatPoultry.com a valuable contributor to the industry through its products and
participation in the industry.*
68%consider Meat&Poultry/
MeatPoultry.com a trusted friend whose
views they can rely on.*
77%are open to ideas that may change the way they think
when reading Meat&Poultry/MeatPoultry.com.*
2005 2007 2009 2011 2013
Meat&Poultry released its first digital edition online.‘05
Meat&Poultry released its iOS app. ‘12
The Processors Channel is a unique video platform where processors can see the latest technologies, plant tours and interviews within the industry. Advertisers can create or work with Meat&Poultry staff to produce a custom video project for the Processors Channel. For more information on how you can add this powerful tool to your marketing campaign, contact your Meat&Poultry sales professional.
Processors Channel
71%have discussed ads/articles
in Meat&Poultry with someone else.*
61%have visited an
advertiser’s website listed in a Meat&Poultry/
MeatPoultry.com ad.*
Meat&Poultry acquired Meat Processing from Watt Publishing.‘07
New and improved website relaunched.‘13
E-Zine’s are a unique and powerful way to blend video and editorial messaging to a targeted audience. A proven way to launch new products, explain complex technology and differentiate your products unique benefits.
Custom E-zines
MEDIA SPECS & SIZES
AD SIZESINCHES (width x depth) MM (width x depth)
STANDARD(non-bleed) TRIM BLEED STANDARD
(non-bleed) TRIM BLEED
2 Page Spread 15 x 10 16 x 10.75 16.25 x 11 381 X 254 406.4 X 273.05 412.75 X 279.4
1/2 Page Spread 15 x 4.875 16 x 5.375 16.25 x 5.625 381 X 123.8 406.4 x 136.525 412.75 X 142.875
Page 7 X 10 8 X 10.75 8.25 X 11 178 x 254 203.2 x 273.05 209.55 X 279.4
2/3 page (V) 4.625 X 10 5.25 X 10.75 5.5 X 11 117 x 254 133.35 x 273.05 139.7 x 279.4
1/2 page island 4.625 X 7.5 5.25 X 8 5.5 X 8.25 117 x 191 133.35 x 203.2 139.7 x 209.55
1/2 page (H) 7 X 4.875 8 X 5.375 8.25 X 5.625 178 x 124 203.2 x 136.525 209.55 x 142.875
1/2 page (V) 3.375 X 10 4 X 10.75 4.25 X 11 86 x 254 101.6 x 273.05 107.95 x 279.4
1/3 page (H) 7 X 3.25 8 X 3.75 8.25 X 4 178 x 83 203.2 x 95.25 209.55 x 101.6
1/3 page (V) 2.125 X 10 2.75 X 10.75 3 X 11 54 x 254 69.85 x 273.05 76.2 x 279.4
1/3 page square 4.625 X 4.875 5.25 X 5.375 5.5 X 5.625 117 x 124 133.35 x 136.525 139.7 x 142.875
1/4 page (H) 7 X 2.375 8 X 2.875 8.25 X 3.125 178 x 60 203.2 x 73.025 209.55 x 79.375
1/4 page (V) 3.375 X 4.875 4 X 5.375 4.25 X 5.625 86 x 124 101.6 x 136.525 107.95 x 142.875
Publication Trim Size 8” x 10.75” *Live area should be held 3/8” or 9.52mm from trim
Binding: Perfect BoundPaper: Cover - 80-lb enamel; body - 45-lb enamelInserts: Contact publisher for specifications
Colors Available: Standard 4-color process. Metallic and PMS colors printed at additional cost. At publisher’s discretion, PMS colors may be manufactured from process.
4-Color Density Specifications: Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.
Material Required: Ads should be submitted in a digital format. PDF/X-1a, Native InDesign, Illustrator and PhotoShop documents are accepted for both PC and MAC. The color and quality of print reproduction may vary if a SWOP compliant proof is not provided. Laser proofs included are for content only. Graphic images resolution should be at least 300 dpi and converted to CMYK, minimum 150 line screen. Bitmap image and QR codes resolution must be 1200 dpi.
PRINT SPECSPreferred Media: Email or FTP. Files submitted via FTP require a PDF for proofing. MAC files must be compressed using Stuffit Software. PDF/X-1a files can be e-mailed to [email protected]. For additional information, contact the PreFlight Department.
Composition by Publisher: Publisher will compose advertisements and make corrections or alterations at advertiser’s request. The advertiser will be billed a minimal production charge (publisher’s cost + 15%). Hard proofs will be provided upon request to the advertiser if production deadlines are met.
Send advertising materials to:[email protected]
For additional questions:Meat&PoultryAttn: Sharon Alexander4800 Main Street, Suite 100Kansas City, MO 64112-2513 phone: 816-756-1000 fax: 816-756-0494
Full Page
1/3 Page Vert.
1/2 Page Island
1/2PageVert.
1/2 Page Horizontal
1/3 Page Horizontal
1/4Page
For advertising information contact: Office: 816-756-1000 • 800-338-6201
Dave Crost, [email protected] • 847-687-5589
Bruce Brown, North America Sales [email protected] • 256-736-3744
Dave DePaul, East Coast Sales [email protected] • 908-472-8259
Bruce Webster, Ingredient [email protected] • 816-536-5882
Matt O’Shea, North America [email protected] • 847-217-7484
CLASSIFIED SALES:Lily O’Kane, Classified Sales [email protected] • 816-968-2815
SALES REPRESENTATIVES
