33
Meat flavour - What does the Consumer Like? Linda Farmer Agri-Food and Biosciences Institute, Newforge Lane, Belfast BT9 5PX

Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

  • Upload
    others

  • View
    5

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Meat flavour

- What does the Consumer Like?

Linda Farmer

Agri-Food and Biosciences Institute,

Newforge Lane, Belfast BT9 5PX

Page 2: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Meat Flavour

– What does the Consumer Like?

£££ €€€ $$$ - all comes from the consumer!

• Beef

• Lamb

Consumer, sensory and instrumental studies to

understand beef and lamb flavour

Page 3: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

BEEF

What does the

consumer want from

beef eating quality?

Page 4: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Prediction of overall acceptability of

beef by tenderness and flavour Grilled sirloin

German, Spanish and British consumers

Regression coefficients (P < 0.001)

Consumer Tenderness Flavour R2

Country coefficient coefficient

German 0.50 0.50 0.99

Spanish 0.40 0.59 0.99

British 0.40 0.59 0.99

Oliver et al., Meat Science 2006

Page 5: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Consumer data from different countries

(Meat Standards Australia)

• Rare, medium or well done beef – same effect

• Cooking method – flavour liking even more

important for RST than GRL

Relative contribution of flavour liking (FL) and tenderness

(TE) to satisfaction in grilled beef for different consumer

countries

Polkinghorne personal communication

FL > TE FL = TE FL < TE

N. Ireland Australia Japan

Ireland France

USA

Poland

S. Africa

Page 6: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Beef Eating Quality

Odour compounds

Taste compounds

Meat

science

Precursors

Production &

processing

factors

Mechanisms

of formation

Consumer perceptions

Can we explain consumer liking?

Appearance

Texture

Flavour Collagen,

proteolysis,

sarcomeres

Page 7: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Flavour

Key tastants

Meat

science

Precursors

Production &

processing

factors

Mechanisms

of formation

Consumer perceptions

Can we explain consumer liking?

Beef Eating Quality

Odour compounds

Appearance

Texture

Meat science

Sensory science

(Bio)chemistry

Preference

mapping

Page 8: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Understanding consumer perceptions

of beef

Farmer et al., ICOMST 2010

Beef from range of production

/processing methods

Consumer

panels

Sensory

profiling

panels

Meat quality

Measurements pHu, shear force…

Chemical

Measurements Sugars, amino acids

Multivariate statistics ANOVA, External and internal preference

mapping, heirarchical cluster analysis

8

Page 9: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

SourAT

CardbAT

FattyAT

LiveryAT

ChewyT

CrumblyT

RubberyT

StringyT

JuicyT

TenderT

BitterF

SweetF

SourF

FattyF

OpenAP

ContsApp

PinkAP

OilyAP

BeefyAR

B13

B12

B10

B7

B4

B3

B1

-1

-0.5

0

0.5

1

-1 -0.5 0.5 1

< PC1 (67%) >

< P

C2

(1

6%

) >

Understanding consumers

External preference map for grilled beef sirloin for principal

components, PC1 and PC2

Page 10: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Overall liking

Juiciness

Tenderness Aroma Liking

SourAT

CardbAT

FattyAT

LiveryAT

ChewyT

CrumblyT

RubberyT

StringyT

JuicyT

TenderT

BitterF

SweetF

SourF

FattyF

OpenAP

ContsApp

PinkAP

OilyAP

BeefyAR

B13

B12

B10

B7

B4

B3

B1

-1

-0.5

0

0.5

1

-1 -0.5 0.5 1

< PC1 (67%) >

< P

C2

(1

6%

) >

Flavour Liking

Understanding consumers External preference map for grilled beef sirloin for principal

components, PC1 and PC2

Page 11: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

WBSF

pHu

TemppH6

Overall liking

Juiciness

Tenderness Aroma Liking

SourAT

CardbAT

FattyAT

LiveryAT

ChewyT

CrumblyT

RubberyT

StringyT

JuicyT

TenderT

BitterF

SweetF

SourF

FattyF

OpenAP

ContsApp

PinkAP

OilyAP

BeefyAR

B13

B12

B10

B7

B4

B3

B1

-1

-0.5

0

0.5

1

-1 -0.5 0.5 1

< PC1 (67%) >

< P

C2

(1

6%

) >

Flavour Liking

Understanding consumers External preference map for grilled beef sirloin for principal

components, PC1 and PC2

Page 12: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

IMP

Totalfat

TotalSat

TotalUnsat MUFA

PUFA n-6

C18-3c

C18-2c WBSF

pHu

TemppH6

Overall liking

Juiciness

Tenderness Aroma Liking

SourAT

CardbAT

FattyAT

LiveryAT

ChewyT

CrumblyT

RubberyT

StringyT

JuicyT

TenderT

BitterF

SweetF

SourF

FattyF

OpenAP

ContsApp

PinkAP

OilyAP

BeefyAR

B13

B12

B10

B7

B4

B3

B1

-1

-0.5

0

0.5

1

-1 -0.5 0.5 1

< PC1 (67%) >

< P

C2

(1

6%

) >

Flavour Liking

Understanding consumers External preference map for grilled beef sirloin for principal

components, PC1 and PC2

Page 13: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

R5P

G6P

Ribose

Glucose

Inosine

Hx

IMP

AMP

Totalfat

TotalSat

TotalUnsat MUFA

PUFA n-6

C18-3c

C18-2c WBSF

pHu

TemppH6

Overall liking

Juiciness

Tenderness Aroma Liking

SourAT

CardbAT

FattyAT

LiveryAT

ChewyT

CrumblyT

RubberyT

StringyT

JuicyT

TenderT

BitterF

SweetF

SourF

FattyF

OpenAP

ContsApp

PinkAP

OilyAP

BeefyAR

B13

B12

B10

B7

B4

B3

B1

-1

-0.5

0

0.5

1

-1 -0.5 0.5 1

< PC1 (67%) >

< P

C2

(1

6%

) >

Flavour Liking

Understanding consumers External preference map for grilled beef sirloin for principal

components, PC1 and PC2

a lot of information …

Page 14: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Focusing on flavour

Flavour, odour and aftertaste

only

Page 15: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

1

3

4

7 10

12

13

BeefAR

OxoARFatAR

LiverAR

RBeefF

FatF

SourF

SweetF

BitterF

LiverAT

LacticAT

FatAT

CardbAT

ARLikingFLLiking

-1

-0.5

0

0.5

1

-1 -0.5 0 0.5 1

PC

2 (1

2.3

%)

PC2 (17.9%)

Aroma, Flavour and Aftertaste - External Preference Map(PC2 vs PC3)

PC

3

Using flavour and aroma terms only

- trained panel and consumers

Page 16: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Skip

PC

3

1

3

4

7 10

12

13

BeefAR

OxoAR FatAR

LiverAR

RBeefF

FatF

SourF

SweetF

BitterF

LiverAT

LacticAT

FatAT

CardbAT

ARLiking FLLiking

me - thiol

bu - dione

3mebut

2mebut

hexanal heptanal

methional

pinene

DMTS

1octen3one

1octen3ol

2pefuran

octanal

limonene

pheacet

nonanal

decanone

decanal

benzotz

2decenal

Ezdecad - al

undecanal Eedecad - al

2undecenal

tridecanone phyt1ene

phytane

Ino

- 1

- 0.5

0

0.5

1

- 1 - 0.5 0 0.5 1

P C 2 ( 1 2 . 3 % )

PC2 (17.9%)

Aroma, Flavour and Aftertaste - External Preference Map (PC2 vs PC3)

Using flavour and aroma terms only

- adding classes of volatiles

Page 17: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

1

3

4

7 10

12

13

BeefAR

OxoARFatAR

LiverAR

RBeefF

FatF

SourF

SweetF

BitterF

LiverAT

LacticAT

FatAT

CardbAT

ARLikingFLLiking

UMb

Ageing

me-thiol

bu-dione

3mebut

2mebut

hexanalheptanal

methional

pinene

DMTS

1octen3one

1octen3ol

2pefuran

octanal

limonene

pheacet

nonanal

decanone

decanal

benzotz

2decenal

Ezdecad-al

undecanalEedecad-al

2undecenal

tridecanonephyt1ene

phytane

IMP

Ino

HxRib

Mann

Fruct

MannP

FrucP

Gluc

C18:0

C18:2c9,12

C18:3c

TotalFA

TotalAA

-1

-0.5

0

0.5

1

-1 -0.5 0 0.5 1

PC

2 (1

2.3

%)

PC2 (17.9%)

Aroma, Flavour and Aftertaste - External Preference Map(PC2 vs PC3)

Using flavour and aroma terms only

- adding classes of volatiles and precursors

Consumer flavour

liking is associated

with Maillard

products and

precursors.

Page 18: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

BEEF

Consumer flavour liking is linked to:

– “sweet flavour”

– “Maillard” odour compounds

– Sugars and amino acids in raw meat

Consumer liking is INVERSELY related

to:

– “sour” or “bitter” flavour, “cardboard

aftertaste”

– High pHu, lipid-derived volatiles

Page 19: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

LAMB

1. Seven treatment study

(as for beef)

2. Gender and age study

Page 20: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

External preference map – lamb loin

R5P

G6P

Ribose

GlucoseInosine

Hx

IMP

AMP

TotalFat

TotalSat

TotalUnsat

MUFA

PUFA

n-6/n-3

n-6

n-3

C18-3c

C18-2cSarcomere

WBSF

Overall Liking

Texture Liking

Flavour LikingAroma Liking

App Liking

BitterAT

MeatyAT

RubberyT

TenderT

SweetF

OpenAP

BrownAP

OilyAR

L13

L11

L8

L7

L4

L3

L1 -1

-0.5

0

0.5

1

-1 -0.5

< PC1 (56%) >

< P

C2

(2

7%

) >

BitterF

RLambF

RLambAT

R5P

G6P

Ribose

GlucoseInosine

Hx

IMP

AMP

TotalFat

TotalSat

TotalUnsat

MUFA

PUFA

n-6/n-3

n-6

n-3

C18-3c

C18-2cSarcomere

WBSF

Overall Liking

Texture Liking

Flavour LikingAroma Liking

App Liking

BitterAT

MeatyAT

RubberyT

TenderT

SweetF

OpenAP

BrownAP

OilyAR

L13

L11

L8

L7

L4

L3

L1 -1

-0.5

0

0.5

1

-1 -0.5

< PC1 (56%) >

< P

C2

(2

7%

) >

BitterF

RLambF

RLambAT

Page 21: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

• Effect of age and gender on eating quality

• Treatments

– Ewe and ram lambs

– Ram lambs mixed with ewe lambs or not

– Slaughter dates from 5 to 11 months

• Not focusing on treatments today ...

... What can we learn about consumers?

Gender and age study

Page 22: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Understanding consumer perceptions

of lamb flavour

Hagan et al, EAAP 2016

Lamb from different

age/gender groups

Consumer

Panels

Sensory

profiling

panels

Loin samples

grilled

Multivariate statistics REML, external and internal preference

mapping, hierarchical cluster analysis

22

Page 23: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Lamb loin – flavour and aftertaste (external preference map)

RU9.75RM9.75

RM7.75

RU7.75

RU8.5

RM8.5

RM10.75

RU10.75

RU6.5

RU5.5

RM6.5

E10.75

E5.5

E7.25

IntLambFL

OldFL

RLambFL

SweetFL

SaltyFL

BloodyFL

RoLamAT

RamAT

OilyAT

SweetATSourAT

SaltAT LikingFL

CG1 (29)

CG2 (55)

-1

-0.5

0

0.5

1

-1 -0.5 0 0.5 1

PC

2 (9

.6%

)

PC1 (71.7%)

Page 24: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Lamb loin – flavour and AT attributes (internal preference map – flavour liking)

RU9.75

RM9.75

RM7.75

RU7.75

RU8.5 RM8.5

RM10.75

RU10.75

RU6.5 RU5.5

RM6.5

E10.75

E5.5

E7.25

LikingFL

CG1 (29)

CG2 (55)

- 1

- 0.5

0

0.5

1

- 1 - 0.5 0 0.5 1

PC1 (15.5%)

PC

2 (

12

.5%

)

Page 25: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Lamb loin – flavour and AT attributes (internal preference map – flavour liking)

RU9.75

RM9.75

RM7.75

RU7.75

RU8.5 RM8.5

RM10.75

RU10.75

RU6.5 RU5.5

RM6.5

E10.75

E5.5

E7.25

LikingFL

CG1 (29)

CG2 (55)

IntLambFL OldFL RLambFL

SweetFL

SaltyFL

BloodyFL

RoLamAT

RamAT

OilyAT

SweetAT SourAT

SaltAT

- 1

- 0.5

0

0.5

1

- 1 - 0.5 0 0.5 1

PC1 (15.5%)

PC

2 (

12

.5%

)

Consumers form

two main cluster

groups with

differing likings...

Page 26: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Cluster groups for flavour liking

• CG1 (n=29) like lamb flavour, especially older lambs

• CG2 (n=55) like most lamb flavour, dislike 7.75 mo lambs

0

10

20

30

40

50

60

70

80

CG1 (29) CG2 (55)

Me

an

se

ns

ory

sc

ore

E5.5 RU5.5 RU6.5 RM6.5 E7.25 RM7.75 RU7.75

RU8.5 RM8.5 RU9.75 RM9.75 RM10.75 RU10.75 E10.75

Page 27: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Internal preference map – aroma only

RU9.75

RM9.75

RM7.75

RU7.75

RU8.5

RM8.5RM10.75

RU10.75

RU6.5RU5.5

RM6.5

E10.75

E5.5 E7.25

LikingAR

CG1(68)

CG2 (13)

CG3 (5)

IntAR

BloodAR

AntiseptAR

GrassAR

RamAR

MustyAR

SweetAR

-1

-0.5

0

0.5

1

-1 -0.5 0 0.5 1

PC

2 (1

2.0

%)

PC1 (17.5%)

Consumers can

differentiate dates

of slaughter on

aroma alone!

Page 28: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

0

10

20

30

40

50

60

70

CG1(68) CG2 (13) CG3 (5)

Me

an

se

ns

ory

sc

ore

E5.5 RU5.5 RU6.5 RM6.5 E7.25 RM7.75 RU7.75

RU8.5 RM8.5 RU9.75 RM9.75 RM10.75 RU10.75 E10.75

Cluster groups for aroma liking

• CG1 (n=68) like lamb aroma, do not differentiate

• CG2 (n=13) like most lamb aroma, differentiate

• CG3 (n=5) like the lamb aroma others don’t!

Page 29: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

LAMB Consumer liking of flavour is linked to:

– “sweet flavour”, “roast lamb flavour”

– Sugars , n-3 fatty acids

– Other precursors > ongoing studies

Consumer liking of flavour is INVERSELY

related to:

– “bitter”, “sour”, “musty”, “ram” flavours

– WBSF, n-6 fatty acids

Page 30: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Conclusions

Consumer liking for flavour can be linked to:

– Sensory profiling attributes

– Precursors

– Odour compounds

– Meat quality measurements

Consumers are discerning!

– Can differentiate as well as trained panels

– Not all alike > different markets?

Consumer liking for flavour can

be explained ...

Page 31: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Flavour

perception

Flavour

precursors

Formation

pathways

Base cause Flavour

• Age/maturity?

• Breed/

genetics?

• Diet

• Marbling, IMF

• pHu

• pH/T decline

• Ageing

• Muscle

• Cooking

method

• Contamination

• Proteolysis

• Glycolysis

• ATP / IMP

breakdown

• Pentose

phosphate

pathway

• Lipid

oxidation

• Impact of pro-

oxidants and

antioxidants

• Amino acids

• H2S

• Sugars

• Fatty acids

• Nucleotides

• Carotenoids

ODOUR

VOLATILES

TASTE

(including

UMAMI)

FLAVOUR

RELEASE

FLAVOUR

as

perceived

by the

consumer

Flavour formation

Page 32: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Flavour

perception

Flavour

precursors

Formation

pathways

Base cause Flavour

• Age/maturity?

• Breed/

genetics?

• Diet

• Marbling, IMF

• pHu

• pH/T decline

• Ageing

• Muscle

• Cooking

method

• Contamination

• Proteolysis

• Glycolysis

• ATP / IMP

breakdown

• Pentose

phosphate

pathway

• Lipid

oxidation

• Impact of pro-

oxidants and

antioxidants

• Amino acids

• H2S

• Sugars

• Fatty acids

• Nucleotides

• Carotenoids

ODOUR

VOLATILES

TASTE

(including

UMAMI)

FLAVOUR

RELEASE

FLAVOUR

as

perceived

by the

consumer

Flavour formation

Page 33: Meat flavour - What does the Consumer Like? UCD paper 17 May 2017 v6 for pd… · (Meat Standards Australia) •Rare, medium or well done beef – same effect •Cooking method –

Thanks!

• My colleagues

– Terence Hagan, David Farrell, Octavio Oltra, Alan

Gordon, Yuka Devlin, many others ....

• Dunbia and InvestNI for funding much of

this work

• You for listening!