Meat Case Trends · $1.96 $2.03 $2.10$2.11 $2.43 $2.72 $2.89 $1.93 $2.17 $1.50 $1.57 $1.69 d Grand Total Beef Chicken Fresh Pork Ham All Other 6 Total Meat: 2009 – 2012, ending

Meat Case Trends

September 2012

2

Data provided by the Meat Solutions VMMEAT®

system sourced from FreshLook Marketing scanner data

FreshLook Data:

Represents approximately 68% of the ACV

All of U.S. and 8 standard regions (based on U.S. Census)

Based heavily on chains with no independent grocers (fewer than 11 stores)

Excludes supercenters, club stores, commissaries, and natural food stores

3

Total Meat Dollar Sales, Volume, and Average Retail Price

Fresh Pork / Ham / Beef / Chicken / All Other

4

Mill

ion

s

Total Meat: July 2011- June 2012 Summary Fresh Pork / Ham / Beef / Chicken / All Other

% Change vs. YA -0.33% -5.86% -1.39% -10.60% 1.20% -2.20% -0.07% -5.99% -2.39% -5.26% -1.45% -8.84%

2011 Avg Price $2.97 (▲5.9%) $5.10 (▲10.3%) $2.10 (▲3.5%) $2.89 (▲6.3%) $2.17 (▲3.0%) $1.69 (▲8.1%)

0

5,000

10,000

15,000

20,000

25,000

Grand Total Beef Chicken Fresh Pork Ham All Other

Dollar Sales

Volume

All other includes boar, buffalo, deer, duckling, elk, geese, goat, guinea, lamb, mixed, musk ox, mutton, ostrich, pheasant quail, rabbit, seafood, snake, squab, turkey, unknown and veal

Source: FreshLook Marketing data, 52 weeks ending June 24, 2012 vs. same time period year prior

5

Mill

ion

s

Total Meat: July 2010 - June 2011 Summary Fresh Pork / Ham / Beef / Chicken / All Other

% Change vs. YA 2.44% -4.02% 2.11% -6.11% 2.55% -0.99% 3.72% -7.35% 4.67% -4.21% 0.04% -4.12%

2011 Avg Price $2.81 (▲6.7%) $4.63 (▲8.8%) $2.03 (▲3.6%) $2.72 (▲12.0%) $2.11 (▲9.3%) $1.57 (▲4.3%)

0

5,000

10,000

15,000

20,000

25,000


Dollar Sales

Volume



$1.50

$1.75

$2.00

$2.25

$2.50

$2.75

$3.00

$3.25

$3.50

$3.75

$4.00

$4.25

$4.50

$4.75

$5.00

2010 2011 2012

$2.63 $2.81

$2.97

$4.26

$4.63

$5.10

$1.96 $2.03 $2.10

$2.43

$2.72 $2.89

$1.93 $2.11 $2.17

$1.50 $1.57 $1.69

$/P

ou

nd


6

Total Meat: 2009 – 2012, ending June 24 Average Retail Price Summary

Grand Total / Beef / Chicken / Fresh Pork / Ham / All Other



7

Protein Shares 52 Weeks Ending June 24th, 2012

Beef / Chicken/ Fresh Pork / All Other

All Other Chicken 11% Fresh Pork 15%

Ham 3%

Whole Muscle Beef 32%

All Other 4%

Beef Grinds 21%

Chicken Breast 13%

8

Share Breakout Based on Dollar Sales (July 2011-June 2012)

Dollars (Billions) % Change

vs. YA

Share Change Average Price

% Change vs. YA vs. YA (% pts)

Whole Muscle Beef $10.0 -1.4% -1% $5.10 +10.3%

Beef Grinds $6.7 +3.2% +1% $3.42 +11.7% All Other Chicken $3.5 +1.3% 0 $1.61 +4.4%

Chicken Breast $3.9 +1.1% 0 $2.89 +2.2% Fresh Pork $4.6 -0.1% 0 $2.89 +6.3%

Ham $1.0 -2.4% 0 $2.17 +3.0% All Other $1.3 -1.5% 0 $1.69 +8.1%


All Other Chicken 21%

Fresh Pork 15%

Ham 5% Whole Muscle Beef

19%

All Other 8%

Beef Grinds 19%

Chicken Breast 13%

9

Share Breakout Based on Volume

(July 2011-June 2012)

Pounds (Billions) % Change

vs. YA

Share Change Average Price

% Change vs. YA vs. YA (% pts)

Whole Muscle Beef 2.0 -10.6% -1% $5.10 +10.3%

Beef Grinds 2.0 -7.6% 0 $3.42 +11.7% All Other Chicken 2.2 -2.9% +1% $1.61 +4.4%

Chicken Breast 1.4 -1.1% +1% $2.89 +2.2% Fresh Pork 1.6 -6.0% 0 $2.89 +6.3%

Ham 0.5 -5.3% 0 $2.17 +3.0% All Other 0.8 -8.8% 0 $1.69 +8.1%


10

Selected Pork Segments Dollar Sales / Volume / Average Price

April 2012 – June 2012 Week ending April 1st through week ending June 24th

11

Data provided by the Meat Solutions VMMEAT® system sourced from FreshLook Marketing scanner data

FreshLook Data:

Represents approximately 68% of the ACV

All of U.S. and 8 standard regions (based on U.S. Census)

Based heavily on chains with no independent grocers (fewer than 11 stores)

Excludes supercenters, club stores, commissaries, and natural food stores

Consists of March 25th through June 24th data

Feature data provided by MarketTrack®

MarketTrack Data:

Represents 267 markets/retailers in the US

Ad feature service covering ALL retail formats

Consists of March 25th through June 24th data

$233

$56 62

25

0

50

100

150

200

250

Bone In Boneless

Dollar Sales

Volume

12

Bone-In and Boneless Chops April 2012 – June 2012

Mill

ion

s

Source: FreshLook Marketing, 13 weeks, Apr 2012 – June 2012 vs same time period year prior

$ - % Chg vs. YA +2.90% -3.85%

Lbs - % Chg vs. YA +2.72% -4.02%

Apr– Jun Avg Price

$2 .85 $3.74

▲0.18% ▲0.18%

13

Bone-In and Boneless Chops Ad Featuring Snapshot, April 2012 – June 2012

% Chg vs. YA April – June

Dollar Sales ▲

Volume ▲

A ads ▲1.36%

298 299

Bone In Boneless

A ads

A ads

▼

▼

▲2.05%

# o

f Fe

atu

res

Source: Market Track Data, 12 weeks, Apr 2012 – June 2012 vs same time period year prior

14

Loin Roasts April 2012 – June 2012

Mill

ion

s

$ - % Chg vs. YA +10.45% +1.75% -19.77% +37.92%

Lbs - % Chg vs. YA +19.57% -0.61% -15.51% +19.44%

Apr – Jun Avg Price $2.27 $4.98 $2.57 $3.53

▼7.63% ▲2.38% ▼5.03% ▲15.47%

$56

$73

$18

$49

25

15

7

14

0

10

20

30

40

50

60

70

80

Whole/Half Loin Tenderloin Bone-in Roasts Boneless Roasts

Dollar Sales

Volume


15

Loin Roasts Ad Featuring Snapshot, April 2012 – June 2012


Dollar Sales ▲

Volume ▲

A ads ▲16.00%

116

77

60

68

Whole/Half Loins Tenderloins Bone In Roasts Boneless Roasts

A ads

A ads

▲

▼

▼31.25%

▼

▼

▲30.43%

▲

▲

▲1.49%

# o

f Fe

atu

res


16

Shoulder April 2012 – June 2012

Mill

ion

s

$ - % Chg vs. YA +10.96% +8.49% -3.26% -1.16% +35.11%

Lbs - % Chg vs. YA +8.98% +13.97% -8.26% -9.43% +31.61%

Apr - June Avg Price $2.09 $1.66 $2.48 $1.53 $1.38

▲1.82% ▼4.80% ▲5.45% ▲9.14% ▲2.66%

$53

$8

$40

$22

$2

26

5

16 15

2

0

10

20

30

40

50

60

Shoulder Roast Picnic Roast Steak Offal Whole

Dollar Sales

Volume


17

Shoulder Ad Featuring Snapshot, April 2012 – June 2012


Dollar Sales ▲

Volume ▲

A ads ▲8.77%

62

30

18

Shoulder Roast Picnic Roast Steak

A ads A ads

▲

▲

▼11.76%

▼

▼

0.00%

# o

f Fe

atu

res


18

Ribs April 2012 – June 2012

Mill

ion

s

$111 $108

$38

$88

28

43

11

36

0

20

40

60

80

100

120

Back Ribs Country Style Ribs St.Louis Style Spareribs

Dollar Sales

Volume

$ - % Chg vs. YA -14.74% +0.06% +60.64% -7.39%

Lbs - % Chg vs. YA -20.99% -2.54% +55.19% -12.71%

Apr-Jun Avg Price $3.96 $2.53 $3.32 $2.44

▲7.91% ▲2.66% ▲3.52% ▲6.08%


19

Ribs Ad Featuring Snapshot, April 2012 – June 2012


Dollar Sales ▼

Volume ▼

A ads ▲31.60%

279

203

94

212

Back Ribs Country Style Ribs St.Louis Style Spareribs

A ads A ads

▲

▼

▼0.49%

▲

▲

▲129.27%

▼

▼

▼5.78%

# o

f Fe

atu

res


Center Store Information

NOTE: Conventional and specialty grocery retailers are included in this data.

This message funded by America’s Pork Checkoff Program.

Thank you!

Appendix

$0.00

$5,000.00

$10,000.00

$15,000.00

$20,000.00

$25,000.00

2010 2011 2012

$23,007 $23,568 $23,490

$10,032 $10,244 $10,101

$7,184 $7,367 $7,455

$4,437 $4,602 $4,599

$1,006 $1,053 $1,028 $1,354 $1,354 $1,335

Do

llars

(m

illio

ns)


29

Total Meat: 2009 – 2012, ending June 24 Dollar Sales Summary




0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

2010 2011 2012

8,747 8,396

7,904

2,358 2,213 1,979

3,663 3,627 3,547

1,825 1,691 1,589

521 499 473 901 864 788

Po

un

ds

(mill

ion

s)


30

Total Meat: 2009 – 2012, ending June 24 Volume Summary




Documents

Meat Case Trends · $1.96 $2.03 $2.10$2.11 $2.43 $2.72 $2.89 $1.93 $2.17 $1.50 $1.57 $1.69 d Grand Total Beef Chicken Fresh Pork Ham All Other 6 Total Meat: 2009 – 2012, ending