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“Creative Sales and Marketing, IT strategies”ACE Management Group
Designed by Stacey L. VernooyPhone: 905-333-5698
Measuring Marketing
Ways to ‘hit’ the summer crowds with profitable margins
“Creative Sales and Marketing, IT strategies”ACE Management Group
Designed by Stacey L. VernooyPhone: 905-333-5698
“Creative Sales and Marketing, IT strategies”ACE Management Group
Designed by Stacey L. VernooyPhone: 905-333-5698
Factors affecting your sales
• Day of the Week• Inventory / Features• Staff
If you told everyone within 1 kms of your location that you had a greek salad for lunch, told them the price and reinforced it ‘on site’ and the sale of greek salads went up, you selected a measurable item.
“Creative Sales and Marketing, IT strategies”ACE Management Group
Designed by Stacey L. VernooyPhone: 905-333-5698
Evaluate your ‘Features’
• Number of sales• Dollars generated by sales• Cost of item sold• Preparation and presentation
– In a crowd, can you serve and manage a lot of customization, NO, be simple
– Inventory items expiry, get them out the door– ‘PITA’ day, ‘Bun-day’, ‘Kaiser-day’ – get them
out the door
“Creative Sales and Marketing, IT strategies”ACE Management Group
Designed by Stacey L. VernooyPhone: 905-333-5698
How to measure your marketing ?
Areas of Menu
Before After Change $$$ Spent to ‘highlight’
Hamburger 10 8 2 0
Cheeseburger 8 15 7 0
Chicken on a Pita NEW
0 9 9 $ 50
Roast Beef on a Bun NEW
0 8 8 $ 50
Chicken Greek Salad
0 5 5 $ 0
“Creative Sales and Marketing, IT strategies”ACE Management Group
Designed by Stacey L. VernooyPhone: 905-333-5698
How to ‘send out’ to build deliveries
• Send out Fax form to allow audience to ‘order’ in your new item– Ie. Fax to a company your ‘Chicken Greek
Salad for delivery’, Roast Beef on a Bun
– Item Description Contact Delivery Address
“ Delivered for your 11:30 AM Lunch ! “
“Creative Sales and Marketing, IT strategies”ACE Management Group
Designed by Stacey L. VernooyPhone: 905-333-5698
Resources Available …
• Tally Sheets– Easy to maintain, accuracy is questionable but ‘quick
highlights’ on what’s working• Cash Register Sale Ring offs
– By Price– By Itemized Sale or Category Item
• Computer System Custom Reporting– Development efficiency, good growth measurement,
potential to inventory evaluation and costing component, can be built very flexible and adaptible
EASE OF USE, BE PRACTICAL
“Creative Sales and Marketing, IT strategies”ACE Management Group
Designed by Stacey L. VernooyPhone: 905-333-5698
Date: ______________ 2007
___ Mon ___Tues ___Wed ___Thurs ___Fri ___Sat ___Sun
“Creative Sales and Marketing, IT strategies”ACE Management Group
Designed by Stacey L. VernooyPhone: 905-333-5698
Thank you
Questions, Concerns, Comments
![[Lean 101] Channels & Metrics - Reaching and Measuring](https://img.pdfslide.us/doc/110x75/58ef6c441a28ab37638b45d7/lean-101-channels-metrics-reaching-and-measuring.jpg)
