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Measuring Market Power in the Ready-to-Eat Cereal Industry Aviv Nevo Econometrica, Vol. 69, No. 2. (Mar., 2001), pp. 307-342. Stable URL: http://links.jstor.org/sici?sici=0012-9682%28200103%2969%3A2%3C307%3AMMPITR%3E2.0.CO%3B2-3 Econometrica is currently published by The Econometric Society. Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at http://www.jstor.org/journals/econosoc.html. Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is an independent not-for-profit organization dedicated to and preserving a digital archive of scholarly journals. For more information regarding JSTOR, please contact [email protected]. http://www.jstor.org Thu Feb 15 20:07:15 2007

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Measuring Market Power in the Ready-to-Eat Cereal Industry

Aviv Nevo

Econometrica, Vol. 69, No. 2. (Mar., 2001), pp. 307-342.

Stable URL:

http://links.jstor.org/sici?sici=0012-9682%28200103%2969%3A2%3C307%3AMMPITR%3E2.0.CO%3B2-3

Econometrica is currently published by The Econometric Society.

Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available athttp://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtainedprior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content inthe JSTOR archive only for your personal, non-commercial use.

Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained athttp://www.jstor.org/journals/econosoc.html.

Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printedpage of such transmission.

JSTOR is an independent not-for-profit organization dedicated to and preserving a digital archive of scholarly journals. Formore information regarding JSTOR, please contact [email protected].

http://www.jstor.orgThu Feb 15 20:07:15 2007

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Measuring Market Power in the Ready-to-Eat Cereal IndustryAviv NevoEconometrica, Vol. 69, No. 2. (Mar., 2001), pp. 307-342.Stable URL:

http://links.jstor.org/sici?sici=0012-9682%28200103%2969%3A2%3C307%3AMMPITR%3E2.0.CO%3B2-3

This article references the following linked citations. If you are trying to access articles from anoff-campus location, you may be required to first logon via your library web site to access JSTOR. Pleasevisit your library's website or contact a librarian to learn about options for remote access to JSTOR.

[Footnotes]

3 Competition and Collusion in the American Automobile Industry: The 1955 Price WarTimothy F. BresnahanThe Journal of Industrial Economics, Vol. 35, No. 4, The Empirical Renaissance in IndustrialEconomics. (Jun., 1987), pp. 457-482.Stable URL:

http://links.jstor.org/sici?sici=0022-1821%28198706%2935%3A4%3C457%3ACACITA%3E2.0.CO%3B2-D

3 Estimating Discrete-Choice Models of Product DifferentiationSteven T. BerryThe RAND Journal of Economics, Vol. 25, No. 2. (Summer, 1994), pp. 242-262.Stable URL:

http://links.jstor.org/sici?sici=0741-6261%28199422%2925%3A2%3C242%3AEDMOPD%3E2.0.CO%3B2-Z

3 Automobile Prices in Market EquilibriumSteven Berry; James Levinsohn; Ariel PakesEconometrica, Vol. 63, No. 4. (Jul., 1995), pp. 841-890.Stable URL:

http://links.jstor.org/sici?sici=0012-9682%28199507%2963%3A4%3C841%3AAPIME%3E2.0.CO%3B2-U

13 An Econometric Analysis of Residential Electric Appliance Holdings and ConsumptionJeffrey A. Dubin; Daniel L. McFaddenEconometrica, Vol. 52, No. 2. (Mar., 1984), pp. 345-362.Stable URL:

http://links.jstor.org/sici?sici=0012-9682%28198403%2952%3A2%3C345%3AAEAORE%3E2.0.CO%3B2-Y

http://www.jstor.org

LINKED CITATIONS- Page 1 of 5 -

NOTE: The reference numbering from the original has been maintained in this citation list.

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16 Competition and Collusion in the American Automobile Industry: The 1955 Price WarTimothy F. BresnahanThe Journal of Industrial Economics, Vol. 35, No. 4, The Empirical Renaissance in IndustrialEconomics. (Jun., 1987), pp. 457-482.Stable URL:

http://links.jstor.org/sici?sici=0022-1821%28198706%2935%3A4%3C457%3ACACITA%3E2.0.CO%3B2-D

16 Estimating Discrete-Choice Models of Product DifferentiationSteven T. BerryThe RAND Journal of Economics, Vol. 25, No. 2. (Summer, 1994), pp. 242-262.Stable URL:

http://links.jstor.org/sici?sici=0741-6261%28199422%2925%3A2%3C242%3AEDMOPD%3E2.0.CO%3B2-Z

16 Market Segmentation and the Sources of Rents from Innovation: Personal Computers in theLate 1980sTimothy F. Bresnahan; Scott Stern; Manuel TrajtenbergThe RAND Journal of Economics, Vol. 28, No. 0, Special Issue in Honor of Richard E. Quandt.(1997), pp. S17-S44.Stable URL:

http://links.jstor.org/sici?sici=0741-6261%281997%2928%3CS17%3AMSATSO%3E2.0.CO%3B2-R

25 Combining Micro and Macro Data in Microeconometric ModelsGuido W. Imbens; Tony LancasterThe Review of Economic Studies, Vol. 61, No. 4. (Oct., 1994), pp. 655-680.Stable URL:

http://links.jstor.org/sici?sici=0034-6527%28199410%2961%3A4%3C655%3ACMAMDI%3E2.0.CO%3B2-S

26 The Value of Purchase History Data in Target MarketingPeter E. Rossi; Robert E. McCulloch; Greg M. AllenbyMarketing Science, Vol. 15, No. 4. (1996), pp. 321-340.Stable URL:

http://links.jstor.org/sici?sici=0732-2399%281996%2915%3A4%3C321%3ATVOPHD%3E2.0.CO%3B2-7

28 Specification Tests for the Multinomial Logit ModelJerry Hausman; Daniel McFaddenEconometrica, Vol. 52, No. 5. (Sep., 1984), pp. 1219-1240.Stable URL:

http://links.jstor.org/sici?sici=0012-9682%28198409%2952%3A5%3C1219%3ASTFTML%3E2.0.CO%3B2-V

http://www.jstor.org

LINKED CITATIONS- Page 2 of 5 -

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31 On the Misuse of Accounting Rates of Return to Infer Monopoly ProfitsFranklin M. Fisher; John J. McGowanThe American Economic Review, Vol. 73, No. 1. (Mar., 1983), pp. 82-97.Stable URL:

http://links.jstor.org/sici?sici=0002-8282%28198303%2973%3A1%3C82%3AOTMOAR%3E2.0.CO%3B2-L

References

Estimating Discrete-Choice Models of Product DifferentiationSteven T. BerryThe RAND Journal of Economics, Vol. 25, No. 2. (Summer, 1994), pp. 242-262.Stable URL:

http://links.jstor.org/sici?sici=0741-6261%28199422%2925%3A2%3C242%3AEDMOPD%3E2.0.CO%3B2-Z

Automobile Prices in Market EquilibriumSteven Berry; James Levinsohn; Ariel PakesEconometrica, Vol. 63, No. 4. (Jul., 1995), pp. 841-890.Stable URL:

http://links.jstor.org/sici?sici=0012-9682%28199507%2963%3A4%3C841%3AAPIME%3E2.0.CO%3B2-U

Competition and Collusion in the American Automobile Industry: The 1955 Price WarTimothy F. BresnahanThe Journal of Industrial Economics, Vol. 35, No. 4, The Empirical Renaissance in IndustrialEconomics. (Jun., 1987), pp. 457-482.Stable URL:

http://links.jstor.org/sici?sici=0022-1821%28198706%2935%3A4%3C457%3ACACITA%3E2.0.CO%3B2-D

Market Segmentation and the Sources of Rents from Innovation: Personal Computers in theLate 1980sTimothy F. Bresnahan; Scott Stern; Manuel TrajtenbergThe RAND Journal of Economics, Vol. 28, No. 0, Special Issue in Honor of Richard E. Quandt.(1997), pp. S17-S44.Stable URL:

http://links.jstor.org/sici?sici=0741-6261%281997%2928%3CS17%3AMSATSO%3E2.0.CO%3B2-R

http://www.jstor.org

LINKED CITATIONS- Page 3 of 5 -

NOTE: The reference numbering from the original has been maintained in this citation list.

Page 41: Measuring Market Power in the Ready-to-Eat Cereal Industry ... 2001.pdf · You have printed the following article: Measuring Market Power in the Ready-to-Eat Cereal Industry Aviv

An Econometric Analysis of Residential Electric Appliance Holdings and ConsumptionJeffrey A. Dubin; Daniel L. McFaddenEconometrica, Vol. 52, No. 2. (Mar., 1984), pp. 345-362.Stable URL:

http://links.jstor.org/sici?sici=0012-9682%28198403%2952%3A2%3C345%3AAEAORE%3E2.0.CO%3B2-Y

On the Misuse of Accounting Rates of Return to Infer Monopoly ProfitsFranklin M. Fisher; John J. McGowanThe American Economic Review, Vol. 73, No. 1. (Mar., 1983), pp. 82-97.Stable URL:

http://links.jstor.org/sici?sici=0002-8282%28198303%2973%3A1%3C82%3AOTMOAR%3E2.0.CO%3B2-L

Large Sample Properties of Generalized Method of Moments EstimatorsLars Peter HansenEconometrica, Vol. 50, No. 4. (Jul., 1982), pp. 1029-1054.Stable URL:

http://links.jstor.org/sici?sici=0012-9682%28198207%2950%3A4%3C1029%3ALSPOGM%3E2.0.CO%3B2-O

Specification Tests for the Multinomial Logit ModelJerry Hausman; Daniel McFaddenEconometrica, Vol. 52, No. 5. (Sep., 1984), pp. 1219-1240.Stable URL:

http://links.jstor.org/sici?sici=0012-9682%28198409%2952%3A5%3C1219%3ASTFTML%3E2.0.CO%3B2-V

Panel Data and Unobservable Individual EffectsJerry A. Hausman; William E. TaylorEconometrica, Vol. 49, No. 6. (Nov., 1981), pp. 1377-1398.Stable URL:

http://links.jstor.org/sici?sici=0012-9682%28198111%2949%3A6%3C1377%3APDAUIE%3E2.0.CO%3B2-3

Combining Micro and Macro Data in Microeconometric ModelsGuido W. Imbens; Tony LancasterThe Review of Economic Studies, Vol. 61, No. 4. (Oct., 1994), pp. 655-680.Stable URL:

http://links.jstor.org/sici?sici=0034-6527%28199410%2961%3A4%3C655%3ACMAMDI%3E2.0.CO%3B2-S

http://www.jstor.org

LINKED CITATIONS- Page 4 of 5 -

NOTE: The reference numbering from the original has been maintained in this citation list.

Page 42: Measuring Market Power in the Ready-to-Eat Cereal Industry ... 2001.pdf · You have printed the following article: Measuring Market Power in the Ready-to-Eat Cereal Industry Aviv

The Value of Purchase History Data in Target MarketingPeter E. Rossi; Robert E. McCulloch; Greg M. AllenbyMarketing Science, Vol. 15, No. 4. (1996), pp. 321-340.Stable URL:

http://links.jstor.org/sici?sici=0732-2399%281996%2915%3A4%3C321%3ATVOPHD%3E2.0.CO%3B2-7

http://www.jstor.org

LINKED CITATIONS- Page 5 of 5 -

NOTE: The reference numbering from the original has been maintained in this citation list.