Supporting the Not-for-Profit Hospitals of Morton Plant Mease Health Care

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Mease DuneDin Hospital

Mease CountrysiDe Hospital

Morton plant Hospital

Morton plant nortH Bay Hospital

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eRs Glenn P. Bergoffen

Glenn Bergoffen is the former vice-chairman for Morton Plant Mease Foundation’s board of directors, has chaired the Foundation’s Community Impact Committee and was an active cabinet member on the Campaign for Mease Dunedin Hospital. Glenn and his wife Leah chaired the Foundation’s

2009 Toast to Life Gala that raised more than $350,000 for Mease Countryside and Mease Dunedin hospitals. He has also served on the Clearwater Jazz Board and the Broadway and finance committees of Ruth Eckerd Hall’s Board. Glenn has enjoyed a successful career for more than 50 years in the wholesale automobile business and is currently the president of Another Day in Paradise Boat Club in Tarpon Springs.

Bill w. ClarkeBill Clarke is a U.S. Army and OSS veteran of World War II and a graduate mechanical engineer. He worked in steel plants in Chicago and in 1951 joined the CIA where he met his wife Claire. During this time he served with British intelligence in London. At the U.S. Department of Commerce in 1963,

he was a Director in the Office of Export Control and then became Commerce’s Director of Chinese Affairs. After retiring from government in 1979, he became Vice President of BET Trading Associates selling oil field equipment in China. In 1986, he turned his attention to volunteering and has served with the Hospice of the Florida Suncoast, the Dunedin Police, and for the past 25 years with Morton Plant Caring Partners. During his term as Caring Partners President, he was instrumental in establishing their CareVan transportation service.

Robert J. entel, MDDr. Robert Entel is a partner at Radiology Associates of Clearwater and is the Medical Director of Radiology at Morton Plant North Bay Hospital. He is currently a Clinical Affiliate Professor at the USF College of Medicine in Radiology and Family Medicine. In 2005, Dr. Entel

received the “Excellence in Medicine Award” for Mease Hospitals. He has also received the Outstanding Service Award from the Pinellas County Medical Association and a Special Recognition Certificate from the Florida Medical Association. Dr. Entel was the 2009 recipient of the Gold Medal from the Florida Radiological Society.

Molly l. leaAs a longtime resident of the Clearwater area, Molly Lea has had the opportunity to work with a number of organizations, including Ruth Eckerd Hall, St. Paul’s School and the Salvation Army. As one of Morton Plant Mease Foundation’s leading advocates for decades, she

has served multiple times on the Charity Ball committee, was on the steering committee for Caring Times and was actively involved with the fund-raising efforts for building Cantonis ER-1 and the Morgan Heart Hospital on the Morton Plant campus. Molly has also been a member of the Foundation’s Spirituality and Healing in Medicine committee since its inception. As a previous Foundation board member, she served on the Community Impact Committee and the Committee on Directors.

Kate tiedemannWhen Kate Tiedemann opened the doors of Katena Products, Inc., in 1975, she worked seven days a week out of her basement to get her business off the ground. By traveling every weekend to ophthalmology meetings across the country, she eventually built a client base for

her delicate ophthalmic surgical instruments. Today, Katena is the largest independently owned American company dedicated exclusively to ophthalmic surgical instrumentation. In the United States, Katena markets its products directly to more than 7,000 surgeons, outpatient surgery centers and hospitals, and through a global network of distributors, to customers in more than 110 countries around the world. Even though she is now retired here in Florida, Kate also serves on the Saint Clare’s Foundation Board of Trustees in New Jersey.

2012 Board Members

Nancy M. RidenourChairman

James S. WatrousVice Chairman

Doug R. BirchTreasurer

Roz J. DoyleSecretary

Roberto M. Bellini, MDGlenn P. BergoffenBrett M. BlumencranzBill W. ClarkeMichael E. ConnorEarle S. CooperRobert J. Entel, MDBruce E. FyfeSteve I. Haire, MDMolly L. LeaShirley I. LongKevin C. MasonMary Ann McArthurSandra P. MillerJudy A. MitchellThomas C. Nash IIPaul L. Phillips, MDParker J. StaffordMarsha M. StarkeyKate TiedemannGlenn D. Waters

emeritus

Dan W. CarlisleCarroll W. CheekGladys Douglas Hackworth

ex-officio

Steven L. Cass Chair, Corporate Associates

Colleen Dauterman Chair, Financial Counseling Services

William R. Francisco Chair, Arbor Vitae Society

Andrew J. Lynn Chair, Donald Roebling Society

Christine Ruppel Co-chair, Skip Cline Society

Wendy H. Thomas Co-chair, Skip Cline Society

Mission: To inspire people to improve the health of the community through their support of Morton Plant Mease Foundation.

Vision: Morton Plant Mease Foundation will be recognized nationally as a premier philanthropic institution. Through our compassion, innovation and dedication, along with increasing physician involvement, we will become a catalyst for improving the health of the communities we serve.

Values: The values of the Morton Plant Mease Foundation family are integrity, compassion, respect, responsibility, trust and excellence.

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nIn the face of my second term as chairman of Morton Plant Mease Foundation, I’ve decided to make wellness a focal point for this year and several years to come. Working with the Foundation, I am frequently reminded of how easily we can access knowledge and expertise through the educational programs at Morton Plant Mease.

For example, did you know that the Morton Plant Mease Diabetes Education Center is the community leader in

diabetes education and treatment? They have a lot to be proud of when it comes to prevention, early detection and proper disease management, such as offering more diabetes classes than any other facility in Florida.

And Morton Plant Mease gives the same attention to heart disease, which is still the primary cause of death for men and women in the United States. Prevention is especially important with heart disease because in the early stages patients may not experience any symptoms. Fortunately, the cardiac specialists at Morton Plant Mease can help patients identify, monitor and manage the common factors that lead to heart disease, such as high blood pressure and cholesterol, and they offer personalized treatment plans as well as exercise and nutrition programs through their conveniently located Wellness Centers.

As time goes by, I’m comforted knowing that I’m giving my energy and time to such a community-minded organization. And if someone I know is interested in information or a diagnostic screening for heart disease, diabetes, cancer or another health issue, I know they will find what they need at Morton Plant Mease.

We are often quick to jump to treatment protocols and technological advances in medicine, but I hope you will join me in pausing to acknowledge that prevention through education and modified lifestyle are every bit as important in preserving the health of our community.

I’m grateful to the hospitals of Morton Plant Mease for their dedication to wellness, and I’m grateful to you for making it all possible through your gifts and generosity. I hope you will continue to support Morton Plant Mease, thereby helping to prevent illness and promote wellness throughout our community.

Many thanks and sincere wishes for a prosperous 2012,

Nancy M. Ridenour Morton Plant Mease Foundation Board Chair

The Mitchell family accepted the 2011 Golden Flame Philanthropy Award posthumously for Dorothy and Jim Mitchell.

Shirley Axelrod cuts the ceremonial ribbon to officially open the Axelrod Pavilion.

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The close connection between the hospitals of Morton Plant Mease and their neighbors throughout the Tampa Bay area reveals a unique spirit of giving, a relationship characterized by people caring for the hospitals that cares for them. Looking back at 2011, thanks to the community’s generosity, the Foundation experienced another memorable year that included the opening of the Shirley and Harvey Axlerod Pavilion on the Morton Plant campus. As you reflect on the many accomplishments highlighted throughout this year’s Philanthropy Report, you should feel proud knowing your contributions continue to transform nationally renowned health care “right in your hometown.”

2011 annual MeetingThe Golden Flame Philanthropy Award was presented at the 2011 Annual Meeting posthumously to Dorothy and Jim Mitchell, and accepted by son Dewey Mitchell and daughter Mary Mitchell Avery in front of nearly 400 guests. As Benefactors to the Foundation, the main lobby at Morton Plant North Bay Hospital is dedicated as the Jim Mitchell Family Lobby. The nationally recognized Mitchell Rehabilitation Hospital is also named in appreciation for for Jim and Dorothy’s generosity to their not-for-profit hospital. The 2012 Golden Flame of Philanthropy was recently presented to Larry Morgan.

Gladys Douglas Cardiac Rehabilitation ProgramMorton Plant Mease’s Cardiac Rehabilitation Program was named in honor of Foundation Benefactor Gladys Douglas Hackworth this past May in recognition of her philanthropy. The program, offered at Mease Countryside and Morton Plant hospitals, was originally founded nearly 25 years ago, and with more than 900 annual patient visits, the program is one of the largest in Pinellas County. As the Foundation’s first woman to be named Director Emeritus, Gladys is also the benefactor of our Forever Fit “bridge to wellness” group, a program that connects cardiac rehab with independent workouts without supervision.

shirley and harvey axelrod Pavilion opensThe new Axelrod Pavilion on the Morton Plant Hospital campus opened its doors this past summer. With a focus on cancer services, the Axelrod Pavilion is the new home for an expanded Susan Cheek Needler Breast Center, the Carlisle Imaging Center, the Evelyn R. Simmers Oncology Resource Library and the offices of oncology physicians, including Dr. Peter Blumencranz and Dr. Kathleen Allen from the Comprehensive Breast Care Center of Tampa Bay. The top floor of the Axelrod Pavilion was recently transformed for the Foundation’s 50th Charity Ball gala where nearly 600 attendees came together to raise $300,000 for charity care programs at Morton Plant Mease.

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Benefactors Gladys Douglas Hackworth and Dr. Paul Phillips at the unveiling of the Gladys Douglas Cardiac Rehabilitation Center at Morton Plant.

Morgan heart hospital’s 5th anniversaryIn its single largest expansion in its history, Morton Plant Hospital opened the new Morgan Heart Hospital in November 2006, thanks to a lead gift by the Larry Morgan family and the generosity of our community. Today, it combines award-winning care with a state-of-the-art facility that has helped save and improve thousands of lives. This past November, leaders from the community came together to celebrate the accomplishments of the nationally recognized hospital and were of the first to learn about the new hybrid operative suite that opened earlier this year.

“one Magical night” GalaThe 4th annual “One Magical Night” Gala, held at the prestigious Champions’ Club in Trinity, welcomed nearly 250 guests. Chaired by Richard and Laura Bekesh, the event benefited charity care at Morton Plant North Bay Hospital in New Port Richey and raised a record $125,000.

From left to right: Glenn Waters, President, Morton Plant Mease; Andy Steingold, Mayor of the City of Safety Harbor; Lou Galdieri, COO of Mease

Countryside and Mease Dunedin hospitals

This year’s New Physicians Reception will be held on October 23, 2012. Benefactors Marsha and Jay B Starkey at the “One Magical Night” Gala.

Joan Kline, Dee Dee Morris, Colleen Rutiri and Marye Eubanks at the Morgan Heart Hospital celebration.

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Mease Countryside hospital’s 25th anniversaryTwenty-five years ago, north Pinellas County was a rapidly growing area with new homes being built and families moving in every day. In that same year, Mease Countryside Hospital opened as a 100-bed hospital. Today, Mease Countryside Hospital is a 300-bed acute care hospital with more than 1,600 team members celebrating 25 years of improving the health of the community. To celebrate its 25th anniversary, the Mayor of the City of Safety Harbor, Andy Steingold, read a proclamation that marked the occasion as Mease Countryside Hospital Day.

new Physicians ReceptionThe Donald Roebling, Arbor Vitae and Gold Circle societies of Morton Plant Mease Foundation hosted the 7th Annual New Physicians Welcome Reception at the Dunedin Fine Art Center. This annual event conveys the enthusiasm that our community feels about having such a talented group of physicians join the medical staffs of Morton Plant Mease Health Care.

transamerica/aeGon Golf tournamentThe 22nd Annual TransAmerica/AEGON Golf Tournament was the event’s most successful year ever, raising approximately $125,000 in support of the Dr. George Morris Earn As You Learn nursing education programs. For more than a decade, this unique program has provided a stipend for nursing students at Morton Plant Mease to relieve pressures created by the need to work full time, go to school and provide for their families. The 23rd annual tournament will be held on October 11, 2012,

and will benefit the Dr. Morris Earn As You Learn programs.

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What would our community be like without YOUR Morton Plant Mease hospitals? How much does it mean to each and every one of us to know that right here in our own backyard we have one of the finest health systems in America today? Is there anywhere else in this country that has the quality of health care we have in a community our size?

How proud we should all be of the programs our gifts are funding. Philanthropy is the catalyst for that margin of excellence that only private dollars can provide. Our cancer patient and family support program known as CaPSS was originally funded by your Foundation. Our Dr. George Morris Earn As You Learn nursing education program was launched with Foundation dollars. Our Spirituality and Healing programs - the chaplaincy residency that makes clergy available 24/7 in all our hospitals, the ethics consults often linked to end of life decisions and the CARE Channel providing soothing music and images in every single patient room - all were launched by Foundation funding.

Buildings and technology are only as good as the talented professionals who use them. At Morton Plant Mease, we have hundreds of doctors and thousands of nurses all committed to giving you personalized attention and making you feel like you are the only patient they have. The programs you fund help them help you.

As we complete our $110 million 2nd Century Campaign this year, we will be broadening our focus to embark on a wellness initiative with programs to help you help yourself enhance your health and quality of life. It’s a partnership. We will do all we can to help you stay well and out of our hospitals and emergency departments. We will always be here for you whenever you need us, because you have always been there for us.

Thank you for all you have done, are doing and will do in the future. Your gifts truly do make a difference every day in someone’s life.

Holly H. Duncan, MA, CFRE President and CEO, Morton Plant Mease Foundation

Program Funds Distributed by MPM Foundation in 2011 to the hospitals of Morton Plant Mease

Cancer Services: 7%

Cardiovascular Care: 3%

Community Outreach: 15%

Diabetes Services: 10%

Family Medicine Residency: 13%

Neurosciences and Rehab: 4%

Nursing and Patient Care: 23%

Physician Engagement: 6%

Spirituality and Healing: 13%

Volunteer Engagement: 2%

Women and Children’s: 4%

Looking back at 2011, the Foundation raised nearly $7 million for the purchase of cutting-edge, lifesaving equipment and the funding of essential programs and services. The Philanthropy Report is here to explain how your generous contributions impact the programs, facilities and the nationally recognized patient care at the hospitals of Morton Plant Mease. Your gifts can be directed toward any area that holds a particular meaning for you, or it can be an unrestricted gift to be applied to wherever the need is greatest. Without the support of individual donors like you, we would not be able to fund such programs as:

Cancer services

The Morton Plant Mease Diabetes Education Center is the community’s leader in diabetes education and treatment with a team of certified diabetes educators. Thanks to a grant from the Roy Speer Foundation, the certified diabetes educators promote successful self-management behaviors, including healthy eating, being active, taking medications and other interventions to prevent the development of diabetes.

The Family Medicine Residency provides physician education and clinical training for 26 residents at the turley Family Health Center. In collaboration with the USF College of Medicine, this program serves as a vital primary care physician base and resource for Morton Plant Mease and our underserved community. The Foundation also supports the Residency’s Primary Care Sports Medicine Fellowship.

the Madonna ptak Center for alzheimer’s research and Memory Disorders program provides high-quality, compassionate care to patients and caregivers living with Alzheimer’s and other memory disorders. the neurosciences institute at Morton plant combines the advanced medical specialties of neurology and neurosurgery to create a strong medical advantage in the treatment of brain, spinal cord, nervous disorders and stroke.

Discovering that you have cancer can create a ripple effect throughout your entire life. Thanks to the generosity of our community, our support groups are available to cancer patients and their family and friends in order to learn about the latest treatment advances, find ways to heal the mind, body and spirit, and gain solace from others who know exactly what it is like to have cancer.

The Valve Clinic at Morgan Heart Hospital combines the expertise of cardiovascular surgeons, cardiologists and other cardiac care experts to deliver the highest quality of heart care to patients with complex valve disorders. This year, the Foundation will be granting an RN Navigator to facilitate the multidimensional roles from early diagnosis to treatment options and cardiac rehabilitation.

The primary goal of every community health care organization is not only to reach out to its community, but also to address the essential health needs of their neighbors and friends. Through the hospitals of Morton Plant Mease, we believe in providing financial support to other not-for-profit organizations that help to improve the health of the community. learn more on the next page.

Diabetes education nursing services

Family Medicine Residency

neurosciencesCommunity outreach

Cardiovascular Care

For more than a decade, the Foundation has supported innovative programs that improve patient care that collectively go a long way toward enhancing the education, recognition, retention and recruitment initiatives of our nurses. all four Morton plant Mease hospitals received the prestigious Magnet status honor from the American Nurses Credentialing Center.

thanks to the fund-raising efforts of the Foundation’s skip Cline society, a neonatal intensive care unit (NICU) baby simulator was funded for the nurses and physicians at Mease Countryside and Morton Plant hospitals. This SimNewB Advanced will be used for Neonatal Resuscitation Drills to enhance communication during an emergency, improve teamwork and increase patient safety.

The Spirituality and Healing in Medicine program focuses on the mind, body and spirit of total patient care. Morton Plant Mease’s interdisciplinary Pastoral Care team serves our patients, families and team members by making use of their spiritual resources as they deal with health care issues and providing spiritual encouragement 24 hours a day, seven days a week.

Pediatric Care

spirituality and healing

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Spiritually and Healing in Medicine Volunteer Resources’ Camp Living Springs Excellence in Cardiovascular Care

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Through grants to the hospitals of Morton Plant Mease, the Foundation believes in providing financial support to our many community outreach partnerships that significantly help to meet the health care needs of the uninsured and under-insured individuals living in our community to lead healthier lives and reduce non-emergent emergency room visits.

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“The Clearwater Free Clinic’s Advanced

Registered Nurse Practioner and Medications

Programs significantly help to meet the needs

of the acute and chronically ill, low-income,

uninsured adults and children living in our

community. The majority are the working

poor who through no fault of their own, are

unable to afford insurance premiums, but,

because they choose to work, do not qualify

for government assistance. Together, these

two vital programs

increase the number

of available adult and

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of patient care and

expand the scope of

Clinic services.”

Jeannie shapiro,

Executive Director

Clearwater Free Clinic

“Thousands of Pasco County residents benefit due to the grant funding Morton Plant Mease provides to the Good Samaritan Health Clinic. This allows for half the funding for our Nurse Practitioner to be full time and treat the needy uninsured patients at our Clinic. I am proud to be part of a community where people feel a sense of pride, where people care for one another and where we are all working together to create a healthier future.”

Melissa Fahy, CEOGood Samaritan Health Clinic of Pasco

“2011 was a year of continued growth for Homeless Emergency Project (HEP) with services rendered to 1,798 people,

including 57 families, 117 children, and 509 veterans finding shelter and services; of them only 13 percent returned to homelessness. These numbers are considered a success in our field of service and are a true indication that the partnership we have with Morton Plant Hospital is having real impact. All of us at HEP thank the Foundation’s support and pledge our continued effort to ending homelessness in our community one person and one family at a time.”

Barbara Green, President/CEOHomeless Emergency Project (HEP)

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in the community. Morton Plant Mease

Foundation has been a great community

partner with the support they have

provided over the years. Thanks to the

Foundation’s grant to the health system,

we have given non-emergency care to

more than 55,000 uninsured individuals

in our community. As it is a privilege to

give back to society, we thank you for

helping us to help others.”

Jana Carpenter, Board of Directors

La Clinica Guadalupana

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Christie Powell Higgins, daughter of the late Bernie Powell, was diagnosed

with breast cancer in 1975 at the age of 29, but always felt fortunate to have

family and spiritual support during her battle with cancer. During the course

of her treatment, she organized a program providing emotional support and

education to cancer patients where she lived in California. She devoted herself

to the program until she succumbed to metastatic breast cancer in 1981 at age

35. Still heartbroken over Christie’s death, Bernie and Mary Ann Powell turned

to philanthropy and helped create the Cancer Patient Support Services (CaPSS)

program to carry on Christie’s work to help cancer patients and their families.

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hope … her Favorite Four-letter wordIt began with a persistent cough. But Lori Kursay had other things to focus on. Her husband was deployed in Iraq. She changed jobs, joining Morton Plant Mease as an occupational therapist (OT) and certified hand therapist after 19 years with another hospital system. Her mother, who was already a breast cancer survivor, was diagnosed with leukemia in May 2010 and died several weeks later. Lori herself was undergoing tests and scans for what turned out to be a benign tumor in her breast.

To prepare for her breast surgery, Lori underwent a chest X-ray, which revealed a collapsed upper right lobe of her lung. Further tests were negative. However, the collapsed lobe, possibly a congenital abnormality, could not be reversed. To prevent likely bronchitis or pneumonia in the future, surgical removal of the right upper and middle lobes followed. After surgery, pathology tests found what the chest X-ray did not — a large tumor in her lung. Lori was diagnosed with stage IIB lung cancer. Her focus abruptly shifted.

“I cried hard for 10 minutes,” she said. “Anytime I face something that scares me, I turn to someone who can give me hope,” Lori said. This time, it was a CaPSS counselor. “We talked a lot about hope. Hope made me realize there are things I can do that are in my power. So I try to educate myself and let my support network know what’s going on.”

“I make plans so I have things to look forward to,” Lori said. “With my cancer, I consider all possible outcomes and make plans to address each of them. I don’t want to be so focused on dying that I miss living. Hope keeps me going and lets me know I have options.”

a shared Journey for two Cancer BuddiesThey began their cancer journeys as strangers. MaryAnn Cagen was diagnosed with stage IIA invasive lobular cancer of the right breast in January 2011 and had a mastectomy in March. Sue Reitmeyer was diagnosed with stage IIA invasive ductal cancer of the right breast in February 2011 and had a mastectomy in March.

MaryAnn and Sue first met at a Women’s Cancer Support Group through the CaPSS. Right away they became “cancer buddies,” supporting each other through their treatment. In the process, they’ve become lifelong friends.

“When I was first diagnosed, I was shocked and scared,” recalls MaryAnn. “My surgeon suggested I contact a CaPSS counselor. I knew I needed to get support from other people going through what I was going through, and the counselor suggested I attend the Women’s Group. After Sue and I first met in group, we asked our doctors, who were in the same practice, if we could begin our chemo on the same day and time. It really helped to know that I would have a “chemo buddy.”

“I think everyone should attend a support group to see that they’re not alone,” said Sue. “Until you attend one, you don’t realize the impact that other survivors can have on you, and that you can have on other survivors. The experience is incredibly supportive.”

Sue and MaryAnn recall buying each other small gifts for their very first chemo together and made a point to attend “Look Good … Feel Better” together. Today, the two breast cancer survivors are planning family get-togethers as well.

“The cancer has humbled me and taught me about what really

matters. And what really matters are the people in my life and spending

time with them,” Lori said.

MaryAnn Cagen, left, with her new friend Sue Reitmeyer.

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Morton Plant Hospital continues its legacy as a leader in heart care by performing the first Transcatheter Aortic Valve Replacement (TAVR) procedure in the Tampa Bay area. A treatment for severe aortic stenosis, the TAVR procedure is used for patients who were previously considered inoperable. The first two TAVR procedures were performed at Morton Plant Hospital on February 2, 2012.

“The TAVR procedure is a breakthrough in the treatment of patients with severe aortic stenosis. It brings a treatment option to patients where one previously did not exist,” said Joshua Rovin, MD, cardiothoracic surgeon and member of the Morton Plant Hospital Valve Clinic team.

Aortic stenosis is a disease process that affects the aortic valve. In late stages of the disease, the valve does not properly open and close. This causes the heart to work harder to push blood through the calcified aortic valve and eventually the heart’s muscles weaken, increasing the patient’s risk of heart failure.

“In its severe form, aortic stenosis can be extremely limiting for a patient to the point of hindering their ability to perform daily activities,” said Lang Lin, MD, an interventional cardiologist and member of the Morton Plant Hospital Valve Clinic team. “Ultimately our goal is to help patients regain function and hopefully return to the activities they once enjoyed.”

The TAVR procedure is performed by a board-certified, multidisciplinary team of interventional cardiologists, cardiothoracic surgeons and cardiac anesthesiologists. “One of the most important aspects of the TAVR procedure is the teamwork across medical disciplines,” noted John Ofenloch, MD, cardiothoracic surgeon and member of the Morton Plant Hospital Valve Clinic. “We are together at the operating table taking different roles in guiding, placing and deploying the replacement valve.”

For the TAVR and other specialized heart procedures, Morton Plant, through funding by the Foundation, constructed a new Hybrid Operative Suite, along with opening a Valve Clinic for the treatment of complex heart valve disorders such as aortic stenosis. Patients receive their surgery and recover in Morton Plant’s Morgan Heart Hospital.

Morton Plant Mease has challenged the community to raise $1 million in support of the Hybrid Operative Suite.

Drs. Joshua Rovin and John Ofenloch were part of the Valve Clinic team that performed the first TAVR procedure at Morton Plant.

The Hybrid Operative Suite allows for cardiovascular surgeons and cardiologists to work together in the same operating room.

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ethe Dr. Paul l. Phillips ChairThe hospitals of Morton Plant Mease offer award winning cardiovascular services that span the continuum of care - from prevention and early detection to treatment and recovery. Each year, 650 open-heart surgeries and 2,500 interventional cardiologic procedures are performed at Morton Plant alone - saving lives and returning patients to better health. To help continue this tradition of superior cardiac care to our community, Morton Plant Mease Foundation has established the Dr. Paul L. Phillips Chair in Cardiology.

Facts on the Dr. Paul L. Phillips Chair

•  Paul L. Phillips, MD, FACC, received his medical degree from the University of Virginia School of Medicine. His post graduate training continued with an internship, residency, and cardiology fellowship at New York Hospital-Cornell Medical Center.

•  Dr. Phillips has practiced for 30 years at Morton Plant since being recruited by Dr. Donald Eubanks and Dr. Michael Williamson in 1981. These two pioneering cardiologists had established the cardiac catheterization laboratory and were amongst the first cardiologists in the country to perform coronary interventions and treat heart attacks with catheter based therapy. Dr. Phillips complemented his partners by helping to establish the noninvasive modalities that would assist with diagnosing and following patients with heart disease and helped create the nuclear cardiology and echocardiography laboratories at the hospital.

•  Dr. Phillips is the current managing partner of Clearwater Cardiovascular and Interventional Consultants. He received the Excellence in Medicine Award in 1999 and the teaching award from the Morton Plant Primary Care Program in 2005. He serves as an affiliate professor at the University of South Florida School of Medicine.

•  Dr. Phillips currently serves on Morton Plant Mease Foundation’s board, where he also served as chairman. He was instrumental in propelling his practice as the first physician group recognized as Foundation Benefactors with giving of more than $1 million in support of the hospitals. Paul and his wife Liz are also Benefactors.

the Dr. Kerry J. Kaplan ChairCardiovascular disease is the leading cause of death in the United States for both men and women and accounts for 40 percent of all deaths - more than all forms of cancer combined. And, a person with a family history of heart disease is 10 times more likely to suffer from cardiovascular disease early in life. To overcome the rising statistics in the Tampa Bay area, Morton Plant Mease Foundation is seeking community support to fund the Dr. Kerry J. Kaplan Chair at the not-for-profit hospitals of Morton Plant Mease Health Care.

Facts on the Dr. Kerry J. Kaplan Chair

•  Kerry J. Kaplan, MD, FACC, is board certified in internal medicine and cardiovascular disease and is a founding member of the Heart & Vascular Institute of Florida. He graduated from Northwestern University School of Medicine and completed his residency in internal medicine and fellowship in cardiology at Northwestern University Medical Center.

•  Dr. Kaplan served as President of the Mease Hospital Medical Staff, served on the Board of Trustees for Morton Plant Mease and the Foundation, received the 2004 Excellence in Medicine award and is currently on the Physicians Advisory Council.

•   Dr. Kaplan actively participates in ongoing clinical research to provide patients with new medical therapies to transform the current standards of care - all in an effort to provide his patients with better outcomes and more rapid recoveries.

•  Mease Countryside Hospital’s cardiovascular services provide an emergency cardiac center specializing in treating patients experiencing the most critical type of heart attack - an ST elevation myocardial infarction (STEMI) - and expanded its cardiac care services to include elective angioplasty.

To learn how you can make a difference by supporting the Dr. Paul L. Phillips Chair or the Dr. Kerry J. Kaplan Chair, please contact Amanda Fisher, vice president of Development for Morton Plant Mease Foundation, at (727) 461-8636 or amanda.fisher@baycare.org.

Paul L. Phillips, MD, FACC Kerry J. Kaplan, MD, FACC

spotlight: nursing servicesIn recognition of our nursing excellence, Morton Plant Mease received the Magnet designation twice from the American Nursing Credentialing Center (ANCC). Morton Plant Mease is only the sixth health care system in the country to achieve Magnet recognition, and nationwide, only approximately 7 percent of hospitals have earned the four-year Magnet designation from the ANCC.

The generosity from our community allows our health system to offer innovative programs that enhance patient care and help our nurses excel in their field.

Including:

• Dr. George Morris earn as you learn program: Program helps attract and retain quality nursing personnel by providing a stipend for nursing students to relieve pressures created by the need to work full time, go to school and provide for their families.

• lois odence planters scholarship: Established in 2001, this needs-based scholarship is awarded to Morton Plant Mease nursing students to help pay for additional expenses, such as child care and transportation.

• annie Miller scholarship: Over Annie Miller’s 43 years of exemplary service as a registered nurse (RN) at Morton Plant Hospital, she earned the well deserved status as a respected leader, mentor, coach, counselor and friend. The Annie Miller Scholarship was established in 2003 to provide scholarships to licensed practical nurses (LPN) enrolled in the RN program.

• Katherine t. smith scholarship: Since 1999, this scholarship has provided additional funds above and beyond tuition assistance for RNs who are pursuing a bachelor’s or master’s degree in nursing. Morton Plant Mease is in need of more baccalaureate and master’s prepared nurses to serve as clinical experts for team members and to direct care.

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spotlight: Diabetes educationDid you know that approximately 26 million Americans have diabetes? Access to quality health care services and prevention measures, including patient education, are essential steps in saving lives, lowering medical care cost and reducing disability.

With a focus on wellness, the Foundation will be looking for community support to help fund the following diabetes programs at Morton Plant Mease:

• Diabetes education Center: The main goal of this program is to remove barriers to access and provide individuals without insurance coverage with a system of care through comprehensive diabetes self-management education and training services. These educational services are a patient-centered and collaborative process through which individuals with diabetes gain the knowledge and skills needed to modify behavior and successfully manage their disease.

• Certified Diabetes educators: The Diabetes Education Center’s education team consists of Certified Diabetes Educators who are registered nurses and registered dietitians specially trained and skilled in helping people with diabetes understand the disease and develop and achieve behavioral changes that, in turn, lead to better clinical outcomes and improved health status.

• Gestational Diabetes program: Roughly 10 percent of all pregnant women develop diabetes. To provide them the knowledge and tools they need to have a safe pregnancy and delivery, the Morton Plant Mease Diabetes team has developed a special program for expectant moms. Expectant moms receive training on a glucose monitoring system, counseling on glucose management, nutritional therapy, breastfeeding awareness, postpartum diabetes screening and preconception planning.

• Morton plant-turley Diabetes project: This nationally recognized project helps uninsured patients with diabetes, who are treated as inpatient or emergency room patients, but then are no longer able to access follow-up care due to limited personal resources. Discharged patients who meet the program’s criteria now have access to medical care at the Turley Family Health Center to help manage their disease.

Members of Morton Plant Mease’s Nursing Leadership team

2011 graduates of the Dr. George Morris Earn As You Learn Nursing Program

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• Clinical pastoral education: As the leading international clinical training program for clergy, this program provides interfaith, professional education for ministry. Last year at Morton Plant Mease, five full-time chaplains with seven interns provided more than 10,000 visits to patients, families and team members.

• Comprehensive ethics program: Morton Plant Mease has developed an active clinical ethics program with an interdisciplinary committee that is called upon to review and offer advice on some of the most complex cases in the health system, conflicts among caregivers and issues such as withholding and withdrawing treatment.

• Care Channel: Thanks to a lead gift from Foundation Benefactor Shirley I. Long, the CARE Channel provides soothing scenery and music available 24 hours a day on a designated television channel in patient rooms at all four Morton Plant Mease Hospitals and at the Madonna Ptak Morton Plant Rehabilitation Center.

• palliative Care program: The goal of this program is to uphold the value of a person’s quality of life. The interdisciplinary team works with the physicians, patient and family to evaluate and address the patient’s physical, spiritual and emotional needs. The program’s focus is to alleviate suffering, enhance quality of life and allow the patient to live with dignity and freedom.

integrating the Practice of Faith with nursingFaith community nursing is the specialized practice of professional nursing that focuses on the intentional care of the spirit as part of the process of promoting holistic health and preventing or minimizing illness in a faith community. Since 2007, the Foundation has supported this program through a grant that utilizes trained registered nurses to administer health education programs, preventive screenings, chronic disease management education, wellness counseling, patient advocacy, resource referral and support group development in their congregation.

Morton Plant Mease believes that excellence in patient care should embrace a holistic view of health and wellness. In the acute care setting, quality care not only includes the physical aspects of treatment, but also the spiritual, psychosocial and emotional aspects. Over the past six years, thanks to the generosity from the community, the Foundation has been supporting several Pastoral Care programs focused on the mind, body and spirit of total patient care, including:

“The Foundation’s support of the Faith Community Nursing program has resulted in an incredible amount of critical health interventions and wellness

resources being delivered to the communities that Morton Plant Mease serves. In 2011, our faith community nurses had in-person contacts with more than 11,000 individuals - with 982 of these people being referred to seek further medical attention, some on an urgent basis. Your funding of the faith community nursing program puts a face on our health care system, and that face is of a caring, professional nurse reaching out to those in need.”

Faith allen, rn, FCnManager, Faith Community Nursing Program Director of Pastoral Care elected to serve association of Professional ChaplainsReverend Mary Margaret Atkinson, D.Min, BCC, Morton Plant Mease’s director of pastoral care, has been elected board member and secretary of the Association of Professional Chaplains (APC), a multifaith association established to promote quality chaplaincy care through advocacy, education, professional standards and services to more than 4,000 members.

Margie developed and established the Clinical Pastoral Education program at Morton Plant Mease and implemented the bereavement follow-up program. She holds a master of divinity degree from Southwestern Baptist Theological Seminary and a doctor of ministry degree from Brite Divinity School. Margie became a board certified chaplain in 2002, endorsed by Texas Baptist. She has been a chaplain for 16 years, in management for 10 years, and has served in a hospice setting, child and acute medical centers.

Margie Atkinson, D.Min, BCC, Director of

Pastoral Care

Faith community nurses getting ready for a “Back to School” health fair at their church.

Faith community nurses preparing to start a blood pressure screening at their church.

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updates to the hospitals of Morton Plant MeaseMease Countryside Hospital received “Baby-Friendly” status by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF), and the Care Award from the International Board of Lactation Consultant Examiners (IBLCE) and the International Lactation Consultant Association (ILCA) in 2011. In order to achieve “Baby-Friendly” designation and Care Award, the hospital demonstrated its ability to offer breastfeeding mothers the information, skills and support needed to successfully initiate and continue breastfeeding their babies.

tool now offered to Minimize Risk for student athletes who suffer ConcussionsMorton Plant Mease’s sports medicine program for student athletes recently implemented ImPACT, Immediate Post-Concussion Assessment and Cognitive Testing, an objective measurement tool used for concussion screenings. Part of a trial program geared for high school student athletes, ImPACT is a neurocognitive test that measures visual and verbal memory, reaction time, impulse control and visual motor time. The baseline test can then be compared to a follow-up test after a concussion occurs to determine if there are any changes in the brain and whether or not the student athlete needs to be sidelined for a period of time.

Concussions are brain injuries that disrupt normal brain functions and caused by a bump, jolt or blow to the head or body. Some signs of a concussion include headaches, nausea, balance problems, concentration or memory problems, confusion, and blurry vision.

Morton Plant Mease’s comprehensive concussion management program involves certified athletic trainers, primary care physicians, neuroradiologists, neuropsychologists and certified vestibular physical therapists. The program’s goal is to increase awareness among parents, coaches and student athletes and provide educational materials and follow-up evaluations to determine return to play timelines for student athletes.

Morton Plant North Bay’s new surgery center is expected to open in early 2013.

Mease Countryside set a record by delivering 2,011 babies in

2011.

Morton Plant north Bay hospital Breaks Ground for new surgical Center Morton Plant North Bay Hospital continues expanding with its planned surgical center to offer patients advanced surgical procedures. Expected to open in early 2013, the new surgical center will expand from four to six new operating suites and two new endoscopy/procedure suites. The new operating suites will measure up to 675 square feet, replacing the current 350-500-square-foot operating rooms.

“With larger operating rooms, Morton Plant North Bay Hospital will be able to accommodate advanced surgeries for less invasive procedures. More and more surgeries are minimally invasive, which can lead to a faster recovery time for patients,” said Hal Ziecheck, Morton Plant North Bay Hospital chief operating officer. “We continue to be committed to the health of all of West Pasco, so it’s important for us to expand our services to meet the health care needs of our community.”

With the expansion of the Starkey Medical Tower and its recently opened cardiovascular center, Morton Plant North Bay Hospital is well on its way to creating a modern community-based medical complex to serve the West Pasco community for generations to come.

The Starkey Medical Tower, named after Jay B and Marsha Starkey, who have been one of West Pasco’s pioneer ranching families, features all private patient rooms, an intensive care unit, medical surgical unit, new respiratory care services and the Richard and Laura Bekesh Education and Conference Center.

Mease Countryside sets new annual Record for Babies Delivered at hospitalMease Countryside Hospital’s labor and delivery unit was extra busy in 2011 and set a new hospital record for babies born in one year. Mease Countryside welcomed more than 2,000 babies delivered at the hospital, exceeding the past average of 1,800 per year.

“Our labor and delivery team were so excited to set a new hospital record with actually 2,011 babies delivered in 2011,” said Linda Bando, labor and delivery nurse manager. “We are thrilled that we had the opportunities to be part of, and work with, more parents-to-be in the community to help grow their families this year.”

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Currently, ImPACT testing is being done on student athletes at Seminole High School and

Clearwater High School.

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updates to the hospitals of Morton Plant Mease“Earning a second ENERGY STAR rating is a significant achievement because it validates that these efforts are successfully helping to manage our resources, while also benefiting the environment through better conservation practices,” said Lou Galdieri, chief operating officer for Mease Dunedin and Mease Countryside.

“We are committed to continuing these efforts while also maintaining the highest quality of patient care possible.”

Morton Plant only u.s. hospital selected 13 years for top heart CareMorton Plant Hospital is the only U.S. hospital named in the Thomson Reuters 50 Top Cardiovascular Hospitals study for all 13 years the study has been conducted. This annual, quantitative study of more than 1,000 hospitals identifies the nation’s best providers of inpatient cardiovascular services.

One example of Morton Plant Hospital’s commitment to patient-centered care is its call-back program for heart surgery patients. After patients have gone home, an RN calls patients to help evaluate the progress of their recovery. “Our goal is to help reduce readmissions by checking to see if patients are taking their medications and following other care instructions,” said Mahesh Amin, MD, FACC, cardiologist and Morton Plant Mease cardiology section chairman. “Often, patients have questions that can be answered right on the phone.”

According to the Thomson Reuters study, Top 50 hospitals maintain lower 30-day readmission rates for heart attack and heart failure patients.

The Wound Care offers the latest technology, including this hyperbaric chamber.

Mease Dunedin Hospital earns a second ENERGY STAR.

new wound Care Center Provides Convenience for north Pinellas Patients

The new Mease Countryside Wound Care Center at East Lake Outpatient Center now offers patients needing care for chronic wounds another location option in the north Pinellas and Trinity areas.

Patients who have slow or nonhealing wounds will be able to have the problem assessed and undergo treatment at the new location. The center utilizes the latest advanced equipment and procedures with the goal of providing a comfortable and tranquil environment. Among the types of wounds and conditions that can be treated at the new Center are arterial, diabetic and venous stasis ulcers and pressure wounds.

“Patients receiving treatment for chronic wounds usually have multiple appointments, so finding quality care in a convenient location can be significant to their recovery,” said Charles Boothby, DO, medical director, Mease Countryside Wound Care Center. “Whether a wound requires specialized therapeutic treatments or hyperbaric oxygen therapy, our medical team has the ability to provide individualized medical care using advanced technology.”

The new Mease Countryside Wound Care Center at East Lake Outpatient Center is located at 3890 Tampa Road, Suite 201, in Palm Harbor. Morton Plant Hospital has offered wound care treatment at Cheek-Powell Heart and Vascular Pavilion for more than a decade.

Mease Dunedin earns second eneRGy staR for superior energy efficiencyMease Dunedin Hospital continues to rank among leading facilities nationwide recognized for superior energy efficiency, earning it the prestigious ENERGY STAR for the second consecutive year. ENERGY STAR is a joint program of the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Energy that is designed to minimize energy consumption, cut costs and reduce impact on the environment through voluntary energy-efficient products and practices.

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“I ended up needing to have an emergency C-section because I was actually getting ready to have a stroke because my blood pressure was so high. My placenta had stopped feeding my daughter and we had four hours to get to Mease Countryside Hospital. Our daughter was only 4 pounds when she was born. She was in intensive care for five days. I was scared and didn’t know what to do, but the doctors reassured me that everything was going to be okay and that she was going to be all right. If it wasn’t for them, I wouldn’t be here, and she wouldn’t be here.”

Christina

“I’m a police officer. One Friday afternoon while on duty, I started experiencing severe abdominal pains that kept getting worse throughout the day. Come to find out, it was a ruptured appendix. Born and raised here my entire life, my grandma was a nurse at Morton Plant North Bay. It was the only place I wanted to go. This was my first time as a patient in a hospital, and everyone was very reassuring. After I had my surgery, I was able to get back to doing the things I love. They gave me quality care when I needed it the most. The staff at Morton Plant North Bay Hospital treated me like a real person, not like a number.”

Gregory

“I’ve been heavy most of my life. The weight made me feel like I was trapped inside my own body and I never felt confident about myself. I felt out of control with my eating and the weight loss surgery I received at Mease helped me gain control of my eating and my life. I now feel like a new person. I can really have fun and feel the joys of life again.”

Angela

“The lady who helped me register for my surgery must have seen the fear in my eyes, because she touched my hand and said ‘It’s going to be okay.’ So right off, it calmed me and let me know that, hey, everything is going to be okay. I’m in good hands here. Morton Plant is all about support – before, during and after treatment. Their programs don’t just support patients physically, they support the spirit as well. They let you know that you are not alone.”

Jeanene, breast cancer survivor

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Our volunteer organizations provide an invaluable service to our community by performing tasks for our physicians, team members and patients that are critical to hospital operations. In 2011, Morton Plant Mease enjoyed the services of more than 2,000 adult and teen volunteers working in our hospitals and our off-site facilities. These volunteers contributed 270,000 hours of service this past year in a variety of roles:

•  Bedside support was provided to more than 315,000 contacts. These volunteers include volunteer nurses, patient companions, caring paws, and service desk and chaplain visitors.

•  Customer service was provided to more than 335,000 contacts through tram services and reception areas in campus office buildings.

•  Community services were provided to more than 22,300 contacts including van transportation (CareLift, CareVan and HealthRide), Friend-to-Friend, phone care telephone reassurance and special events (Camp Living Springs and the Celebration Picnic).

•  The 85 Faith Community Nurses provided services to 11,216 community members.

•  Volunteers generated $308,000 to donate back to Morton Plant Mease Foundation.

Make a positive difference in someone’s life. Volunteering to help others is not only a wonderful way to support your community, it also promotes wellness and an active lifestyle. Morton plant Mease Volunteer services offers many worthwhile and rewarding volunteer assignments, both inside the health care setting and in the community. Volunteers use their special skills, learn new skills, meet new people and maintain an active lifestyle. please call (727) 734-6262 today to learn about the many volunteer opportunities available.

Volunteers welcome visitors at lobby entrances and provide comfort to visitors in waiting areas.

Volunteers work behind-the-scenes with a variety of office-related tasks.

Camp Living Springs is a three-day annual retreat for cancer patients designed to promote healing, relaxation and to nurture the spirit.

Canine friends visit patients through the Caring Paws program.

Free transportation is provided to and from our facilities for community members in need.

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Make a Gift in Memory/in honor of a loved oneTribute gifts support the mission of Morton Plant Mease Foundation as they honor or memorialize individuals important to the gift giver. Honorarium gifts are a special way to express gratitude to a friend, coworker, colleague or family member that will surely brighten someone’s day. A memorial gift celebrates the life of a loved one who has passed away and helps in expressing your sympathy for grieving families. While cards and flowers are always appreciated, a memorial gift acknowledges the care that your loved one received, while making a difference in the lives of so many others.

To make a tribute gift, please call the Foundation at (727) 462-7036, or visit our online Tribute Giving page at MPMFoundation.org.

Foundation President Receives highest Professional award for health Care Fund-RaisingCongratulations to our very own Holly Duncan for recently receiving the Harold J. (Si) Seymour International Award from the Association for Healthcare Philanthropy. This prestigious award is given for distinguished leadership to someone whose career reflects exemplary standards of excellence in fostering philanthropy and volunteerism.

“There is something almost magical about receiving this award,” said Holly. “It gives you permission to reflect on all you have done, and most importantly, why you kept on doing it all these years. I thrive on helping people do what they want and need to do. It is all about what giving can do to transform our donors and our institutions.”

Holly is in her 16th year as the president and CEO of Morton Plant Mease Foundation. She previously served as vice president for development at both the Florida Aquarium and Ruth Eckerd Hall. She also was director of major gifts at Eckerd College and director of development at Lowry Park Zoo and the Florida Orchestra. Her development career has spanned over three decades raising more than $250 million for nonprofit organizations in the Tampa Bay area.

Make a Gift that will have a lasting legacyGift Planning, or Planned Giving to which it is often referred, presents the greatest opportunity for mutual benefit to both the donor and the hospitals of Morton Plant Mease by helping you to maximize your tax and personal financial benefits, while at the same time enabling you to make gifts of a magnitude you may have never thought possible. A planned gift can be expressed in various ways such as giving a bequest, charitable remainder trust, annuities and life insurance. Please consider including the Foundation in your will or trust, and when you do, please tell us so that we may thank you.

For more information on Planned Giving, please contact Marty Matula, executive vice president, at (727) 461-8642 or marty.matula@baycare.org.

Make a Gift in honor of a special CaregiverThrough our new Grateful Patient Program, you can now honor a physician, nurse, housekeeper, dietitian, laboratory technician, transporter, physical therapist or any other caregiver who provided extraordinary service, dedication and care to the needs of you, your family and friends. The doctors, nurses and caregivers are the life force behind our nationally recognized care. What better way to show your appreciation than giving a gift in honor of those who made a difference to you. The individual you choose to recognize will receive a special card and Certificate of Appreciation.

For more information on the Grateful Patient Program, please contact Patty Sutton, director of Annual Giving, at (727) 725-6116 or patty.sutton@baycare.org.

Holly Duncan received the Harold J. (Si) Seymour International Award from the Association for

Healthcare Philanthropy.

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Morton Plant Mease Foundation is proud to be able to recognize nearly 100 of our special friends as Benefactors. This remarkable group of philanthropists has contributed $1,000,000 or more cumulatively over their lifetime in support of the hospitals of Morton Plant Mease to ensure that the highest quality health care is available for everyone in our community.

Morton Plant Mease Foundation’s Benefactors can be characterized as extraordinary philanthropists who share a long-term relationship with their community-based hospital of choice and its mission to improve the health of the community. They understand the need for philanthropy in elevating their hospital to the highest level and often invest their time and expertise as a Board or committee volunteer. Benefactors who reach this giving level are typically recognized with an exclusive naming opportunity on a building, lobby and/or program.

Thank you to the following Benefactors for their generosity that will touch the lives of generations to come.

Morton Plant Mease BenefactorsWilliam* and Elizabeth* AdlerAnonymousAuxiliary of Mease Health CareJames G. and Mary M. AveryShirley and Harvey* AxelrodFlorence P. Barrett*Michael G.* and Anastasia H. CantonisDaniel W. and Nadine J.* CarlisleCarroll W. and Mabel A. CheekGenevieve Christ*Clearwater Cardiovascular & Interventional ConsultantsJerome J.* and Ilene S. ColeKate Tiedemann and Ellen CottonCVS/pharmacyNorman E.* and Cecile L.* DemersLawrence H.* and Marjorie A. DimmittDaniel M., Sr., and Rosaleen J. DoyleDaniel M., Jr., and Nicole K. DoyleJack M.* and Ruth B.* EckerdHerbert E. and Mary A. EhlersRobert J. Entel, MDLisa and George W. Etheridge Jr.Frederick E. and Aleta B. FisherEthel G. Forbell*H. James Free, MD, and Carole J. FreePaul B. Goldenfarb, MD, and Sondra* GoldenfarbAlice Grahn*Sarah M. Walker GuthrieGladys Douglas HackworthWilliam R.* and Clara F.* HarrisHarold L.* and Leona* HoefmanRobert A.* and Dagny* HoratThomas W. Inseal*William L. and Elaine JacobsenWilliam R. JacobsenElmore* and Wendy F.* Knaack

Zena Lansky, MD, and Warren L. RodgersHarris E.* and Shirley I. LongJames A. Martin Jr.D. Dewey and Rebecca L. MitchellJames W.* and Dorothy S.* MitchellWilliam A. and Mary Elizabeth Mitchell FoundationLarry C. MorganPatricia B. MorganMorton Plant Caring PartnersMorton Plant Mease Team MembersMargaret D. Pereira*Paul L. Phillips, MD, and Elisabeth A. PhillipsFlorence Pillow*Bernard F.* and Mary Ann* PowellJoanne and Harvey L. PriorWilbur F.* and Madonna M.* PtakRhoda Newberry Reed FoundationRoy E.* and Joan D. ShafferRichard B. and LaVerne M. SipleJay B and Marsha M. StarkeyCharles D. and Kathleen P. StrongEleanor F. Thompson*Stewart and Linda A. TurleyJames L. and Dorothy D. VillaJames T. Walker Sr.* in memory of Sarah Moores Walker*Mary B. Wells*Eli* and Wilma L.* Witt

*Deceased

Donor Bill of RightsPhilanthropy is based on voluntary action for the common good. It is a tradition of giving and sharing that is primary to the quality of life. To ensure that philanthropy merits the respect and trust of the general public, and that donors and prospective donors can have full confidence in the nonprofit organizations and causes they are asked to support, we declare that all donors have these rights:

I. To be informed of the organization’s mission, of the way the organization intends to use donated resources, and of its capacity to use donations effectively for their intended purposes

II. To be informed of the identity of those serving on the organization’s governing board, and to expect the board to exercise prudent judgment in its stewardship responsibilities

III. To have access to the organization’s most recent financial statements

IV. To be assured their gifts will be used for the purposes for which they were given

V. To receive appropriate acknowledgement and recognition

VI. To be assured that information about their donation is handled with respect and with confidentiality to the extent provided by law

VII. To expect that all relationships with individuals representing organizations of interest to the donor will be professional in nature

VIII. To be informed whether those seeking donations are volunteers, employees of the organization or hired solicitors

IX. To have the opportunity for their names to be deleted from mailing lists that an organization may intend to share

X. To feel free to ask questions when making a donation and to receive prompt, truthful and forthright answers

The Donor Bill of Rights was created by the Association of Fundraising Professionals (AFP), the Association for Healthcare Philanthropy (AHP), the Council for

Advancement and Support of Education (CASE), and the Giving Institute: Leading Consultants to Non-Profits.

1200 Druid Road S., Clearwater, FL 33756 | 1840 Mease Drive, Suite 403-B, Safety Harbor, FL 34695Phone: (727) 462-7036 | Fax: (727) 461-8131 | E-mail: mpmfoundation@baycare.org | Web site: MPMFoundation.org

A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE 1-800-435-7352 WITHIN THE STATE. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL OR RECOMMENDATION BY THE STATE. MORTON PLANT MEASE FOUNDATION, FLORIDA REGISTRATION #CH321, RECEIVES 100% OF ALL CONTRIBUTIONS AND DOES NOT USE PROFESSIONAL FUND-RAISING SOLICITORS. Please write to us at our address if you wish to have your name removed from the list to receive fund-raising requests supporting the hospitals of Morton Plant Mease Health Care and their affiliates.

BC120398-0412

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