Who  is  Meaningful  Change?  •  Our Vision: To turn air travel into

an opportunity for simple giving where small change can make a big difference.

•  Our Mission: To support education, environmentalism and humane efforts by aggregating donations as small as one cent and channeling funds to effective, accountable, trustworthy organizations in order to increase their positive impact.

Our  Par4cipa4ng  Nonprofits  

•  Transparent and Accountable.

Humane  Efforts   Environmentalism   Educa3on  

•  Work Nationally, Regionally, Locally. •  Noncontroversial Practices. •  Widely Recognized and Well Trusted.

How  Meaningful  Change  Works  Installation andDonor Donation

Pay the Nonpro!ts and

Airports

Accounting and Financial Reports Coin Collection

Step 1:

Step 2:

Step 3:

Step 4:

We then pay airports 5% and retain 15% to cover

operational costs and growing the business.

Donation containers are

placed at airport security.

We collect the donations and give

80% of all funds to our nonprofit partners.

Why  Meaningful  Change  Works  

TMTMPassive coin collection

programs work.

Thousands are left

behind at TSA Security

every year.

Airports

are beginning

to innovate for charity

.Decades of success at

simular international

airport programs.

1 2

3 4

Success of Meaningful Change

Ronald McDonald House Charities raised more than

$28 million.

Last 3 years, TSA collected and

kept over 1.4 million dollars.

International Programs running for

decades and collect hundreds of

thousands of dollars.

2013 marked the first domestic airport charitable coin

collection program.

Interna4onal  Airport  Case  Studies    Heathrow,  London  (LHR)  •  Program in place for over 25 years.

Photo  credit:  Coin  Co.  Interna4onal    

•  3rd busiest airport in the world in 2011; serviced 69,433,565 passengers.4

•  26 containers across four terminals collected $391,824.5

•  This equates to 10% of travellers each donating an average of $0.05.

Photo  credit:  Changi  Airport  Photo  credit:  Cory  Doctorow  

Interna4onal  Airport  Case  Studies    

Domes4c  Airport  Case  Study    Denver,  Colorado  (DEN)  •  Initiated campaign in February, 2013.

Photo  credit:  Will  Chuchawat  

•  Three containers total, one for each security checkpoint.

•  Averaging $4,000/month in donations.7

What  Does  This  Mean  for  CA  Airports?  •  Modeled on 10% of travelers

donating $0.05 per passenger. 2013

Q3 & Q4

Funds raised Q3 / Q4

$2,310

$2,310

TOTAL FUNDS RAISED TO DATE FOR ACTION FOR HEALTHY KIDS

Non Hubs Annual Enplanements

897,672

Small Hubs Annual Enplanements3,155,245

Medium Hubs Annual Enplanements21,693,602

Large Hubs AnnualEnplanements59,050,988

$4,488/year $15,776/year $108,468/year $295,255/year

$4,488/year $20,264/year $128,732/year $423,987 /year

California Donation Projections by Hub Size and Enplanement

Small HubsNon Hubs

Cumulative Total

Large HubsMedium Hubs

•  84,797,507 enplanements in California in 2011.8

•  Meaningful Change can expect to raise $423,987 annually in California alone.

What  Does  This  Mean  for  MRY?  Projec4ons:  •  Total enplanements for 2011

were 181,640 passengers.8 •  Can expect to raise $1,000. •  New revenue. •  Reinvestment in community. •  Leadership in CA airports.

The  Impact  Change  Can  Have  Denver  Mayor  Michael  B.  Hancock:    “Sparing some change by one person will be compounded by the volume of travelers at Denver International Airport. Passengers need to empty coins from their pockets before the security line anyway…Denver has seen many success stories…and this is another innovative way that we are supporting those efforts.”8  

Meaningful  Change  Summary  

•  Proven fundraising model. •  Zero investment/workload. •  Opportunity to reinvest in

local community. •  New revenue stream. •  Only requirement – your approval!

1.  Federal Aviation Administration (10/1/2012). Historical Summary of Total Enplanements and Commercial Service Airports. Retrieved 7/1/2013 from http://www.faa.gov/airports/planning_capacity/passenger_allcargo_stats/passenger/media/historicalPassengerTotals.pdf

2.  USA Today (4/12/2013). More than $500,000 left at airport checkpoints. Retrieved 7/1/2013 from http://www.usatoday.com/story/travel/flights/2013/04/12/lots-of-loose-change-left-at-aiport-checkpoints/2078589/

3.  Meaningful Change (2013). “Traveler donation opinion survey”

4.  Airports Council International (5/12/2012). Passenger Traffic 2011 Preliminary. Retrieved 7/1/2013 from http://www.guardian.co.uk/news/datablog/2012/may/04/world-top-100-airports#data

5.  Donation data courtesy of Coin Co International http://www.coincointernational.com

6.  Donation data courtesy of Denver International Airport http://www.flydenver.com/ 7.  Federal Aviation Administration (9/27/2012). Calendar Year 2011 Enplanements for U.S. Airports, by State. Retrieved

7/1/2013 from http://www.faa.gov/airports/planning_capacity/passenger_allcargo_stats/passenger/media/cy11_all_enplanements.pdf

8.  Coale, Laura Denver International Airport (2/4/2013). Travelers Can Now Help the Homeless by Donating Spare Change before Going Through Security at Denver International Airport. Retrieved 7/1/2013 from http://business.flydenver.com/pr/DIAPR_130204s.pdf

 

References