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MEANING AS SIGN PEOPLE CREATE SIGNS THAT MEDIATE BETWEEN THEM AND THEIR ENVIRONMENT. IN CREATING SIGNS, PEOPLE MAKE MEANING BY MAKING USE OF TWO ELEMENTS: A SIGNIFIER AND A SIGNIFIED

MEANING AS SIGN

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MEANING AS SIGN. PEOPLE CREATE SIGNS THAT MEDIATE BETWEEN THEM AND THEIR ENVIRONMENT. IN CREATING SIGNS, PEOPLE MAKE MEANING BY MAKING USE OF TWO ELEMENTS: A SIGNIFIER AND A SIGNIFIED. SIGN, SIGNIFIER AND SIGNIFIED. The concept related to an object in the world. signifiers for. - PowerPoint PPT Presentation

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Page 1: MEANING AS SIGN

MEANING AS SIGN

PEOPLE CREATE SIGNS THAT MEDIATE BETWEEN THEM AND THEIR ENVIRONMENT.

IN CREATING SIGNS, PEOPLE MAKE MEANING BY MAKING USE OF TWO ELEMENTS: A SIGNIFIER AND A SIGNIFIED

Page 2: MEANING AS SIGN

SIGN, SIGNIFIER AND SIGNIFIED

a thorny stemAnd many petals

The four letters ofthe word

‘rose’Or the sound

/rouz/

The concept related to an object in the world

signifiers for

A signifier A signified

Page 3: MEANING AS SIGN

What about this?

Tycoon

/taiku:n/Signifiers for ?

A signifier ------------------------- A signified

Thus, the signifier (sound or word) in itself is not a signunless someone recognizes it as such and relates it toSignified (concept)

Page 4: MEANING AS SIGN

What is a sign?

A Sign

the relation between A signified (concept)

A signifier

(sound or word)

not not

Page 5: MEANING AS SIGN

Is the relation between word and object necessary?NO

e.g.

The word ‘rose’ can be related to various shapes, smells, and colors of flowers.

The object ‘rose’ can be given meaning by variety of signifiers: Morning Glory, Madame Meillon, flower.

Page 6: MEANING AS SIGN

Other concepts in SemanticsFORM

MEANING

REFERENT

Page 7: MEANING AS SIGN

ELEMENTS OF LANGUAGE

FORM AND MEANINGFORM SEGMENT, SYLLABLE, WORD, PARAGRAPH, DISCOURSE (C0NCRETE UTTERANCE)MEANINGCONCEPT/NON-CONCRETE UTTERANCE

Page 8: MEANING AS SIGN

FORM, MEANING, REFERENT

FORM

MEANING REFERENT

Page 9: MEANING AS SIGN

MEANING VS REFERENT

MEANING REFERENT EXAMPLES

1) Yes No and, or

2) Different Same morning star

vs

evening star

(Venus Planet)

3) Some Changeable Person

Deixis (we, they)