Michael Edwards & AssociatesMichael Edwards & Associates 11 ME&A

The Kendra InitiativeThe Kendra Initiative

Mike EdwardsMike Edwards

CEOCEO

Michael Edwards & AssociatesMichael Edwards & Associates

Michael Edwards & AssociatesMichael Edwards & Associates 22 ME&A

What we doWhat we do• Intellectual Property Management & Protection ConsultancyIntellectual Property Management & Protection Consultancy

• New Media Business Development ConsultancyNew Media Business Development Consultancy

• Advise private companies, government departments and Advise private companies, government departments and European Commission on IP issuesEuropean Commission on IP issues

• Primary emphasis on digital content delivery, and Primary emphasis on digital content delivery, and facilitating technologiesfacilitating technologies

• Licence negotiation – helping to untangle the web of Licence negotiation – helping to untangle the web of licenses neededlicenses needed

• Strategic and commercial adviceStrategic and commercial advice

Michael Edwards & AssociatesMichael Edwards & Associates 33 ME&A

Mike EdwardsMike Edwards• IFPI anti-piracy IFPI anti-piracy • CBS Records /Sony MusicCBS Records /Sony Music• Sony Music PublishingSony Music Publishing• Flame Tree Music Group/Timbuktu RecordsFlame Tree Music Group/Timbuktu Records• IFPI – Head of OperationsIFPI – Head of Operations

– Anti-piracyAnti-piracy– TechnologyTechnology– LicensingLicensing

• CST Ltd – CEOCST Ltd – CEO• Michael Edwards & AssociatesMichael Edwards & Associates

Michael Edwards & AssociatesMichael Edwards & Associates 44 ME&A

Relevant ActivitiesRelevant Activities

Michael Edwards & AssociatesMichael Edwards & Associates 55 ME&A

Problems: content discovery, Problems: content discovery, description, visibility, and description, visibility, and search search • ConsumersConsumers

– Known musicKnown music• Title, artist, tune, genreTitle, artist, tune, genre

– Introductions to new musicIntroductions to new music• Similar to…Similar to…

– Trying to explore the infinite universe of new musicTrying to explore the infinite universe of new music

• CreatorsCreators– How to make your music findableHow to make your music findable– How to ensure that you (and not a total stranger) are able to monetise How to ensure that you (and not a total stranger) are able to monetise

use of your musicuse of your music– The Old Model v Web 2.0The Old Model v Web 2.0

• B2BB2B– Producers of Cross Media contentProducers of Cross Media content– AdvertisersAdvertisers– Film and TVFilm and TV

Michael Edwards & AssociatesMichael Edwards & Associates 66 ME&A

SolutionSolution• Standards?Standards?• Search for Standards in digital music has not been a happy Search for Standards in digital music has not been a happy

oneone• SDMISDMI• Interaction and communication with other groups:Interaction and communication with other groups:

– E.g. AXMEDISE.g. AXMEDIS• MUSE MUSE

– Standardisation of interfaces within Digital Media Management Standardisation of interfaces within Digital Media Management Systems to facilitate the electronic delivery of sound Systems to facilitate the electronic delivery of sound recordings, text and artwork.recordings, text and artwork.

– Survey of Embedded Signalling Systems with a view to Survey of Embedded Signalling Systems with a view to selecting one system to develop as world-wide standard.selecting one system to develop as world-wide standard.

– Survey of Encryption Technology applicable to Digital Media Survey of Encryption Technology applicable to Digital Media Files, with a view to possibly selecting one system to develop Files, with a view to possibly selecting one system to develop as a standard.as a standard.

– The year?The year?– 19961996

Michael Edwards & AssociatesMichael Edwards & Associates 77 ME&A

Thank YouThank You

Mike EdwardsMike EdwardsMichael Edwards & AssociatesMichael Edwards & AssociatesTel: Tel: +44 20 8255 9829+44 20 8255 9829Email: Email: info@michaeledwards.bizinfo@michaeledwards.biz