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ME 290 Global Engineering Seminar 2008
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Web Design: Graphics and Text
Perspective: human information processing.
Contrast: traditional print media versus web.
Web is non-linear, visual; but also includes the linear and verbal.
ME 290 Global Engineering Seminar 2008
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VisualRight Brain
VerbalLeft Brain
simultaneous sequential
notices patterns detects features
synthetical analytical
intuitive rational
timeless time-centered
subjective objective
wants overview interested in details
ME 290 Global Engineering Seminar 2008
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Verbal frame adds coherence
Increases value for user
ME 290 Global Engineering Seminar 2008
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“Can Crusher” --User focus?Technical readers process graphics
first.
ME 290 Global Engineering Seminar 2008
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Axial Compression –User focus?
ME 290 Global Engineering Seminar 2008
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Radial Compression – User focus?
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Challenger Graphic
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Powerpoint Synergism
Even with just text: Spatial arrangement of verbal material builds visual display of structure
Easy to add graphics and speech
Multimodal: print plus presentation plus posting
ME 290 Global Engineering Seminar 2008
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Designing Effective Web Communications
Build on conventions of both seeing and reading.Visual and verbalHolistic and elementalSynchronous and sequential
Provide non-serial, “more than one direction of travel” options for users.
Allows unique construction by user.“Authority” is not controlling.
ME 290 Global Engineering Seminar 2008
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Special Issues for Resumes
Formal résumé is bound by print conventions, but may be “retro fitted” :Links support development (depth) Links should not send visitors away via
affiliations
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Practical accommodations
Convey meaning spatially—a strength of PowerPoint, emphasis on message structure
Forecast frequently:provide overviews—summarize choices availableuse descriptive labels for links, e.g.,
Print-friendly résumé not click here for résumé
User rules: Jacob Nielsen’s http://www.useit.com
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Engineering Exhibit Challenge
Tell a story: STAR!
Use visuals for impact and processing speed
Include the person (you!) as the central character.
