MDXSU Media Pack 16/17

media packREACHING OVER 18,000 STUDENTS

[MIDDLESEX UNIVERSITY STUDENTS’ UNION]

2016 - 17

FRESHERS' / MAGAZINE / RADIO / STALLS / GOODIE BAGS / SOCIAL MEDIA / website / push NOTIFICATIONS / SPONSORSHIP

[ 02 ] MARKETING PACK 16/17

MDXSUWho are we?MDXSU

A dv erti s i n g o ppo rtu n iti esearning potential

There are 18,000 students studying at the Middlesex University London campus, and we’re the organisation that represents them. We’re the only organisation exclusively affiliated with Middlesex University, and we’re a brand that students know and trust.

Students are the most profitable group in the 18 to 24 age bracket and, living away from home, they’re also are deciding which brands to buy, use and trust for the first time. That’s why attracting them to your product or service has huge potential for generating long-term brand loyalty.

We can offer you a unique marketing opportunity to connect with these students, with a range of advertising options at events and across a variety of channels.

MDXSU has wide variety of sponsorship packages available, ranging from social media posts or your brand being featured on our staff t-shirts, to full blown corporate branding at our huge annual events. These larger packages are given on a first come, first served basis, and normally require booking at least one month before the start of the academic year.

Advertise with us, and we’ll ensure you effectively promote your product or service right at the heart of your target market.

The information outlined in this pack details the various opportunities available throughout the year, making it easy for you to choose the most suitable option for you to get noticed by students.

Middlesex Students’ Union is a registered non-profit organisation, led by elected Middlesex students.

It’s our job to represent students at Middlesex University and help them to make the most of their time here. We oversee societies, the student media and offer an independent advice service. We also organise events throughout the year, from our huge Freshers’ Welcome Month to our end of year Summer Fest, and plenty of socials, workshops and careers fairs in between!

www.mdxsu.com

If you would like to discuss these opportunities in more detail please contact our Income Coordinator

tyelle render

bookings & enquiries

t: 020 8411 4797 e: [email protected]

TA I LO R ED TO S U IT YO U R N EED SMARKETING OPTIONS

WWW.MDXSU.COM [ 03 ]


Why are we best placed to help you reach and build a relationship with over 18,000 students?

WHY ADVERTISE with mdxsu

OF CAMPUS LIFE AT THE HEART

3

1

Our Students’ Union represents a diverse membership of students, most of whom are based on our compact campus in Hendon, North London. We’re based at the heart of the university in MDX House - where students come to eat, socialise, play pool and go to the gym - and have strong brand visibility across the rest of campus too.

In 2015 the National Student Survey placed us as one of the top-rated million+ Students’ Unions in London for student satisfaction. We also jumped 62 places in the WhatUni Awards rankings, being placed at 28th out of 113 Students’ Unions nationwide, and 4th in London.


Student spending power

2

Our students have a massive impact on the local economy. The average student spends around £6,500 annually on non-essentials, and constitutes the most profitable group within the 18-24 age bracket.

IN LOCAL COMMUNITY

In LONDONTOP RATED

4

We have an engaged and growing audience on Facebook, Twitter and Instagram. At the time of writing, we have had over 35,000 engagements with our Facebook posts alone in the past week.

on social media

7,000+ followers

5

MDXSU directly engages with thousands of students every year. Our monthly People’s Choice clubnights regularly sell out, our student radio station reaches thousands, and our 70 plus societies organise regular events for all students and boast hundreds of members.

with students annually

35,000 interactions

6

We employ around 80 staff, from our Welcome Desk team to 24 student interns, who all receive the London Living Wage and are proud to act as MDXSU ambassadors and engage their fellow students in our work.

of Team MDXSU80 members

7

We support our fellow third sector organisations with advertising discounts on many of our offers – contact us to find out more.

for charitiesdiscounts

8

Our events attract thousands of students throughout the year, from our Freshers’ Fair and Welcome Month parties to MDXmas Market and Summer Fest, not to mention our monthly sell-out People’s Choice clubnights which attracts hundreds of students to MDX House – the heart of campus life.

schedule

packed events

9

MDXSU is proud to currently support over 70 student-led societies on campus, and the number is always growing! Our societies boast memberships between the tens and hundreds, and we assist them in organising regular events for the entire student body – from socials and talks to careers fairs.

of societies

growing number

10

We oversee the four POW! media platforms – a radio station, TV channel, print and digital magazine, and online news hub. These platforms bring students together from all across the different schools we have here at MDX. All these platforms have tremendous marketing potential for any business.

for diverse creativity

media platforms

A LARGE an d growi ng COM M U N ITY OF engaged FO LLOWERS

SOCIAL MEDIA

NATIONALLY AND INTERNATIONALLY18,000 STUDENTS

POW! Digital is our new online platform run by students

Digital platform

POW! Mag can be found in print and online. 1,000 copies get distributed on campus quarterly and have over 1,000 views online.

A reach of 3,000+Our POW! Radio station has 33 radio shows, each with a 2 hour slot - covering 12 hours a day.

A reach of 30,000+

Featuring interviews, events and promotional films by our POW! TV crew.

our own tv STATION

4110 2200 916


our digital heartmdxsu.comThe MDXSU website is updated daily with the latest news, events and opportunities, and receives on average 10,000 unique visits per month.

The website is the digital heart of everything we do. Much of the content we share on our social media and other channels is found here, and it’s the place students go if they’re looking for information on a society or a campus event, or the latest news from MDXSU.

£6,500£

AVERAGE STUDENT SPENDING A YEAR ON NON-ESSENTIALS

£ £ £ £



2016-2017freshers'Every year MDXSU delivers a packed month of engaging Freshers’ events and activities. These are open to all 18,000 students at Middlesex, though we do specifically target it at the 6,000 new starters. We begin building our relationship with new students from the start of summer, before welcoming them onto campus in September and October and helping them settle into university and London life.

Advertising as part of Freshers’ gives you an incredible opportunity to reach thousands of students at the start of the year - with the potential to develop this further - and communicate your product or service to students who are eager to engage. Sponsor Freshers’ and your brand will be loyally linked in the minds of students with this exciting and memorable first month of the academic year.

Whether you showcase your brand at our busy, vibrant Freshers’ Fair, advertise within our must-have Welcome Guides, or sponsor the ever-popular Boat Party, there are plenty of opportunities for your brand to have a far-reaching and profound impact on our engaged and excited student body.

www.mdxsu.com WWW.MDXSU.COM [ 09 ]

Tailored packages available freshers' opportunities

6 0 0 0 stu d ents atten d d i str i b uti o n - 6 0 0 0

1 0 0 stu d en t sta ffd i str i b uti o n - 1 2 0 0 0

STALLS goodie bags

T-shirtsWELCOME GUIDE

Option 1 Day 2 DaysPremium Stalls £750 £1400Standard Stalls £600 £1100Outdoors £750 £1400Charity/local £175 £300

Early bird discount of 15% is available if booked and paid for by July 31st.

Our Freshers’ Goodie Bag is popular not just for the free stuff and info inside, but as a useful bag for Freshers’ Fair freebies and uni life! We distribute 6000 around campus and from our SU welcome stall.

Bag sponsorship £1300Flyer inserts £600Sample inserts £450

We employ over 100 student staff who work at all of our student-facing events through the year. Your brand on their t-shirts will reach thousands of students during Welcome Month and year-round.

Logo on back £600Logo on sleeve £300

Option Price Full page £550Half page £300Quarter page £200Inside cover front /back £650Back cover £800Design (Ad or article) £200Guide Sponsorship £1750

Freshers’ Fair is a key event within Freshers’ Week, attracting 6,000 new and returning students over two full days, and taking over much of the university campus. It’s your opportunity to meet and engage with a large number of students in a fun and interactive environment.

Welcome Guides are the essential student guide to MDXSU and Welcome Month. 6,000 copies are posted to new students, while another 6,000 are given out on campus and in halls, and it’s also available online. Adverts in the Welcome Guide will reach an interested and engaged audience and help your brand make a great first impression.

FROM£450

FROM£300


Fr es h ers' fa i r / ev en ts

d i str i b uti o n - 70 0

70 0 0 n ew stu d ents

D I STR I B UTI O N - 8 0 0 0

d u r i n g th e 2 day Fr es h ers' Fa i r

web and social media

sponsorship

Wristbands

NUS Extra inserts

WALL PLANNER

radio shout-outs

Option Price Web banner £450Web Ad From £275Facebook post From £50Twitter From £50

These are starting prices. Please get in touch for a more comprehensive breakdown or tailored package.

Alongside our daytime activities we also run evening events - all of which sell out well in advance. Sponsor Freshers’ Fair or one of our evening events and receive maximum exposure for your brand. Get in touch and we can arrange a special package for you.

Advertising on our Welcome Wristbands offers prolonged exposure for your brand and is an innovative way of allying yourself with the memories of Freshers’.

We give free NUS Extra cards to all new Middlesex students. Add your promotional material to the pack containing the card, and you’ll reach 7,000 students!

Packed full of important dates and events, you’ll be a permanent fixture in student houses and minds all year long. Exclusive sponsorship £1000 | advertising £300

Can’t attend the Freshers’ Fair? Make use of our student radio station with shout-outs about your brand from the POW! DJ’s in the Fresher’s Fair Societies marquee.

£400

FROM £300

FROM £800

£100

FROM £500

FROM £50


* all prices are subject to VAT


All year roundon campusWith a range of ongoing and one-off advertising opportunities, it’s possible to start or build a relationship with 18,000 students at any point throughout the academic year.

Please note that this list is not extensive, so please get in contact if you have any further queries.

www.mdxsu.com


Mag, radio, TV, DigitalPOW! Media

POW! is the umbrella brand for our student-led media platforms, re-branded in 2014 following student consultation.

The branches of POW! Media include POW! Mag, POW! FM, POW! TV, POW! Showcase and POW! News.

Content from all channels is available centrally on the online hub, POW! Digital.


save

POW! MAGPRINT AND ONLINE

POW! TVDAILY SCHEDULE

POW! FMDAILY SCHEDULE

POW! DIGITALONLINE COMMUNITY

POW! Mag is an award-winning, 52-page, gloss printed magazine, professionally written by Middlesex students. Each expertly designed edition is distributed to over 1,000 students and staff across campus, while our online copy receives over 1,000 online views per issue.

Advertising in this glossy mag not only offers a chance to deliver amazing visual or written campaigns within the magazine, but guarantees a continuous presence online too.

The POW! TV crew film and promote events, produce instructional videos, and record interviews. Why not sponsor a programme or channel, or advertise within one of our shows?

POW! FM features a packed daily schedule of student shows between 10am and 10pm, with a reach of 30,000 in 2015. Advertising opportunities include jingles and shout-outs, or having a sponsored feature within a show.

POW! Digital is the central online location for all POW! platforms and content - the magazine, TV station and radio, and the POW! Showcase and News blogs. Visual and animated adverts of varying sizes and prominence can be placed throughout the POW! Digital website within a time frame to suit you.

Option Price Full page £500Half page £350Quarter page £175Inside covers £600Back cover £800Designs (ad or article) £150Mag Sponsorship £1950

* Multi issue advertising discounts available.

1 0 0 0 i ss u es qua rtlyDISTRIBUTION

FROM £150

FROM £500 FROM £50

FROM £150


platformssocial MEDIA

on campus promotion PUSH NOTIFICATIONS & Events

leafleting MDXSU APP

We have a team of trained student staff that act as ambassadors for the Students’ Union and are experienced in engaging with students on campus to promote events and projects. Provide us with print materials (and branded clothing if available) and we will arrange for our student staff team to flyer on campus, conduct surveys, collect sign-ups and promote your brand to Middlesex students.

Options include:- Hall drops- Student staff- Surveys- Sign-ups

The free MDXSU App has had hundreds of downloads since it was launched in September 2015. The app includes student polls, events listings and a direct link to the MDXSU Advice service.

Options include:- Push notifications- Event listings- Utilising the polling function to conduct research related to your product or service

Our student community is highly active on social media, with over 7,000 people currently following our main social media channels.

Options include:- Tweets and retweets on Twitter- Posts and shares on our Facebook page and freshers’ group- Posts and regrams on our Instagram

Please contact us for extra information regarding our social media channels and specific rates.

FROM £350

FROM £150

FROM £50


every fortnighte-newsletter

social area on campus advertising & marketingSTALLS website

Promote your products at stalls on campus and market yourself directly to students! We will assist you in selecting the best location for your stall depending on your product or service and the time of year.

* Standard stall includes approx. 2m x 2m floor space, and includes a

table and 2 chairs with a maximum of 3 people. Larger requirements

are catered for upon request at additional cost. Proof of charity status

required for charity stalls.

The MDXSU website is updated daily with the latest news, events and opportunities, and receives on average 10,000 unique visits per month. It’s the heart of our digital communications, and where the majority of our online content is located.

Options include:- Sponsored article- Sponsored event- Banner advert- Page advert

Our professionally branded e-newsletters go out to over 16,000 students every fortnight, and include events, news and opportunities from MDXSU, the university and our partners.

Options includes banner adverts and images, which will be placed prominently within the email and link students directly to a website or webpage of your choice, or a sponsored text section promoting your product or service.

FROM £300

FROM £150

FROM £300


events & Awardssponsorship

We have a variety of one-off sponsorship opportunities available for key events within the student calendar.

Sponsoring one of these large-scale events not only affords high levels of exposure, but also helps to build lasting loyalty with our students and affiliates your brand to a special cherished occasion in the student year.

Sponsorship packages include your branding on a wide range of digital and print materials promoting the event - from posters to invites and wristbands - as well as the potential for a stand or branded area at the event itself.



teaching awardsApril

mdxsu awardsMay

SUMMER FESTmay

The student-led MDXSU Teaching Awards were established in 2014 to recognise and reward amazing staff at Middlesex. In 2016 we received 1,300 nominations from students, which our panel of elected student officers then had the difficult task of refining into a shortlist of five staff for each award, including one overall winner.

The awards ceremony is a fun and positive occasion which celebrates both the strength of teaching and support at the university and partnership between students and staff. All shortlisted staff and the students who nominated them are invited, with all guests treated to a free evening of delicious food, as well as music and entertainment from talented MDX students.

The MDXSU Summer Fest is one of the highlights of the student year and is the largest single social event in our annual calendar.

The themed end-of-exams extravaganza sees the university campus transformed into a 1,500 capacity venue, featuring fairground rides, a silent disco, and a big name line-up across two main stages.

The annual MDXSU Awards are our way of celebrating the amazing students at Middlesex and recognising the incredible achievements they’ve made over the past academic year.

The awards are given to those who have made an outstanding contribution to Middlesex University and to the lives of their fellow students, whether through running societies, organising events, representing their coursemates or contributing to student media.

Nominations are placed by Middlesex students, with the final shortlist being treated to an evening of fine dining, entertainment and the all-important award-giving!


Societysponsorship

people's chOiceTHEMED PARTIES

photo boothsponsorship

Put your brand at the forefront of the Middlesex University student experience by sponsoring one of our incredible student societies!

MDXSU supports over 70 societies and the number is constantly growing. From academic and general interest societies, to religious and cultural groups, there’s something for every student.

The MDXSU photobooth is a very popular feature at our clubnights and events. The exterior of the booth is made up of interchangeable panels which can be created with your branding, advertising your product or service to all those attending an event and using the photobooth.

Our monthly People’s Choice nights were launched as part of Freshers’ week in 2015, and have been selling out MDX House ever since.

As the name implies, the popular clubnights give students the chance to choose their theme, with voting on theme options taking place on the MDXSU Facebook page.



get in touch!


We are open to new ideas and creative ways to promote your organisation. We can combine any of our media options to design a tailor-made package to suit your organisation’s needs and budget. If what you would like to do at Middlesex University is not mentioned in this pack, please do not hesitate to contact us about your idea.

All advertising prices are exclusive of VAT. If you would like to discuss these opportunities in more detail please contact our Marketing and Income Coordinator.

tyelle render

bookings & enquiries

t: 020 8411 4797 e: [email protected]

www.mdxsu.com

Documents

MDXSU Media Pack 16/17