MDIA 1007 – Digital PlatformsAssignment: Website Proposal

Due for peer review on 30 MarchFinal version due on 8 April.

This assignment is designed to enable your Learning by Research, and is worth 25% of your total grade in the course. The assignment asks you to write a proposal for the website you will be developing during this course, taking into consideration the concepts we have discussed so far in class.

1. Spend some time brainstorming a concept for a unique website that you will be able to develop further throughout the semester. The site should be something that can attract a real audience (rather than a hypothetical one), and it should be achievable by you over the course of the semester. It should also not feature content that is inappropriate for a university setting. Some potential ideas to get you started:

a. A site devoted to the culture or current events within a particular community or subculture;

b. A showcase for your own creative work or experience in the media;c. A platform for raising awareness about a political or social cause that you are passionate

about;d. A site that promotes an existing business, service or non-profit organization (note: you

will need the permission of the business or organization);e. A blog about your experiences, observations, musings and/or photographs on a

particular topic or niche;f. A website that tells a story (either real or fictional), aimed at a specific audience.

Remember that you will be targeting a real audience with this project.

2. You will also need to conduct research to identify what opportunities you have to make your site successful and innovative. Specifically, you will want to determine who your target audience is, and what existing sites or social media channels are similar to yours. Research and analytics will help you to figure out how to appeal to your target audience, and what will make your site unique.

3. Taking your research into account, you will want to further revise and redefine your initial idea. This should then encourage you to do additional research. The process of brainstorming and researching is something you will want to repeat several times before you are satisfied with your concept.

4. You will need to complete a concept brief using the attached template (see the next page).

5. Any sources or quotes used in your concept brief will need to be cited using Harvard style and included in a list of references at the end of the brief.

6. Save your file as a Word document, and submit it via the link on Canvas.

MDIA 1007 Digital PlatformsAssignment 1: Website Proposal Concept Brief

Your full name:Your workshop time:Your website name:

What is the main concept of your project? (max 50 words)

Who is your intended audience, and what do you know about them – and how do you know it? What service innovations will your website provide to them? (max 150 words, including a diagram or visualization of your audience)

What existing websites or online personas have you researched? What specific ways do they use images and design to communicate with their audiences? How do they connect with audiences across different digital platforms? (max 150 words, including annotated screenshots)

Using sample images, briefly discuss how you will use visual communication to engage your intended audience. (max 100 words, including 2-3 original images)

What are your goals for your project? Use specific dates and numbers to show what you hope to achieve in terms of audience and content. Please also discuss what your learning goals are for this project – how do you intend to extend your learning beyond the required minimums for this course?. (max 50 words)

MY work:

What is the main concept of your website? (max 50 words)

SOL(Sharing of life) is a daily life sharing platform where users can share their lives through text, pictures, and video notes. At the same time, users can use the SOL app to see other people's Shared content, and can also use SOL to buy products Shared by other users.

Who is your intended audience, and what do you know about them? (max 100 words)My target audience is very broad: mainly people who love life, and some marketers and consumers, distributors and finders.

When a person has a good product but does not have the ability to introduce it to many

people, he can share the product by writing notes on the SOL. When someone wants to buy something but doesn't know how each product works, they can look at other people's notes for experience. Of course, not only is commodity, also may be study methods, examination materials, fitness actions, travel guides.What existing websites have you researched, and what is interesting about them? How do they tend to use images and design to communicate? (max 100 words)I also know two similar to my website, Zhihu, and Taobao. "Zhihu" tend to discuss a hot social problem, when the user to launch a topic, see the topic of the people have the freedom to her comments in the following. Taobao is a shopping website. It details of the goods sold and invites user purchased this product under the sales of products to share their experience in using the product.Taobao has the most pictures. The pictures of the SOL are usually between 3 and 7 pages. Zhihu generally does not insert pictures.What is new or innovative about your website, and what can it offer to its audience? (max 100 words)People record their lives through words, pictures, videos, and other ways, and share their feelings about using their own things, such as clothing brands, tourist route and so on. Users can buy the products they like directly from the SOL. With SOL, users who want to touch a new field or want to buy something for the first time can first refer to other users' feelings and Suggestions.The SOL shares information and sells goods on sports, tourism, hotels, restaurants, beauty, and research, covering almost every aspect of consumer experience and lifestyle.Using sample images, briefly discuss how you will use visual communication to engage your intended audience. (max 100 words, including 2-3 images)There are a lot of pictures in the SOL, some of which are pictures of the effects of various cosmetics. These pictures can help people understand the characteristics of various cosmetics and help people buy products that are suitable for them. There are many scenery pictures in SOL. When the note-taker wants to share a tourist spot, there is no shortage of photos of the spot. It also has some pictures of its fitness moves. It’s necessary to have some photos of the correct movement to tell the user what the movement is like, and some false demonstrations to remind the user to avoid them.

How do you plan to use images and other content to cultivate your audience over time? (max 50 words)I plan to post information about SOL website in various groups, especially in groups of about 500 people about beauty, travel and fitness. I can post screenshots of SOL in the group. In addition, I will post information about SOL on my blog.

https://www.xiaohongshu.com/explore

TEACHER’S FEEDBACK:Thanks for your proposal. This is an interesting project that looks like it is outside the scope of what is possible to accomplish for this class. It seems that you have described a social network site that you would like to create, which has a very broad audience. This is probably not possible to achieve before you need to submit the final report, especially because it relies on user generated content. For the final project report assignment, you need to create a Wordpress website and show how you have used social media accounts to connect with your intended users. I think in order to do this well, you will need to narrow down the focus of your project, and make the scale of the project smaller. You might want to take one idea from your proposal and find a way to make it work as a website. This should not involve sharing your own life, not trying to get other people to share theirs. I would have liked to have seen some example images of how you will use visual communication in your project -- for example, screenshots of your Wordpress site, photos you have taken, or drawings and logos you have created. Please be aware that if you are going to use images that you do not have the copyright for, you need to make sure that you have permission to use the image, and give full credit to the copyright holder or artist on your page. Overall, this is an interesting start and I look forward to seeing how you develop a narrower, more achievable focus for the final project.

Aaron Humphrey, 1 May at 5:49

Good examples:1.

WEBSITE PROPOSAL CONCEPT BRIEFMDIA 1007 DIGITAL PLATFORMS

BRIEFMain ConceptTo summarise, the main concept of ‘Daily Drinker’ is to build a cocktail blog/drink database that seeks to introduce a collection of both innovative and classical drink recipes, additionally the focus is on keeping the recipes simple with few ingredients without substituting flavour, components ideal for Uni-student budgets and millennials.Intended AudienceFrom personal experience amongst peers the conclusion has been drawn that there is a gap in knowledge regarding cocktails and mixology within generation Z and millenials. Having just been introduced into the world of legal drinking many are unfamiliar and not willing to venture beyond familiar flavours and thus, cocktails remain underappreciated. From these conclusions an intended audience profile has been created; ideally followers of Daily Drinker are primarily 18-25 year olds of both genders who are avid and active users of social media. Therefore, recipes would be focused for such an audience, with the budget and flavour profiles of a young demographic being taken into special consideration.Research and DevelopmentResearch has been undertaken on the following websites: <stirandstrain.com>, <fiveoclockcocktails.com> and <thedrinkblog.com>. From such research the following conclusions

have been drawn specifically regarding the use of images and design within website communication. Aesthetic and photography are extremely crucial components of cocktail blogging, essentially it is how ‘blogtenders’ sell their recipes. Adam Schrag describes humanity as having a “…cultural addiction to visual evidence…transforming our way of seeing.” The best websites not only publish classic cocktail recipes but also unique, original creations. Colloquial language is a common component, it is thought that the use of informal tones and humour create friendly and welcoming ‘party’ vibes that are often associated with cocktails.Website InnovationFollowing market research, it was found that many websites failed to combine all the various elements of mixology, instead they focused on one component be it recipes, how tos, social media presence or instructional videos. Because the intended focus audience for this project is very multimodal and present and active on various social media sites Daily Drinker hopes to combine these elements into a single drink database that is available on several platforms. Another aspect that is considered with Daily Drinker is making the drinks accessible and easy-to-make, appealing to that young, budgeting demographic, therefore exotic recipes with hard-to-find liqueurs/ingredients will be avoided.Visual Communication and EngagementThe greatest appeal of blogs in comparison to news articles, journals and regular websites is their visual components and engagement. Our primary sense is vision and we expect to see similar features throughout blog websites – site name, logo, navigation bar, social media, photography and written content (Johnson, 2014). Throughout the creation of the website and associated social media the process outlined in figure 1 will be undertaken in order to ensure all elements of blogging are considered and implemented. Part of this process was the creation of a website wireframe- the aim of this was to outline a website that is both visually engaging and unique (figure 2).

Lastly, there are several components of cocktail blogging and factors within these that are crucial for engaging the intended audience, these have been brainstormed in figure 3.

Figure 1 - Focus Process of Website Creation and Implementation

Figure 2 Website Wireframe

Figure 3 Brainstorm of the Crucial Components for an Engaging Cocktail Blog

Implementation Plan (Content to Engage)As discussed above, visual engagement is the most crucial aspect of the website and this can be achieved through more than just photographs. Through Instagram’s new ‘slideshow’ update, cocktail photographs can now be linked immediately with their recipes through typographic instructions, resulting in a more visually engaging recipe format (figure 4). Short instructional videos will also be posted on both Instagram and the website, another increasingly popular format of online recipe production. An accompanying pinterest account has also been created to easily share the recipes of other content creators to followers of Daily Drinker.

ReferencesJeff Johnson, Chapter 1 - Our Perception is Biased, In Designing with the Mind in Mind (Second Edition), Morgan Kaufmann, Boston, (2014), Pages 1-12

Jeff Johnson, Chapter 2 - Our Vision is Optimized to See Structure, In Designing with the Mind in Mind (Second Edition), Morgan Kaufmann, Boston, (2014), Pages 13-27

Schrag, Adam. "" Pics or it didn't happen": on visual evidence in the age of ubiquitous photography." (2015).

Figure 4 – Sample screenshots of Daily Drinker Instagram account showcasing the platform’s new slideshow feature

2.

WEBSITE PROPOSAL CONCEPT BRIEFMDIA 1007 DIGITAL PLATFORMS

BRIEFMain ConceptTo summarise, the main concept of ‘Daily Drinker’ is to build a cocktail blog/drink database that seeks to introduce a collection of both innovative and classical drink recipes, additionally the focus is on keeping the recipes simple with few ingredients without substituting flavour, components ideal for Uni-student budgets and millennials.Intended AudienceFrom personal experience amongst peers the conclusion has been drawn that there is a gap in knowledge regarding cocktails and mixology within generation Z and millenials. Having just been introduced into the world of legal drinking many are unfamiliar and not willing to venture beyond familiar flavours and thus, cocktails remain underappreciated. From these conclusions an intended audience profile has been created; ideally followers of Daily Drinker are primarily 18-25 year olds of both genders who are avid and active users of social media. Therefore, recipes would be focused for such an audience, with the budget and flavour profiles of a young demographic being taken into special consideration.Research and DevelopmentResearch has been undertaken on the following websites: <stirandstrain.com>, <fiveoclockcocktails.com> and <thedrinkblog.com>. From such research the following conclusions have been drawn specifically regarding the use of images and design within website communication. Aesthetic and photography are extremely crucial components of cocktail blogging, essentially it is how ‘blogtenders’ sell their recipes. Adam Schrag describes humanity as having a “…cultural addiction to visual evidence…transforming our way of seeing.” The best websites not only publish classic cocktail recipes but also unique, original creations. Colloquial language is a common component, it is thought that the use of informal tones and humour create friendly and welcoming ‘party’ vibes that are often associated with cocktails.Website InnovationFollowing market research, it was found that many websites failed to combine all the various elements of mixology, instead they focused on one component be it recipes, how tos, social media presence or instructional videos. Because the intended focus audience for this project is very multimodal and present and active on various social media sites Daily Drinker hopes to combine these elements into a single drink database that is available on several platforms. Another aspect that is considered with Daily Drinker is making the drinks accessible and easy-to-make, appealing to that young, budgeting demographic, therefore exotic recipes with hard-to-find liqueurs/ingredients will be avoided.Visual Communication and EngagementThe greatest appeal of blogs in comparison to news articles, journals and regular websites is their visual components and engagement. Our primary sense is vision and we expect to see similar features throughout blog websites – site name, logo, navigation bar, social media, photography and written content (Johnson, 2014). Throughout the creation of the website and associated social media the process outlined in figure 1 will be undertaken in order to ensure all elements of blogging are considered and implemented. Part of this

Figure 2 - Focus Process of Website Creation and Implementation

process was the creation of a website wireframe- the aim of this was to outline a website that is both visually engaging and unique (figure 2).

Lastly, there are several components of cocktail blogging and factors within these that are crucial for engaging the intended audience, these have been brainstormed in figure 3.

Implementation Plan (Content to Engage)As discussed above, visual engagement is the most crucial aspect of the website and this can be achieved through more than just photographs. Through Instagram’s new ‘slideshow’ update, cocktail photographs can now be linked immediately with their recipes through typographic instructions, resulting in a more visually engaging recipe format (figure 4). Short instructional videos will also be posted on both Instagram and the website, another increasingly popular format of online recipe production. An accompanying pinterest account has also been created to easily share the recipes of other content creators to followers of Daily Drinker.

Figure 2 Website Wireframe

Figure 3 Brainstorm of the Crucial Components for an Engaging Cocktail Blog

ReferencesJeff Johnson, Chapter 1 - Our Perception is Biased, In Designing with the Mind in Mind (Second Edition), Morgan Kaufmann, Boston, (2014), Pages 1-12

Jeff Johnson, Chapter 2 - Our Vision is Optimized to See Structure, In Designing with the Mind in Mind (Second Edition), Morgan Kaufmann, Boston, (2014), Pages 13-27

Schrag, Adam. "" Pics or it didn't happen": on visual evidence in the age of ubiquitous photography." (2015).

3.

MDIA 1007 DIGITAL PLATFORMS

Figure 4 – Sample screenshots of Daily Drinker Instagram account showcasing the platform’s new slideshow feature

ASSIGNMENT 1: WEBSITE PROPOSAL CONCEPT BRIEF28.03.2017

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What is the main concept of your website?The Scenes of SA website showcases and informs users of various South Australian landscapes and urban environments. The website’s main aim is to help locals and tourists discover places to go across a wide variety of settings including: land, city and sea. The website will emphasise visually engaging photography, and focus on building a participatory online community, as described in Cohen and Kenny (2015).

Who is your intended audience, and what do you know about them?Scenes of SA intends to target two specific audiences:

● South Australian residents● Interstate and overseas tourists/visitors

As the tourism sector serves a wide variety of audiences, it is proposed that Scenes of SA will cater to one specific demographic. This demographic can be described as follows:

Active 18 - 30 year olds, residing in or visiting metropolitan & regional South Australia, with a keen sense of adventure, who are technologically savvy and enjoy the outdoors.

Assumptions of the target audience’s motivations for accessing the website include:

● Seeking outdoor activities (hiking, water sports, cycling etc.)● Searching for unique environments to explore and/or photograph● Finding locations for social occasions

Scenes of SA will also endeavour to reach out to local businesses and integrate with SA tourism to promote and co-create content.

What existing websites have you researched, and what is interesting about them? How do they tend to use images and design to communicate?Walking SA (2017)This website places particular emphasis on categorising the types of walks for various target audiences. They use eye-catching thumbnails and short descriptive captions to attract the user's attention. The website uses contrasting design elements and includes interactivity through trail maps.

Weekend Notes | Adelaide (2017)Similarly Weekend Notes utilises aesthetically pleasing thumbnails and concise catchy titles. An interesting aspect of this website is its inclusion of a liking system for each of its articles. The website design uses white space to encourage distinction of content, menus, links etc.

Awesome Adelaide (2017)Awesome Adelaide places a historical importance on the information about the locations they feature. The layout is quite different and uses vertical columns. The emphasis on the photography is shown through the enlarged image carousel.

What is new or innovative about your website, and what can it offer to its audience?Scenes of SA will differentiate itself from the competition by focusing on the importance of building a cross-platform community-focused brand. Strict adherence to branding will be executed across the website, YouTube channel and social media platforms to ensure familiarity. One of the innovative features of the website will be the inclusion of short videos incorporated into the blog posts. This will assist to provide the user with a more immersive experience of South Australian places.

Using sample images, briefly discuss how you will use visual communication to engage your intended audience.Scenes of SA will utilise visual communication principles and theories to engage the target audience. The website layout will draw on the notion of perceptual frames to enhance user experience (Johnson 2014). As illustrated below, it can be observed that the navigation menu is in a familiar position, similarly the logo’s placement, as well as the social media icons.

In regard to the imagery, the website will implement photography that incorporates visually pleasing lighting and composition techniques. For example, the image below portrays a photo displaying lighting effects as a result of shutter speed manipulation.

How do you plan to use images and other content to cultivate your audience over time?Scenes of SA will aim to grow an audience through regularity, familiarity and reliability of content. To engage the audience further, it is likely that initiatives such as submission spaces will be implemented; this could include featured Instagram posts and guest blog writers. Trying to initiate discussion across all types of posts will be a top priority to increase and retain audience engagement.

Word Count 554

ReferencesAwesome Adelaide 2017, Abandoned Places Adelaide Urbex Underground Tunnels - Adelaide, Awesome Adelaide, viewed 28 March 2017, <http://www.awesomeadelaide.com/>.

Cohen, J & Kenny, T 2015, ‘Creativity in the Online Environment’, Producing New and Digital Media, Focal Press - Taylor & Francis, Burlington, pp. 9-48.

Johnson, J 2014, ‘Our Perception is Biased’, Designing with the Mind in Mind (2nd Edition), Elsevier, Waltham, pp. 1-12.

Walking SA 2017, Find a Place to Walk, Walking SA, viewed 28 March 2017, <http://www.walkingsa.org.au/>.

Weekend Notes 2017, Things to do, Events, and What’s on in Adelaide, Weekend Notes, viewed 28 March 2017, <http://www.weekendnotes.com/adelaide/>.

4.

MDIA 1007 Digital PlatformsAssignment 1: Website Proposal Concept Brief

What is the main concept of your website? (max 50 words)

My website is a vegan lifestyle blog. It will discuss vegan cooking, eating out as well as other elements of the vegan lifestyle such as beauty and nutrition. The blog will be focused on my personal opinion of what I have enjoyed or found helpful for veganism.Who is your intended audience, and what do you know about them? (max 100 words)My intended audience are vegans, or people interested in the vegan lifestyle. However, more specifically females aged between 18 and 40, as this is the main demographic for vegans (Hesham, 2016). As I live in Australia and Australia is in the top three countries for fastest growing vegan markets (Cormack, 2016) my blog will be targeted to fellow Australians. As well as ethical reasons, people commonly become vegan for health and environmental reasons too, so I will have to bear this in mind when creating content. Many non-vegans may be interested in the vegan lifestyle, so the content will be kept positive and without agenda as to not alienate that audience.What existing websites have you researched, and what is interesting about them? How do they tend to use images and design to communicate? (max 100 words)Most websites I noticed tend to communicate to readers in a chatty, relaxed manner. To further personalise the blogs many included a picture of themselves. The blogs had a clean design with white backgrounds and accents of light or pastel colours. Most blogs had multiple menus and a search function, making it easy for readers to find their desired content. Social media links were prominent and found in multiple locations across the blog. The key element however were the images, they must be good quality, aesthetically pleasing and were commonly taken from above. I will look to implement many of these design elements in my own blog.Examples of blogs:

(https://www.mynewroots.org/site/)

(http://www.thevegspace.co.uk/)

What is new or innovative about your website, and what can it offer to its audience? (max 100 words)Most of the vegan lifestyle blogs I’ve found have tended to focus mostly on recipes and veganism as a diet. However, elements such as cruelty-free vegan beauty and the nutrition are other aspects of veganism my blog will focus on, in conjunction with recipes. While much of the information is already available on the internet, it can be intimidating and time consuming to find so I hope to offer a quick and easy resource for people to get the information they’re looking for.Using sample images, briefly discuss how you will use visual communication to engage your intended audience. (max 100 words, including 2-3 images)Images will be used to attract attention and give a visual representation of the text. I spent time designing my logo, as having something that was recognisable across different platforms was important. It needed to be unique, but sophisticated.

Original logo designI liked the lettering, however the design was crowded and difficult to absorb. It needed to be more simplistic and refined, to match the target demographic.

Reworked LogoThis was a significant improvement, it was sleeker and easier to view. However, the cow seemed to be floating awkwardly. The ‘Have a’ text was too small.

Final LogoReplacing the ‘O’ with the cow integrated it more seamlessly into the design. Centring and enlarging the ‘have a’ text makes the design more balanced.

How do you plan to use images and other content to cultivate your audience over time? (max 50 words)I will use images as a way to grab attention both on the website and on social media, particularly Instagram. As well as images I will use relevant hashtags to lead people to my blog. Popular hashtags for vegan content include #vegan #veganfood #whatveganseat.

Word count: 516

References

Cormack, L (2016) ‘Australia is the third-fastest growing vegan market in the world’, in Sydney Morning Heraldhttp://www.smh.com.au/business/consumer-affairs/australia-is-the-thirdfastest-growing-vegan-market-in-the-world-20160601-gp972u.html

Hesham, M (2016) ‘Why Most People Go Vegan: 2016 Survey Results Revealed’, in Vomad Lifehttps://vomadlife.com/blogs/news/why-most-people-go-vegan-2016-survey-results-reveal-all

Annotated websites

Britton, S. (2017) My New Roots, blog, viewed March 20th 2017https://www.mynewroots.org/site/

Ford, K. (2017) The Veg Space, on wordpress, viewed March 27 th 2017 http://www.thevegspace.co.uk/

5.

Website Proposal Concept Brief

What is the main concept of your website?As a regular traveller, photography-enthusiast and keen writer, my website will encompass each of these interests. There will be three main pages – the first showcasing travel photography from different countries; another page will be the ‘blog’ where I will share in written-form some of my most interesting and rewarding experiences throughout my travels; and the third page will exhibit all local, hobbyist and experimental photography.

Who is your intended audience, and what do you know about them?The intended audience are Millennials aged 17-30, who are becoming (or are newly) financially independent. They are tech-savvy and own a smartphone, have an online social presence, and are travellers, or desire to travel and experience new cultures ahead of ‘partying and shopping’

(Lane 2016); they frequently seek user-generated content (UGC) such as social media ‘posts’, digital media and blogs as a means of gaining travel insight and inspiration. This is supported with an infographic compiled by Internet Marketing Inc., showing that Millennials have an increased desire to travel than other generations; additionally, 84% reported that they are influenced by UGC more than advertisements (2016). Boston Consulting Group also reported Millennials are more interested in travel than other demographics by 23% (2013), and travel marketing consultants MMGY Global state that Millennials are expected to spend more travel services than any other demographic (2013).

What existing websites have you researched, and what is interesting about them? How do they tend to use images and design to communicate?Two websites have inspired me:

The first, Straight No Chaser Photography, is a personal business website exhibiting the author’s digital and written work, with separate pages each for their travel photography and blog. Separating the two allows the audience to gain a stronger appreciation for the photographs, and the ability to view them as artwork. Although the blog page is unrelated to the author’s travel experiences, its separation declutters the website, allowing the audience choice: viewing a series of photographs for travel inspiration (or to just appreciate them as art), or alternatively, reading the stories and recounts on the blog as a means of entertainment.

The second website, The Squeaky Robot, is a travel blog showcasing professional photography and personal recounts. Unlike the first website listed, however, the author posts writing alongside their main photographs. What is interesting about this approach is how the writing style allows the reader to travel vicariously through the author’s experiences.

What is new or innovative about your website, and what can it offer to its audience?After much research, I have discovered many travel blogs are geared towards providing useful tips, hotel and food recommendations, and site and activity suggestions – not unlike the advice given from a travel agent. Although these websites are ‘successful’, they stray further from sharing true travel experiences and recounts, and lack proper insight into other cultures.

My website will not offer this travel advice to the audience but instead inspire them to travel, and to truly experience something unfamiliar. In terms of web layout, one page will showcase genuine travel photography (as not all travel is a curated ‘storybook’ in reality), allowing the audience to absorb the sights and cultures from different perspectives.

The separate blog page will provide an alternate experience for the audience – here, more abstract and textural photos are supplementary emotive and entertaining stories. This takes on a ‘photojournalistic’ approach, remaining non-selective of positive or unexpected experiences, yet allowing the reader to travel vicariously.

The third page will exhibit more local urban and street-photography as a representation of the city. Although this page is unrelated to travel, it will exist to keep the audience engaged during the periods in which I am not travelling (due to financial and lifestyle curbs). Using sample images, briefly discuss how you will use visual communication to engage your intended audience. The photography page will have a ‘header’ image that aims to summarise a place, culture or experience in one photograph, as seen in the example below:

This image was taken at Ha Long Bay in Vietnam. It isn’t exactly the ‘picture postcard’ quality that has become typical of this tourist destination, but shows a different perspective: one of the authentic experiences whilst visiting (i.e. the polluted water, the small vessels, the working fishing community).

The next image is an example of what might appear in the blog page. The abstract photograph below was taken on a small island in Indonesia on which I embarked on a very physically-demanding and somewhat dangerous journey – this experience cannot be seen just by looking at the photo, and would therefore be more valuable with an accompanying story.

The image below was taken locally, and is an example of what might appear in the ‘local’ and experimental photography page.

How do you plan to use images and other content to cultivate your audience over time? (max 50 words)All images will be consistent and authentic – the photographs will be my own, and showcase personal encounters with either different places and cultures, or more local experiences and pastimes. The blog posts will be engaging with genuine tone and writing style to level with the intended audience. This content will encourage audience interaction through other platforms (e.g. Instagram and Twitter).

ReferencesBarton, C, Haywood, J, Jhunjhunwala P & Bhatia, V 2013, ‘Travelling with Millennials’, BCG Perspectives’, viewed 28 March 2017, <https://www.bcgperspectives.com/content/articles/transportation_travel_tourism_consumer_insight_traveling_with_millennials/>.

Internet Marketing, 2016, ‘A Look Into the Millennial Generation Travel Trends’, ETB Travel News, viewed 28 March 2017, <http://australia.etbtravelnews.global/285879/a-look-into-the-millennial-generation-travel-trends/>.

Lane, L 2016, ‘Are Millennial Travel Trends Shifting in 2016?’, Forbes, viewed 28 March 2017, <https://www.forbes.com/sites/lealane/2016/01/15/are-millennial-travel-trends-shifting-in-2016-youll-be-surprised/#51352c8a36a8>.

MMGY Global 2016, Millennials and Travel Infographic, MMGY Global, viewed 28 March 2017, <http://mmgyglobal.com/infographic.html>.