MDG’s TO SDG’sMDG’s TO SDG’sBotswana’s Creative Industries as Botswana’s Creative Industries as

real catalystsreal catalysts

PoliticalPolitical EconomicEconomic

•Stable political environmentStable political environment•Low corruptionLow corruption•Low tax regimeLow tax regime

•Stable domestic economyStable domestic economy•Upper middle income country statusUpper middle income country status• Sound macroeconomic policiesSound macroeconomic policies•Diamond Mining dependent economyDiamond Mining dependent economy•DTC relocating to Gaborone in 2012.DTC relocating to Gaborone in 2012.• Policy shift from Mineral dependency to Policy shift from Mineral dependency to Knowledge based economy part of the Knowledge based economy part of the NDP 10 strategies and beyond. NDP 10 strategies and beyond. •Creative Sector at the core of this shiftCreative Sector at the core of this shift•Significant levels of unemployment Significant levels of unemployment especially of the young and able bodied especially of the young and able bodied men and women.men and women.

Socio- CulturalSocio- Cultural TechnologicalTechnological

•Educated unemployed labourEducated unemployed labour•High HIV/AIDS impact High HIV/AIDS impact •Food Security Strategy 2032Food Security Strategy 2032•High levels of poverty High levels of poverty •Susceptibility to severe and frequent Susceptibility to severe and frequent droughtsdroughts•Growing middle income class baseGrowing middle income class base•National Human Resource Development National Human Resource Development Strategy 2026Strategy 2026

•Good telecommunications system and Good telecommunications system and network (National Service provider)network (National Service provider)•Good mobile network / cell phone access Good mobile network / cell phone access (3 service providers)(3 service providers)•Good road transport systemGood road transport system•Good air transport systemGood air transport system•Good immigration systemsGood immigration systems

CRITIQUES OF THE MDGs

“Top down” or “one-size fits all” approach Reflect views of “UN bureaucrats”/central

planning Overlooks key priorities Inadequate focus on domestic inequality Too expensive

SUCCESSSUCCESS

Good combination of ambition, simplicity, Good combination of ambition, simplicity, measurability, and partnership focus.measurability, and partnership focus.

This integrated nature helped remove This integrated nature helped remove false competition between sectors like false competition between sectors like health and education.health and education.

Analysts are debating new measures for Analysts are debating new measures for topics like climate change, energy, non topics like climate change, energy, non communicable disease, secondary communicable disease, secondary education, inequality and governance.education, inequality and governance.

TOWARDS THE SDGsTOWARDS THE SDGs

KEY PRIORITIESKEY PRIORITIES

No matter how much we debate to resolve on No matter how much we debate to resolve on our goals we need;our goals we need;

A proactive approach to translating goals into A proactive approach to translating goals into practice e.g Financialpractice e.g Financial

A more proactive dissemination approach A more proactive dissemination approach (stakeholder communities get behind goals only (stakeholder communities get behind goals only once they feel actionable/perfect knowledge)once they feel actionable/perfect knowledge)

The coming 3 years offer an opportunity for The coming 3 years offer an opportunity for ambitious creativity on how those outside govt ambitious creativity on how those outside govt can best proceed to bridge the gap. (the creative can best proceed to bridge the gap. (the creative industries as a catalyst).industries as a catalyst).

Development Goal

Define Administration

needs

Prioritize from all 13 Considerations

The 13 Considerations (sectors)The 13 Considerations (sectors)

1.1. Agriculture and Food SecurityAgriculture and Food Security2.2. Primary HealthPrimary Health3.3. EducationEducation4.4. Energy & InfrastructureEnergy & Infrastructure5.5. WaterWater6.6. ICTICT7.7. BiodiversityBiodiversity8.8. Climate ChangeClimate Change9.9. GenderGender10.10. Ethics and Human RightsEthics and Human Rights11.11. Urban DevelopmentUrban Development12.12. GovernanceGovernance13.13. BusinessBusiness

CHUNK AND CHUNK AND PRIORITIZE EFFORTSPRIORITIZE EFFORTS

1, 2, 4, 5, 7, 8,

11,12, 13

3, 6, 9, 10, 11, 12,

13

3, 6, 9,10, 12, 13

1, 2, 12, 13

1, 4, 7, 8, 11, 12, 13

Extreme Poverty and

hunger Eradication

Achieve Universal Primary

Education

Promote Gender Equality and

Empower Women

Reduce Child Mortality

Ensure Environmental Sustainability

Improve Maternal

Health

Combat HIV/AIDS ,Malaria

and other Killer diseases

1, 2, 12, 13 1, 2, 12,

13

Create Global Partnerships for

Development

All 13

THE 4 SHORT FALLSTHE 4 SHORT FALLS

Governance failures Areas of specific policy neglect Pockets of poverty Poverty traps (South East Asia and Sub

Saharan Africa)

TRIPARTITE approachTRIPARTITE approachFor every Area of ConsiderationFor every Area of Consideration

SimplifiedSimplified

Sustainable Economic Development will be maximized Sustainable Economic Development will be maximized when there is maximum saving and only priority when there is maximum saving and only priority spending , taking into consideration people’s urgent spending , taking into consideration people’s urgent needs and the limited natural resourcesneeds and the limited natural resources

ESE + SEE + SNBE = SDESE + SEE + SNBE = SD SD= Maximum social welfare derivedSD= Maximum social welfare derived SD= Economic DevelopmentSD= Economic Development The key lies in creating the necessary perfect knowledge The key lies in creating the necessary perfect knowledge

to help get the relevant feedback and support of the to help get the relevant feedback and support of the society’s funds, society and environment we serve.society’s funds, society and environment we serve.

ExampleExampleConsidering GovernanceConsidering Governance

By DefinitionBy Definition Good governance promotes human rights in a number of ways.

It encourages public participation in government, inclusion in law-making and policy making, and accountability of elected and appointed officials

It enables civil society to become actively involved in policymaking and leads to the wide representation of societal interests in decision-making.

In this manner, disadvantaged groups, including women and minorities, are empowered to defend their rights.

The result may be laws and policies that better respect cultural diversity, contribute to the resolution of social conflicts and tensions, and address the challenges of inequality and poverty.

SimplifiedSimplified Politicians and Policy makers derive mandate from SocietyPoliticians and Policy makers derive mandate from Society Every decision ought to be directed towards improving the social welfare or Every decision ought to be directed towards improving the social welfare or

well being of the mandate bearerswell being of the mandate bearers Equitable Social Environment exist where there is perfect knowledge about Equitable Social Environment exist where there is perfect knowledge about

society’s needs and money available to meet those needssociety’s needs and money available to meet those needs Sustainable Economic Environment exists where there is perfect knowledge Sustainable Economic Environment exists where there is perfect knowledge

about available natural resources and the money + policies available to about available natural resources and the money + policies available to benefit from them.benefit from them.

Sustainable Natural and Built Environment exists when there is perfect Sustainable Natural and Built Environment exists when there is perfect knowledge about the available natural resources and society’s needsknowledge about the available natural resources and society’s needs

The creative industries as the foundation to a knowledge based economy The creative industries as the foundation to a knowledge based economy and life long learning through their ability to satisfy all preferred learner and life long learning through their ability to satisfy all preferred learner patterns – I hear and i rememberpatterns – I hear and i remember - I see and I remember- I see and I remember

- I do and I remember- I do and I remember - I do all three and remember more - I do all three and remember more

STATSSTATS

A World View

“The creative industries have been flagged as one of the most dynamic sectors of the world economy.

The UNCTAD Report, 2010, indicate that while exports of traditional world trade dropped by 12% during the 2008 world economic crisis, the exports of creative

goods and services Increased by14%”.

UNCTAD Report,2010.

THE REAL CATALYSTTHE REAL CATALYST The Government of Botswana’s NDP 10 goals are to The Government of Botswana’s NDP 10 goals are to

achieve rapid growth, poverty eradication and economic achieve rapid growth, poverty eradication and economic diversification.diversification.

Industrial development and real citizenry participation in Industrial development and real citizenry participation in the implementation of development agendas remains a the implementation of development agendas remains a challenge for the sustainable economic growth and challenge for the sustainable economic growth and development of Botswanadevelopment of Botswana

This country is endowed with both the human and This country is endowed with both the human and natural resources such as hides and skins from cattle natural resources such as hides and skins from cattle industry, timber, minerals and land.industry, timber, minerals and land.

Our Export Orientation strategy needs to also be Our Export Orientation strategy needs to also be tantamount also exporting national jobs and products in tantamount also exporting national jobs and products in line with the South- South and North-South world trade line with the South- South and North-South world trade planplan

THE REAL CATALYSTTHE REAL CATALYST Botswana has been under going Economic Growth without Botswana has been under going Economic Growth without

Economic Development Economic Development A valid criticism of government policy is that state should take a A valid criticism of government policy is that state should take a

more activist role and induce entrepreneurship rather than wait for more activist role and induce entrepreneurship rather than wait for applicants to take the initiativeapplicants to take the initiative

Botswana’s economy is shifting from mineral dependency to Botswana’s economy is shifting from mineral dependency to knowledge basedknowledge based

The economy and its sustainability highly depends on people’s The economy and its sustainability highly depends on people’s mental abilities, attitudes and the quality of human resources.mental abilities, attitudes and the quality of human resources.

The creative industries as recommended to the National Human The creative industries as recommended to the National Human Resource Development Strategy are at the core of this shift as they Resource Development Strategy are at the core of this shift as they at the corner stone of our vision as a country, improved nation at the corner stone of our vision as a country, improved nation building and pride we need for sustainable trade and development building and pride we need for sustainable trade and development

DEFINITIONDEFINITION

The The creative industriescreative industries refers to a range of refers to a range of economic activities which are concerned with the economic activities which are concerned with the generation or exploitation of knowledge and generation or exploitation of knowledge and information. They may variously also be referred information. They may variously also be referred to as the cultural industries (especially in Europe to as the cultural industries (especially in Europe

creative economy comprises advertising, creative economy comprises advertising, architecture, art, crafts, design, fashion, film, architecture, art, crafts, design, fashion, film, music, performing arts, publishing, R&D, music, performing arts, publishing, R&D, software, toys and games, TV and radio, and software, toys and games, TV and radio, and video gamesvideo games

DEFINITIONDEFINITION

The creative industries have been seen to The creative industries have been seen to become increasingly important to economic well-become increasingly important to economic well-being, proponents suggesting that being, proponents suggesting that "human "human creativity is the ultimate economic resource" –creativity is the ultimate economic resource" –Howkins 2001Howkins 2001

““the industries of the twenty-first century will the industries of the twenty-first century will depend increasingly on the generation of depend increasingly on the generation of knowledge through creativity and innovation" –knowledge through creativity and innovation" – Landry and Bianchi 1995Landry and Bianchi 1995

KEY ARGUEMENTKEY ARGUEMENT

The greatest challenge to development across the world The greatest challenge to development across the world is getting the actual citizens to take active participation is getting the actual citizens to take active participation and help in the development processand help in the development process

This has been accounted to the failure or lack thereof of This has been accounted to the failure or lack thereof of social inclusionsocial inclusion

Lack of basic understanding and perfect knowledge by Lack of basic understanding and perfect knowledge by the civil society to know exactly what to do and how the the civil society to know exactly what to do and how the real landscape (economic and environment) is looking in real landscape (economic and environment) is looking in order for them to help order for them to help

The creative industries serve as the foundation of a The creative industries serve as the foundation of a knowledge based economies serves as the cross-cutting knowledge based economies serves as the cross-cutting initiatives necessary to secure a sustainable future. initiatives necessary to secure a sustainable future.

A cross cutting catalystA cross cutting catalyst

Creative Creative Occupations within Occupations within Creative Industries Creative Industries (Creative (Creative Specialists)Specialists)

Creative Creative Occupations within Occupations within other industriesother industries

(Embedded (Embedded Creative)Creative)

Other Occupations Other Occupations within the creative within the creative industries( Support)industries( Support)

Other Occupations Other Occupations within other within other industries (Balance industries (Balance of workforce)of workforce)

BOTSWANABOTSWANA Creative industries stakeholders came together in October 2011 to

identify, debate and align themselves with the Contribution that their industries bring to the Botswana economy.

Botswana is party to the UN and AU conventions with regards the Creative Economy

The engines of growth that brought Botswana to where it is today, predominately mining and agriculture, are not going to take Botswana beyond 2022. Recognizing this, the Government of Botswana is committed to securing alternative drivers of the economy through Economic diversification.

UNCTAD Reports show that between 2005 -2008 the contribution of the creative industries to GDP grew by 33.3%

Their estimated contribution is measured at BWP 5 million per year. The Creative Industries will be pivotal to this as they are the

foundation of a knowledge- based economy.

BOTSWANABOTSWANA It was overwhelmingly evident that the creative industries are

Involved in all aspects of economic, social and environmental development and are a key engine of sustainable Growth and development for Botswana’s economy.

A concept paper has been formulated to highlight the contribution that the creative industries bring to the Botswana economy, through wealth creation, employment, competiveness and prosperity, as it shifts from being mineral dependent to a knowledge-based economy ,a requirement stated by His Excellency, the President, in his 2008 inaugural speech.

The Concept note is currently under review and consideration in order to include the creative industries as an official Sector of Botswana Economy with the National Human Resource Development Strategy.

Stakeholders are currently identifying a means of collecting the necessary statistics and action plans that will follow this inclusion.

““It is no longer just the role It is no longer just the role of government to achieve of government to achieve

this future, but it is the this future, but it is the responsibility of all of us to responsibility of all of us to move and implement the move and implement the

agenda forward”.agenda forward”.

POSSIBLE DEVELOPMENT ALIGNED POSSIBLE DEVELOPMENT ALIGNED TOOLSTOOLS

Venues/Creative CitiesVenues/Creative Cities FestivalsFestivals ExhibitionsExhibitions Theater PlaysTheater Plays AdvertsAdverts Sync DealsSync Deals Workshops Workshops Help desksHelp desks Social MediaSocial Media MultimediaMultimedia BooksBooks ArchitectureArchitecture MonumentsMonuments Cultural Villages/ centersCultural Villages/ centers Affinity ActivationsAffinity Activations Creative CitiesCreative Cities ResearchResearch Tour GuidesTour Guides

CONCLUSIONCONCLUSION

If we focus our efforts in this creatively focused If we focus our efforts in this creatively focused manner we will be able to see key developments manner we will be able to see key developments in human capital and resilient revenue gain that in human capital and resilient revenue gain that we really need in for the sustainable we really need in for the sustainable development Botswana.development Botswana.

I propose Kweneng South Constituency as a I propose Kweneng South Constituency as a possible pilot to gather the real numbers of the possible pilot to gather the real numbers of the industry and test for the relevant and possible industry and test for the relevant and possible implementation/workability of the various implementation/workability of the various proposed tools (See attached excel)proposed tools (See attached excel)