So let me tell you about this month’s training – Event Marketing. It is the fastest way to grow your list, but also, does the one thing that will help you build your business quickly.

After watching you will have all of this and more:• 5 different ways to unlock your business potential

• The event presentation you’ve never heard of, that changes everything

• 4 strategies to break the link between closing sales and not closing sales forever

• Including the best and fastest way to increase your income overnight

• And the 1 way to NEVER improve profits, or risk self-sabotage

• Plus, are you making one of all of these 3 fatal event mistakes

So much to look forward to – and it will be live on Tuesday, April, 9, 2013www.mdenation.com/new_and_improved_emerald

2 MDE LIVE | APRIL 2013

MDE GUIDEEMERALD TRAINING

EVENT MARKETING: THE EASIEST WAY TO 6 FIGURES

All Trainings come with at least 60 minutes of Content PLUS, Cheat Sheets, Fill in the Blank Examples to Implement immediately in your business and checklists. You can’t go wrong.

Monthly unique content to catapult your million dollar business. The most cost effective way to train with me. Earn consultations, and lots of free stuff just for implementing.

Implement the MDE Proven Strategies in your business, submit the great results and Build a million dollar business. What a great combination!

“Remember ideas make you FEEL good, but IMPLEMENTATION makes you MONEY”

I Immediate, do something immediatelyM Motion, get in motionP Purpose, act with purpose not randomL Leverage, look for leverageE Employ, employ all available resourcesM Momentum , build momentumE Expect, expect to have to make adjustmentsN Next, always ask and be thinking about what’s nextT Today, no matter what, think about what you can do - TODAY

Available in the MDENation.com Emerald Training Center:Gain ACCESS to all of the trainings by Joining The MDE Nation at Richelleshaw.com/Emerald

JAN. Training Goals to Money BlueprintFEB. Training REFERRALS – Turning One customer into ManySEPT. Training Maximizing your business in 100 DaysOCT. Training Entertain Your Way to ProfitsNOV. Training How the President Won the Last ElectionDEC. Training Your BEST 13 Resolutions for 2013 to insure your business is a million dollar business

WHERE IS RICHELLE?

APR 23NAWBOLAWRY’S THE PRIME RIB 4043 HOWARD HUGHES PARKWAY LAS VEGAS, NV 89169www.nawbosnv.org

MAY 2MDE WORKSHOPBLUE TOP MARKETING, INC.THURSDAY, MAY 2, 2013 FROM 9:00 AM TO 12:00 PM (CDT)CHICAGO, ILwww.MDEWorkshop.com

MAY 5MDE DIAMOND MASTERMINDBY INVITATION ONLYLAS VEGAS, NV

MAY 30MDE LIVELAS VEGAS, NVwww.richelleshaw.com/events/live

WHAT YOU CAN EXPECT

MDE LIVE FUEL THE MOMENTUMThis is the one event where you can learn to build your business EXACTLY as Richelle did, and with all of her techniques – but what makes it even better… You will walk away with SWIPE Files – Actual Examples, Checklists and Information to apply right then and there into your business.

Did you know Richelle believes that every business can be a MILLION DOLLAR business? In her new book, The Million Dollar Equation, Richelle details how any business can be a MILLION DOLLAR business and she will be teaching it LIVE in Las Vegas – May 30th - June 1st, 2013.

These days will be packed with super fun activities as well as RICHELLE Unplugged!

1

4

2

5

3

6

Match Up – the place where Richelle matches both the experienced coaching and private clients with less experienced for a fun lunch and working session. This works for both sides because the “newbie” asks questions that the “experienced” doesn’t get asked that much

Ice Breaker – Thursday night takes you through getting to know everyone in the room, and then you feel – in only Richelle’s way to do things … (just think about it being a little embarrassing but also plenty of fun) After session, you will feel as if everyone in the room, you have been knowing for years!!

Hot Seats – this is where the entire group works on your business

MDE Advanced Training – this is where Richelle breaks down a piece of the Million Dollar Equation so that you will get a complete understanding of the most advanced marketing techniques that it will make you feel like a genius. Joneen said – Richelle why do you have such a smile on your face, it is almost like you are holding something back … And Richelle replied, it is because I know where I’m going with this lesson and process and it is really fun when you finally arrive and feel as if you discovered it. If you knew what I knew, you would have a smirk on your face too!

Field Trip – Yes, just like elementary school – Richelle takes you to a special place for a distinct marketing lesson where you can see the Million Dollar Equation live and in action – then we interpret the results into your own business – Light Opening!

Bonding with the other members and more!

MDE GUIDEPRODUCT OF THE MONTH

Give me a big WHOOOOHOOOO! I finally finished my 2nd book – The Million Dollar Equation , How to Build A Million Dollar Business in 3 Years or Less. It is my best work yet. It is comprehensive, with direct instructions to successfully change your business.

The speaking and workshop requests are coming in from groups around the country – and I realized that I have not tested my new training. It is 6 week Intensive Virtual Implementation Team. I have been conducting this workshop for years, with my local group getting amazing results, - graduating over 40 business owners from this program but have never done it virtually.

A VERY SPECIAL INVITATIONI can use your help. Do you know anyone who would like to get the 6 Week MDE Implementation Team Training for a 90% discount? If you do, would you please share this link below!

HERE ARE THE DETAILS OF THE TRAINING:1. Each training is a recorded training with step by step instructions

2. After each training there will be a 2 hour PICK my Brain session on Google + Hangout to get all of your questions answered, review your implemented documents, and work together as a team to help build each other’s businesses.

MDE Implementation Team Training #1 – How to Nurture Your Prospect and Customer to generate automatic sales

MDE Implementation Team Training #2 – Creating your WOWing Welcome Sequence to create referrals

MDE Implementation Team Training #3 – Creating your New Client Bait to attract and entice the perfect client

WHO ARE THESE TRAININGS FOR? These trainings are for someone who currently does not have these systems in their business and would like to get it all done in 6 Weeks? This is your opportunity.

These trainings are also ONLY for people who are serious about building their business and who are looking for systems to relieve some of the workload in their businesses.

ONE WARNING!I need results. Because it is all new, I don’t have any REAL LIVE Case Studies and I need them to help others make a decision to invest who do not know me. So if the person who you are going to refer this to, is not an IMPLEMENTER, please do not share it with them.

In order to scare off the non-implementers, there is a PREVIEW DEPOSIT of $199. You will receive the $199 back when all of the MDE Implementation Worksheets are completed, results shown and MDE Case Study submitted with your REAL results.

That is my guarantee. But I also ask that you or your referral guarantee something to me. In the next 6 weeks, the opportunity to change your business life is there – Where there is change, there is ACTION. If you are able to ready to see a dramatic change in your business, getting these systems in place will do just that.

4 MDE LIVE | APRIL2013

EVENT BEGINS MAY 30, 2013

MDE VIRTUAL IMPLEMENTATION TEAM

FROM THE BLOGWHAT’S BEEN GOING ON...

MDE GUIDEFROM THE BLOG

::: check out her blog at www.richelleshaw.com/blog :::

YOUR MOST IMPORTANT MDE LESSONIt is now the 80th day of the year, and well, I am shocked at how many have slowed, changed direction, gotten distracted and downright quit.

Today I was kinda stuck about what to teach about… then I went to my cheat sheets…. And found that today is Kevin Federline’s birthday – really? Seriously? The only thing I have to write about is Britney Spears’ cheating family leaving backup dancer ex-husband… I looked again and it is Rosie O’Donnell’s birthday – ok, I could write about how to entertain in your business and then I read the best words ever. IT is Adrian Peterson’s birthday. Well, now there is a great business lesson.

It is Adrian Peterson’s birthday. He is an NFL player for the Minnesota Vikings and a real super star. BUT his football talents are not today’s message, but it is HIS never quit attitude.

Adrian came into the league and quickly

set rushing awards his first 3 years in the league. He suffered a potential career ending injury to his ACL and MCL during the 2011 season and everyone counted him out.

Most athletes are sidelined for minimum 1 whole season or forever, but he set on a journey to make it back the next season. Doctors told him it was impossible. BUT, not only did he make it back for the 2012/2013 NFL season, but he missed the total rushing yards title ever in a single season record by 8 yards and quite frankly it was not him but mismanagement of the clock by his coaches. This athlete, demonstrates what it takes to be an entrepreneur.

He demonstrates that when bad things happen, if you let it stop you, it will. Ever y time I think I have seen it all, such as the IRS garnishing the company payroll money 2 days before payday – not once by twice due to an error in our accounting department…. Or how about

the time when the news reporters were out front because several customers were out of service and mad. Ohhhh and the time, my AR Clerk’s husband decided to come to work with her every day, sit outside the office and watch to see if she was cheating on him with her openly gay boss… sigh… but bad things happen in business all of the time. And they normally happen right in the middle of a vacation or something really great happening.

BUT just like ADRIAN – it is important to focus on returning. He did not let anything distract him. Reporters kept asking him questions during the season, like are you nervous to run on your injured knee? He would reply – NO, I am very focused on winning.

THUS, your lesson today – You have to be FOCUSED on WINNING!

And no matter what, you just can’t stop.

INTERNATIONAL ASK A QUESTION DAYNothing is off limits. Type it in below and I will respond! PROMISE! Straight No Chaser ... Walter asks, “Why should most businesses incorporate?” Richelle respond, “Businesses should incorporate for sheer protection. After losing it all twice, I can’t imagine having to start over again. Even when I had a job, I created a corporation for my side job. And gosh, its been over 20 years since I had a job.”

..............................................................................................................................A FEW WAYS TO CREATE A CASH FLOW SURGEHow to create your own Cash Flow Surges? In an existing business there are ways to create cash flow surges, which sometimes can not be seen if you have not focused on it. How can we make this happen? Sell gift certificates: Preselling paper is the best thing ever. You can have the money before you have to deliver the service. Create a special and sell all you can..................................................................................................................................HOW TO GET A PROSPECT TO BUYI had a conversation last week about disappointing results from a client. I asked how are you contacting your prospect? The response, I sent a postcard. Well, no wonder! You’re asking that postcard to do a lot of work. SIGH, Most business cards include phone, fax, email so that you can contact the propect in multiple ways. Just like mailing more often increases results , using multiple media increases your results exponentially. Vist www.richelleshaw.com/blog for the full article.

MDE GUIDEIMPLEMENTER OF THE MONTH

MDE IMPLEMENTOR

STEPHEN RIPPS __________________________________

1What does your company do?

We are help women look good! Our practice focuses on Appearance Enhancement Services you can improve your looks, how you feel about yourself and your appearance, and equally important Wow others with your new look.

2What is your favorite marketing tool/

software/program?

Our favorite marketing tool is having our patients/customers use their stories to bring in new business. We also effectively use Daily Deal sites. We figured a way to actually fund all of our equipment using this strategy. This is a no-cost way to acquire our customers. We use all of the strategies from the Million Dollar Equation - from our WOWing Welcome – all the way to our REACTIVATION process – which includes a card instead of Richelle’s Get of Jail Free Card, it says – “Groupon Me Again PLEASE! “ . We watch our numbers closely to insure that we are cash flowing correctly and, it sure is FUN!

3What is your favorite part of The Million

Dollar Equation – Emerald Training?

All of the examples. We have implemented almost all of the examples that we’ve received from Richelle. We took each one and changed them so they worked for our business, everything that she talks about in her book that she did at her telephone business. We recently went out and purchased a SPIN the WHEEL!

4Where do you see your business in

2013?

Well, March 2013 was our best month ever. We just opened our business last year this time, and it took awhile to understand our market, but each month we interact with our list which is now 579 multiple times throughout the month. This year is easily going to top last year, but with the steady growth, it will easily hit the half a million mark. We are adding 2 new subscription programs for our Lunchtime Facelift and Instant Hair Grow programs. Also, 3 new services to sell to our existing patients

5Any specific results due to the

implementation?

Sure – Here is what we did:• New client welcome letter and mini- catalog - Increased upsells• $10 Bill loyalty rewards - Increased additional appts

• Newsletter• Two postcards monthly (monthly theme w/offer & referral contest)• Report Card - Used as a repeat sales Coupon me again• Money mailer - New patients• Testing Valpak• Birthday Card All resulted in our best month ever!

6Any photos you would like to share?

Of course – One of our lovely granddaughters – Lillian. Plus, one of our patients who won, Biggest Loser of the Month

7Any additional comments you’d like

to share?

Thanks to Richelle. I am a SBA SCORE Advisor, semi-retired lawyer, chiropractor and I still attend everything Richelle does. She has helped us tremendously. Oh yeah, we have done all of this in our business and we are only open 12 days per month. Any one want one of our services – Mention RICHELLE and we will give you the “Daily Deal Rate”

6 MDE LIVE | APRIL 2013

Check out Stephan’s company – http://youre-looking-good.com/Join Stephan in the MDE Emerald Training Program by clicking here: http://www.MDENation.com/New-and-improved-Emerald/

MDE GUIDEDAILY DOSE OF RICHELLE

ATHLETIC WORD SEARCH

FOR KEYNOTES,WORKSHOPSRADIO & TVRichelle Shaw is the leading expert and authority in building successful million dollar businesses. Richelle’s experience comes from building her first business to $36 million, losing it all after the 9/11 World Trade Center Tragedies, then, successfully rebuilding her million dollar company in approximately 5 months. As the only female African American public utility owner in the nation, Richelle has won local and national awards including Top Woman Entrepreneur of the Year 2010.

Woman Marketer of the Year 2010 from Glazer-Kennedy Insider’s Circle of 20,000 members and Unstoppable Woman for the Women’s Leadership Counsel. She was named one of the Top 25 People to Follow on Twitter from Become Your Own Boss Network and one of the Top 10 African Americans to Follow on Twitter 2011 from Black Enterprise Magazine. She was also nominated for the GreenLeaf Award, Top 50 Collection Professionals and the Top 40 Under 40 when she was 27.

RICHELLE SHAWRTS PUBLISHING, LLC1489 W. Warm Springs Rd. Ste 110Henderson, NV 89014(702) 966 8410

JOINING ME ON THE RADIO PREMIERE WEEK BOOK

RICHELLE SHAWFOR YOUR NEXT EVENT

1. Chris Hurn – Entrepreneur, TV Personality, Mercantile Funding www.504 Experts.com

2. Carla Young - Entrepreneur and MomEntrepreneur Expert from www.MOMEO.com

RICHELLE SHAWRTS PUBLISHING, LLC | 1489 W. Warm Springs Rd. Ste 110, Henderson, NV 89014 | (702) 966 8410

WE’RE ALL GIVEN THE SAME AMOUNT OF TIME...

WELCOME TO THENEW EMERALD AND MDE MEMBERS:

Eva

Stephanie

Walter

Hilary

Krystal

Frantonia

Jill

Kevin

Emily

Bill

Nicole

Andrea

Tim & Debbie

Aubrey

Susan

WELCOME TO THE NEW MDE REFERRAL PARTNERS!

Stephanie – www.MDEWorkshop.com

Analeisa – www.GoToLadies.com

LaShanda – www.BBWO.com

Yalanda – www.Dryerbuzz.com

Rhonda – www.PinPromoteProfit.com

We are all blessed with the same number of seconds, minutes and hours in a day. I believe in scheduling your success and planning, but I also believe in just making stuff happen. I say to myself, well I guess will sleep when I am dead. (I am not recommending that, but…)

I once heard Tony Robbins (www.tonyrobbins.com) ask the question to his audience, If you do 10 sit ups daily which sit up is the one that makes the difference? No one in the crowd gave the correct answer. For Tony Robbins, the correct answer was Sit Up #11.

Why? He said because it is the extra effort that sparks change. Not your everyday effort.

Change, no matter what kind of change, is a process not an event.

Many people look at success as if it is an event. They believe that change will happen in their life if they:

Pray once - Attend one event - Go to the doctor once - Implement one thingBut true change comes with consistent implementation.

In my book, The Million Dollar Equation, http://richelleshaw.com/the-million-dollar-equation/#, there are several implementation strate-gies for success. BUT the strategies are worthless, without implemen-tation.

What in your life, in your small business life needs to be changed?

You got to this point in your business over a long period of time. How in the world do you believe that paying a guru, buying a program, attend-ing one event will change your small business?

Change starts with the event, but continues and progresses with consis-tent change and implementation.

Change starts as an event, becomes a habit and then a revolution.

What are you doing to create a revolution in your small business?

This could lead the SMALL BUSINESS NEWS – Are you doing enough? The key word here is “DOING”, not planning enough, not talking about it enough, but make a list of what you are doing every day in your small business. Is it leading to your goal?

Create real change in your small business by just DOING something consistently. No other small business can compete with your consistent implementation. Your competitors can beat you when you only do one thing. Only do one event, but they can not compete against a revolu-tion. Work to create your small business revolution.