MCPHERSONS (ASX MCP)Presented by Laurence McAllister (CEO)

A Balanced & Focussed Growth Journey!

Net Debt reduced from $92m at 31 December 2015 to $41m at 31 December 2016.

Normalised leverage ratio reduced from 3.1 times to 1.5 times.

Corporate Bonds reduced from $60m to $25m. Buybacks to continue.

Financial position has absorbed and adjusted to AUD/USD depreciation from $US1.10 to $US0.75.

Nov2014

HOUSEWARESDivision

51% divested(Joint

Venture established)

Mar2014

Divestment

Acquisition

Mar2013

Acquisition

Acquisition

Aug2012

New Agency(Fine Fragrances)

Aug2014

Acquisition

Jul2014

Acquisition

Apr2014

New Agency

Jun2014

McPhersons Printing Demerger

Feb2012

Acquisition

Acquisition

Acquisition

Oct2013

Jul2013

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Mar2016

HOUSEWARESDivision

remaining 49% divested

May2017

New Agency

Diversification achieved through acquisitions, divestments and new agencies

Need for building greater rigour & capability in New Business, R&D & Field Exec. with clear prioritised choices

Confidence in compelling & integrated Brand & Key Account Customer Joint Business Plans

Understanding our brands relative to the categories, segments & competitors we participate with today

Passionate to develop our comprehension of the macro playing field - Today & tomorrows landscape & drivers by category & segment, that help define rich territories to explore and participate within

A balanced view of Core BIG 6 brands & optimising our resources & investments in Health, Wellness & Beauty

2018 fiscal shape considerations, the ability to achieve & manage, the key drivers and the Risks & Opportunities of the plan

A professional close for FY 2017

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Build New Capabilities For Business Pulse Management, for Course Correction, Inv. & Growth

Define the R&D Model and rigorously manage key projects

Design a landscape model to comprehend new & future territories Innovate & Acquire

Build Management Scorecard, Business Intell. (BI) and Consumer Insight (CI) Capability

Drive Winning plans for Brand, Customer & Sales Execution Excellence

Accelerate Big 6 Core brand performance

Redesign Top 6 Customer Trading Terms (TTs) via joint customer business plans (JBPs) Implement PLEE: PriceLine Exec. Excellence, supported by HR & Field Sales gap analysis Engage & live the virtuous cycle principles of the EXPORT & International business model

Address & Deliver the Make Plan Imperatives

Land Health, Wellness and Beauty Brand as our #1 PRIORITY & Deliver the Business Plan

Execute the Supply chain / Kingsgrove EBIT optimisation to re-invest in Big 6 Core brands

Realise HAPL Commercial BU upside

Return NZ to EBIT growth

Build Tomorrows Businesses Today & realise the size of the prize!

Reset our approach to New Business & Bus. Models - Honey JV etc

Selectively Grow our Agency Portfolio to re-invest in the Big 6 Core brands

Step-change our Sustainability Agenda

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1. Business Management Management Scorecard, BI & Consumer Insights Top Project Management Dashboard Big 6 Core Brand Performance Risk Mgt RR, supplier constraints, currency, commodity price increases Introduce a sustainability agenda, that is real!

2017

2. Winning plans for Akin, Dr LeWinns & Multix Multix Greener Program Dr LeWinns & Akin Winning Plans Restaging: Manicare, Swisspers & Lady Jane

3. Selectively Grow Our Agency Profile in H, W & B Profile Honey JV Landscape Model for New & Future Territories Innovate & Acquire

4. Capabilities Enhancement R & D Model / Roadmap + Management of Key Projects Sales / KAM Capability Gap Analysis IT Step Change Plans

5. Execute Export Model Deliver the EXPORT & International Business Model

6. Geographic Step Change plan Return NZ to EBIT growth SG

7. Investment Profiles / ROIs PLEE: PriceLine Execution Excellence BIG 6 Customer JDPs / Trading Terms

8. Kingsgrove Optimisation Plan Supply Chain EBIT Opportunity

2018

J J A S O N D J F M A M J J A S O N D

Business Management

Scorecard

DashboardProject

Operational

Big 6

Risk Management

Sustainability

Winning Plans

Multix

DLW & Akin

Restaging Brands

Landscape Agency Profile

Gather By JV

Innovate & Acquire

Capability Enhancements

R & D

Sales / KAM

Export

Export / International

PLEE

IT Step Change

Geographic Step Change Plans

NZ

SG

Investment Profiles

JBPs / TT

SC

KG Plans

Program

Laurence McAllisterManaging Director

Paul Witheridge

CFO

David Smith

Business Development

Director

Brett Owers

New Bus. Commercial

Finance Director

Sarah Tully

HR Director

Lori Pirozzi

National Accounts &

Export Director

Byron Stone

Field Sales Director

Donna Chan

Marketing Director

Mary Pearce

R& D Director

Mark Brady

Supply Chain

Director

Sammy Chan

MD MCP Hong

Kong

John Ceresa

GMHAPL

Rebecca WakefieldExecutive Assistant

32% of revenue

HAPL22%

Agency17%

H,W& B61%

High Growth

High Demand

High Margins

Net SalesContribution

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$4.6 Bill, +15% CAGR $4.0 Bill, +3% CAGR

Source: Industry Revenue Complimentary Medicines Australia 2015 (2017 Est), Cosmetics/Toiletry retailing IBISWorld 2017 Est

HEALTH WELLNESS BEAUTY

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The #1 Cosmecutical brand

Experts in Anti-Ageing

Currently launching new prestige packaging

Passionate about addressing skin concerns for women of all ages

Increased R&D investment allows us to

Work with our global suppliers on continued leading edge innovation that delivers real results

Our Dr. LeWinns 'Masterbrand' campaign featuring Anna Bamford is aiming at:

targeting the younger consumer 25+; and

attracting new users to Dr. LeWinn's brand

Our new Dr. LeWinns website delivers increase consumer engagement.

Modern & Prestigious Packaging Step-change

I N T R O D U C I N G

ETERNAL YOUTH

F O U R N E W P R O D U C T S L A U N C H I N G M A Y / J U N E 2 0 1 7

14

15

One Global A'kin Haircare & Skincare Brand

New highly appealing natural, contemporary packaging

Innovator in Natural with pure, authentic, efficacious products such as

Coconut Water & Green Tea Hydration Range

Rosehip + Vitamin C

Natural Dry Shampoo (Bamboo)

Transform Akin with a new positioning & purpose

New brand campaign and merchandising

New website engaging our consumers

Relaunch

NPD, Visual Identity and Creative 16

Distribution expansion in supermarkets

Maintain loyalists whilst attracting younger consumers via Glam innovation & engagement

Glam growing at +23%* with >105k Facebookfans

Available to purchase on-line

Exciting innovations - high growth segs.

Catwalk trends, Celebrity endorsement, Fashion collaborations

Collaboration with Liz Kelsh, online tutorials using the Manicare brush range

17

18

Convert high brand awareness into strong growth through:

Distribution expansion in supermarkets and ecommerce

Contemporise Lady Jayne brand through packaging relaunch and differentiated innovation

19

WIP

LADY JAYNE REINVENTION

CURRENT PACKAGING NEW LOOK (ESSENTIALS RANGE)

NEW LOOK PRO RANGE

New Iconic Brand Packaging Identity

22

Kingsgrove Warehouse - Total capacity 12,500 pallet spacesJan 2015 - 200 spaces available 99% full 1% space available ($43mil Stock holdings)Jan 2017 - 6000 spaces available 48% capacity opportunity ($28mil Stock holding)

35% reduction in working capital over 2 years by Improving inventory efficiency & Supply Chain management

Hit ratesJan 2015 - Ave hits per operator per day 1000 hitsJan 2017 - Ave hits per operator per day 1200 hits

20% increase in pick efficiency over 2 years by improving pick line management

SKU Rationalisation Jan 2015 - Number of active SKUs - 1600 SKUs Jan 2017 - Number of active SKUs - 1100 SKUs

32% reduction in active SKUs eliminating the tail, eliminating non valuable work

23

Country Partner Target / Sign Date

Australia Renewed December 2016

Singapore WIP Qtr 2 2017

New Zealand Landed January 2017

Australia Renewed to April 18

SingaporeTerminated current distributorand will transfer distribution to MCP

Landed January 17

Australia

Expanding ranging with Australia; and increasing territories to Singapore and New Zealand

WIP Qtr 2 2017

Australia / NZ Renewed Qtr 1, 2017

24

25

18% of revenue from agencies

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http://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=lJJ_EMKd_4TXmM&tbnid=agWJJM4xg4uvmM:&ved=0CAUQjRw&url=http://cashinmybag.com/blog/sell-gucci-handbags-accessories-shoes/&ei=y7nQU9mdHomn8AWwhoCACQ&bvm=bv.71667212,d.dGc&psig=AFQjCNEDQJxuI9rjx2OHUVUlQ8FhlZtc8g&ust=1406274350769236

3 unit Gift SetStarter Pout Pack - 6 units

Karen Murrell Natural Lipsticks

Keychain Gift Set Cosmetic Bag Gift Set

> 3 Mill AUDOf total media value

Focus on Sport and News programs

CHANNELS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Business/SportsMale 25-54 yr old

NRL (Rugby)

SUPER RUGBY (Rugby)

V8 SUPER CARS (Motor Sport)

BIG BASH & V8 ( Cricket & Motor Sport)

FORMULA 1 RACING (Motor Sport)

ONLINE (Facebook & Youtube Paid Ads)

AFL (Football)

AU

Business/SportsMale 25-54 yr oldCHANNELSJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC

BIG BASH & V8 ( Cricket & Motor Sport)

AFL (Football)

NRL (Rugby)

SUPER RUGBY (Rugby)

V8 SUPER CARS (Motor Sport)

FORMULA 1 RACING (Motor Sport)

ONLINE (Facebook & Youtube Paid Ads)

INTRODUCING

September 2017 Launch

Working together to drive Akin in the UK and EU

Akin has been positioned as a straightforward and simple choice to a confused customer.

Distributed through Holland & Barrett, Wholefoods market, Naturismo, Waitrose, Aer Lingus, Thomas Cook.

Targeted purchases of $1m in Year 1

Specialise in natural, good value mid tier skincare and health brands

5 star Tmall TP store operator

Secured the opening of Akins Official Tmall store.

Targeted purchases of $1m in Year 1

Specialise in Premium skincare brands

Focus will be on LSC and EY

Exclusive repackaged range (based on Korean design) of LSC for China only.

Forecasting purchases of $2.0m in Year 1

UCO to marketing and build the brand in China from virtually zero presence.

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Slide Number 111th Annual Rising Stars Microcap Conference27th June 2017Laurence McAllister Managing DirectorA Balanced & Focussed Growth Journey!"..... and a substantially improved financial position, well positioned for future growth. McPhersons - The Last 5 years!...Objectives Closing Year End & Planning 2018Australia - Summary Priorities To Win in 2018 Clear Focus & Discipline To Deliver The Money!Senior Leadership Team The New Look!Our #1 priority is to deliver quality growth on our top 5 power brandsWinning In Health Wellness & Beauty:Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19LADY JAYNE REINVENTIONSlide Number 21Increase commercial focus & execution capabilities by developing Strategic Joint Bus. Planning & in-store metrics across our top 6 customersSupply Chain Improvements: Kingsgrove - WarehousePartnerships UpdateWe will collaborate with selective partners that will leverage our portfolio offeringSlide Number 26Slide Number 27Slide Number 28Slide Number 29Alpecin ATL 2017Slide Number 31An Example Of A New Approach Potential Honey JV with Gather By!International / Export BusinessSlide Number 34