McLeod Library E-Resources

Tom Marinitom.marini@mason.wm.edu

757 221 2915

Mintel

• Why Use?• Gives good data on consumer related

marketing• Offers both demographic & psychographic

information.• Is consumer driven; not industrial• Coverage is U.S. as well as limited Int.

Market Research.com

• Why use?• Coverage goes beyond consumer markets.• Energy, communications, medical devices,

consumer finance/credit cards, mobile payments, foods, & more.

• Makret reports also address consumer categories such as Millennials. Gen X&Y, gender, races and other consumer related categories.

Simmons ONEVIEW

• Use this database for developing market research, or developing potential customers using demographics & psychographics.

• Marketing strategy-Determine the target user group. Statistics and data-How many people in sample X read? Who are they. Show brand loyalty or sole brand user.

• Data is based on survey responses prior 2 yrs.

STATISTA

• Ready-made statistical charts, graphs, and tables, covering a wide range of subject matter. Not limited to consumer related info, but much broader, with coverage of industrial and manufacturing sectors.

• They also publish reports (dossiers & studies)

PEW Research Center

• Non-partisan research focusing on families, communities, e-health, education, politics, and news. www.pewresearch.org/

• Reports focus on people’s attitudes and behaviors as they relate to politics, media & news, social trends, religion, Internet, & technology.

• Also contains Social Networking, through the Pew Internet & American Life Project.

Industry Information

• Freedonia Focus Reports• Coverage is geared towards manufacturing

and industrial. In addition to the USA, reports also cover selected countries. Some consumer reports, but geared towards manufacturing.

• Data gives some market segmentation and geographic segmentation as well as top companies.

MERGENT Web Reports

• Includes decent analysis of key industries in North America, Europe, & Asia/Pacific.

Mergent Online

• Financial Information on publicly traded companies, U.S. & International

• Financial info can go back 10 years or more.• Also has supplier & competitor info listed

under the Horizon tab.

Standard & Poor's Net Advantage

• Industry surveys are good.• Also shows you trends in the industry, how to

analyze an industry, & how an industry operates

• Also contains company info as well as some analyst reports, and Compustat Analytics.

GARTNER

• News, research analysis, and events about technology markets and industries.

• Their “Hype Cycle” reports on a wide range of technical and related areas, are an industry standard. Detailed coverage of tech markets and related content.

• A great place to get info on areas such as “Cloud Computing,” “Big Data,” the “Next Big Thing,” and the “Internet of Things

Marketline

• Offers numerous industry information reports globally.

• With these reports, you will get Porter’s Five Forces Analysis, as well as Market Segmentation.

• May also search by company, which will often give you a SWOT analysis.

ONESOURCE (Go To Ref USA)

• Company information on almost one million global companies, including large and mid-sized US companies. Very detailed company information including financials.

• Will often include analyst reports, as well as Strategic Initiative & a SWOT.

• May search by industrial codes: NACIS SIC, & others, which will often produce industry reports.

Articles

• ABI/INFORM• Academic and industry oriented business

periodical literature.• The publications tab, includes Marketing

Journals as well as other business publications.

• Full text access to the Wall St Journal, Business Week; Articles only

Business Source Complete

• Peer-reviewed journals covering topics such as management, economics, finance, accounting, and international business.

• Country Economic reports also included.• May access all the Harvard Business Review

journals.• Go to publications, then go to Subject &

Description to find journals by subject.

FACTIVA

• Company and industry financial data as well as news stories.

• Full text articles in 6000 trade publications, newspapers, newswires, and magazines.

• May also access the Wall St Journal articles.• There are also industry reports

Science Direct (Sci-verse)

• Don’t let the name fool you! Contains numerous articles in marketing, as well as management, operations research, finance, and related content.

• International in scope, with coverage going back to 19th century.

Additional Article Info

• Swem Library Go to Journal collection & search: