MCFA DeAler IDentItymcfamarketingcentral.gli.us.com/Custom/docs/MCFA... · Co-Branding Marketing Examples The examples on the following page are general guideline examples for your

MCFA DeAler IDentIty

2

tAble OF COntents

Building Strong Brands Introduction ........................3

Cat® Lift Trucks ........................5 Logo .......................................... 6 Logo Restrictions ...................... 7 The Brand In Text ....................... 8 Registration Mark /

Copyright Usage ..................... 8 Co-Branding ............................... 9 Co-Branding Examples .............10 Co-Branding Marketing Template Examples ...............11 Marketing Materials ................ 13 Caterpillar Licensed

Suppliers ............................... 13

Mitsubishi Forklift Trucks ....... 15 Logo ........................................ 16 Logo Restrictions .....................17 The Brand In Text ..................... 18 Copyright Usage ...................... 18 Co-Branding ............................. 19 Co-Branding Examples ............ 20 Co-Branding Marketing Template Examples .............. 21 Marketing Materials ................ 23

Jungheinrich® ........................25 Logo ........................................ 26 Logo Restrictions .................... 27 The Brand In Text ..................... 28 Registration Mark /

Copyright Usage ................... 28 Co-Branding ............................. 29 Co-Branding Examples ............ 30 Co-Branding Marketing Template Examples .............. 31 Marketing Materials ................ 33

Building Strong Brands Our brands are important assets to both Mitsubishi Caterpillar Forklift America Inc. (MCFA) and our dealer network. To maximize success and maintain legal protection for our brands, a strong identity system used consistently sets us apart from our competitors, adds value and strengthens brand awareness in the marketplace.

As an authorized MCFA dealer, you’ve made a formal commitment to adhere to the trademark / service mark agreement you have signed. All standards surrounding MCFA brand logos in this manual must be adhered to and followed to remain in compliance with your respective trademark agreement.

For more information about MCFA’s Dealer Identity Guidelines, please contact the MCFA Marketing Communications group at 713-365-1000 or [email protected].

3

4

Cat® Lift Trucks

5

The Cat® Lift Trucks logo serves as the primary element of our dealer identity system. Consistent use of the logo starts by using the approved artwork in compliance with these standards.

Shown below are the approved Cat Lift Trucks logos for dealer use on your marketing materials along with the preferred and alternative clear space guidelines.

The preferred clear space equals the height of the ‘C’ in “Cat” on all sides of the logo.

The alternative clear space equals the space between the top of the ‘C’ in “Cat” and the top of the logo.

white border = space between ‘C’ and triangle

Color Logo: Black And White Logo:

Color Logo On Dark Background:

Preferred Clear Space: Alternative Clear Space:

6

Logo

Logo Restrictions

Do not use the Caterpillar® logo on any materials.

Do not use the Cat® logo on any materials.

Do not use the Cat® Lift Trucks Operating Group logo on any materials.

Do not redraw, modify, distort or alter the logo. CAT

Lift Trucks

Do not use the Cat Lift Trucks Dealer Signature Element lock-up format.

This identity is approved for Cat Full-Line dealers that only carry the Cat Lift Trucks brand and Cat earthmoving equipment.

Dealer Name

Do not use the logo over a visually competing background.

Do not use the logo on a dark background without a white rule surrounding it.

Never allow the logo to appear pixilated or bitmapped.

7

Correctly utilizing “Cat Lift Trucks” and the brand in writing is an important part of our dealer identity requirements.

Always• Use the registered trademark symbol (®) to identify the Cat® trademark when referring to the

product or brand (first use).

• Use “Cat® lift trucks” when referring to the brand name or truck.

• Use “lift truck(s)” when describing a product.

• Use “Cat” in singular form.

• Use “Cat” as an adjective describing a product or service.

• Use “Cat® lift truck dealers” when referring to the dealers of the brand.

• Use “Cat® Lift Trucks” (with a registered trademark symbol (®) and with initial letter capitalization) when referring to the Operating Group.

Never• Use Caterpillar or Cat as the company name or brand name.

• Use “forklifts” or “forklift truck(s)” when describing a Cat lift truck product.

• Use “Cat” as a noun for the generic name of a product.

• Use “Cat” as a plural or possessive.

Registration Mark / Copyright UsageIf your document has a headline or title, place the registration symbol (®) in the headline or title and with the first appearance of “Cat lift trucks” in the body of the text. The registration symbol (®) announces a registered trademark. In written material, each subsequent occurrence of the word mark does not need the (®) symbol.

Sample Headline: Your Cat® Lift Truck Dealer Offers A New Line Of Lift Trucks

Sample Text: Cat® lift trucks can help increase operator efficiency and productivity. Cat lift trucks also feature the latest ergonomic designs.

Caterpillar Inc. owns the Caterpillar and Cat trademarks. All materials produced for the Cat lift trucks brand must show the trademark ownership line. The Caterpillar and Cat names must appear in all capital letters, without the registration mark (®) and in the correct order as shown in the example below.

CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the “Power Edge” trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. All registered trademarks are the property of their respective owners. Some products may be shown with optional equipment.

8

The Brand In Text

When utilizing the Cat Lift Trucks logo in conjunction with your dealership and/or other manufacturer brand logos on your marketing materials, the following standards apply:

• Keep your dealership name or logo in the most prominent position, surrounded by clear space and larger in size than other manufacturer brand logos, including Cat Lift Trucks.

• Be sure to use the approved Cat Lift Trucks logo for dealer use, providing minimum clear space on all sides of the logo. The preferred clear space is equal to the height of the top of the ’C’ in ‘Cat’ and the top of the logo itself. (Refer to page 6 for the approved logo for dealer use and clear space guidelines.)

• Provide sufficient space around all brand manufacturer logos, and keep them equal in size to each other and subordinate in size and location to your dealership logo.

• Never use the Cat Lift Trucks logo as the most prominent element.

Co-Branding Marketing ExamplesThe examples on the following page are general guideline examples for your dealership to follow when creating marketing materials utilizing the Cat Lift Trucks brand logo. Other options may exist depending on your dealership’s unique needs. MCFA’s Marketing Communications department is available to provide further guidance for your specific needs.

9

Co-Branding

Facility Signage*

Stationery

Dealer Logo

Dealer Logo

Dealer Logo

Dealer Logo

Dealer LogoDealer Logo

Pole Signs Monument Signs

Building Signs


Dealer Logo

Letterhead

Envelope

Business Card

Service Vehicle Decals*

Co-Branding Examples

10

* Decals and signage must be

obtained from an approved

Caterpillar licensed supplier.

(See page 13.)

Co-Branding – Marketing Template ExamplesCat Lift Trucks has guidelines in place for marketing materials featuring only the Cat lift trucks brand. These guidelines are designed to provide a single consistent framework that helps build brand identity. When Cat Lift Trucks is featured exclusively without other brands, these guidelines should apply.

Included here are marketing template examples utilizing this framework. As there are many variations possible within the existing guidelines, please contact the MCFA Marketing Communications department for further guidance on template development for your Cat Lift Trucks exclusive materials.

The Power Of Precision.

Copyright © 2013. All rights reserved. CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the “Power Edge” trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. All registered trademarks are the property of their respective owners. Some products may be shown with optional equipment.

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DEALER LOGO

Dealer Location 1XXX-XXX-XXXX1-800-XXX-XXXX


11

Flier

Copyright © 2012. All rights reserved. CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the “Power Edge” trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. All registered trademarks are the property of their respective owners. Some products may be shown with optional equipment. Printed in U.S.A.

1-800-CAT-LIFT | www.cat-lift.com

MAkINg ThE

MOST OF YOUR FLEET.

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RediscoverYour go-To Lift TruckThe Cat® lift trucks 3,000 - 7,000 lb. capacity IC pneumatic tire lift truck takes the lead in many fleets for a reason. It’s flexible enough to do various jobs, durable enough to do jobs in less than perfect conditions and reliable enough to do jobs year after year.

DEALER LOGO



Rediscover PerformanceDemanding applications call for tough equipment. Cat lift trucks are built for diverse, rugged applications without sacrificing operator comfort and convenience.

It’s the lift truck you can go to for more flexibility, durability and reliability.

Copyright © 2013. All rights reserved. CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the “Power Edge” trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. All registered trademarks are the property of their respective owners. Some products may be shown with optional equipment. Printed in U.S.A.

Dealer Location 1 Address Line OneAddress Line TwoXXX-XXX-XXXXwww.xxxxxxxxxxxxxxx.com

DEALER LOGO

Co-Branding - Marketing Template Examples

12

Ad

Postcard – Front

Postcard – Back

All dealer marketing material examples, proofs and mock-ups, which include the Cat Lift Trucks logo should be forwarded to the MCFA Marketing Communications department for approval prior to finalizing, printing or producing. This includes, but is not limited to, the following materials:

• Stationery/business cards/office forms • Service vehicle decals • Signage (dealership and event) • Advertising (print and online, including Yellow Pages) • Direct mail • Websites/interactive/social media • Presentations • Video

Caterpillar Licensed SuppliersTo ensure brand consistency, approved licensed suppliers are in place to provide high-quality materials to showcase our brands. All Cat Lift Trucks dealer service vehicle decals, facility signage and licensed merchandise must be obtained from an approved Caterpillar licensed supplier on the below list.

Service Vehicle Decals Modagrafics Valerie Consoer 847-481-5338

Facility Signage MAGNA Sign International Gabe Ghanem 813-792-1651

Licensed Merchandise A complete list of Caterpillar licensed suppliers for promotional items is

available on the dealer portal (mcfadealers.com).

For more information about the Cat Lift Trucks Dealer Identity Guidelines, please contact the MCFA Marketing Communications department at 713-365-1000 or [email protected].

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Marketing Materials

14

Mitsubishi Forklift Trucks

15

The Mitsubishi Forklift Trucks logo serves as the primary element of our dealer identity system. Consistent use of the logo starts by using the approved artwork in compliance with MCFA standards.

Shown below are the approved Mitsubishi Forklift Trucks logos for dealer use on your marketing materials along with the preferred clear space guideline.

The preferred clear space equals the height of the bottom set of diamonds on all sides of the logo.

8

Minimum Clearspace

Minimum clearspace on all sides must equal the height of the “Bottom Set of Diamonds” shown on the Mitsubishi Forklift Trucks Identifier . The Mitsubishi Forklift Trucks Identifier must be at least 3/16" high in all applications.

Clear Space RuleDesign marks are meant to be stand-alone elements. They must always be surrounded by ample clear space for visual impact. “X” denotes the clear space rule.

CLEAR SPACE FOR THE MITSUBISHI FORKLIFT TRUCKS DESIGN MARK = The HEIGHT of the BOTTOM SET OF DIAMONDS

Minimum Size

Horizontal design marks printed in 1 or 2-color should not be smaller than 3/16" in height. Some printing methods—such as silk screen, rotogravure and flexography—can’t hold such small dimensions accurately. In those cases, the minimum dimensions may need to be increased enough to ensure the final printed versions maintain clarity.

Mitsubishi Forklift Trucks Identifier Guidelines: Minimum Clearspace

x

xx

x x

3/16 inch

3/16 inch


Preferred Clear Space:

16

Logo


Logo Restrictions

The logo should never be photocopied, scanned, pixilated or bitmapped.

The logo should never be redrawn or recreated.

The logo should never be attached or connected to a separate element.

Do not use the logo on a visually competing background.

Do not alter the proportions.

Do not use the diamond element by itself.

The diamond graphic should never appear gray.

17

Correctly utilizing “Mitsubishi Forklift Trucks” and the brand in writing is an important part of our dealer identity requirements.

Always• Use “Mitsubishi forklift trucks” when referring to the brand name or the truck.

• Use “forklift truck(s)” when describing a product.

• Use “Mitsubishi” in singular form.

• Use “Mitsubishi” as an adjective describing a product or service.

• Use “Mitsubishi forklift truck dealers” when referring to the dealers of the brand.

• Use “Mitsubishi Forklift Trucks” with initial letter capitalization when referring to the Operating Group.

Never• Use “Mitsubishi” or “Mit” as the company name or brand name.

• Use “lift” or “lift truck(s)” when describing a Mitsubishi forklift truck product.

• Use “Mitsubishi” as a noun for the generic name of a product or service.

• Use “Mitsubishi” as a plural or possessive.

Copyright UsageAll materials produced for the Mitsubishi forklift trucks brand must include the trademark ownership line listed below.

All registered trademarks are the property of their respective owners. Some products may be shown with optional equipment.

1818

The Brand In Text

When utilizing the Mitsubishi Forklift Trucks logo in conjunction with your dealership and/or other manufacturer brand logos, the following standards apply:

• Keep your dealership name or logo in the most prominent position, surrounded by clear space and larger in size than other manufacturer brand logos, including Mitsubishi Forklift Trucks.

• Be sure to use the approved Mitsubishi Forklift Trucks logo for dealer use, providing minimum clear space on all sides of the logo. The preferred clear space is equal to the height of the bottom set of diamonds in the logo itself. (Refer to page 16 for the approved logo for dealer use and clear space guideline.)


• Never use the Mitsubishi Forklift Trucks logo as the most prominent element.

Co-Branding Marketing ExamplesThe examples on the following page are general guideline examples for your dealership to follow when creating marketing materials utilizing the Mitsubishi Forklift Trucks brand logo. Other options may exist depending on your dealership’s unique needs. MCFA’s Marketing Communications department is available to provide further guidance for your specific needs.

1919

Co-Branding


15

Business Card

Do:1. Get final design approval from Marketing Communications.2. Keep your company name or logo in the most prominent position, surrounded by clear space and

larger in size than the manufacturers‘ identifiers.3. Provide sufficient space around all manufacturers’ identifiers and present them in an orderly

fashion, as equal in size as possible to each other and always subordinate in size and location to your company logo.

4. Provide minimum clear space on all sides of the Mitsubishi Forklift Trucks Identifier. The clear space minimum is equal to the height of the “Bottom Set of Diamonds” shown on the Mitsubishi Forklift Trucks Identifier itself.

Do not: 1. Use the Mitsubishi Forklift Trucks Identifier as the most prominent element.

Employee NameEmployee Title

AddressCity & State & ZIPPhone:Fax:[email protected]

Sample is reproduced here at 100%.

Stationery: Business Cards

Dealer Logo

45

Vans

ApplicationsThese schematics represent the preferred application of decals applied to vans. Because the size and design of vehicles vary considerably around the world, the decal applications may not always be precisely the same as shown on the schematics and photographs found here. The decal application specifications are approximate.

Large Van Schematic without Art

Large Van Schematic with Art

Do:1. Get final design approval from Marketing Communications.2. Keep your company name or logo in the most prominent position, surrounded by clear space, and


fashion, as equal in size as possible to each other, and always subordinate in size and location to your company logo.



DEALER LOGODEALER NAME

000.000.0000Anycity, Anystate

www.dealer.com

000.000.0000www.dealer.com

DEALERLOGO

DEALER NAME


www.dealer.com

DEALER LOGO


DEALERLOGO

Fleet Vehicles: Vans

Dealer Logo

Dealer Logo

36

Pole Signs

1. Provide sufficient space around all logos and the Mitsubishi Forklift Trucks Identifier, presenting them in an orderly fashion.

2. Keep your company name or logo in the most prominent position.

SINGLE POLE DOUBLE POLE

Exteriors: Pole Signs

Dealer Logo

35

Signage

Building SignsThe exterior appearance of the Mitsubishi Forklift Trucks Identifier at your dealership makes a strong first impression on your customers, prospects and the general public. Unity in the design and construction of signs, awnings, wall-fascia treatments and entrances draws attention to your location and helps identify your store as part of the worldwide Mitsubishi forklift truck dealership network.

Keep in mind the considerable time required to complete site surveys, permitting, ordering and adding new structures or installing new materials. Contact Marketing Communications for approved supplier information.

1. Keep your company name or logo in the most prominent position.2. Provide sufficient space around all logos and the Mitsubishi Forklift Trucks Identifier, presenting

them in an orderly fashion.

Monument Signs



Dealer Logo

35

Signage





Monument Signs



Dealer Logo

36

Pole Signs





Dealer LogoFacility Signage

Stationery

* Examples are shown at a reduced size.


Building Signs

Letterhead

Envelope

Business Card

Service Vehicle Decals


20

Co-Branding – Marketing Template ExamplesMitsubishi Forklift Trucks has guidelines in place for marketing materials featuring only the Mitsubishi forklift trucks brand. These guidelines are designed to provide a single consistent framework that helps build brand identity. When Mitsubishi Forklift Trucks is featured exclusively without other brands, these guidelines should apply.

Included here are marketing template examples utilizing this framework. As there are many variations possible within the existing guidelines, please contact the MCFA Marketing Communications department for further guidance.

DEALER LOGO

Comfortable Operator Compartment: With three-point access, operators of any size can easily enter the operator compartment of these Mitsubishi forklift trucks. The large floor space provides maximum operator comfort, especially during long shifts, while the “through the floor” pedal design further reduces operator fatigue and discomfort throughout the day.





Every operator is different, so the key to creating a comfortable shift is a flexible design.

Comfort Comes standard. Step into the operator compartment of an fG15n-fG35n / fd20n-fd35n

• Designed for operator comfort• Adjustable seating for flexibility• Enhanced visibility• Memory tilt steering

All come together to create an environment that reduces fatigue through even the longest shifts.

Copyright © 2013. All rights reserved. All registered trademarks are the property of their respective owners. Some products may be shown with optional equipment.

DEALER LOGO

21

Flier

22

• Designed for operator comfort

• Adjustable seating for flexibility

• Enhanced visibility• Memory tilt steering

All come together to create a working environment that reduces shifts.

Comfort Comes standard. Step into the operator compartment of an fG15n-fG35n / fd20n-fd35n

Copyright © 2013. All rights reserved. All registered trademarks are the property of their respective owners. Some products may be shown with optional equipment.

DEALER LOGO

HAND PALLET TRUCKSCAPACITY 5,500 LB

Features• Reinforcedergonomichandle

• Polyurethanesteerwheels

• Polyurethaneloadrollers

• Entry/exitrollersystem

• Twelvegreasezerksatthepivotpoints

• Adjustablepushrods

Warranty• 1yearonpump–fullpumpreplacement

• 6monthsonallotherparts

Price HerePriceavailableforalimitedtime.

Copyright©2013.Allrightsreserved.Alltrademarksarethepropertyoftheirrespectiveowners.

DEALER LOGO




22

Ad

Flier

Marketing Materials All dealer marketing material examples, proofs and mock-ups, which include the Mitsubishi Forklift Trucks logo should be forwarded to the MCFA Marketing Communications department for approval prior to finalizing, printing or producing. This includes, but is not limited to, the following materials:

• Stationery/business cards/office forms • Service vehicle decals • Signage (dealership and event) • Advertising (print and online, including Yellow Pages) • Direct mail • Websites/interactive/social media • Presentations • Video • Promotional merchandise

For more information about the Mitsubishi Forklift Trucks Dealer Identity Guidelines, please contact the MCFA Marketing Communications department at 713-365-1000 or [email protected].

23

24

Jungheinrich®

25

The Jungheinrich® logo serves as the primary element of our dealer identity system. Consistent use of the logo starts by using the approved artwork in compliance with MCFA standards.

Shown below are the approved Jungheinrich logos for dealer use on your marketing materials along with the preferred clear space guideline. For reference, the secondary logo with the “Machines. Ideas. Solutions.” tagline (shown below) is restricted for use by Jungheinrich AG and MCFA and is not permitted for dealer use.

The preferred clear space equals the height of the ‘H’ on all sides of the logo.

This logo is only approved for use by Jungheinrich AG and MCFA.

X x=height of HX

X

X


Preferred Clear Space: Logo With Tagline (MCFA use only):


26

Logo

Logo Restrictions

Do not change the fixed relationship between the Jungheinrich arrow and the name.

Do not use components of the Jungheinrich logo separately.

Do not introduce additional colors.

Do not add elements.

Do not use the logo over a visually competing background.

Do not use any special effects (e.g. drop shadows).

Do not alter the proportions.

Do not use the logo without the registered trademark symbol. (®)

27

Correctly utilizing “Jungheinrich” in writing is an important part of our dealer identity requirements.

Always• Use the registered trademark symbol (®) during the first use to identify the Jungheinrich®

trademark when referring to the product or brand.

• Use “Jungheinrich” in singular form.

• Use “Jungheinrich” as an adjective describing a product or service.

• Use “Jungheinrich” (without a registered trademark symbol (®) and with initial letter capitalization) when referring to the Operating Group.

Never• Use “Jungheinrich” as a noun for the generic name of a product.

• Use “Jungheinrich” as a plural or possessive.

Registration Mark / Copyright UsageIf your document has a headline or title, place the registration symbol (®) in the headline or title and with the first appearance of “Jungheinrich” in the body of the text. The registration symbol (®) announces a registered trademark. In written material, each subsequent occurrence of the word mark does not need the (®) symbol.

Sample Headline: Your Jungheinrich® Dealer Offers A New Line Of Lift Trucks

Sample Text: Jungheinrich® lift trucks can help increase operator efficiency and productivity. Jungheinrich forklifts also include the latest ergonomic designs.

All materials produced for the Jungheinrich brand must include the trademark ownership line listed below.

All registered trademarks are the property of their respective owners, including Jungheinrich® and its logos. Some products may be shown with optional equipment.

28

The Brand In Text

When utilizing the Jungheinrich logo in conjunction with your dealership and/or other manufacturer brand logos on your marketing materials, the following standards apply:

• Keep your dealership name or logo in the most prominent position, surrounded by clear space and larger in size than other manufacturer brand logos, including Jungheinrich.

• Be sure to use the approved Jungheinrich logo for dealer use, providing minimum clear space on all sides of the logo. The preferred clear space is equal to the height of the “H” in the logo itself. (Refer to page 26 for the approved logo for dealer use and clear space guideline.)


• Never use the Jungheinrich logo as the most prominent element.

Co-Branding Marketing ExamplesThe examples on the following page are general guideline examples for your dealership to follow when creating marketing materials utilizing the Jungheinrich brand logo. Other options may exist depending on your dealership’s unique needs. MCFA’s Marketing Communications department is available to provide further guidance for your specific needs.

29

Co-Branding


35

Signage





Monument Signs



Dealer Logo

Facility Signage

Stationery

* Examples are shown at a reduced size.


Building Signs

Letterhead

Envelope

Business Card

Service Vehicle Decals


Dealer Logo

45

Vans

ApplicationsThese schematics represent the preferred application of decals applied to vans. Because the size and design of vehicles vary considerably around the world, the decal applications may not always be precisely the same as shown on the schematics and photographs found here. The decal application specifications are approximate.

Large Van Schematic without Art

Large Van Schematic with Art

Do:1. Get final design approval from Marketing Communications.2. Keep your company name or logo in the most prominent position, surrounded by clear space, and


fashion, as equal in size as possible to each other, and always subordinate in size and location to your company logo.



DEALER LOGODEALER NAME


www.dealer.com


DEALERLOGO

DEALER NAME


www.dealer.com

DEALER LOGO


DEALERLOGO

Fleet Vehicles: Vans

Dealer Logo

36

Pole Signs





Dealer Logo

36

Pole Signs





Dealer Logo

35

Signage





Monument Signs



Dealer Logo

Dealer Logo

30

Co-Branding – Marketing Template ExamplesJungheinrich has guidelines in place for marketing materials featuring only the Jungheinrich brand. These guidelines are designed to provide a single consistent framework that helps build brand identity. When Jungheinrich is featured exclusively without other brands, these guidelines should apply.

Included here are marketing template examples utilizing this framework. As there are many variations possible within the existing guidelines, please contact the MCFA Marketing Communications department for further guidance.

Copyright © 2013. All rights reserved. All registered trademarks are the property of their respective owners including Jungheinrich® and its logos. Some products may be shown with optional equipment.

No Interest. Low Financing.Your Choice.Jungheinrich® is off ering 12 months interest-free fi nancing or 2.99% fi nancing for 36 months on the purchase of any new EJE 120 walkie pallet truck. The choice is yours. Ideal for loading and unloading trailers as well as transporting loads over short distances, the 4,500 lb. capacity EJE 120 off ers exceptional maneuverability and optimum control. Make your choice, and contact your local dealer today for details. All transactions are subject to credit approval and execution of required documentation. Prices may vary and are subject to change. Dealer Location 1XXX-XXX-XXXX1-800-XXX-XXXX


Dealer Location 3 XXX-XXX-XXXXXXX-XXX-XXXX

DEALER LOGO

31

Flier

<Name>, Looking For A Better Lift Truck Solution?

Discover World-Class Technology With Jungheinrich®.Offering over 26 unique lift truck models featuring proprietary 3-phase AC technology, Jungheinrich provides just the right solution combined with total efficiency for your material handling applications. From electric counterbalanced to narrow aisle lift trucks with capacities ranging from 2,000 to 15,400 lbs., the extensive Jungheinrich lineup can work two shifts on a single battery charge in most applications, saving you time and money.


Top Performer. Built For Speed. Just $169/Month.

You can now lease the ECR 327 end rider for $169 a month for 40 months, or fi nance it interest free for 12 months.Built for speed and productivity, the 6,000 lb. capacity end rider is ideal for a variety of applications, including order picking, long distance transporting and loading/unloading trailers.

Contact your local dealer today for details. All transactions are subject to credit approval and execution of required documentation. Prices may vary and are subject to change.



Dealer Location 3 XXX-XXX-XXXXXXX-XXX-XXXX


DEALER LOGO

Experience The Technology For Yourself At ProMat 2013, Booth #2041.

Visit us at North America’s premier material handling showcase in Chicago, January 21-24. You’ll have a chance to see our lift trucks up close and personal – including a live demonstration of the EKX 515k electric turret truck using Warehouse Navigation.

To learn more about Jungheinrich’s extensive lift truck lineup, contact your local dealer: www.jungheinrich-lift.com • 1-877-JH-FORKS (1-877-543-6757)

As a leader in material handling, Jungheinrich has been developing lift truck technology and solutions for over 50 years. Let us help put our solutions to work for you.

Dealer Location 1XXX-XXX-XXX1-800-XXX-XXX

Dealer Location 2XXX-XXX-XXX1-800-XXX-XXX

Experience The Technology For Yourself

As a leader in material handling, Jungheinrich has been developing lift truck technology and solutions for over 50 years. Let us help put our solutions to work for you.

DEALER LOGO


32

Ad

Postcard – Front

Postcard – Back

Marketing Materials All dealer marketing material examples, proofs and mock-ups, which include the Jungheinrich logo should be forwarded to the MCFA Marketing Communications department for approval prior to finalizing, printing or producing. This includes, but is not limited to, the following materials:

• Stationery/business cards/office forms • Service vehicle decals • Signage (dealership and event) • Advertising (print and online, including Yellow Pages) • Direct mail • Websites/interactive/social media • Presentations • Video • Promotional merchandise

For more information about the Jungheinrich Dealer Identity Guidelines, please contact the MCFA Marketing Communications department at 713-365-1000 or [email protected].

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Copyright © 2013. All rights reserved. CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the “Power Edge” trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. All registered trademarks are the property of their respective owners, including Jungheinrich® and its logos. Some products may be shown with optional equipment. Printed in U.S.A.

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MCFA DeAler IDentItymcfamarketingcentral.gli.us.com/Custom/docs/MCFA... · Co-Branding Marketing Examples The examples on the following page are general guideline examples for your