McDonald’s EuropeMcDonald’s Europe

SAFEFOODERASAFEFOODERA

Ljubljana, SloveniaLjubljana, Slovenia

8th February 20078th February 2007

Dr. Bizhan pourkomailianDr. Bizhan pourkomailian

Company OverviewCompany Overview Over 31,000 Restaurants Globally (over 6,300 in Over 31,000 Restaurants Globally (over 6,300 in

Europe)Europe) In 119 countries Globally (41 in Europe)In 119 countries Globally (41 in Europe) Work with Farms, Processors, Logistics and RestaurantsWork with Farms, Processors, Logistics and Restaurants But own only a percentage of RestaurantsBut own only a percentage of Restaurants Franchise System Franchise System in Europe 63in Europe 63%% System System employeesemployees: 1: 1.6.6 mmillion (over 200,000 in Euillion (over 200,000 in Europe)rope) CustomersCustomers PerPer DayDay: : 5454 mmillion Globallyillion Globally

Company StrategyCompany Strategy

QSC-V (Quality, Service, Cleanliness & QSC-V (Quality, Service, Cleanliness & Value)Value)

Th be the Th be the best and preferred quick service best and preferred quick service restaurantrestaurant

Quality focus not quantityQuality focus not quantity Moving from fast food to good food fastMoving from fast food to good food fast Environmental focusEnvironmental focus

Company FocusCompany Focus

People – to be the best employerPeople – to be the best employer Product – to provide gold standardProduct – to provide gold standard Place – the customers preferred Place – the customers preferred

place to eatplace to eat Price – affordable for allPrice – affordable for all Promotion – to share good worksPromotion – to share good works

The European McDonald’s The European McDonald’s Supply ChainSupply Chain

The Supply ChainThe Supply Chain

McDonald’s Europe McDonald’s Europe Supply ChainSupply Chain

Strategic SourcingStrategic Sourcing ““The 3 legged stool”: Corporation – The 3 legged stool”: Corporation –

Franchisees – SuppliersFranchisees – Suppliers Exclusive, certified facilitiesExclusive, certified facilities Handshake agreements, TrustHandshake agreements, Trust Long term win-win partnership, risk Long term win-win partnership, risk

sharingsharing Rigorous product and service Rigorous product and service

specificationsspecifications Strong focus on quality, product Strong focus on quality, product

specification and environmental auditsspecification and environmental audits Assured SupplyAssured Supply