NEPAL COLLEGE OF MANAGEMENT
NEPAL COLLEGE OF MANAGEMENT
Dhobighat, Lalitpur
Report on McDonalds
Submitted by : Supervised by :
Ginish jung Dahal Sujan Aryal
Urusha Joshi Faculty of International Business
Hem Ghimire
Abinash Adhikari
Rojeet Maharjan
Ezen Shrestha
Shri kumar Thapa
Acknowledgement
We would like to offer our sincere thanks to all the people who
have devoted their precious time and effort in the course of
preparing this report.
We would also like to offer our gratitude to our college, Nepal
College of management for incorporating the project in BBA program.
We are thankful to Mr. Sujan Aryal, international business
instructor for providing us with this opportunity and also provided
us with constant help and guidance.
This project has provided with the opportunity to implement our
academic knowledge into the real world and broaden our horizon.
Thanking youExecutive Summary
This project was carried out to ascertain the requirements that
are to be fulfilled while opening a multinational company, i.e.
McDonald in developing country like Nepal. The report covers about
the mission, vision and goal of establishing the franchise of
McDonald in Nepal. The McDonald's Corporation is the world's
largest chain of hamburger fast food restaurants, serving around 68
million customers daily in 119 countries across 35,000 outlets.We
have performed a detail study on the potential market in developing
counties like Nepal and how McDonald is to cope with the other
companies in the same industry like KFC, etc. the SWOT analysis
prepared would help McDonald to cope up with the present and future
difficulties. the financial plans would help to accumulate the
costs and the revenue generated by the outlets and marketing plan
would help to foster and broaden the Nepalese market of McDonald in
the food industry.
Through our project, we can conclude that the McDonald is one of
the largest outlet in the food industry and McDonald has a very
immense chance of broadening its market in the Asian countries like
Nepal and Nepalese market could also be benefitted by the entry of
McDonald as it would improve the economic obstacles which has been
a serious problem in the Nepalese market.
Table of Contents1.0 Introduction of Mcdonalds1.0.1 History of
Mcdonalds2.0 Potential Market in Nepal3.0 Environmental Analysis of
Nepalese market for McDonalds
3.0.1 Strenghts
3.0.2 Weakness
3.0.3 Threats
3.0.4 Opportunities4.0 Business Plan
4.0.1 Vision
4.0.2 Mission
4.0.3 Keys to Success
4.0.4 Goals
4.0.5 Strategic Objectives
4.0.6 Financial Plan
4.0.6.1 Projected, profit and loss account (Appendix A)
4.0.6.2 Projected balance sheet (Appendix B)
4.0.7 Marketing Plan
4.0.7.1 Description of market 4.0.7.2 Customer values
4.0.7.3 Distribution Channels
4.0.7.4 7ps of Mcdonalds Marketing Model5.0 Future Plan of
Mcdonalds
5.0.1 Income statement for the year 2016 and 2017
5.0.2 Balance Sheet for the year 2016 and 2017
6.0 Conclusion
7.0 References8.0 Annex
1.0 Introduction of McDonalds
McDonald's fast food restaurant is one of the largest franchises
in the United States as well as aboard. Their top menu items
include: hamburgers, cheeseburgers, McNuggets, and French fries.
They are also known for one of their popular desserts: the apple
pie and their breakfast sandwich: the Egg McMuffin. There are more
than 35,000 McDonald's restaurants serving in 119 countries. More
than 75% of McDonald's restaurants worldwide are owned and operated
by independent owners.
McDonald's has several ethical and social responsibility
policies in place throughout their solely owned and franchised
companies. These policies include placing the customer experience
at the core of what they do, committing to their employees by
nurturing their talent and rewarding their achievements,
maintaining high standards regarding the conduct for business, and
giving back to the communities in which they are established.
Risk management is imperative to McDonald's. They have a risk
assessment tool that they use to determine the country risk: which
pertains to the specific country/region they are located in;
industry risk: pertains to supplies produce; and facility risk:
which is a combination of both country and risk groundwork. These
factors are all part of the risk assessment tool that is used in
each of their companies to help them with risk management.
Security features in McDonald's includes their security camera
systems within the facilities to continuously monitor all activity
in and around the restaurants to ensure the safety for the workers
as well as customers. McDonald's use these security cameras also in
regards to workers compensation claims or liability lawsuit claims
from consumers.McDonald's also monitors their computer software
systems with an ACS system that monitors the technological factors
of their business.
1.0.1 History of McDonaldsOrigins In 1917, 15-year-old Ray Kroc
lied about his age to join the Red Cross as an ambulance driver,
but the war ended before he completed his training. He then worked
as a piano player, a paper cup salesman and a Multi-mixer
salesman.
In 1954, he visited a restaurant in San Bernardino, California
that had purchased several Multi-mixers. There he found a small but
successful restaurant run by brothers Dick and Mac McDonald, and
was stunned by the effectiveness of their operation. They produced
a limited menu, concentrating on just a few items: burgers, fries
and beverages, which allowed them to focus on quality and quick
service.
Kroc pitched his vision of creating McDonalds restaurants all
over the U.S. to the brothers. In 1955, he founded McDonalds
System, Inc., a predecessor of the McDonalds Corporation, and six
years later bought the exclusive rights to the McDonalds name. By
1958, McDonalds had sold its 100 millionth hamburger.
A Unique Philosophy Ray Kroc wanted to build a restaurant system
that would be famous for providing food of consistently high
quality and uniform methods of preparation. He wanted to serve
burgers, buns, fries and beverages that tasted just the same in
Alaska as they did in Alabama
To achieve this, he chose a unique path: persuading both
franchisees and suppliers to buy into his vision, working not for
McDonalds but for themselves, together with McDonalds. He promoted
the slogan, In business for yourself, but not by yourself. His
philosophy was based on the simple principle of a 3-legged stool:
one leg was McDonalds franchisees; the second, McDonalds suppliers;
and the third, McDonalds employees. The stool was only as strong as
the three legs that formed its foundation.
System First and foremost, Kroc advocated adherence to the
system approach. So while many of McDonalds most famous menu items
like the Big Mac, Filet-O-Fish and the Egg McMuffin were created by
franchisees, the McDonalds operating system required franchisees to
follow the core McDonalds principles of quality, service,
cleanliness and value.
The Roots of Quality McDonalds passion for quality meant that
every single ingredient was tested, tasted and perfected to fit the
operating system. As restaurants boomed, the massive volume of
orders caught the attention of suppliers. Kroc shared his vision of
McDonalds future with potential suppliers and they agreed to supply
the nascent organization with product that met McDonalds prescribed
standards. As other quick service restaurants began to follow,
McDonalds high standards rippled through the meat, produce and
dairy industries. Again, Ray Kroc was looking for a partnership,
and he managed to create the most integrated, efficient and
innovative supply system in the food service industry. These
supplier relationships have flourished over the decades; in fact,
many McDonalds suppliers operating today first started business
with a handshake from Ray Kroc.
Hamburger University In 1961, Kroc launched a training program,
later called Hamburger University, at a new restaurant in Elk Grove
Village, Illinois. There, franchisees and operators were trained on
the proper methods for running a successful McDonalds restaurant.
Hamburger U. also had a research and development laboratory to
develop new cooking, freezing, storing and serving methods. Today,
more than 80,000 people have graduated from the program.
The Legend Lives On Right up until he died on January 14, 1984,
Ray Kroc never stopped working for McDonalds. His legacy continues
to this day as the system provides McDonalds customers with great
tasting, affordable food; crew and franchisees with opportunities
for growth; and suppliers with a shared commitment to provide the
highest quality ingredients and products.
From his passion for innovation and efficiency, to his
relentless pursuit of quality, to his many charitable
contributions, Ray Krocs legacy continues to be an inspirational
and integral part of McDonalds today and into the future.
.
2.0 Potential market in Nepal Many believe that Nepal is still
an under-explored market given the potential it has. The market is
growing and chances of further expansion are still very high due to
the increased awareness and affordability of consumers. Based on
Purchasing Power Parity (PPP) Nepals Per Capita Income has doubled
in 32 years. Recently released Human Development Report 2013 by the
United Nations Development Program (UNDP) has revealed that the
gross national income (GNI) per capita in PPP increased by 101
percent to US$ 1,137 in 2012 compared to 1980. Inflow of remittance
and a large portion of youth population have made Nepal a potential
market to companies. In this issue, New Business Age provides
marketers and companies with some interesting insights to know the
changing consumers landscape in Nepal. As estimated by Nepali
Times, the annual fee for a McDonalds franchise is said to be in
the $ 1 million range in this part of the world. Even if the
novelty effect may bring in customers initially, businessmen doubt
if there will be a good return on investments, especially because
of the high franchise cost.
As Nepalese market is heavily influenced by Indian market so,
publicity is not expected to be a problem since, most young urban
Nepalese are already exposed to the brand. The franchises would be
a new 'cool' place for urban youngsters to hang out, provide
office-goers a new option to grab a quick bite and also for
trekkers who are sick of eating dal-bhat for three weeks in the
mountain.
3.0 Environmental analysis of Nepalese market for McDonaldsThe
SWOT analysis of McDonalds is illustrated as follows: 3.0.1
Strengths One of the Largest fast food market:McDonalds is the
largest fast food restaurant chain in terms of total world sales
(8%). It is the second largest outlet operator with more than
35,000 outlets, serving 69 million consumers every day in 119
countries.
Brand recognition:Companys brand is the most recognized brand in
fast food industry in world as well as Nepal and is valued at $40
billion. McDonalds is also famous by the Ronald McDonald clown.
Locally adapted food menus :
The local food menus which are famous in the locality are
adopted to attract the customers. Thus ability to adapt to local
tastes is one of our strength. Partnership with best brands:
We offer only most popular brands in its restaurants, such as:
Coca Cola, ketchup and others. Children targeting
Our business successfully targets very young children through
offering playgrounds, toys with its meals and advertisements.
3.0.2 Weakness
Negative publicity:
McDonalds is heavily criticized for offering unhealthy food to
its customers, stimulating obesity and strong marketing focus on
very young children.
Unhealthy food menu:
We introduce healthier choices in menu; the menu is largely
formed of unhealthy meals and drinks. Such menu offering prompts
protests by organizations that fight obesity and hence, decreases
our popularity.
Low differentiation:
McDonalds products are no longer able to substantially
differentiate it from other fast food chains and opt to compete by
price rather than by additional features.
3.0.3 Opportunities Increasing demand for healthier food:
While demand for healthier food increases, we could introduce
more healthy food choices in our menu and reverse its weakness into
strength. We are trying to seize such an opportunity and soon plan
to open only vegetarian restaurant in Nepal.
Home meal delivery:
We could exploit an opportunity of delivering food to home and
increase its reach to customers.
Full adaptation of its new practices:
McDonalds has redesigned its logo and restaurant design in 2006.
In addition, it has introduced some new practices. We will finish
remodeling all of the restaurants and adapt the best practices in
them as soon as possible.
Changing customer habits and new customer groups:
Changing customer habits represent new needs that must be met by
businesses. We will focus on youngsters and office goers who are
tired of the traditional fast food items.3.0.4 Threats Saturated
fast food markets in the developed economies:
The fast food market in the developed countries is already
overcrowded by so many fast food restaurant chains and this already
proves to be a threat to McDonalds.
Trend towards healthy eating:
Due to government and various organizations attempts to fight
obesity, people are becoming more conscious of eating healthy food
rather than what McDonalds has offered in its menu. Local fast food
restaurant chains:
Local fast food restaurants can often offer a more local
approach to serving food and menu that exactly represents local
tastes. Although McDonalds does a great job in adapting its own
menu to local tastes, the rising number of local fast food chains
and their lower meal prices is a threat to McDonalds.
Currency fluctuations:
The business receives a part of its income from foreign
operations. The profits that are sent back to US have to be
converted into dollars and may be affected by the exchange rates,
especially when the dollar is appreciating against other
currencies.
4.0 Business plan
4.0.1 VisionEat Healthy, Live Healthy
4.0.2 MissionTo be our customers' favourite place and way to eat
and drink. Our worldwide operations are aligned around a global
strategy called the Plan to Win, which centered on an exceptional
customer experience People, Products, Place, Price and Promotion.
We are committed to continuously improving our operations and
enhancing our customers ' experience
4.0.3 Keys to Success
Themost importantkey to successis ourlocation. It is very
important that our location live up to our expectations, and is
convenient to as many potential customers as possible. Another key
to success lies with the ability to execute plan. If we neglect one
or more aspects of our plan, whether that is our numbers, our
employees, our cleaning and food standards, or our commitment to
customers, we will not succeed and thrive.4.0.4 Goals Good food,
good people and good neighbor are the ultimate aim of McDonalds.
Main aims are to serve good food in a friendly and fun environment,
to be a socially responsible company and provide good returns to
our shareholders. The company aims to provide its customers with
food of a high standard, quick service and value for money. They
also wish to be more eco-friendly and to serve healthier food. Some
of the goals are illustrated as follows:1. Profit maximization:
Maximizing sales revenue or profit is an aim we will use in our
business. this helps to the success of the business . This is where
the business will seek out to gain and increase in their income
from the customers.
2. Survival: Survival is an aim for many businesses. We should
start out by first aiming to stay in the business by earning enough
money from customers to meet all of the business expenses. We have
an aim for making enough money to cover its costs during the first
year or so. 3. Market Share:
Our goal is to acquire at least 40 % share in the food market
within a year.We need to research other similar business and find
out how they make customers so, that we could promote our business
and can make our business better than the competitors.
4. Growth: We need to make profit to grow and continue the
business and we also need to survive. McDonalds has to be ahead of
its market share in order to survive as well. Growth of the
McDonald branches towards Pokhara, Jhamsikhel,etc i.e. tourist
destination of Nepal. 4.0.5 Strategic objectives1. Our customers
are the reason for our existence. We demonstrate our appreciation
by providing them with high quality food and superior service in a
clean, welcoming environment, at a great value.2. We believe that a
team of well-trained individuals with diverse backgrounds and
experiences, working together in an environment that fosters
respect and drives high levels of engagement, is essential to our
continued success.3. At McDonalds, we hold ourselves and conduct
our business to high standards of fairness, honesty, and integrity.
We are individually accountable and collectively responsible.4. We
take seriously the responsibilities that come with being a leader.
We help our customers build better communities, and leverage our
size, scope and resources to help make the workplace a better
place.5. McDonalds is a publicly traded company. As such, we work
to provide sustained profitable growth for our shareholders. This
requires a continuous focus on our customers and the health of our
system. 6. We are a learning organization that aims to anticipate
and respond to changing customer, employee and system needs through
constant evolution and innovation.4.0.6 Financial plan The
financial part is considered to be an important determinant during
the establishment of new franchise business proposal. The projected
financial plan will enhance the company to develop and expand its
business. Therefore it is important for McDonald to focus upon the
estimated financial plan to establish itself in the leading
position.
4.0.6.1 Projected, profit and loss account: (Appendix A)
The prime objective of profit and loss account is to focus upon
the overall income and expenditure of the business. In this stage
in context of business the profit and loss account demonstrates the
income of the company in form of sales revenue.4.0.6.2 Projected
balance sheet: (Appendix B)
The projected balance sheet reflects the overall financial
condition and performance of the business. From the balance sheet
of business it is observed that the company is reflecting a
favorable financial position from the start up of the business.
Appendix A
ParticularsAmount (Rs.)
Sales36000000
Direct Cost of Sales5000000
Other Costs of Sales100000
Total Cost of Sales5100000
Gross Margin30900000
Expenses
Payroll7500000
Marketing/Promotion2000000
Depreciation1000000
Rent1200000
Utilities500000
Total Operating Expenses12200000
Profit Before Interest and Taxes18700000
Interest expenses
250000
Earnings before tax18450000
Less : Tax (34%)6273000
Net income 1,21,77,000
Projected Income Statement for the year 2015Appendix B
Projected Balance Sheet for the year 2015AssetsAmount(Rs.)
Current Assets
Cash5000000
Other Current Assets5000000
Total Current Assets10000000
Long-term Assets
Long-term Assets15000000
Accumulated Depreciation1000000
Total Long-term Assets14000000
Total Assets2,40,00,000
Liabilities and CapitalAmount
(Rs.)
Current Liabilities
Accounts Payable1000000
Current Borrowing800000
Other Current Liabilities1000000
Subtotal Current Liabilities2800000
Long-term Liabilities5000000
Total Liabilities7800000
Paid-in Capital
Retained Earnings4023000
Earnings12177000
Total Capital16200000
Total Liabilities and Capital2,40,00,000
4.0.7 Marketing PlanThe aim of marketing is to know and
understand the customer so well the product or service fits him and
sells itself.
- Peter F. Drucker Todays successful companies at all levels
have one thing in common that is all successful companies are:
a) Strongly customer focused
b) Heavily committed to marketing
To be successful an organization motivates everyone in the
organization to produce superior value for their customers, leading
to high levels of customer satisfaction.4.0.7.1 Description of
market:As McDonalds has strong brand name and is available in most
of the countries, it has market potential in Nepal also. For the
coming few years we will limit ourselves in Kathmandu valley as out
of total population of around 27million, around 5 million people
live here. As most of the people living here are wealthy enough,
highly educated and brand conscious, it is likely that they will
choose products of McDonalds without any hesitation.
Our Marketing Strategy is to reach the largest amount of
tourists residents, and students for the least amount of
money.Ourstrategywill focus on three solid points:
To develop customer loyalty
To extend the franchise brand locally.
Develop local word-of-mouth advertising
4.0.7.2 Customer values:
McDonald's has best Service and Values according to the
customers. In a recent survey of restaurant customers in the United
States, which asked customers to rate restaurant brands on
different attributes McDonalds stood first as 57 percent considered
it to be the best among all. when it comes to identifying what
drives loyalty for restaurants, the most commonly cited factors in
determining which quick-service restaurant is visited most often
are good value, convenience, low prices and fast service.
Great-tasting food is only the eighth-most important factor in
driving loyalty in this segment. We will try to maintain
consistency of great taste food in with comparatively low price and
try to provide fast service to the customers by locating our stores
in convenient place of Kathmandu and in this way we will create
very good customers values in Nepal also.4.0.7.3 Distribution
channels:
In the theory of the Marketing Mix, distribution determines
where the product will be sold and how it will get there. In fact,
as noted on its official website, McDonald's is the leading global
foodservice retailer, with more than 30,000 local restaurants
serving nearly 46 million people each day in 121 different
countries. In the first year we will try to limit ourselves to
Kathmandu valley and try to serve around 600 customers each day. We
will try to create intensive distribution channel by welcoming the
customers who come to us on the one hand and on the other hand we
will appoint sales personnel who will deliver our products whenever
customers demand. 1. Market PenetrationMcDonalds has planned to
enhance market penetration strategies by inculcating few interior
market promotions so to increase the market share by attracting
competitors clients. Secondly we will also launch few advertisement
campaigns for domestic market client in Nepal.2. Market
DevelopmentMcDonalds has been the best example of market
development from last many years in food retail industry. Market
development strategy which McDonalds follow is through company
expansion plans in new markets and new outlet events through which
large number of clients are attracted. McDonalds managers take
actions like targeting promotions, opening sales offices and
creating alliances with other companies.
3. Service/Program DevelopmentMcDonalds has been giving intense
importance to service development programs as its main focus is
over providing best services to its clients. we have analyzed the
on hand markets and have developed the customer care strategies by
taking their feedbacks so to increase the number of satisfied
customers. 4.0.7.4 7ps of McDonalds Marketing model Themarketing
mixof McDonalds consists of the various elements in the marketing
mix which forms the core of a companys marketing system and hence
helps to achieve marketing objectives. The marketing mix of
McDonalds discusses the 7ps of the leading burger chain across
Nepal offering the tastiest burgers and French fries.
Product :-
McDonalds places considerable emphasis on developing a menu
which customers want. Market research establishes exactly what this
is. However, customers requirements change over time. In order to
meet these changes, McDonalds has introduced new products and
phased out old ones, and will continue to do so. Care is taken not
to adversely affect the sales of one choice by introducing a new
choice, which will cannibalise sales from the existing one (trade
off). McDonalds knows that items on its menu will vary in
popularity. Their ability to generate profits will vary at
different points in their cycle. In Nepal McDonalds has a
diversified product range focusing both on the vegetarian products
as well as non vegetarian products. The happy meal for the children
is a great seller among others. Price:- The customers perception of
value is an important determinant of the price charged. Customers
draw their own mental picture of what a product is worth. A product
is more than a physical item, it also has psychological
connotations for the customer. The danger of using low price as a
marketing tool is that the customer may feel that quality is being
compromised. It is important when deciding on price to be fully
aware of the brand and its integrity.
In Nepal we will be classifying our products into 2 categories
namely the branded affordability (BA) and branded core value
products (BCV). The BCV products mainly include the McVeggie and
McChicken burgers that cost Rs 180-250 and the BA products include
McAloo tikki and Chicken McGrill burgers which cost Rs100-160. This
has been done to satisfy consumers which different price
perceptions.
Promotion:-The promotions aspect of the marketing mix covers all
types of marketing communication; one of the methods employed is
advertising. Advertising is conducted on TV, radio, in cinema,
online, using poster sites and in the press for example in
newspapers and magazines. Other promotional methods include sales
promotions, point of sale display, merchandising, direct mail, etc.
The skill in marketing communications is to develop a campaign
which uses several of these methods in a way that provides the most
effective results. In happy meals too which are targeted at
children also. Small toys are given along with the meal. Apart from
this, various schemes for winning prices by way of lucky draws and
also scratch cards are given when an order is placed on the various
mean combos. Place:-Place, as an element of the marketing mix, is
not just about the physical location or distribution points for
products. It encompasses the management of a range of processes
involved in bringing products to the end consumer. Our outlets will
be placed in Durbarmarga, Jhamsikhel and lakeside Pokhara.
People:-The employees in our store will have a standard uniform and
specially focuses on friendly and prompt service to our customers.
Process:-The food manufacturing process is completely transparent
i.e. the whole process is visible to the customers. In fact, the
fast food joint will allow our customers to view and judge the
hygienic standards at our store by allowing them to enter the area
where the process takes place. The customers are invited to check
the ingredients used in food. Physical evidence:- We will focus on
clean and hygienic interiors of our outlets and at the same time,
the interiors will be attractive and the fast food joint maintains
a proper decorum at its outlets.5.0 Future plan of McDonaldsWe
outline our future of plan to win
We have planned to open McDonalds at the heart of Nepal i.e.
Kathmandu. In Kathmandu also we have decided to open McDonalds at
the Durbarmarga area which is the most renowned place. After
operating at Durbarmarga area, we plan to extend our branches in
different area. We will extend our branch in further two places of
Kathmandu and later on, we also plan to extend our branch in
Pokhara and Jhamsikhel which is the most attracted place for
tourists.
As we look to shape McDonald's future as a modern, progressive
burger company, our priorities are threefold - driving operational
growth, returning excitement to our brand and unlocking financial
value. We turn around our business, we will look to create more
excitement around the brand and ensure that we build on our rich
heritage of positively impacting the communities we serve.
We will continue to pursue opportunities to extend our relevance
with a particular emphasis on three key areas: service
enhancements, restaurant reimaging, and menu innovation. With
service, we will leverage technology to make it easier for managers
and crew to quickly and accurately serve the customer. To enhance
brand perceptions and drive higher sales and returns, we will
accelerate our interior and exterior reimaging efforts around the
Nepal. We will innovate at every tier of our menu to sustain our
momentum and create excitement for our customers.
We continue to achieve returns on incremental invested capital
that are significantly above our high-teens target, enabling
further reinvestment in our business.5.0.1 Income statement for the
year 2016 and 2017 Year Year 2016 2017ParticularsAmount
(Rs.)Amount
(Rs.)
Sales72000000109000000
Direct Cost of Sales1000000015000000
Other Costs of Sales200000300000
Total Cost of Sales1020000015300000
Gross Margin6180000093700000
Expenses
Payroll1500000022500000
Marketing/Promotion40000006000000
Depreciation20000003000000
Rent20000002800000
Utilities10000001500000
Total Operating Expenses2400000035800000
Profit Before Interest and Taxes3780000057900000
Interest expenses
500000750000
Earnings before tax3730000057150000
Less: Tax (34%)1268200019431000
Net Income2,46,15,0003,17,19,000
5.0.2 Balance Sheet for the year 2016 and 2017
Year Year
2017 2018AssetsAmount(Rs.)Amount(Rs.)
Current Assets
Cash1000000015000000
Other Current Assets1000000015000000
Total Current Assets2000000030000000
Long-term Assets
Long-term Assets3000000045000000
Accumulated Depreciation20000003000000
Total Long-term Assets2800000042000000
Total Assets4,80,00,0007,20,00,000
Liabilities and CapitalAmount(Rs)Amount(Rs)
Current Liabilities
Accounts Payable20000003000000
Current Borrowing333333500000
Other Current Liabilities20000003000000
Subtotal Current Liabilities73333336500000
Long-term Liabilities1000000015000000
Total Liabilities1733333321500000
Paid-in Capital
Retained Earnings604866712781000
Earnings2461800037719000
Total Capital3066666750500000
Total Liabilities and Capital4,80,00,0007,20,00,000
6.0 Conclusion On the basis of entire analysis, we can now
therefore conclude that being one of the largest companies in the
world, we will continue our path of success by keeping our
consumers in regarding product selection as well as price we charge
for the product. We encourage our employees to do a good job,
usually promote from within, and offers several scholarships to
encourage education. Though McDonald's is a centralized, "wait and
see" company, we find ways to use technological products that will
increase our productivity, service, and sales.We turn around our
business, we will look to create more excitement around the brand
and ensure that we build on our rich heritage of positively
impacting the communities we serve. We will continuously focus on
good value, convenience, low prices and fast service.We hold
ourselves and conduct our business to high standards of fairness,
honesty, and integrity. We are individually accountable and
collectively responsible. So, along with the strengths, there are
certain limitations as well which are to be corrected in the coming
days and McDonalds franchise in Nepal is a positive indicator for
the development of the fast food sector in Nepal as well.7.0
References Search Engine : Google
Yahoo
Bing
URL : Http://www.mcdonalds.com Http://www.wikipedia.com
Books : Entrepreneurship by Bruce R. Barringer and R. Duane
Ireland
3rd Edition,
Pearson Publication.
8.0 Annex
