MCCIA Poject

8/7/2019 MCCIA Poject

http://slidepdf.com/reader/full/mccia-poject 1/13

PRESENTED BY :-

DINESH D.PAWAR

AB0910



Sunrise Industry with a vision to make India The food basket of the world

linkage between industry and agriculture

Contribution to GDP is only about 17% despite 55-60% of Indians employed in

agriculture related activities

Bakery-Unorganized and dominated by the small bakers

Bread, biscuit, pastries, cakes, buns etc.

Awareness-100% and Penetration: Rural -15-20% and Urban-60%



Company Profile

Premier industry association

One of the active chambers in Pune and around region

Renders services through 32 committees

Committee representation to Government officials, Ministers and Regulatory

authority

Support to SME sector by conducting awareness programs on various topics



Primary

Secondary

Identify the current market scenario

Evaluate the problem faced by them

To understand the training need of the

bakery industry

Measures to:-

Create Awareness

Organize the bakery sector

Increase the pace of development

Scope



Research Methodology

Analytical Tools:

Average, percentage, graph

etc.

Sample Size: 34

Area of Study:

PMC, PCMC, Pune rural region

Nature of the Study/Research:

Exploratory type and quantitative in

nature

Data Collection Methods :

Primary data: questionnaire method

Secondary data: Internet And

previous MCCIAs reports

Research Instrument:

Q uestionnaire

Sampling Method:

Simple Random Sampling



DataAnalysis

Proprietorship

70%

Partnership

15%

Pvt. ltd

15%

Contract

0%Public ltd.

0%

Ownership Pattern 50 lakhs - 1

Cr.

6%

25 lakhs - 50

lakhs

6%

10 lakhs 25

lakhs

12%Less than 10

lakhs

76%

Turnover Bracket

New

Machinery

15%

Other

12%

No

Advancement

73%

Technological Advancement

ISO

6%

HACCP

0%

Any Other

0%No

certification

88%

In Process

6%

Status of Q uality Certification



Local sales

97%

Wihin Maharashtra

3%

Across India

0%Expo

rt0%

Proportion of Sales in terms of Area

Distributors

44%

Wholsalers

6%

Retailers

15%

End user

35%

Proportion of Sales in Terms of

Q uantity

Delivery related

3%

PaymentRelated

12%

Governmentregulation

12%

Presence of too many

competitors

56%

No problem

17%

Problems Faced While Marketing Bakery Products



12%9%

6%

73%

Sources of Funding

NationalizedBanks Private Sector Banks

CooperativeBanks Personal Funding Very Easy

14% Easy

12%

Moderate

47%

Difficult

15%

VeryDifficult

12%

Pocess of Availing Funds

Yes

12%

No

88%

Difficulty While Procurement of Raw

Material Q uality

Related

9%

Price related

12%

Supply

Related

3%No Problem

76%

Problems Faced While Buying Raw

Material



Diversification

9%

Capacity

Expansion

29%

New Markets

23%

Marketing

Initiatives

15%

Modernization24%

Future Plans

Good41%

Very Good

41%

Satisfactory

18%

Future Prospect

No expectations

47%

Trainings related to

hygiene and bakery

management

23%

Technological

advancement awareness

6%

Awareness of

government schemes

18%

Financial guidance

6%

Expectations f rom MCCIA



The distribution channels comprises of distributors who have strong holds

in the bakery marketing

The ownership pattern of the bakery industry is inclined more towards

proprietorship

There is no awareness about the government policies in bakery

industry

It is not the lack of funds; rather it is the tedious procedure in getting financialhelp from government institutions that is the inhibiting factor

The unorganized sector is dominant and 76% companies fall in less than 10 lacs

turnover bracket.

Findings:-



Suggestions

Awareness programs

Consultancy services

Marketing initiatives

Suggestion to government

Training programs

Action

Planned



Limitations

Conclusion

The report finds the prospects of the bakery industry and its current position. Themajor areas of weakness require further attention of government and remedial action

by MCCIA. The report evaluates this scenario and concludes that MCCIA can bridge the

gap between government and industry people.

The study was limited up to the Pune city so that results obtained may not be

taken as universal suggestion.



Documents

MCCIA Poject