MC World Tourism Day.pdf

Miriam College College of Business, Entrepreneurship and Accountancy

Department of Leisure and Tourism Management

07 September 2013 MR. FARID ALAIN SCHOUCAIR General Manager New World Hotel Esperanza Street Makati City Dear Mr. Schoucair: September marks World Tourism Month and the Leisure and Tourism Management (LTM) students of Miriam College, in celebration of World Tourism Day would like to invite you as our GUEST SPEAKER for our event dubbed as “WELCOME TO MY WORLD: THE WONDERFUL WORLD OF TOURISM” on 21 September 2013, Saturday, Paz Adriano Little Theater, Miriam College, Katipunan Avenue, Quezon City. We sincerely look forward to your presence as you share with us your inspirational stories of achievement on the best practices of NEW WORLD HOTEL: 5-Star Luxury Hotel at its BEST with your timeslot from 1:00PM to 2:00PM. Kindly refer to the Program of Activities on the next page. With your confirmation, we would like to request for your 1.) CV/profile for introduction, 2.) Official photo, 3.) Company Logo (on Hi-Resolution) and 4.) Audio-visual presentation (AVP) on .mp4 format to be emailed to: [email protected] with the 5.) Make, Model and Plate Number of your Motor Vehicle/s for parking reservation/security purposes within the campus. Moreover, any token/ gift items you can bring to raffled off on our event will be highly appreciated for fun, merriment and branding. Should there be any other concerns regarding this event, kindly let us know the soonest via sms/text Prof. Mel Dizon 0917-379-1738 or Prof. Arnel Cruz 0917-8247635. It is our privilege and honor to feature you on our occasion. Thank you very much. Very truly, MEL DIZON, MBA Senior Lecturer, Miriam College



PROGRAM OF ACTIVITIES 21 September 2013, Saturday, 8:00AM to 4:00PM

Caritas Conference Center Welcome To My World: The Wonderful World Of Tourism

8:00-9:00AM REGISTRATION 9:00-9:10AM Opening Prayer, National Anthem, 9:10-9:15AM Opening Remarks 9:15-9:20AM Opening Performance/Dance Number 9:20-9:25AM Introduction of Keynote Speaker by Mel Dizon 9:25-10:00AM HON. JONATHAN D. TAN, Municipal Mayor of Pandan, Antique TOPIC: The Rise of the Jewel of Panay...PANDAN as an Emerging Tourist Destination 10:00-10:10AM Awarding of Certificate/Q&A 10:10-10:15AM Introduction of Guest Speaker 10:15-10:55AM DR. JOEL MENDOZA, CEO of SKYJET TOPIC: Emerging Airliner with an Advocacy on EcoTourism 10:55-11:10AM Awarding of Certificate/Q&A 11:10-11:20AM INTERMISSION NUMBER 11:20-11:25AM Introduction of Guest Speaker 11:25-12:00AM HON. THELMO LUIS "Buddy" CUNANAN, Honorary Consul of Georgia to the Philippines/Travel Host and Journalist TOPIC: Valuable Lessons from Georgia’s Fast-Growing Tourism Industry 12:00-12:15PM Awarding of Certificate/Q&A 12:15-12:30NN Product Feature: DEOPROCE 12:30-1:30PM LUNCH (AVP on VIDEO LOOP) 1:30PM-1:40PM INTERMISSION NUMBER



1:40-1:45PM Introduction of Guest Speaker 1:45-2:20PM MR. ABDALLAH OKASHA, Country Manager of Qatar Airways TOPIC: QATAR AIRWAYS Experience the Best Airline Hospitality in the World (with Audio Video Presentation) 2:20-2:35PM Awarding of Certificate/Q&A 2:35PM-2:40PM Introduction of Guest Speaker 2:40-3:05PM MR. FARID ALAIN SCHOCAIR, General Manager, New World Hotel Makati City TOPIC: 5-Star Luxury Hotel at its BEST! 3:05PM-3:20PM Awarding of Certificate/Q&A 3:20PM-3:40PM INTERMISSION NUMBER 3:40PM-4:00PM Product Launching/Feature: DEOPROCE with Raffle Draw/Event Activation with Live-Mention as Event Sponsor (Facilitated by Mel Dizon) 4:00PM-4:05PM Introduction for Closing Remarks & Closing Remarks 4:10PM-4:20PM Closing Prayer 4:25PM-4:30PM Miriam College Hymn



Miriam College Katipunan Avenue, Loyola Heights Quezon City 1108 Philippines

BY DRIVING ROUTE 1: From SLEX, through C-5

Take SLEX or Skyway and exit at C-5 Toll Plaza in Carlos Garcia Avenue which is the name of C-5 in this area of Taguig and Makati. Just follow the road sign that reads C-5. Stay on the middle of Carlos Garcia. You will pass by Fort Bonifacio Global City and cross Pasig River. Just remember to stay on the lane below road signs that read "Pasig Quezon City". You will pass through a flyover in Pasig area and as soon as you get near Ortigas Avenue and C-5 flyover, you will see the "Cubao" road sign. Take the lane below them and cross Ortigas Avenue via Ortigas and C-5 flyover. After passing through Ortigas C-5 flyover, take the next flyover which will take you left to Col. Boni Serrano Avenue. On the next intersection, turn right to Katipunan Avenue. Stay on Katipunan Avenue and take the flyover to cross Aurora Boulevard. The school entrance will be on your right.

ROUTE 2: Through Kalayan Avenue and C-5

Take Makati Avenue's south bound lane (going to Gil Puyat). Turn left on Gil Puyat Avenue. Cross Paseo de Roxas and use Kalayaan Flyover which starts immediately as soon as you approach EDSA. As the flyover bends to the left, passing through EDSA, the rightmost lane descends to take EDSA's northbound lane. Take this lane to traverse EDSA. Turn right onto ground level Kalayaan Avenue to which the rest of flyover is headed above ground. So, you will drive under Kalayaan flyover as soon as you turn right from EDSA. Drive on Kalayaan Avenue all the way to C-5 (Carlos Garcia Avenue). Turn right onto C-5. Use the U-Turn C-5 Kalayaan Flyover to get to the north bound lane of C-5. Drive all the way to Eastwood City, passing through Ortigas C-5 flyover. Follow road signs. After passing through Ortigas C-5 flyover, take the next flyover which will take you left to Col. Boni Serrano Avenue. On the next intersection, turn right to Katipunan Avenue. Stay on Katipunan Avenue and take the flyover to cross Aurora Boulevard. The school entrance will be on your right.

ROUTE 3: Through EDSA

Go to EDSA Northbound Lane. Turn right when you get to White Plains Avenue. You will see a prominent landmark the “People Power Monument” at the corner of EDSA and White Plains Avenue. Drive all the way to the other end and on the next intersection, turn left to Katipunan Avenue. Stay on Katipunan Avenue and take the flyover to cross Aurora Boulevard until you get to the school entrance which will be on your right.



ROUTE 4: From the North through Tandang Sora Avenue

Exit NLEX via Mindanao Avenue Exit. Take Mindanao Avenue - NLEX Road and eventually Mindanao Avenue. Pass through Quirino Tunnel. Drive all the way past Tandang Sora and cross Congressional Avenue, a wide main road. Immediately make a U-Turn to get back towards Congressional Avenue. Turn right onto Congressional. Now in Congressional, cross Visayas Avenue, another wide road intersecting Congressional Avenue. Turn right onto Tandang Sora Avenue. While on Tandang Sora Avenue, you will cross Commonwealth Avenue. Tandang Sora Avenue now becomes Katipunan Avenue. You will pass by the school entrance which will be on your left. Stay on the left side of the road as you will need to take the next u-turn to enter the school, currently in front of a National Bookstore and Jollibee, under a pedestrian overpass.

SOURCE: http://www.mc.edu.ph/AboutMC/OurLocation.aspx

For customized directions from your location, kindly click the link below: https://maps.google.com/maps?f=d&source=s_q&hl=en&geocode=%3BCc5fXG9r8CutFYdu3wAdd4Y3Bykzp5nFfbeXMzGI5lBc8g_zkg&q=Miriam+College,+Quezon+City,+Metro+Manila,+Philippines&aq=1&oq=Miriam+College+&sll=18.646245,133.681641&sspn=29.195179,39.506836&ie=UTF8&hq=Miriam+College,+Quezon+City,+Metro+Manila,+Philippines&t=m&z=16&vpsrc=0&iwloc=A&daddr=MC+Grade+School,+Loyola+Heights,+MCGS,+Quezon+City+1108,+Philippines

Please click link below to access Miriam College Campus Map: http://www.mc.edu.ph/Portals/0/GlobalImages/MC_campusmap.jpg



JONATHAN DIOSO TAN

Our keynote is a two-term mayor of the municipality of Pandan in Antique. He

successfully sphere headed the promotions and development of tourism that boosted

their employment and economy.

His various Accomplishments included the renovation of the Fisherman’s Wharf,

construction and renovation of Farm to Market roads of different Barangays,

construction of roof canopy of Pandan Public Market, construction of classroom

buildings, renovation of Basketball Court and building of high-class comfort rooms,

Public terminal, Pandan Adventure Boot Camp and more.

He is the first Mayor in Antique to successfully implement the ‘Anti-Smoking and Anti-

Littering ‘Ordinance in the municipality of Pandan.

He is a Recipient of the “Seal of Good Housekeeping Award” from DILG and also a

Recipient of Superbrands Most Outstanding Mayors Award in 2012.

And just recently, he has been elected as president of the League of Municipalities of

the Philippines, Antique Chapter.

Ladies and gentlemen, may I present to you MAYOR JONATHAN DIOSO TAN. A round

of applause please.



THELMO LUIS “BUDDY” CUNANAN

Consul Thelmo Cunanan is a journalist and travel writer, management consultant,

entrepreneur, amateur aviator (micro-light pilot, certified in Southern Africa), safari and

wildlife enthusiast, sportsman, businessman, and event and TV host.

Consul Cunanan is a graduate of the Ateneo de Manila University and has a Masters

Degree in Business Administration (MBA) from the Ateneo Graduate School of

Business. He speaks four languages fluently—English, Filipino, Cambodian, and

German—and has a working knowledge of Spanish and Italian.

His professional roles include the following:

Board Director of San Miguel Corporation (San Miguel Breweries HK Ltd)

Honorary Consul of Georgia in the Republic of the Philippines.

Consultant for International Affairs of the National Parks Development Committee

TV host for the Global News Network (GNN)

Columnist of the Manila Times newspaper

Political Analyst of the Wallace Business Forum, Inc.

Special Adviser of the Somali Petroleum Corporation

President of the Philippines – Botswana Economic and Cultural Council, Inc.

President of the Philippines – Somalia Business and Friendship Association, Inc.

Prior to his appointment as Consul (a.h.), he was the founding member and Executive

Director of the Philippines – Georgia Business and Friendship Association, Inc. and the

President of the Philippine – Austrian Cultural Society, Inc.

Consul Cunanan supports many advocacies, including animal welfare and environment

protection, women’s and children’s rights, transparency in government, sports

development, poverty alleviation, and alternative medicine. He holds the rank of

Lieutenant Commander in the Philippine Coast Guard Reserve.



MR. ABDALLAH OKASHA

Mr. Abdallah Okasha is a widely accomplished airline executive with a broad experience

in the commercial and operational fields of the airline industry since 1979. Born in Cairo

from an Egyptian father and Dutch mother, Abdallah graduated as transportation civil

engineer from Cairo University. His graduation project in airport design earned him a

distinction among his peers. He started his career with the KLM Royal Dutch Airlines as

a Passenger Handling Agent at the Cairo Airport Office that led to his position as

Passenger Handling Manager in 1994.

Mr. Okasha’s career continued to soar high as he moved to Yemen as the Country

Manager of KLM. It was under his leadership when KLM won the Middle East and

South East Asia Quality Service award in 1997. Soon after, he became the North Africa

Marketing Manager of KLM-Alitalia as he designed a joint pricing campaign that was

selected as the Best Practice and used by other offices worldwide.

He then moved back to Egypt as Country Manager for KLM in 2005 leading his time to

reach an Outstanding Commercial and market share results between the years 2006

and 2007. His most significant contribution to the airline and aviation industry for the

last 31 years of his career was the establishment of joint projects fir Air France and KLM

near East organization.

With his name, excellence and achievements, he became Qatar Airways Libya’s

Country Manager in 2010 and now, the Country Manager of Qatar Airways Philippines:

The World’s Best Airline. His thrust this year is the Launching of Qatar Airways in Clark

International Airport by October this year as the second destination for Qatar Airways in

the Philippines.



DR. JOEL MENDOZA

Magnum Air President and Chief Executive Officer Aneceto Joel Mendoza is a visionary

whose strength is in his ability to make things happen – especially the seemingly

impossible ones. Joel’s affair with the aviation industry started when he fell in love with

Batanes, a beautiful yet secluded island in the northernmost part of the Philippines. New

York-educated, his appreciation of the unsullied beauty of Batanes compelled him to

venture into the island’s eco-cultural promotion. This launched him into the tourism and

travel industry as he established what is today touted as the premier travel agency in

Batanes.

Due to the unprecedented influx of tourists in the island, Joel immediately transitioned

into chartering flights to serve this niche market. With his innate marketing savvy and

principled business acumen, Joel learned the ropes of aviation industry in no time. His

uncanny knack in all things aviation-related earned him the respect of then leading

industry players; he was tapped by a key commercial airline as its revenue

management consultant and route developer.

Like an eagle in flight, it was a point of no return for Joel. A brilliant self-taught man in

the business, he immersed himself in the aviation industry till he knew it from A to Z.

From independent charter servicing to leasing and subleasing aircrafts for commercial

airline, he eventually ventured into whole and retail sales of aircraft parts, base

maintenance, and fixed-base operation (FBO). The latter gave birth to his other largely

successful aviation company, the Global Aerospace.

His untainted credibility in the industry earned him the nod of the Philippine government.

In 2012, Magnum Air, his company behind SKYJET Airlines, was licensed to go on

commercial flight. One hundred percent Filipino-owned, accorded with rightful domestic

slots, SKYJET now flies to the Philippines' top tourist destinations. Barely a year after

its commercial launch, with Joel at its helm, SKYJET is already eyeing potential

expansion in the Asia Pacific region.



Joel’s keen ability to see the limitless beyond one secluded island certainly propelled

him to where he is today. And with his eagle-eyed vision, wisdom-tempered passion,

and above-board ethics, even the sky is no limit for this aviation man on a mission.

Carving a name for his country, his company, and himself in the global aviation industry

is doubtless on the horizon. The world is a witness to the powerful transitioning of a

beautiful vision into a mission … very possible. A passenger-focused airline in the

Philippines, respected for its safety, security, and service, that caters to niche

destinations and champions eco-cultural tourism and heritage preservation. To provide

passenger-focused air transportation that puts the highest premium on safety, security,

and service. To provide reliable airline service to niche destinations and at the same

time champion the preservation and promotion of the niche destinations’ environment,

culture, and heritage. To partner with both private and public sectors in providing local

employment and livelihood opportunities to niche destinations’ communities through

eco-cultural tourism projects and initiatives.

http://www.terrapinn.com/conference/aviation-outlook-asia/speaker-joel-MENDOZA.stm



FARID ALAIN SCHOUCAIR

Farid Alain Schoucair is the general manager of the 598-room New World Makati Hotel.

Half-Swiss and half-Lebanese, Farid studied Hotel and Tourism Management at the

Centre International de Glion in Switzerland. Farid joined Hyatt International Hotels in

1981 and spent 25 years with Hyatt at various postings, including Dubai, Macau,

Saipan, Singapore, Kuala Lumpur, and Korea. He has also been assigned to the

Philippines twice prior to joining New World Hotels International.

Farid is the recipient of several awards that include more recently the “Tourism Award of

Distinction” from the Rotary Club of Manila in 2010, “Best in Class Award in Leadership

Quality Assurance (LQA)” from the New World Hospitality in 2011, and “Hotel of the

Year Award”, also from the New World Hospitality. The latest award he received was

“Hotel Personality of the Year” which was given to him by the Skål Club of Makati in

September 2012.

Documents

MC World Tourism Day.pdf