MC DONALD’S

Index1. History2. “McDonaldization”3. The Menu4. Criticism5. Advertising6. Ronald, The Mascot

HISTORY OF THE

BUSINESS

The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries…

THE “M” LOGO

Find out more about the logo…

“MCDONALDIZATION”

McDonald's has become emblematic of globalization, sometimes referred to as the “McDonaldization" of society. The Economist newspaper uses the “Big Mac Index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies‘ purchasing power parity.

See a graph of “Big Mac Index”

SALADS BURGERS SNACKS

THEMENU

Graph about nutrition values of these products!

CRITICISM

Promoting unhealthy

food

Exploiting workers

Damaging the environment

Murdering animals

Read more about criticism…

McDonald's advertising

McDonald’s maintains an extensive advertising campaign. In addition to the usual media including television, radio, and newspaper ads, the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Read more

RONALD, THE MASCOT

The origin of Ronald McDonald involves Willard Scott (at the time, a local radio personality who also played Bozo the Clown on WRC-TV in Washington, D.C. from 1959 until 1962), who performed using the moniker "Ronald McDonald, the Hamburger-Happy Clown" in 1963 on three separate television spots.

In his first TV appearance in 1963, the clown was portrayed by Willard Scott. On March 28, 2000, Henry Gonzalez, McDonald's Northeast Division President, thanked Scott for creating Ronald McDonald, during a taped tribute to Scott on the Today Show.

End of the presentation