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Renshaw: Maths for Economics 4e 1 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
Exercise WS8.1
1. (a) 0 25 20TC . q
(b) 0.25dTC
MCdq
. 20
0.25TC
ACq q
, or 10.25 20AC q
0
5 10 15 20 25 30 35 40 45 50q
MC, AC
0.25
MC
AC
Ex W8.1 question 1(a)
0
10
20
30
40
50
5 10 15 20 25 30 35 40 45 50q
TC
0.25 20TC q
Ex WS8.1 question 1(a)
Renshaw: Maths for Economics 4e 2 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
1.(c) Fixed costs, by definition, are the constant term in the TC function. Because
MC, by definition, is the derivative of TC, MC is independent of fixed costs.
This may be seen in (b) above, where the fixed costs of 20 do not appear in
the MC expression. However since average cost is simply total cost divided
by output, AC is not independent of fixed costs. This may also be seen in (b)
above, where fixed costs (20) appear in the AC expression, divided by output.
Thus AC always exceeds MC as long as there are any fixed costs.
1.(d) From (b) we have AC – MC = 20 20
(0.25 ) 0.25 .q q
Thus AC exceeds MC by
20
q, which we can interpret as fixed costs per unit of output. Because
20
q
approaches zero as q gets larger and larger, AC approaches closer and
closer to MC as q increases (because fixed costs are spread over a larger
and larger output). The sketch graphs in (b) above show this.
2. (a) 23 5 300TC q q
(b) 6 5MC q . 300
3 5AC qq
, or 13 5 300AC q q
Ex W8.1 question 2(a)
0
100
200
300
400
500
600
700
800
900
1000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15q
TC
Ex WS8.1 question 2(a)
Renshaw: Maths for Economics 4e 3 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
(c) Show that AC is at its minimum when q = 10, and that MC = AC at this output.
Minimum AC where 0dAC
dq and
2
20
d AC
dq . Here, we have
23 300 0.dAC
qdq
So 2
3003
q 2 300
1003
q 100 10q (ignoring the negative root).
Also
2
3
2 3
600600
d ACq
dq q
, which is positive when q is positive, as we assume to be
the case.
When q = 10, 6 5MC q = 65, and 300
3 5AC qq
= 65, so MC = AC when
AC at its minimum. Alternatively, if we set MC = AC we get 6 5q =
3003 5q
q . This simplifies to 2 100q , with a positive root of q = 10. (As
usual we ignore the negative solution.)
(d) Sketch the graphs of the MC and AC functions, on the same axes.
3003 5AC q
q
Ex W8.1 question 2(d)
0
50
100
150
200
250
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15q
MC, AC
6 5MC q
Ex WS8.1 question 2(d)
Renshaw: Maths for Economics 4e 4 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
3. Given the short run total cost function 3 22.2 16 48 150TC q q q
(a) Show that average cost is at its minimum when q = 5. We have
2 1502.2 16 48
TCAC q q
q q , or 2 12.2 16 48 150
TCAC q q q
q
Min AC occurs where 0dAC
dq and
2
20
d AC
dq . Here,
2
2
1504.4 16 150 4.4 16
dACq q q
dq q
. When q = 5,
2
1504.4(5) 16 22 16 6 0
5
dAC
dq . Also,
23
2 3
3004.4 300 4.4
d ACq
dq q
, which is
positive when q = 5. So when q = 5, 0dAC
dq and
2
20
d AC
dq as is required for a
minimum of AC. Also, when q = 5, 2 1502.2(5) 16(5) 48 53
5AC
(b) Find the output at which marginal cost is at its minimum.
26.6 32 48dTC
MC q qdq
. So 13.2 32.dMC
qdq
Setting this equal to zero gives
13.2 32 0q , with solution 2.42q (to 2 dp). We have 2
213.2
d MC
dq which is positive
when 2.42q so this point is a minimum.
(c) Show that MC = AC when AC is at its minimum.
From (a) above, when AC is at its minimum, q = 5 and AC = 53. But when q = 5, 26.6(5) 32(5) 48 53MC
(d) Sketch the graphs of the MC and AC functions, on the same axes.
We know from above that the MC curve has an intercept of 48 on the vertical axis,
has its minimum at 2.42q , and cuts the AC curve at q = 5, AC = MC = 53. This
information is sufficient to permit us to sketch the graph of the MC curve, below.
Renshaw: Maths for Economics 4e 5 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
Similarly, we know from above that the AC is asymptotic to the vertical axis, because
its last term, 150
q, goes to infinity as q approaches zero. We also know that the AC
curve has its minimum at 5q , AC = 53, and cuts the MC curve at this point. This
information is sufficient to permit us to sketch the graph of the AC curve, below.
Note: AC is asymptotic to the vertical axis.
MC
AC
Ex W8.1 question 3(d)
0
20
40
60
80
100
120
140
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15q
MC, ACEx WS8.1 question 3(d)
Renshaw: Maths for Economics 4e 6 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
(e) We know that MC minimum is at q = 2.42. Because MC is measured by
the tangent to the TC curve, we know that at this point the tangent is at its flattest
(least positive slope). That is, the tangents drawn on both sides of this point are
steeper. This helps us to sketch the curve in the vicinity of q = 2.42. We also know
that MC = AC at q = 5. This means that the dotted line from the origin (a "ray" from
the origin), which measures AC, is also tangent to the TC curve and thus measures
MC too. This helps us sketch the curve in the neighbourhood of q = 5. To the right
of q = 5, the curve rises continuously. The y intercept is 150.
(f) The point of minimum MC is the point at which the slope of the TC curve is at
its minimum, meaning that at that point a small increase in output can be
achieved at lowest additional cost. This may be because the machinery that
produces this output is operating at its highest efficiency at that point. There
is no great economic significance to this point. Note, incidentally, that in the
range of output between q = 2.42 and q = 5, MC is rising but AC is falling.
Ex W8.1 question 3(e)
0
200
400
600
800
1000
1200
1400
1 2 3 4 5 6 7 8 9 10
q
TC
Ex WS8.1 question 3(e)
Renshaw: Maths for Economics 4e 7 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
Exercise WS8.2
1.(a) Given the inverse demand function 0.1 50p q ,
The TR and MR functions, as functions of q, are:
2( 0.1 50) 0.1 50TR pq q q q q (note, a quadratic function). So
0.2 50dTR
MR qdq
(b) Find the price and quantity at which total revenue is maximised.
TR is maximised when 0dTR
MRdq
and 2
20.
d TR
dq So we need
0.2 50 0dTR
MR qdq
, which gives q = 250. We also have 2
20.2
d TR
dq which is
negative, so we have a maximum of TR at
q = 250. Using the inverse demand function , we find p = 25 when q =250.
Renshaw: Maths for Economics 4e 8 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
(c) Sketch the graphs of the inverse demand function and the marginal revenue
functions on the same axes, indicating your solution on the graph. Sketch the
graph of the total revenue function.
Ex W8.2 question 1(c)
-80
-60
-40
-20
0
20
40
60
0 50 100 150 200 250 300 350 400 450 500 550 600q
p, MR
-4000
-2000
0
2000
4000
6000
8000
50 100 150 200 250 300 350 400 450 500 550 600
q
TR
20.1 50TR q q
0.1 50p q
0.2 50MR q
Ex WS8.2 question 1(c)
Renshaw: Maths for Economics 4e 9 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
2. Consider the demand function 23 324q p
(a) Find the total and marginal revenue functions.
First we have to find the inverse demand function (which expresses p as a function
of q). This is a little difficult as the demand function is quadratic. Given 23 324q p , by elementary operations we get 23 324p q 2 1
3108p q
0.513
( 108)p q (the inverse demand function). Using this, 0.513
( 108) .TR qp q q
(Note, we cannot multiply out the brackets because of the power 0.5).
Now we can find MR as the derivative of 0.513
( 108) .TR q q . Using both the product
rule and the function of a function rule, we find this derivative as
0.5 0.51 1 13 3 3
(0.5)( 108) ( ) ( 108) (1)dTR
MR q q qdq
which simplifies a little to
MR = 0.5 0.51 1 16 3 3
( 108) ( 108)q q q
(b) Find the price and quantity at which TR is at its maximum. (Hint: It's easier to
start by finding the price rather than the quantity at which TR is maximised).
For the moment we will ignore the hint and try to find max TR by setting our
expression above for MR equal to zero and solving the resulting equation. This
gives
MR = 0.5 0.51 1 16 3 3
( 108) ( 108) 0q q q
This looks very difficult to solve but the trick is to multiply both sides by 0.513
( 108)q
(This multiplication of course leaves the right hand side of the equation unchanged.)
This multiplication gives us:
0.5 0.5 0.5 0.51 1 1 1 16 3 3 3 3
( 108) ( 108) ( 108) ( 108) 0MR q q q q q
By adding the powers (and recalling that anything raised to the power zero equals 1)
this simplifies to
1 16 3
( 108) 0MR q q
Renshaw: Maths for Economics 4e 10 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
which is easily solved to give q = 216. We then find p by substituting q = 216 into the
inverse demand function, giving 0.513
( 108)p q = 0.513
( (216) 108)p = 6
Alternatively, following the hint, we start from the demand function 23 324q p .
From this, we get 2 3( 3 324) 3 324TR pq p p p p . (Note that this gives TR as a
function of price, which is perfectly valid, but differs from the conventional definition
which gives TR as a function of quantity, as used earlier in this question.)
We can then differentiate this to get 29 324dTR
MR pdp
. (Again, this is a function
of p which is not the usual definition of MR, but it is perfectly valid.) We then set this
equal to zero to find the p at which TR is at its maximum. Thus 29 324 0p . The
positive solution to this quadratic equation is p = 6 (we ignore the negative solution).
We then find q by substituting p = 6 into the demand function, giving 23 324q p
23(6) 324 216q .
(c) Sketch the graph of the demand function, the MR and the TR functions (the
last is a little difficult!)
To sketch the graphs we proceed as follows.
(i) The demand function. The demand function is 23 324q p . We see that this is
a quadratic function and its graph is therefore a parabola, sketched below. (The q
intercept is obviously 324; the p intercept is found by setting q = 0 and solving for p.)
q
10.39 p
324
0
Demand function 23 324q p
Renshaw: Maths for Economics 4e 11 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
The inverse demand function is then simply this same curve, but with axes
interchanged (and negative values of p discarded):
(ii) The MR function. From (a) above we have:
MR = 0.5 0.51 1 16 3 3
( 108) ( 108)q q q
To find its intercept on the vertical axis we set q = 0, giving 0.5108 10.39 (to 2 d.p.).MR (Note that this is the same as the intercept of the inverse
demand function, above). Since we know that MR = 0 when q = 216, this gives us
the intercept on the q axis. However, this is not quite enough to enable us to sketch
the MR function; we also need to know whether it is linear, concave or convex. We
can get this information by looking at the sign of the second derivative, which will be
zero, negative or positive according to whether the curve is linear, concave or
convex. Finding the first and second derivatives of 0.5 0.51 1 1
6 3 3( 108) ( 108)MR q q q is a lengthy and tedious task, but requires
nothing more than a careful application of the rules of differentiation. The required
differentiation is done in the annex below, where we show that the first derivative and
second derivatives are both negative. This tells us that the MR curve is downward
sloping and concave from below. On reflection this concavity is not surprising, given
that the inverse demand curve is also concave (see sketch above). So when the
inverse demand function and the MR function are sketched on the same axes, they
look like this:
p
10.39
q 324 0
Inverse demand function 0.51
3( 108)p q
Renshaw: Maths for Economics 4e 12 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
Annex to question 2(c): First and second derivatives of (A) inverse demand function
and (B) marginal revenue function.
(A) We have inverse demand function 0.513
( 108)p q . Using the function of a
function rule, we get 0.5 0.51 1 1 1 13 3 6 3 6
1(0.5)( 108) ( ) ( )( 108) ( )
dpq q
dq p
since
0.5 0.513
( 108)p q u ,
This is negative when, as we assume, p is positive. So the inverse demand function
is negatively sloped.
To find the second derivative, we start from 0.51 16 3
( )( 108)dp
qdq
, from which, using
the function of a function rule, we get 2
1.5 1.51 1 1 1 1 16 3 3 36 3 362 3
1( )( 0.5)( 108) ( ) ( 108)
d pq q
dq p
. This is negative when,
as we assume, p is positive. So the inverse demand function is concave. The
shape of the inverse demand function in the sketch above is therefore correct.
(B) We have 0.5 0.51 1 16 3 3
( 108) ( 108)MR q q q . As in (A) we can simplify this by
defining 1 13 3
108 from which .du
u qdq
Then we have 0.5 0.516
MR qu u .
Therefore: 1.5 0.5 0.51 16 6
( )( 0.5 ) ( ) 0.5dMR du du
q u u udu dq dq
(Note that the expression in square brackets is the derivative of 0.51 16 3
( 108)q q ,
216
p,MR
10.39
q 324 0
Inverse demand function 0.51
3( 108)p q
Marginal revenue function 0.5 0.51 1 1
6 3 3( 108) ( 108)MR q q q
Renshaw: Maths for Economics 4e 13 Chapter 8: Economic applications of functions and derivatives
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found by applying both the product rule and the function of a function rule.) This
simplifies to
1 12 21.5 0.5 31 1 1 1
36 3 36 3( ) ( ) ( )
dMRqu u q u u
dq
Since we have 0.5 0.513
( 108)p q u , the above simplifies to
1 136 33
1dMR q
dq pp
As this is negative since p is assumed positive, this shows that the MR function is
downward sloping.
To find the second derivative, we start from
1.5 0.51 136 3
( )dMR
qu udq
from which
2
2.5 1.5 1.51 1 136 36 32
1.5 ( ) 0.5d MR du du
q u u udq dqdq
(Note again that the expression in square brackets is the derivative of 1.5136
qu ,
found by applying both the product rule and the function of a function rule.) This
simplifies to
2
2.5 1.51 172 122
d MRqu u
dq
Again, since we have 0.5 0.513
( 108)p q u , the above simplifies to
2
1 172 122 5 3
1 1( )
d MRq
dq p p
This is negative since we assume p to be positive, so the MR function is concave
from below. So the MR function is concave, and the shape of the MR function in the
sketch above is therefore correct.
(iii) The TR function: 0.513
( 108) .TR q q This is relatively easy to sketch. Given that
TR pq we know that TR = 0 when either p or q is zero. From the demand function
we see that q = 324 when p = 0. So the intercepts of the TR function on the q axis
Renshaw: Maths for Economics 4e 14 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
are at q = 0 and q = 324. We also know that TR reaches its maximum at q = 216. At
this point, 0.5 0.51 13 3
( 108) 216( (216) 108) 1296.TR q q With these three pieces of
information we can sketch the function:
3. The inverse demand function for a good is 543
2q
p
(a) Sketch the inverse demand function, indicating clearly the intercepts on the p
and q axes (if they exist) and/or the asymptotes (if they exist). (Hint: you
should recognise this function as a rectangular hyperbola.)
Given 543
2q
p
we see that when q = 0, p = 18 – 2 = 16. And when p = 0, 543
2q
,
from which q = 24. Also, we recognise the function as a rectangular hyperbola.
There is a discontinuity at q = –3. As q increases without limit, p approaches a
limiting value of –2. This information is sufficient to draw the sketch below with
reasonable accuracy.
(b) Find the total and marginal revenue functions, and the values of p and q that
maximise total revenue.
Given 543
2q
p
we have 54
32
q
qTR q
, from which
2 2
( 3)54 54 (1) 162
( 3) ( 3)2 2
q q
q qMR
.
For max TR we need MR = 0 2
162
( 3)2 0
q 2( 3) 81q 2 6 72 0q q .
The two roots to this quadratic equation are q = 6 and q = –12. It is left to you as an
exercise to find 2
2d TR
dqand show that this is negative at q = 6, which is therefore the
216
TR
1296
q 324 0
Total revenue function 0.51
3( 108)TR q q
Renshaw: Maths for Economics 4e 15 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
maximum of TR. (We ignore the q = -12 root as quantity cannot be negative.) When
q = 6, from the inverse demand function p = 4. Therefore max TR is pq = 4(6) = 24.
(c) Sketch the total and marginal revenue functions, indicating clearly the
relationship between the two and their relationship with the inverse demand
function.
(i) The TR function. First we will find the intercepts. Given , we have TR = 0 when 54
32 0
q
54 2 ( 3)q q q 22 48 0q q . The roots of this quadratic are q = 0
and q = 24, so these are the intercepts on the q axis. We also know that the TR
function reaches its max at q = 6, p = 4. From this we can sketch the TR function
below.
(ii) The MR function. From (b) above we know that 0MR when q = 6, so this is the
intercept on the q axis. We find the intercept on the MR axis by setting q = 0, giving 162
92 16.MR We can show that the MR curve is downward sloping and convex
from below, as follows.
Renshaw: Maths for Economics 4e 16 Chapter 8: Economic applications of functions and derivatives
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© Geoff Renshaw, 2016. All rights reserved.
We have 2
2162
( 3)2 162( 3) 2
qMR q
Using the function of a function rule, we find
the derivative as 3
3
324324( 3)
( 3)
dMRq
dq q
, which is negative when q is positive,
showing that the MR curve is negatively sloped. (We could also have found this
derivative using the quotient rule.) Differentiating again gives us 2
4
2 4
972972( 3)
( 3)
d MRq
dq q
, which is positive when q is positive, showing that the
MR curve is convex from below. See sketches below.
Note: As shown algebraically above, both inverse demand function and MR function
intercept vertical axis at p = MR = 16 (not shown in sketch above).
Ex W8.2 question 3
-1
0
1
2
3
4
5
6
7
2 4 6 8 10 12 14 16 18 20 22 24q
p, MR
p
MR
0
5
10
15
20
25
30
2 4 6 8 10 12 14 16 18 20 22 24
q
TR
54
32
q
qTR q
54
32
q
qp q
2162
( 3)2
qMR
Ex WS8.2 question 3
Renshaw: Maths for Economics 4e 17 Chapter 8: Economic applications of functions and derivatives
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4.(a) We assume that the inverse demand function is ( )p f q where ( )f q denotes
some unspecified function of q. The slope of the inverse demand function is
'( )dp
f qdq
, where '( )f q means whatever we get when we differentiate the
unspecified function ( )f q .
By definition we have TR pq , so by substituting for p we can write ( )TR f q q .
Marginal revenue is the derivative of this. Using the product rule, we get
'( )(1) ( )dTR
MR f q qf qdq
which from above is the same thing as
dp
MR p qdq
Looking at this expression we see that MR depends on p, q and the slope of
the inverse demand function .dp
dq Since q is not a constant, one way in which
MR can be constant is if 0.dp
dq This means that the inverse demand function
is horizontal (see sketch below), and therefore that p is constant. From our
expression for MR above, we then have
a constant.MR p
(b) Is there a way in which MR can be constant but not equal to price? For this to
occur, we need dp
p qdq
to be constant, this time with dp
dq not equal to zero.
We can get this result by assuming the inverse demand function to have the
form kp Aq where A and k are constants (parameters). Then we have
1kdpAkq
dq
(power rule), and therefore:
1( ) (1 )k kdpMR p q p q kAq p kAq p kp p k
dq
From this, we see that MR can be constant and not equal to p, provided k = 1.
p, MR
p = MR
q 0
Inverse demand function
( ) with 0dp
p f qdq
Renshaw: Maths for Economics 4e 18 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
Then MR = 0 (a constant). This means that the inverse demand function is
1 Ap Aq
q
, which is a rectangular hyperbola (see sketch below). Note that
in this case total revenue is given by 1( )TR pq Aq q A . Thus total revenue
is constant (whatever the values of p and q) and given by the parameter A.
Exercise WS8.3
1. A firm's short run total cost function is 20.5 500TC q q . The firm sells in a
perfectly competitive market and the ruling price is p = 61.
(a) Find the most profitable level of output, and the profits at that output.
The TR function is 62 .TR pq q Therefore the profit function is
2 261 (0.5 500) 0.5 60 500TR TC q q q q q . Therefore
60.d
qdq
For max profit we set this equal to zero and solve, with solution q =
60. Also 2
21.
d
dq
This is negative when q = 60. So we have a maximum of at q
= 60 because 0d
dq
and
2
20
d
dq
.
When q = 60, 2105(60) 60(60) 500 1300
p
q 0
Inverse demand function
A
pq
This implies MR = 0
Renshaw: Maths for Economics 4e 19 Chapter 8: Economic applications of functions and derivatives
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(b) Does the firm produce at minimum average cost? Explain your answer.
The AC function is 500
0.5 1TC
AC qq q
or 10.5 1 500AC q q . Therefore
2
2
5000.5 500 0.5
dACq
dq q
We set this equal to zero and solve,
2 500
0.5q q = 31.62 to 2 decimal places. (We ignore the negative root.)
Also 2
2 3
10000
d
dq q
when q >0. So we have a minimum of AC at q = 31.62 because
0dAC
dq and
2
20
d AC
dq .
Ouput at which AC is minimised (q = 31.62) is lower in this case than output at which
is maximised (q = 60). But this is not surprising as the former requires 0dAC
dq
while the latter requires 0d
dq
; there is no reason why the value of q that satisfies
one of these equations should also satisfy the other. Another way of explaining this
point is to note that profits are maximised when marginal cost equals marginal
revenue; average cost is irrelevant.
Renshaw: Maths for Economics 4e 20 Chapter 8: Economic applications of functions and derivatives
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(c)
Ex W8.3 question 1
0
1000
2000
3000
4000
5000
6000
7000
10 20 30 40 50 60 70 80 90 100 110
q
TC, TR
-500
0
500
1000
1500
10 20 30 40 50 60 70 80 90 100 110
q
0
20
40
60
80
100
120
140
160
10 20 30 40 50 60 70 80 90 100 110q
MC, MR
Profit
TC
TR
MR
MC
MR2
-500
q
TR2
Ex WS8.3 question 1
Renshaw: Maths for Economics 4e 21 Chapter 8: Economic applications of functions and derivatives
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(c) Sketch the graphs of total cost and total revenue with the same axes, and
do the same with marginal cost and marginal revenue. Sketch the graph of the profit
function. Indicate in all diagrams the equilibrium values of the variables.
In sketching these graphs (see above) we use the following information. The total
cost function is 20.5 500TC q q which is quadratic with an intercept of 500 on the
TC axis. Its first derivative is 1dTC
qdq
which is positive when q is positive. Its
second derivative is 2
21
d TC
d q which is positive. So the TC curve is upward sloping
and convex from below, as drawn above.
Further, the derivative 1dTC
qdq
gives us the marginal cost function, so the graph of
MC is linear with an intercept of 1 and a slope of 1
Since price is constant at p = 61, total revenue is TR = pq = 61q, a linear function
pasing through the origin with a slope of 91. Marginal revenue is 61dTR
MRdq
; its
graph is a horizontal line (independent of q). (Note that MR and p are equal).
The profit function is 260 0.5 500q q which you should recognise as a quadratic
which is an inverted U-shape because the coefficient of x2 is negative. Its intercept
is -500 (= profits when output is zero). From (a) above we know its maximum is at q
= 60.
2.(a) If we re-solve question 1 above with p = 45, the new profit maximising output
level is q = 44 and profits are 468.
(b) In the graphs for question 1, the fall in price reduces the slope of the TR
function, giving the new curve TR2. The resulting new profit function is 2,
with its maximum at q = 44 and profits of 468.Because MR = p when price is
constant, the fall in price from 61 to 45 causes the MR curve to drop from 61
to 45 (see graphs above). The new MR curve cuts the MC curve at q = 44,
the new profit maximizing output.
Renshaw: Maths for Economics 4e 22 Chapter 8: Economic applications of functions and derivatives
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3.(a) Repeating question 2 above we find that when the ruling market price falls to
33 the most profitable output is q = 32 with profits 12.
(b) If the firm produces zero output, its TR is zero and its costs are 500 (= its fixed
costs, which have to be met whatever output is produced, including zero
output). Therefore its profits are –500. Therefore it is better for the firm to
produce a positive output, even at a loss (negative profits) provided losses are
less than 500. In other words the firm will only cease production if the price
falls so low that losses are greater than 500 at the profit maximizing output.
To find this price, we begin by re-writing the profit function with an unspecified
price, p. From question 1 above, we get
2 2(0.5 500) 0.5 ( 1) 500TR TC pq q q q p q
where p is a constant (parameter). Therefore ( 1).d
q pdq
For max profit
we set this equal to zero and solve, giving 1q p . Thus when profits are
maximized, we will have 1q p . If we assume that profits are indeed
maximized (that is, given any price the firm always produces the profit
maximizing output), we can substitute p–1 in place of q in the profit function,
and get
20.5( 1) ( 1)( 1) 500p p p which simplifies to
20.5( 1) 500p
Looking at this expression, we can see that there are three caes:
(i) if p > 1, profits are greater than –500, and it is worthwhile for the firm to
continue to produce. (For example, if p = 2, profits are 20.5(2 1) 500 499.5. )
(ii) If p = 1, profits are –500, and it appears that the firm will be indifferent
whether it ceases production or not. However this overlooks the condition
derived above, that 1q p . This means that when p = 1, the profit
maximizing output is q = 0; that is, the firm will cease production.
(iii) A puzzle arises when p < 1. For example, if p = 0.5, 20.5( 0.5) 500 0.125 500 499.875 . As –499.875 is greater than
–500 (a loss of 499.875 is smaller than a loss of 500), it appears that the firm
will continue to produce rather than shutting down. This is puzzling, because
Renshaw: Maths for Economics 4e 23 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
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it appears that profits when p = 0.5 (-499.875) are higher than when p = 1
(–500). We would not expect a lower price to yield a higher profit. The
resolution of this paradox appears when we again recall from above that profit
maximization requires 1q p . This means that, when p < 1, q < 0. But
output cannot be negative, so we must assume that when p < 1, q = 0. That
is, the firm ceases production and its losses are 500.
So we conclude that when p = 1, the profit maximizing output is q = 0; that is,
the firm will cease production. When p < 1, the profit maximizing output is
negative, but as this is impossible the firm will again cease production. So
only if p > 1 will the firm produce any output.
(Not an easy question!)
4.(a) If we repeat question 1(a) with the new TC function we find the most profitable
output is q = 17. Maximized profits are –66.5. The relevant graphs are below,
where we see that the TC curve now lies entirely above the TR curve, so the
firm makes losses at any level of output. However q = 17 is the point where
the TC curve is closest to the TR curve, hence losses are minimized (= profits
maximized).
Renshaw: Maths for Economics 4e 24 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
(b)
Ex W8.3 question 4
0
1000
2000
3000
10 20 30 40 50
q
TC, TR
-500
0
500
1000
1500
10 20 30 40 50
q
0
20
40
60
80
100
120
140
160
10 20 30 40 50
q
MC, MR
MR
TC
MC
TR
Ex WS8.3 question 4
Renshaw: Maths for Economics 4e 25 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
4. A firm's short run total cost function is 20.75 8 300TC q q . The firm is a
monopolist and the inverse demand function for its product is 201 2 .p q
(a) Find the most profitable level of output, and the profits at that output.
Solving this exactly as in previous questions in this exercise, we get q = 35.09 (to 2
dp), = 3069 (to 4 significant figures) and p = 130 approx.
(b) When maximizing profit, does the firm produce at minimum average cost?
The average cost function is 10.75 8 300AC q q . So
2
2
3000.75 300 0.75
dACq
dq q
. Setting this equal to zero and solving for q gives q =
20 as output at which AC is minimized. (The 2nd order conditions for a minimum are
also satisfied, because 2
3
2 3
600600
d ACq
dq q
, which is positive as required for a min.)
So the firm produces to the right of the minimum point on its AC curve.
(c) Find the break-even points.
We find these by setting TR = TC and solving for q. This gives 22.75 193 300 0.q q
This quadratic has solutions q = 1.59 and q = 68.59.
(d) Sketch the graphs of the inverse demand function, marginal revenue and
marginal cost function with the same axes, showing the equilibrium price, MR
and MC, and output. See below.
(e) Sketch the graphs of total cost and total revenue with the same axes, showing
the equilibrium output and profits. Sketch the graph of the profit function,
showing the equilibrium output and profits. Show the break-even points on
both graphs. See below.
Renshaw: Maths for Economics 4e 26 Chapter 8: Economic applications of functions and derivatives
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© Geoff Renshaw, 2016. All rights reserved.
Graph for question 5(d)
MC
p
MR
Ex W8.3 question 6(d)
-20
30
80
130
180
10 20 30 40 50 60 70
q
p, MR. MC
Renshaw: Maths for Economics 4e 27 Chapter 8: Economic applications of functions and derivatives
Answers to further student exercises
© Geoff Renshaw, 2016. All rights reserved.
Graphs for question 5(e)
Ex W8.3 question 6(e)
0
1000
2000
3000
4000
5000
6000
10 20 30 40 50 60 70
q
TC, TR
TC
TR
Max profit
-500
0
500
1000
1500
2000
2500
3000
3500
10 20 30 40 50 60 70
q
Break-even points
Max profit
Break-even points