MBoSC 2010-2013 Annual Report

2010 – 2013 Four Year Annual Report PHOTO: BRUCE DORMAN

MBoSC – 2010-‐2013 Four Year Annual Report 2

Founded in 1997, Mountain Bikers of Santa Cruz (MBoSC)

has been diligently working towards creating, improving,

preserving and supporting efforts to make Santa Cruz

County a prime mountain biking destination for all.

From stewardship to trail creation and community

outreach, for the past four years MBoSC has successfully

delivered on key objectives to expand mountain biking

opportunities.

PHOTO: BRUCE DORMAN


The Renaissance of Mountain Biking in Santa Cruz County

2010-‐2013 This report covers four years of steady growth for mountain biking access in Santa Cruz County. Our mission and passion is to expand mountain biking opportunities in the county, and we are happy to say that we have been working vigilantly to deliver on this commitment. The Emma McCrary trail in the Santa Cruz Pogonip Open Space demonstrates that mountain bikers can work with local land managers to facilitate projects that benefit the greater community. We have developed partnerships with land managers to develop more single track trails and parks for the mountain biking community:

Ø California Department of Forestry and Fire Protection (CAL FIRE) in the Soquel Demonstration State Forest (SDSF)

Ø Bureau of Land Management (BLM) on the Coast Dairies

Ø Land Trust of Santa Cruz County for the San Vicente Redwoods

Our board members are dedicated to making Santa Cruz a world-class mountain bike destination and our challenge is to scale the organization to capitalize on these opportunities. We find constant encouragement in the people who volunteer to make our projects succeed. The future looks bright for mountain biking in Santa Cruz County. Thank you all for being a part of our success. We could not accomplish this much without your engagement, funding and your valuable time. To more trails!

Four Year Annual Report mbosc.org PO Box 331, Santa Cruz CA 95066

MEGAN GEMELOS, SPONSORS STEVEN GEMELOS, EVENTS

SEBASTIEN PRALY EQUESTRIAN RELATIONS

DAVE ROBINSON MEMBERSHIP & DEVELOPMENT

DARYL BREUNINGER VICE PRESIDENT

EVE DAVIDSON TREASURER & ADMIN

MARK DAVIDSON PRESIDENT

MICHELE LAMELIN SECRETARY & MARKETING

DREW PERKINS TRAILS OFFICER


STEWARDSHIP As city, county and state budget shortfalls leave our local parks unable to meet needs, MBoSC assisted with: $3,500 Wilder Ranch State Park backcountry trail map (2010) $16,000 Aptos Dirt Jump Park future location fund (2010) $3,000 SDSF parking lot erosion control (2010 & 2013) $2,500 Castle Rock Skyline Trail realignment/conversion (2012) $1,100 Santa Cruz Westside Pump Track bike park (2013) TRAILS Pogonip Emma McCrary Trail The 1.5 mile multi-‐use trail in the City of Santa Cruz Pogonip Open Space was completed with 1,788 signatures on the petition, $32,000 in fundraising, and 302 volunteers putting in 3,582 hours of trail and bridge building. SDSF Flow Trail Over $80,000 was raised for the first phase of the 4 mile flow trail at the Soquel Demonstration State Forest. In 2013 we hired our first employee, helped complete the environmental planning reports, and trained 40 trail crew leaders through classroom and fieldwork in our extensive Crew Leader Training course. Construction started in early 2014. Tahoe Trail Fest Specialized Dealer Grants fueled MBoSC and 6 other mountain bike groups to gather over 100 volunteers to build portions of the Tahoe Rim Trail.

Four Years in Review Mountain Bikers of Santa Cruz (MBoSC) is a volunteer-‐run non-‐profit advocacy organization and a chapter of the International Mountain Bike Association (IMBA). Our mission is to create, enhance and preserve opportunities for mountain biking in Santa Cruz County. MBoSC’s dedicated volunteers work with land managers, businesses, communities and civic leaders to steward the land and develop sustainable trails and parks.

4 YEARS IN REVIEW: STEWARDSHIP � TRAILS � ADVOCACY � EVENTS � DEVELOPMENT

PHOTO: BRUCE DORMAN

PHOTO: CONTRIBUTED

PHOTO: CONTRIBUTED

AD DESIGN: KYLE MAXWELL


EVENTS Santa Cruz Mountain Bike Festival & Super Enduro For 5 years running, over 10,000 attendees, 300 kids and 60 businesses have been enjoying the 2-‐day festival to celebrate the community’s shared love of mountain biking. The 2012 Santa Cruz Super Enduro was the first-‐ever sanctioned race at the Soquel Demonstration State Forest and promotes and supports the demand for quality enduro-‐style riding trails in Santa Cruz County. Group Rides and Clinics For over a decade, MBoSC has been hosting monthly group rides to introduce new and visiting riders to mountain biking in Santa Cruz County. In 2013 we started offering clinics with certified instructors to coach riders on building their skill set. These rides provide an entry point for people to connect to the world of mountain biking, its associated fitness, and environmental conservation and stewardship. DEVELOPMENT Trail Crew Leader Training An environmentally sustainable trail that does not meet the needs of the users or the community is not truly sustainable. We developed a comprehensive trail stewardship and crew leader training course to make sure we get it right. Trips for Kids Santa Cruz (TFKSC) Since 2011 TFKSC has taken over 500 at-‐risk youths mountain biking and provided skills-‐building to over 1,000 kids during our bike rodeo events held at Santa Cruz Mountain Bike Festival, Open Streets and Family Fitness Challenge Day. Our core group of volunteers lead rides twice a month, help maintain our fleet of bikes and volunteer at various community events.

PHOTO: ERIK ORGELL

4 YEARS IN REVIEW: STEWARDSHIP � TRAILS � ADVOCACY � EVENTS � DEVELOPMENT

ADVOCACY MBoSC successfully advocated for a new multi-‐use trail in Pogonip Open Space with support from 1,788 signatures on the petition, 1,500 followers on Facebook, 400 strong mailing list, and over 40 mountain bikers in the council chambers. Meetings, discussions and collaborations are ongoing for the Coast Dairies and San Vicente Redwoods lands.

PHOTO: BOGDAN MARIAN

PHOTO: JOHN FUCHS

PHOTO: CONTRIBUTED


Mountain Biking Promotes

MOUNTAIN BIKING PROMOTES: COMMUNITY � ACHIEVEMENT � SUSTAINABILITY � OPPORTUNITES

Community Bike parks promote public health and community engagement, and helps children learn through the natural environment. Three much needed pump track parks provide the community with a safe place to play, learn and participate: Chanticleer Park in Live Oak, Depot Park in Santa Cruz, and the Westside Bike Park in Santa Cruz. It’s always busy at the pump track! Achievement Trips for Kids Santa Cruz gives at-‐risk youths a safe environment to make positive life choices by experiencing challenging activities. Mountain biking provides kids with a positive experience of personal achievement, confidence building, health and fitness, and engages them in the beauty of our public lands.

"We never thought we could do that!" These three girls had never ridden before and they were very unsure of the whole idea. They ended up riding 6 miles in Nisene Marks State Park.

Sustainability Construction of the Emma McCrary Trail in Pogonip Open Space changed the area from a heroin hot bed and economic liability, to a positive-‐use open space asset for the city and community. The city police and fire departments no longer need to patrol against drug dealers, wildfires, and encampments full of drug paraphernalia and human waste. The sustainable multi-‐use trail connects the city’s downtown with the University of California Santa Cruz campus and transformed “Heroin Hill” into a transportation thoroughfare, boasting an average of 150 users on weekdays and more than twice that on weekends.

AREA IN POGONOIP OPEN SPACE FORMERLY KNOWN AS “HEROIN HILL.” PHOTO: BRUCE DORMAN

PHOTO: JOHN FUCHS

PHOTO: DREW PERKINS

PHOTO: RICHARD MASONER


Opportunities Santa Cruz is known worldwide for its specialty mountain bike related companies and the county benefits from the visitors who come here to ride and shop. The Emma McCrary Trail is accessed over 600 times every sunny weekend. More than 10,000 people attend the 2-‐day Santa Cruz Mountain Bike Festival. Trails and parks are a destination for adults, families and kids, and are an asset that cannot be outsourced. We support and promote the diverse opportunities that sustainable places to ride provide the community:

• Customers for local businesses • Jobs for the community • Taxes for localities • Safety for communities • Stewards for public lands • Healthy activities for the public

The popularity of unauthorized trails and dirt jumps and the heavy traffic on the trails is evidence that the community is hungry for more places to ride. MBoSC’s work in advocacy, events, and stewarding sustainable trails and parks demonstrates that mountain bikers are responsible stewards and community leaders.

MOUNTAIN BIKING PROMOTES: COMMUNITY � ACHIEVEMENT � SUSTAINABILITY � OPPORTUNITES

Mountain Biking Promotes

PHOTO: BRUCE DORMAN

PHOTO: MARK DAVIDSON

PHOTO: KAREN KEFAUVER


Our Most Valued Resource MBoSC is managed and powered by volunteers who GET THINGS DONE. MBoSC volunteers serving the community and stewarding trails have grown 800% over 4 years. • 2010 = 53 volunteers averaging 16 hours of work • 2013 = 435 volunteers averaging 17 hours of work • 150 volunteers manage and run the SCMBF • 302 volunteers reclaimed Pogonip from drug use

Net Income Trends The growth of mountain biking in Santa Cruz County is reflected in the growth of our income. Raffles (purple) produced over $59,000 for the Emma McCrary and SDSF Flow trails with 2,500 people purchasing more than 12,000 entries. This community-‐led financial support encouraged over $21,000 in project grants (green) to build the Emma McCrary Trail and a $40,000 private project grant to accelerate the build schedule for the SDSF flow trail. Income from community events (blue) is an integral part of the revenue mix. The 2012 festival production was taken to new heights with the introduction of the Santa Cruz Super Enduro race event. 2013 Banner Year The strong increase in the various revenue sources is directly related to creating more sustainable places to ride. Over two thirds of our 2013 net income (purple and green) is from the community’s desire for sustainable, purpose-‐built ride destinations.

FINANCIAL SUMMARY

VOLUNTEER HOURS & INCOME TRENDS

PHOTO: BOGDAN MARIAN


Functional Expense Trends MBoSC’s focus is on advocating, educating, promoting, stewarding and creating mountain biking trails and parks. The massive growth in program services (orange) is a direct result of new riding opportunities.

Program Services Trends The Santa Cruz Mountain Bike Festival and the Santa Cruz Super Enduro race are our flagship events. Their success is testament to the importance of Santa Cruz County as a mountain biking destination and bike industry epicenter. The festival and race showcase the positive role mountain biking can play economically, socially and environmentally. Over 150 people volunteer to manage and run these wildly popular events. How popular? All 200 entries for the 2013 Santa Cruz Super Enduro sold out in 2 hours. 2013 Program Service To say that trail building work has grown over the last four years is an understatement. In 2010, we helped fund and build ⅓ mile of the Tahoe Rim Trail. Three years later, mountain bikers helped fund, design and build the 1.5 mile Emma McCrary Trail in the City of Santa Cruz Pogonip Open Space. And, building on 2 years of planning, the 4.5 mile Soquel Demonstration State Forest Flow trail, the first purpose-‐built flow trail on public lands in the greater San Francisco Bay Area was launched. With a population of 7.1 million residents, we believe there is a need for more sustainable and purpose-‐built trails.

EXPENSE TRENDS & PROGRAM SERVICES

FINANCIAL SUMMARY

PHOTO: LOCKED-‐ON PHOTOGRAPHY

THANK YOU TO OUR VOLUNTEERS & CONTRIBUTORS MBoSC is an organization powered by volunteers who dedicate hours of their time to steward trails and parks and create riding opportunities for all of us to enjoy. A HUGE thanks to everyone who has helped over the years with leading rides, organizing trips, volunteering for and managing events, building bikes, attending meetings, writing copy, designing graphics, photographing, fundraising, and creating more riding opportunities. We want to extend a special thanks to those who have generously donated funds towards building mountain biking opportunities over the past several years.

+$10,000 S. Martinelli & Company Specialized Bicycle Components Jeff & Marieke Rothschild

ADVOCACY MATTERS: BE INVOLVED � GIVE � JOIN � RIDE � FOLLOW US

P.O. Box 331 Santa Cruz, CA 95066

mbosc.org [email protected]

$5,000 to $10,000 Bell Sports, Inc. Foundation for Youth Investment FOX Ibis Cycles, Inc. Miriam Fishman Santa Cruz Bicycles Seabright Brewery Joel Steinberg & Mayumi Kelly Kosugi

$1,000 to $5,000 Anonymous Anonymous Cyclists for Cultural Exchange Driscoll’s Casey Hemard & Joe Palascak Mick’s Automotive Inc. Tim Park Project Bike Trip Santa Cruz County Cycling Club

ADVOCACY MATTERS BE INVOLVED JOIN MBoSC’s LEADERSHIP TEAM. VOLUNTEER. GIVE Donate online at mbosc.org By check to MBoSC, PO Box 331, Santa Cruz CA 95066 JOIN Become a MBoSC/IMBA member and receive shop discounts.

Subscribe to our email forum. Attend our monthly meetings on the 2nd Monday at Seabright Brewery, Santa Cruz.

RIDE WITH US Weekend slower, intermediate and advanced rides in Santa

Cruz and the Soquel Demonstration State Forest. FOLLOW US fb.com/mtbsantacruz twitter.com/mbosc1 instagram.com/mbosc1 feed://www.mbosc.org/feed/

PHOTO: BRUCE DORMAN PHOTO: BOGDAN MARIAN

PHOTO: DREW PERKINS

PHOTO: RICHARD MASONER

Documents

MBoSC 2010-2013 Annual Report