Displayed in our NY and European showrooms, the Resort gift

giving presentation fully imparts the spirit of the season, and in

particular the December delivery. The starry cosmic print fea-

tured on the exterior of the Space Trunk and Cube fixtures em-

phasizes the bold yet dreamy details of the product housed

within, and the vertical display provides customers with high

visibility and accessibility. A focused and strong color story in

blues, metallic silver, and black imparts a clear message and

identity which harkens back to the core product assortment

shown in the stores at the same time. We look forward to part-

nering with everyone in the global network to support the

launch of this exciting program.

Raffles City in Shanghai displayed an

exciting new launch wall with a

balanced and impactful Minty and

Banana Crème Classic Q story for

SP14. This wall exhibits the new

method of like–style merchandising

with the Natasha, Mini Natasha and

Groovee bags. This helps to deliver a

clean and organized display.

This RTW rail presents two clearly

delineated color stories, with the

Deep Ultraviolet on the left and the

Bright Coral on the right. These

respective colors match the RTW

displayed beneath. The double

exposure of each RTW SKU creates a

fullness. All of these elements,

combined with the symmetry of the

display, make for an impactful

presentation.

This bag wall is another great

example of the new method of

merchandising. Additionally, this

display employs the new direction of

placing handbags on their side

profile. This wall is also notable

because all handbags are perfectly

stuffed and placed. This careful detail

makes the display look extremely

clean and organized.

Option 2: Organize Sale RTW Rail by category, and then color story from light to dark within

each category. Here we have organized the Sale and Resort product by category beginning

with Tops, moving to Dresses, then to Bottoms, and ending with Jackets. This way the custom-

er can easily find what they are looking for by category within the sale rack.

Option 1: Organize Sale RTW Rail by grouping like colors together from light to dark. As you

can see above, all spring product (along with some leftover Resort product) is organized by

color, which creates a clean rail even though multiple deliveries are being shown together.

The rail is anchored by light colors moving to dark colors at the end of the rail.

OUR SALE DIRECTIVES SHOW YOU HOW TO CREATE A COHESIVE RTW RAIL FOR SALE

PRODUCT WITH MIXED DELIVERIES AND COLOR STORIES

Inspired by BMX bike and skate board

parks, the MBMJ Fall 2014 windows feature

modular plywood ramps. The Fall 2014

season imparts one key message of an

irreverent tribe of youthful cool-girls, and

the MBMJ fashion show set and the

seasonal NY showroom installation

reflected this spirit as well. The ramp

comes in modular pieces which can form

a full ‘C’ shape, or be broken down into

smaller pieces to accommodate a variety

of window sizes. For the midway ‘refresh’,

the edges will be finished in a bold color,

which presents a dynamic contrast to the

raw wood and echoes a main color story

within the collection. Product from the key

show families will be displayed within the

twists and turns, and will create a high

impact moment for all viewers.

New for Fall 2014, Visual Merchandising Guidelines summarize the season’s in-store and

window VM directives along with store zoning directives and recaps of the runway show and

NY showroom.

-

Keita Yagi and Nana Horie are Visual Merchan-

dising Specialists at the Harajuku store, which is

both the number 1 store in sales and visual mer-

chandising in Japan. One of their exceptional

moments has been in creating a stock manual

which teaches the standard rules of the stock

room to employees of the Harajuku store. Always

going above and beyond, Keita and Nana work

together to keep the store organized and well

merchandised. Paying special attention to the

VM Directives that are provided to them, Keita

and Nana take time to understand the theme of

each collection, and take initiative to interpret

their store’s buys and create a refreshing in-store

display.

8/1

FA14 Window Launch

8/5

SP15 Accessories Market Opens

8/18—8/29

Marc by Marc Jacobs opens

across Canada in Hudson’s Bay

9/7

Regional VM Teams Arrive in NY!

9/9

SP15 Runway Show

9/10

SP15 RTW Market Opens

Thank you ALL for your fantastic VM help and

support - we are eager to see what the next

season brings!