FISH experiencehttp://magazine-fish.ru/

How to make people work for free and for fun.

IDEA OF FISH MAGAZINE

• Fish Magazine is the only specialized Internet mass-media in Perm about cultural environment.

• Fish Magazine was created on the base of need of young people to find out about culture.

There are other mass-media in Perm which are writing about culture. Why they aren’t

enough? Usually they have not more than one or two

specialized rubrics. They ignore contemporary arts. They are not very popular among the youth.

Usually they are printed, and hardly accessible to target audience.

They are not interested in local growth zones (local events and trends which are in local and municipal communities.)

-Fish Magazine is silent about prominent cultural events in Perm and in the whole world -Fish Magazine is a free and open-minded online mass-media.

Fish Magazine became an answer for informational hunger. A group of three young people decided to launch this project by their own means, with the help of crowdsourcing.

AT FIRST THERE WAS A BELIEF

The founders were deeply convinced that their project is necessary. There was no profound research but only their analysis and some words-of-the-mouth: there is a good niche at market, and obvious demand for a specialized cultural mass-media.

IT’S A NONSENSE TO SELL NOT THE FISH MAGAZINE BUT THE IDEA OF FISH MAGAZINE.

So the founders decided first to grow a good fat Fish which can earn money by itself.

FISH MAGAZINE TEAM

• Svet –Editor-in-Chief (the whole idea, publicity & strategy)

• Tanya –Editor (content & authors)• Oleg—Development Manager (cooperation

with partners)• Circa 10 non full-time authors and 5

photographs.

FISH MAG IS 7 MONTH OLD

There are more than 600 publications

STRUCTURE OF THE CONTENT

• Everything about music• Life in the city• Interview• Books industry• Cinema• Theatre

FISHMAG STATISTICS

FISHMAG STATISTICS

FISHMAG STATISTICS

HOW TO FIND FISHMAG AUTHORS

• tell about the project• tell about core advantages• mention social meaning• propose freedom of creativity• give people possibility to write about something

interesting to them ( style-crazy girls eagerly report about local flee-markets, tech geeks—about new gadgets, book-worms about recently read books)

• all new authors attract some news users.

HOW TO WORK WITH FISH AUTHORS

• One good editor can upgrade 10 not-so-good texts• Tell people about your schedule, but don’t press on

them very much if they don’t meet your deadlines• Always have some reserve content if you authors

are late with text• It’s OK to reblog interesting articles or posts or news

if you stipulate • No sense to work bad when you work for free and

for your own fun. You can mess up only for money))

MOTIVATION

A lot of young journalists and writers are easily motivated not even with money but with the fame, with the warm feeling: their little effort can help to good project with social meaning. This project attracted even foreign authors.

NON-COUNTABLE FISH ASSET

Reputation – a key factor in finding partners

Fish Magazine succeeded to draw attention of famous Russian art activist and sponsor Marat Guelman. It helped to become panthers of international contemporary art festival “Belye Nochi” (White Nights) which is held in Perm in summer.

FISHMAG AD

Main criteria for advertising: product or service must be in accordance with interests of Fish Magazine’s readers

LIST OF FISH MAG PARTNERS

• Poetry festival “SlovoNova” -2013• Coffee shop “Кофе с собой»• “Белые ночи” Internationa Art Festival• Educational Centre “Training Day”

FISH GO BIGGER

Pro and contra for turning non-profitable crowdsourcing recourse into commercial structure

THANK YOU!