MBA Senior Strategy Consultant CV

Gui Qian DENG

Tel : +86 13764502617 Nationality: ChineseE-mail: [email protected] Address: 2101, No. 1277 Xi Kang Road, Shanghai, China ________________________________________________________________________________________________________________

Personal Profile

International business woman with 11 years work experience and an MBA from the UK. 8 years corporate experience in the transportation sector, with multiple promotions to COO and Vice President. 2 years strategy experience, first in the strategy group of a Fortune 100 and second as a consultant with a leading European boutique consulting firm, with project work in the food & beverage, machine tool and energy sectors. Excellent skills base covering corporate strategy management, performance management, project management, strong interpersonal skills and communication skills

Educational Qualification

ProfessionalQualification

MBA (Lancaster University Management School)Distinction / Outstanding Project Award/ Dean’s Bursary Award / Best Presentation Skills

BA in English Linguistics Honours Programme, Shandong UniversityHonour of Distinction

AA in Economics / International Trade, Shandong Economics / International Trade InstituteTop Student of the Year

Advanced Finance and Investment – Shanghai Jiao Tong UniversityFellow Member of Chartered Managers Institute CIMA (Chartered Institute of Management Accountancy) Certificate

10/2005—09/2006Lancaster, UK

09/2003—07/2005Jinan, China

09/1990—07/1994Qingdao, China

5/2009- Now11/200712/2006

CareerHistory

Blossom Management Consultancy LimitedSenior Consultant, Partner BMC is a strategy consultancy firm advising medium-size European MNCs on their China strategy Co-founder, responsible for project acquisition, client management, project execution and deliverableHands-on approach in the entire project management including team formation and development.

InterChina ConsultingStrategy Consultant Multiple project manager experience in China entry strategy, retail, distribution strategy and market Intelligence with expertise in Food & Beverage, Retail, Machinery, Healthcare and Energy industries.

Client management experience with excellent project deliverables and client feedback. Responsibility and skills of coaching and developing junior staff.

Siemens Transportation Systems Group. Top+ Specialist Group Strategy Department, As part of a global strategy team, set up top+ program in China to drive strategy execution and monitor progress. Excellent plan as approved by Siemens HQ.

As internal consultant, identify needs, initiate and conduct projects for seven SBUs of the Group. Identify and facilitate best practice sharing to build on organizational learning and competence.

SITC Maritime (Group) Co., Ltd.Best Manager Award throughout the tenure.

COO, GM of Operation and Procurement, SITC Lines (Group) Ltd. Participate overall strategy formulation and implementation integrating procurement and operation with corporate strategy; Took P/L responsibility with a yearly budget up to $450m with 30% year-on-

year growth for six consecutive years. Overview and lead contract negotiation for sourcing both tangible and intangible products; Establish

a solid supplier base, develop and maintain sustainable partnerships with key suppliers. Establish and manage a network covering 40+ cities and 60+ suppliers in Asia. Optimize

operational process, performance management system, eg, KPI, balanced-score-card winning the award of Top Ten Supply Chain Management in China in 2005.

Leverage interest of various stakeholders and lead cross-functional teams in project management;

Vice General Manager, SITC Lines Co., Ltd. Overview and coordinate activities of marketing, procurement and operation departments; Develop marketing strategy, eg, strategic positioning, segmentation, branding, pricing; optimize distribution channel, develop and integrate suppliers, formalize sales team management scheme; Coordinate or lead cross-function projects, eg, market entry to SE Asia, data mining.

Manager of Operation, Commercial Departments / Assistant GM, SITC Lines Co., Ltd. Conduct business intelligence research, analysis to evaluate operational results from both financial and business perspectives; Integrate finance and market departments in assessing dynamic competitiveness of the business and report to the management team; Support GM in overall administration with ad hoc tasks, eg, coordinate project management.

Business Co-ordinator, SITC Japan Co., Ltd. Perform all-rounded research/analysis of the Japanese operation, report to the HQ management; Organise meetings and events with agencies, customers and local staff for cultural alignment.

Business Supervisor, SITC Lines Co., Ltd. Participate R&D management, analytical tools design, data modelling, forecasting, simulation, business model / service routes design and soundness evaluation;

As the focal point coordinate cross-functional activities of ISO 9000-Accreditation project.

06/2009-NowShanghai, China

07/2008-05/2009Shanghai, China

10/2007-03/2008Beijing, China

08/1997-07/2005

07/2003– 07/2005Qingdao, China

07/2001 – 06/2003Qingdao, China

04/1999 – 06/2001Qingdao, China

03/1999-06/1999Kobe, Japan

08/1997-02/1999Qingdao, China

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Gui Qian DENG

Career Highlights

Project Management Experience In Various Discipline

1. Distribution Strategy to Build Up A Volume Market, InterChina ConsultingStructured and planned the scope of research and process; defined and controlled the depth and width of data collection and analytical work required. Coordinated three working streams in customer survey, competitor benchmarking and distribution model benchmarking. Led team discussion to identify problems, formulate strategies, action plans and evaluate options. Related to clients’ experience and engaged their ideas through muitple presentations and periodical reviews.Result: Excellent feedback and satisfied client.

2.Global Sourcing Benchmarking, Siemens Transportation Systems GroupAs an internal consultant conducted global sourcing benchmarking project against best-in-class competitors. Designed project scope, structure and methodology, performed in-depth secondary research and primary research with senior managers and industrial experts. Identified best practices to draw on, defined areas to examine and improve including organizational architect, staffing, process, performance measurement and incentive schemes, employee development and culture change. Result: Approved project proposal for future phases from Siemens HQ.

3. Strategic Alliance & Change, Siemens Transmission and Distribution GroupTook on external consultant role with this professionally conducted full lifecycle project to develop a solution in response to a structural change in the energy sector. Performed secondary research and primary interviews with 10 senior managers and gathered insightful knowledge about the energy (gas and electricity) sector, market, the organization, the competitors and customers. Evaluated pros and cons of various forms/structures of partnership as the recommended viable options. Developed the process of integration among partners highlighting the importance and techniques of organizational architect, cultural alignment and human factor in the change process. Result: Awards of Distinction from Siemens and External Assessment Authority. Recommended Outstanding Project by Lancaster MBA programme Director.

4. Data Warehouse and Data Mining, SITC Container Lines Co., Ltd.As chief business representative, co-led an integrated Data Management project for data collection, channelling, modelling, and analysis to support decision-making process both at operational and corporate levels. Worked in cross-function teams including technicians, staff, line managers, senior executives and the CEO to define and translate the requirement of decision makers at all levels by indentifying decision variables, mapping process, designing models and matrixes to improve the accuracy, transparency, effectiveness and efficiency of the decision-making process. Result: Improved decision-making process that meets the expectation of related stakeholders.

Industrial Experience In Strategic Procurement/Operation ManagementSITC Container Lines Co., Ltd.

Participated corporate strategy formulation and implementation contributing from an inside-out approach integrating procurement / operation with the overall strategy. Designed and made continuous improvement of procurement organizational architect, operational process, quality standards and quality control systems. Overviewed and led contract negotiation in collaboration with technical departments with a budget responsibility up to $450m per annum. Conducted asset lifecycle management to optimize both financial benefit and operational efficiency. Coordinated in cross-function teams, for example, worked with marketing dept on supply/demand monitoring program to maximize revenue and asset utilization rate. Managed a sophisticated value chain by establishing effective performance measurement systems and leveraging relationships with a wide range of stakeholders to reach objectives. Facilitated best practice sharing to build on organizational learning.

12/2008-03/2009


07/2006-09/2006Manchester, UK



Further Training

Effective Presentation, Logic Thinking of Consultant, Lateral Thinking, Graphical Presentation of DataSeries training courses organised by InterChina Consulting.

Presenting with Best Impact by Power Point, Siemens Learning CampusIntensive course to improve presentation skills with PPT.

Top+ training Siemens Learning Campus Integrated course for introduction of Siemens Management concepts, frameworks, tools, programs and its application. Essential modules include benchmarking, market transparency, cost-effectiveness, business score card, etc. Moderation skills cover effective communication, conflict management, facilitation and influencing skills. China-Europe International Business SchoolIntegrated Course for Young Managers with Potential Leadership/Organisational Behaviour/Strategic Marketing/Finance for non-financial managers.

China-Europe International Business SchoolStrategic Cost Management, Activity-based Costing

08/2008-04/2009


12/2007-12/2007Munich, Germany



Computing Skills

High proficiency in Microsoft Office package with programmes such as Word, Excel, Power Point.

References Mr. James, Sinclair, Partner and Strategy Director, InterChina ConsultingMr. Dirk Hoke, Siemens Limited China, Transportation Systems PresidentMr. Rob Leech, Director of Business Development Department, Siemens (STDL)Ms. Julie Gabriel-Clarke, Lancaster University MBA Programme Manager

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MBA Senior Strategy Consultant CV